03/14/23: Prime Video’s “Three Pines” axed after one season

Cynopsis Medias First Morning Read
Tuesday March 14, 2023

Today’s Premieres
CW: Superman & Lois at 8p; Gotham Knights at 9p
MotorTrend: Super Turbo Story Time at 10p
Netflix: Arlyoshi Assists
TLC: Return to Amish at 10p

Today’s Finale
BET: Tyler Perry’s The Oval at 9p


“Three Pines” has been axed by Prime Video after one season. The procedural, starring Alfred Molina and based on the novel series by Louise Penny, won praise for covering the treatment of Indigenous women in Canada.

More than 1.1 billion people worldwide are expected to watch live game streaming in 2023, up from 980 million last year, according to data from Statista, with market revenue growing 20% year-over-year, to $11.7 billion. Although user growth is expected to slow down this year, the number of live game streaming fans is projected to jump by 17% or 170 million year-over-year.

Gaming is expanding as an advertising medium, according to new data from DISQO. Over one-third of consumers now play games daily, according to the report, and people who play video games weekly or more often were 34% more likely to say that they notice ads in the games they play (and 12% more likely to say that they were distracted by the ads – however, they’re also more than twice as likely to say that they’ve made a purchase after seeing ads in a game). “Gaming is no longer niche and should be treated as a mainstream advertising medium,” concluded the report. “As brands wrestle with the best strategies to excel in gaming, they should engage in rapid experimentation of different ad formats, audiences, and gaming platforms.”

2023 Measure Up! Awards

Not sure what fits for you? Check out some of our 2023 categories:

Best Data Use for Creative Optimization
Outstanding Addressable Strategy
Outstanding CTV Targeting Solution
Best In-Game Advertising Strategy
Best Use of Data in Planning/Buying



Ed Berger (“All Quiet on the Western Front”) is set to direct “Helltown,” a series in development at Amazon Studios. The crime drama is based on Helltown: The Untold Story of a Serial Killer on Cape Cod, by Casey Sherman, about the hunt for a murderer that drew in then-struggling author Kurt Vonnegut. The project comes from Team Downey, Mad Gene and Amazon Studios.

Lauren Mensch has moved to “CNN This Morning” as executive producer and showrunner for the 6-9a time period, and Chris Russell will EP during the dayside and evening hours, focused on content for the following morning. Mensch joins from “CNN Newsroom,” while Russell was exec producer of NewsNation’s “On Balance with Leland Vittert.”

Casting note: Kanoa Goo (“The Rookie”) and Rebecca Mader (“Once Upon a Time”) have been cast in season two of CBS drama “Fire Country.”


Disney+ has set May 24 as the premiere date for the Disney+ Original series “American Born Chinese.” The genre-hopping action-comedy, based on the graphic novel of the same name by Gene Luen Yang, tells the story of Jin Wang, an average teenager juggling his high school social life with his home life.

Season two of Paramount+’s “Queen of the Universe” has a new premiere date: Friday, June 2. The drag singing competition was originally slated to return March 31.

A new season of “Dr. Pimple Popper” debuts Wednesday, April 5 at 9p on TLC. Premiere episode: “Zombie Skin.”


Ryan Seacrest’s final day as cohost of “Live with Kelly and Ryan” has been set for Friday, April 14. The following Monday, Kelly Ripa’s husband, Mark Consuelos (“Riverdale”), will take Seacrest’s seat – held since 2017 – on the ABC daytimer.

The Washington Post Opinions section will distribute the short film, “How to Rig An Election: The Racist History of the 1876 Presidential Contest,” narrated by Tom Hanks, written/produced by Jeffery Robinson, founder of the Who We Are Project and former ACLU deputy legal director, and directed by Emily Kunstler and Sarah Kunstler. The animated short follows the story of the most hotly contested presidential election in U.S. history, which ended in a backroom deal with devastating consequences.


Seventy-four percent of consumers plan to watch the March Madness tournament this year, with 54% planning to watch at least one game via streaming app, according to a new study from LG Ad Solutions. Additional findings include:
· 81% of viewers say they are likely to pay attention to TV ads while watching March Madness. And 52% of consumers feel more favorable towards brands that advertise during the tournament.
· 37% of viewers watch live sports mostly or only via TV streaming apps, with Amazon Prime and YouTube TV being the top apps used to stream live sports.
· 41% of viewers will spend more time watching live sports in 2023 compared to 2022. Currently, 80% of viewers watch sports at least once a week.
· 81% of viewers are likely to watch sports content on a free, ad-supported streaming TV app.


Sesame Workshop is collaborating with VeVe forNFTs based on “Sesame Street” characters. First to drop is Cookie Monster, on March 19.

