03/16/21: TLC picks up season three of “1,000-lb. Sisters”


Cynopsis Medias First Morning Read


Tuesday March 16, 2021

Today’s Premieres
Fox: “Holmes Family Effect” at 8p
FX: “Mayans M.C.” at 10p
Hulu: “Staged”
Netflix: “Waffles + Mochi”
TLC: “The Blended Bunch” at 9p
Travel: “Nostradamus: End of Days” at 9p


Netflix landed the most Oscar nominations, with 35 – handily beating its last year’s total, 24. “Mank” accounted for 10 of the nods. Among other streamers, Amazon Studios collected 12 nominations, for “Sound of Metal,” “One Night in Miami,” “Borat Subsequent Moviefilm,” and “Time.” Andra Day was nominated for Hulu’s “The United States Vs. Billie Holiday,” and Disney+ scored its first nominations, for “Onward,” “Soul,” “Mulan,” “The One and Only Ivan,” and “Nomadland.” Apple earned noms for “Wolfwalkers” and “Greyhound.”

CBS’ “The Talk” is on a brief hiatus as the network conducts an internal investigation into an argument that took place between the show’s co-hosts last week. Sharon Osbourne’s defense of fellow countryman Piers Morgan, who questioned the validity of Meghan Markle’s comments to Oprah Winfrey about mental health struggles, drew sharp criticism from Osbourne’s co-hosts. Osbourne later apologized for her remarks, and told Variety she was “hurt, caught off guard and stunned by what I was being asked and not prepared.”

Rogers Communications has agreed to buy Shaw Communications in a $16 billion deal. Not only will the transaction create long-term value for both companies’ shareholders, Rogers CFO Tony Staffieri told analysts, “just as important, this transaction will ensure Canada’s cable and wireless industry can support the significant capital requirements needed for 5G networks and the essential connectivity that rural Canadians desperately need.”

The day after announcing his retirement from the NFL, New Orleans Saints quarterback Drew Brees joined NBC Sports. He’ll serve as an analyst for Notre Dame Games, and on “Sunday Night Football.” “We know that Drew will apply the same work ethic and continuously positive attitude to everything he touches at NBC Sports,” said NBC Sports chairman Pete Bevacqua. “And we know, as his new teammates, he’ll make us better.”

Fox Corp. AVOD Tubi plans to branch out into original programming, reports Bloomberg, starting with movies, and is in talks with potential advertising partners. But Tubi won’t play with a Netflix-size budget. At an investors’ conference, last week, Fox Corp. CEO Steve Tomsic said original content would be “cheap and cheerful.” Tubi’s on-demand library currently includes over 30,000 titles.

Cynopsis’ 5th annual Measurement & Data Conference agenda is here! Join us on June 15-16 and get access to fresh thinking on buying and selling across attribution, addressable TV, CTV, OTT, privacy, data, and ad fraud. Arm your team for success: register now to snag the best ticket prices!

How did advertising change during the pandemic? A new report from iSpot.tv provides data around some of the big takeaways of the last year, including:
· Empowering ads were up 8%, while funny spots dipped by 5%
· Number of advertisers on TV increased by 6.1%
· Ad airings increased by 5.6%
· TV ad impressions jumped by 3.4%
· Minutes of ad time rose by 9.1%

Comcast set a founding partnership with the 2028 Los Angeles Olympics and Paralympics, extending its partnership with Team USA through those Games. “Every Games year, our company comes together to share the extraordinary moments and stories of the world’s best athletes and celebrate their hope and resiliency,” said Comcast Chairman and CEO Brian L. Roberts. “It is truly a privilege to be able to bring that inspiration home to America for years to come, and we’re looking forward to doing just that this summer in Tokyo.” Comcast and LA28 will work over the next several years on equity, social change and inclusion.



FUTURE NOW Media & Entertainment Conference

May 26 – 28 / Virtual

Joining us to celebrate our 5th year anniversary will be award-winning comedian, writer and actress TINA FEY for A Conversation with Tina Fey. Students, you don’t want to miss this. Connect with leaders, meet recruiters, get insights into the industry, and gain mentors. This is ALL for YOU.


APPLY by 3/29. Sponsors, contact Margaret Kim, [email protected].


Jessica Sebastian-Dayeh has set up her own production studio

, Maven, with Boat Rocker Studios, to produce unscripted content. Sebastian-Dayeh was previously President of Sirens Media.

OWN is developing its first animated series, “The Mound,” following a 1980s family in the first neighborhood built by and for Black people. The comedy comes from Munirah Safiyah Jones (“Junt Land”), produced by Jones and Harpo Films in association with Bent Image Lab.

TLC picked up a third season of “1,000-lb. Sisters.” Season two of the reality show finished #1 in its timeslot among W24-54, 18-49 and 18-34, averaging 1.5 million P2+ viewers.

Fox Entertainment-owned Bento Box has launched an animation studio in Australia with Princess Pictures (“Summer Heights High”). Princess Bento Studio will produce animated content for platforms in the US and Australia, and countries that have co-production treaties with Australia.

World of Wonder Productions (“RuPaul’s Drag Race”) announced a makeup competition series. “Painted With Raven,” starring “Drag Race” makeup artist Raven, will be exec produced by RuPaul alongside Randy Barbato, Fenton Bailey, and Tom Campbell of World of Wonder. The reality series will debut on streaming platform WOW Presents Plus later this year.

Casting notes: Kingsley Ben-Adir (“One Night in Miami”) will star opposite Samuel L. Jackson and Ben Mendelsohn in Marvel’s Disney+ series “Secret Invasion,” reports Deadline… Elisha “EJ” Williams (“Henry Danger”) will star in the pilot for ABC’s reboot of “The Wonder Years.”…Andrea Savage (“I’m Sorry”), who did voiceover work as Dr. Stacy on ABC’s “A Million Little Things” in 2018, will reprise her role as the radio therapist, in person this time for one episode.

Genius Brands International signed a partnership with Tankee to develop a new Roblox series for Kartoon Channel!. Genius Brands and Tankee first partnered in 2019 to bring a roster of Tankee Originals to the channel.

As the vaccine accelerates across the country there is more optimism about the return of in-person. events. Tell us what you think is in store for going back to the office and live events in this short survey.


Designer Tiffany Brooks helps homeowners long on cash but short on vision in HGTV’s “$50K Three Ways,” premiering Monday, April 26 at 8p. The series will guide homeowners through three design choices, and help them select the right approach.

Martha Stewart is taking over the “Chopped” kitchen in five-episode stunt “Chopped: Martha Rules,” premiering Tuesday, April 13 at 9p on Food Network. Set in an outdoor kitchen in Kennebunkport, Maine, Stewart does things her way as sixteen chefs compete for the $50,000 grand prize.

“Secrets of the Whales,” filmed over three years, premieres on Disney+ on Earth Day, April 22. The four-part series narrated by Sigourney Weaver reveals the communication systems and social structures of five different whale species.

Season two of “A Tiny Audience” premieres Friday, March 19 on HBO Max, and DirecTV and DirecTV Go in Latin America.


“The Suki & Scott Show,” featuring celebrity guests, performers and social influencers, is now available on STIRR. New episodes will premiere weekdays at 4p in NYC, LA and Chicago.

Digital video content from Gusto Worldwide Media is now available to SendtoNews’ 1,800 publishers within the US. Gusto produces, distributes, and broadcasts culinary programming.

Thema America announced that Kanal D Drama is available in HD to subscribers of the Verizon Fios TV Mundo and Mundo Total packages. The channel is dedicated to presenting Turkish content in Spanish.

Philo and Best Buy have reteamed for a new promotion: customers without a Philo subscription who are buying certain streaming products can get a subscription for $1 for the first month (regular Price: $20). The promotion runs through April.