DigitalReef announced a merger with Gamers Club, the video gaming matchmaking platform and community hub in Latin America. Rebranded as Siprocal, the consolidation of the two companies creates a gaming distribution, monetization, and engagement platform throughout the Americas. “Siprocal is a first of its kind, next generation platform that bridges the needs of multiple key stakeholders and end users in the gaming and mobile media spaces,” said Steve Cohen, Chief Strategy Officer of AEG and Executive Vice President of The Anschutz Corporation, and the newly appointed Board Chair of Siprocal. “Connecting mobile carriers and OEMs to game studios and publishers, brands to customers, users, and subscribers, Siprocal is uniquely positioned to meet each party in the time and place that is most convenient and relevant driving meaningful results and experiences.”

Pixellot, provider of AI-driven sports production solutions, has signed a strategic partnership with China’s Baidu. The agreement includes the installation of 200 Pixellot systems in venues across China, with a goal to install an additional 6000 systems over the next three years. The new partnership will further expand Baidu’s involvement in China’s sports market.

Small business owners are now eligible for Charter Communications’ offer of one free line of Unlimited Spectrum Mobile service for a year. The promotion rolled out to residential customers as part of the company’s Spectrum One last fall. “Charter is focused on providing small business owners with cost-effective, reliable and secure connectivity solutions so they can thrive in today’s competitive world,” said Sharon Peters, EVP and Chief Marketing Officer for Charter. “By combining Spectrum Mobile’s superior wireless experience with our business broadband and voice services, small business owners will have access to a complete communications solution that will keep them connected with their customers and employees from any location.”


Major League Baseball plans to stream games for fans for free if RSN Diamond Sports files for bankruptcy, as is expected, ahead of the opening of the season on March 30, reports the New York Post. Diamond could use bankruptcy proceedings to end the contracts of teams that are losing the company millions of dollars. A source told the Post that MLB will take over the local broadcasts of those teams and stream them for free in their local markets as baseball commissioner Rob Manfred negotiates with their cable companies for lower contracts.

The BBC has reached a deal soccer host Gary Lineker (“Match of the Day”), after outcry over Lineker’s suspension for comments critical of the British government’s new asylum policy. After a weekend during which sports coverage was curtailed as hosts boycotted the network, Lineker was reinstated on Monday, with the BBC saying it would review its social media guidelines. “Everyone recognizes this has been a difficult period for staff, contributors, presenters and, most importantly, our audiences. I apologize for this,” said BBC Director General Tim Davie. “The potential confusion caused by the grey areas of the BBC’s social media guidance that was introduced in 2020 is recognized. I want to get matters resolved and our sport content back on air.”

The NHL regular season continues this week with four games across ABC, ESPN and ESPN+/Hulu, in addition to Tuesday’s alternate presentation of the first-ever live, animated “NHL Big City Greens Classic” volumetric broadcast between the New York Rangers and Washington Capitals at 7p. The alternate presentation of the Capitals-Rangers will be available on ESPN+, Disney Channel, Disney XD and Disney+, while the traditional game telecast will be available on ESPN and ESPN+.

Sportradar announced it has been selected as the ATP’s next global data and betting streaming rights partner. The partnership will begin in 2024 and span six years.


All3Media International has signed an exclusive first look deal with factual producer Roast Beef Productions. All3Media International will partner with the creative team on its premium factual slate, including documentary “Spacey Unmasked,” which presents a look at Kevin Spacey’s rise to stardom and his subsequent legal battle in the London courts.

2023 Measurement & Data Conference

Transform how you measure

Your measurement tactics are only stepping stones the journey to generating insights that lead to real outcomes… join us in June for a two-day journey that takes you through how to effectively monetize today’s cross-platform challenges. Meet and learn from the people that matter most to this industry, and register today:



The season one finale of HBO’s “The Last of Us” hit a ratings high on Sunday night, delivering 8.2 million viewers across HBO Max and linear telecasts, based on Nielsen and first party data. The series is now averaging 30.4 million viewers across its first six episodes, with the first episode approaching 40 million viewers in the US. Outside of the US, the post-apocalyptic drama is now the most-watched show in the history of HBO Max in both Europe and Latin America.

ID’s “Jared from Subway: Catching a Monster” led ID to rank as the #1 cable network (excluding sports) among P25-54 and W25-54 on Monday, March 6 in the 9p-12a time slot. The docuseries was ID’s highest rated limited series telecast in over two years, attracting 3.7 million viewers on Monday night,and averaging a .83 Live+3 rating among P25-54 and 1.02 among W25-54.

HGTV’s “Rock the Block” delivered its highest-rated season premiere episode among W25-54, with a 1.04 Live+3 rating. Among P25-54, the episode garnered a .70 Live+3 rating, and attracted more than 5.7 million total viewers.