NBCUniversal’s ONE21 program, a gathering of developers on Monday, March 22 at 12p, will be organized into four key topic areas: Global Consumer Experience; Reaching Consumers with Content; Connecting the Consumer Experience; and Connecting Consumers to Commerce. “People are living their lives at the intersection of media and technology – and ONE21 perfectly reflects that reality,” said Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. “This global event invites in all kinds of developers – from storytellers to software engineers, small businesses to global brands. By bringing this massive community together we’re giving our partners a window into the future – and we’re hoping to spark an extraordinary new era of collaboration.”

ABC Owned Television Stations is streaming a one-hour town hall, Our America: Women Forward in the Workforce,” on Tuesday, March 16 at 1p to discuss how the COVID-19 pandemic has disproportionately impacted women in the workforce. The town hall is an extended conversation of the previously aired ABC Owned Television Stations documentary, “Our America: Women Forward.”

Regional Mexican radio host Alberto “El Terri” Cortez will make his acting debut on Telemundo’s “La Suerte de Loli” on Thursday, March 18 at 9p. Alberto Cortez – aka “El Terrible” – left his radio booth in Los Angeles to travel to Miami to shoot his scenes at the soundstages in Telemundo Center.

PokerGo’s “High Stakes Duel II” has been postponed due to COVID-19 concerns, and will now take place March 30-31.


AdTechCares, co-founded in 2020 by Amobee and 50 partners, has teamed with the Veterans Coalition for Vaccination and Venables Bell + Partners to launch a nationwide PSA campaign to encourage full COVID-19 vaccination, and ensure credible information around the vaccine is delivered. “As the Covid-19 crisis continues, even as the vaccines rollout, the advertising industry has an inherent duty to support fact-based journalism and to ensure continued access to accurate and timely information,” said Ryanne Laredo, Chief Customer Officer at Amobee and Co-Founder of AdTechCares.

Amazon Prime Video has created a digital experience for Eddie Murphy film ”Coming 2 America,” enabling fans to immerse themselves in exclusive content from the film, and participate in exclusive product drops. The content hub will house content from Prime Video and their partners including HSTRY, UOMA Beauty and Def Jam Recordings.

Alibaba might have to sell some of its media assets, according to the Wall Street Journal, which reports the Chinese government is apparently concerned about the power the entertainment giant has to influence public opinion. Not so, responded Alibaba, saying, “The purpose of our investments in these companies is to provide technology support for their business upgrade and drive commercial synergies with our core commerce businesses. We do not intervene or get involved in the companies’ day-to-day operations or editorial decisions.”

Walmart is prepping an HD-only streaming stick that will be sold under its Onn brand and powered by Android TV, according to FCC documents. In November came word that Walmart was reportedly talking to Comcast about making the Xfinity Plex platform the OS engine that powers Onn smart TVs.


ITV has acquired the exclusive free to air rights in the UK for seasons 3 and 4 of Wiggleywoos series “The Day Henry Met,” set to launch on littleBe, a block dedicated to programming for preschool children, this summer.

Beyond Rights revealed its spring content slate, introducing a range of unscripted content from a variety of different genres, a new kids’ series, and numerous returning seasons. In total, the business is launching more than 200 new hours into the international market.

A Virtual Experience on the Business of Collegiate Esports

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Sponsors/Partners: Collegiate Sports Management Group, Skullz, Beat the Bomb


Despite putting on a solid Grammys show, CBS scored all-time-low 8.8 million viewers across platforms, down from 18.8 million last year. The show scored a 2.1 rating among A18-49, down from last year’s low of 5.4.

The season two premiere of HGTV’s “Rock the Block” delivered a .67 Live+3 rating among P25-54 on Monday, March 8, a 31% increase over the season one premiere and a 52% lift over the prior six weeks. The net’s “100 Day Dream Home” averaged a 0.54 Live+3 rating among P25-54 during its sophomore season, up 37% over the prior six weeks and a 21% lift over the season one average.

Shareablee Top 10 Streaming Shows for the week of March 1
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
The Falcon and the Winter Soldier (Disney+), 1.2M, 40, 29,413, 345K
Get Organized With The Home Edit (Netflix), 635K, 47, 13,509, 5.5M
One Piece (Hulu), 337K, 8, 42,162, 3.4M
Julie and the Phantoms (Netflix), 306K, 1, 305,645, 933K
Nanatsu No Naizai (Netflix), 297K, 35, 8,483, 746K
The Mandalorian (Disney+), 262K, 8, 32,697, 2.5M
Awkward Puppets (YouTube), 261K, 12, 21,765, 1.4M
Black Clover (Funimation), 232K, 7, 33,139, 914K
Boruto (Hulu), 221K, 9, 24,590, 1.8M
Netflix is a Joke (YouTube), 182K, 62, 2,942, 2.4M

Shareablee Top 10 TV Shows for the week of March 1
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
Grey’s Anatomy (ABC), 7.6M, 75, 101,192, 36M
2021 GRAMMY Awards (CBS), 4.8M, 554, 8,629, 10.2M
Riverdale (The CW Network), 4.6M, 44, 105,020, 17.1M
Hannity (Fox News), 4.4M, 322, 13,790, 10.9M
Entertainment Tonight (WB/syndicated), 2.1M, 708, 2,993, 9.2M
The Flash (The CW Network), 1.6M, 45, 36,234, 12M
Today Show (NBC), 1.4M, 905, 1,587, 13.8M
Ellen DeGeneres (WB/Syndicated), 1.4M, 59, 23,018, 207.3M
The Walking Dead (AMC), 1.1M, 88, 12,941, 46.9M
The Daily Show (Comedy Central), 954K, 86, 11,088, 27.7M

Broadcast Nielsen Ratings for Friday, March 12
Show, P2+ millions, (A18-49)
ABC: “Shark Tank” 4.08 (0.6), “20/20” 2.64 (0.4)
CBS: “Oprah with Meghan and Harry” 3.22 (0.5), “Clarice” 155 (0.2)
CW: “Whose Line Is It Anyway” 0.81 (0.1), “Whose Line Is It Anyway” 0.76 (0.1), “Penn & Teller: Fool Us” 0.71 (0.1)
FOX: “WWE Friday Night Smackdown” 2.17 (0.6)
ION: “Hawaii Five-0” 1.41 (0.2), “Hawaii Five-0” 1.49 (0.2), “Hawaii Five-0” 1.41 (0.1)
NBC: “The Blacklist” 3.30 (0.4), “Dateline NBC” 3.23 (0.5)
Telemundo: “Exatlon Estados Unidos” 1.01 (0.3), “La Suerte de Loli” 0.92 (0.3), “Buscando a Frida” 1.00 (0.3)
Univision: “Vencer al Desamor” 1.80 (0.4), “Te Acuerdas de Mi” 1.40 (0.3), “Hija del Embajador” 1.39 (0.3)
Source: Nielsen live + same day time period averages


Crown Media Family Networks announced the appointment of Maureen Barrett as Director of Talent Relations & Events. Previously, Barrett was President of That Girl Public Relations.

Lee McNicholas is joining Lifted Entertainment as Creative Director, North. McNichols was most recently Creative Director and Executive Producer at Syco Entertainment.


Actor Henry Darrow died March 14. He was 87. Perhaps best known to TV audiences for his role in “The High Chaparral,” Darrow won a Daytime Emmy for “Santa Barbara.”

This Day in History
1883 – Susan Haywurst was the first US woman to graduate from a pharmacy college.