Food Network’s “Spring Baking Championship” returned last week to deliver a .9 P18+ / 1.3 W18+ Live+3 rating, up +11% and + 13% respectively. The season return led the network to having its highest rated Monday Prime rating of the year (.77 P18+ / 1.15 W18+ Live+3) and ranking as the #2 non-news/sports cable network in Prime among W18+ (#3 non-news/sports among P18+)

Top 10 Streaming Shows for the week of March 6
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers

Outer Banks (Netflix), 7.5m, 15, 501,275, 6.5m
The Last of Us (HBO Max), 2.4m, 66, 35,789, 1.6m
Shadow and Bone (Netflix), 1.7m, 41, 41,939, 885k
You (Netflix), 1.1m, 42, 25,396, 2.0m
The Mandalorian (Disney+), 809k, 36, 22,480, 2.7m
Game of Thrones (HBO Max), 601k, 6, 100,117, 39.4m
Queer Eye (Netflix), 409k, 2, 204,303, 2.8m
Get Organized with the Home Edit (Netflix), 551k, 36, 9,753, 7.1m
The Chosen (Prime Video), 274k, 22, 12,456, 1.2m
Netflix is a Joke (YouTube), 210k, 59, 3,566, 2.7m
Source: Comscore powered by Shareablee

Broadcast Nielsen Ratings for Friday, March 10
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 3.57 (0.4), 20/20 2.56 (0.3)
CBS: S.W.A.T. 5.16 (0.4), Fire Country 5.59 (0.4), Blue Bloods 5.74 (0.3)
CW: Penn & Teller: Fool Us 0.57 (0.1), Whose Line Is It Anyway 0.50 (0.1), Whose Line Is It Anyway 0.46 (0.1)
FOX: WWE Friday Night Smackdown 2.32 (0.6)
ION: Hawaii Five-0 0.99 (0.1), Hawaii Five-0 0.93 (0.1), Hawaii Five-0 0.84 (0.1)
NBC: Lopez vs Lopez 2.96 (0.3), Grand Crew 1.15 (0.2), Dateline 2.24 (0.3)
Telemundo: La Casa de los Famosos 1.10 (0.3), El Señor de los Cielos 1.10 (0.4), Juego de Mentiras 0.69 (0.2)
Univision: Perdona Nuestros Pecados 1.28 (0.3), Mi Camino es Amarte 1.56 (0.4), Cabo1.42 (0.4)


DBC Brand Communications is launching DBC Marketing Services and DBC Advertising, led by Aaron Peterson, previously head of content strategy for Momentive. “Successful promotion and marketing in the advertising, marketing and insights industries is dependent on a deep knowledge of the issues and motivations to engagement that drive sales,” said Bill Daddi, President & founder, DBC Brand Communications. “These sectors are our sole focus and we bring not only expertise and experience, but a broad range of relationships that help drive our clients’ businesses.”

Sonia Coleman has been promoted to Senior EVP and Chief Human Resources Officer at Disney, effective April 18. “Sonia is widely respected across the company as a gifted leader and strong advocate for our employees,” said CEO Bob Iger. “Her proven expertise leading the human resources function for our general entertainment businesses and ESPN during a period of unprecedented transformation makes her the perfect choice to lead this function company-wide as we implement our new operating structure and position Disney to capitalize on the opportunities ahead.”

Sarah Rosen, former Head of North American Content Partnerships at Twitter, has joined Reddit as Senior Director of Content Partnerships. Rosen left Twitter shortly after Elon Musk took control of the company.

Phoebe Brown has joined Percy & Warren PR as Marketing Manager. Brown previously managed US and UK PR for Walther Presents.

This Day in History
1923 – Warren G. Harding became the first US president to pay taxes.

Answer to Our Last Trivia Question
Which channel, launched in 1999, had three different names before folding in 2020? Freeview, rebranded to The 101 Network and then Audience Network (as we mistakenly included yesterday). Benjamin Zander-NBC News Now/NYC; Kevin Noonan-Surpass Digital/NYC; C.J. Bottita-Big Picture Productions/Apex, NC; David Westberg-SAG-AFTRA Credit Union/Burbank; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
Which two sitcoms based on Neil Simon plays premiered in 1970? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

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Kerry Smith
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Robbie Caploe
VP/Group Publisher

Executive Director of Sales
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Check out more jobs in Cynopsis Classifieds »
Job of the day

Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE

SILVER SPRING MD, Hybrid, Remote

Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE


Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

ABC: The Bachelor, Will Trent
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois [p], Gotham Knights [p]
FOX: 9-1-1: Lone Star, Accused
NBC: Night Court, American Auto, The Voice, That’s My Jam
PBS: Finding Your Roots With Henry Louis Gates, Jr., Frontline
Telemundo: La Casa de los Famosos, El Senor de los Cielos, Juego de Mentiras
Univision: Perdona Nuestros Pecados, Mi Camino es Amarte, Cabo


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