Answer to Our Last Trivia Question
Which actress was nominated for Supporting Actress in a comedy and a drama in 1975? Nancy Walker, for “Rhoda” and “McMillan & Wife.” Kudos to: Jim Kelly-Jim Kelly Consulting/Central Islip, NY, Gerry Bixenspan-TV Marketing Inc./NYC, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Synda Kollman-Charter Marketing Group/Boca Raton, FL, David Garber-Loyola Marymount University/Playa Vista, CA, David Westberg-SAG-AFTRA Credit Union/Burbank, Tom Moore-Kalt Productions/LA

Today’s Trivia Question
No Googling Week! Who played Millicent, the girl who gave Bobby his first kiss, on “The Brady Bunch” (1969-74)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Cynopsis Ad Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

PBS DISTRIBUTION/ARLINGTON VA: Lead PBSd’s digital scheduling function to support our growing distribution business across VOD, streaming and educational platforms by ensuring accurate, on-time content launches. Direct day-to-day activities of the scheduling team and execute on content release plans. 7-10 years’ experience in Content Scheduling/Programming required. Full info HERE (3/29)

SAG-AFTRA/NY or LA: Conduct financial statement and operating analyses of publicly-held companies. Research, analyze and identify the implications for internal clients. Comprehensive understanding of micro- and macro-economics principles and have an understanding and awareness of worker rights impacting SAG-AFTRA members. Full info HERE (3/26)

ViacomCBS/NY/CA/REMOTE: Lead and track multiple creative projects and timelines simultaneously, work with agencies and marketing teams to assess initial requests for information, project parameters and priority scheduling. Significant experience working in production management/digital marketing/creative agency and/or professional services/consulting required. Full in HERE (3/24)

: 1+ yrs. w/ traffic exp. is a plus, communicating, scheduling, data entry, hands on coordination, log changes/revised promo scheduling/run logs and reports/ensure correct promo elements etc. Team player with strong attention to detail and strong time management. Full info HERE (3/24)

Add the current date – Ctrl + ; (Windows & Mac). Add the current time – Ctrl + Shift + ; (Windows) or Command + ; (Mac). Want to learn more shortcuts? MST offers three levels of real-time training in a safe, supportive environment. Use promo code CYNOPSIS20 to unlock a 20% savings. Full info HERE. (3/24)

APM STUDIOS/ST PAUL MN: Develop and create innovative, high quality content. Set editorial vision and brand voice for APM Studios’ new podcasts and their product development across platforms and formats. Lead collaborations with external media and distribution partners. 10+ years’ experience in media, 4+ years management experience required. Full info HERE (3/23)

Striking partnerships with DSPs, agencies, brands, and agency trading desks to integrate with Origin’s programmatic solutions. Sourcing and managing PMP/PG business and adopt existing clients and grow their relationships. 5+ years of programmatic advertising video sales experience. CTV experience is a plus. Full info HERE (3/22)

ORIGIN MEDIA/REMOTE: Oversee administrative tasks, work with Sales to assist in the production, maintenance, and delivery of sales materials and RFPs from advertisers. Manage contracts with in-house legal counsel and organize and manage all company contracts and documents. 1-3 years of experience in sales or operations and familiarity with the Google Suite of products. Full info HERE (3/22)

NEP GROUP/EASTERN US-LONDON: Establish a global purchasing community and build procurement capability to ensure a consistent approach to negotiations with key suppliers. Design and implement a global procurement strategy to add value and efficiency to the organization. and Understand global needs and lead negotiations. Fifteen years of industry-related experience in procurement required. Full info HERE (3/22)

MARATHON VENTURE/NYC: Serve as the primary point of contact for our media partners, responsible for exceeding expectations by effectively anticipating and solving problems. Review client orders for accuracy and resolve discrepancies. 2-3 years related experience and strong organizational skills and attention to detail required. Full info HERE (3/19)

ITVS/San Francisco: Optimize project management processes to create sustainable, scalable standards and best practices that improve cross-functional collaboration and long-range planning. Set, manage, and execute our audience development workflows. Identify, plan, and execute effective, “right-size” workflows. 5-7 years of professional experience in project management and communications required. Full info HERE (3/19)

Manage clients for various emerging OTT verticals including but not limited to US Hispanic and Latin American/Brazilian platforms. Coordinate delivery of new content and looking for new ways to optimize revenue. Experience working in international digital content programming/ sales; familiarity with various platforms and Spanish language fluency required. Full info HERE (3/19)

Managing branded content projects, ensuring the flawless execution of sold concepts through to delivery across media platforms. Tracks projects through all phases; from requests through approvals and distribution. 3+ years in creative/digital project manager role at a related production house/agency. Full info HERE (3/18)

Managing sales and co-production activity with designated clients across both television and digital. Keep in constant contact with all key US buyers pitching upcoming programmes –for both TV and SVOD sales. 7+ years of experience at executive level within programming and/or distribution. In-depth understanding of the UK television industry, in particular the BBC. Full info HERE (3/18)

Provide full support to all accounts for the Ad Sales team, assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Communicate daily with Traffic Department, and create and maintain quarterly flighting grid. B.A. in Communication or equivalent from a four-year college; prior experience a plus. Full info HERE (3/18)

Strong knowledge and understanding of legal and business issues related to media, strong negotiation and drafting skills and a solid understanding of business issues. Draft and/or negotiate a wide variety of agreements and contract summary/tracking/management. A minimum of two years of legal experience in a media and/or entertainment transactional environment either in-house or with a law firm is required. Full info HERE (3/17)

NEXSTAR INC., KRON4-MYNETWORK/SAN FRANCISCO: Leading broadcast operational teams with sales-driven organizations, developing locally originated content, and commitment to community service. Track record of high performance in developing revenue across multiple platforms. Minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets required. Full info HERE (3/17)

Set overall community strategy as it relates to supporting brand initiatives, structure implementation of community-facing strategy across FailArmy, communicate on behalf of the brand across multiple channels. Min 3 yrs experience in brand communications, strong expertise in and a passion for current and emerging social and OTT platforms. Full info HERE (3/17)

Responsible for overseeing, guiding and elevating all programming for each of the Streaming TV channels, Works with VP Streaming to establish long-term creative programming strategy to achieve business unit KPIs. Plan and budget to help develop, help commission, and acquire programming for Jukin streaming channels. 7+ years in creative production for digital/streaming/television required. Full info HERE (3/17)

Lead the talented and resourceful journalists, manage digital teams in multiple locations and editorial content; encourage innovation and unique story telling techniques. Impeccable integrity and ability to support our writers and editors in making tough journalistic calls in fast-moving news cycles. Full info HERE (3/17)

Actively and consistently support all efforts to simplify and enhance the customer experience, ability to oversee production of Live Newscasts. Drive integration and collaboration with other managers to achieve station goals. Work closely with other managers to determine daily scope of coverage. Full info HERE (3/17)

Creates schedules/rollout plans for series/films, live news, and special events on CNN & HLN. Manages inventory and evaluates performance to optimize usage. TV Programming exp, 5+ yrs. Can project manage/multi-task. Must know current events. Full info/apply HERE (3/17)

THE JIM HENSON COMPANY/ HOLLYWOOD: Responsible for building out relationships with writers, directors, agents, managers, and talent in the prime-time arena, identifying new projects and talent in both comedy and drama for live-action and animation, and will oversee development of series to pitch A background in prime time television required and demonstrated knowledge of television development and production processes a must. Full info HERE (3/17)

Gravity Road is a creative company bringing together marketing, entertainment, and technology to create things people want to spend time with. We are looking for someone that is a commercially minded gamer, a strategic thinker and a proactive doer to join as our VP Gaming and Esports. Full info HERE (3/17)

ABC: “To Tell the Truth,” “black-ish,” “mixed-ish,” “Soul of a Nation”
CBS: “NCIS,” “FBI,” “FBI: Most Wanted”
CW: “The Flash,” “Superman & Lois”
FOX: “Holmes Family Effect”
NBC: “Young Rock,” “Kenan,” This Is Us”, “New Amsterdam”
PBS: “Finding Your Roots With Henry Louis Gates, Jr.,” “Finding Your Roots With Henry Louis Gates, Jr.,” “Frontline”
Telemundo: “Exaton Estados Unidos,” “La Suerte de Loli,” “Buscando a Frida”
Univision: “Vencer el Desamor,” “Te Acuerdas de Mi,” “La Hija del Embajador”



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