COMPETITION

The VALORANT LOCK//IN tournament became the second-most viewed VALORANT Champions Tour event of all time with more than 1 million peak viewers, according to data from Esports Charts. The final of the LOCK//IN event, which took place from Feb. 13-March 4 in São Paulo featured a hometown team in Brazilian organization LOUD and Fnatic, a European org that’s been close to several event titles but seen them slip away. The marquee matchup hit nearly 1.45 million peak viewers, with the event averaging more than 432,000 viewers throughout. Only last year’s VALORANT Champions final, the world championship for the esport, performed better in terms of peak viewership with just over 1.5 million.

Speaking of: VALORANT Champions is coming to Los Angeles in 2023, developer Riot Games announced. The August event will be the first VCT world championship hosted in North America; previous championships have taken place in Berlin (2021) and Istanbul (2022). The 6,300-seat Shrine Auditorium will host the tournament from Aug. 6-20, with the event moving to the 17,505-seat Kia Forum – the largest venue ever used for a VALORANT esports event – for the Aug. 26 final.

Saudi Arabia-backed esports event organizer Gamers8 is putting up a $45 million prize pool for its upcoming esports event in the country’s capital of Ridayh. The figure gives Gamers8 the largest prize pool in esports history, though the money will be split among multiple to-be-announced titles rather than centered on one esport like Dota 2’s The International (which previously held the record of $40 million). The event is part of the Saudi PIF’s ongoing investment in esports and gaming, which has been met with some resistance in the community due to government policies and stances on LGBTQ+ and women’s rights in the country.

The Call of Duty League Major III begins today, with teams competing for their share of a $500,000 prize pool and CDL points that factor into CDL Champs qualification later this year. Competition will take place from March 9-12. The Seattle Surge finished atop the Major III qualifier standings, but there’s a good amount of parity across teams in the top half of the bracket as teams gather in Arlington, Texas, for the coming weekend.

SPONSORSHIP & ACTIVATION

Two former Riot Games executives have launched a new game studio, The Believer Company, with $55 million in Series A backing. The studio is helmed by CEO Michael Chow, a former Riot vice president and executive producer for League of Legends: Wild Rift, and Chief Product Officer Steven Snow, who served as an executive producer for League of Legends and Legends of Runeterra during a six-year tenure at Riot. The Believer Company will focus on a cooperative open-world title as its first project, according to a statement. Lightspeed Venture Partners led the funding round, which also included investment from Riot, VC company Andreessen Horowitz, gaming-focused venture funds Bitkraft Ventures and 1Up Ventures, and other funds.

Mobile-only esports org Tribe Gaming’s partnership with Samsung continued with a live mobile gaming content creator competition in Las Vegas on Monday. The activation, known as Mission: Galaxy, brought together 10 creators to compete in Call of Duty: Mobile for a $15,000 prize. Along the way, the teams – with one coach and four competitors – got to try out the Samsung Galaxy S23 Ultra, Samsung’s latest device, which was released Feb. 17. The event is part of an ongoing initiative from Samsung to position its devices as the platform of choice for high-quality gaming experiences, and the phone manufacturer has invested in several other pieces of the esports market as well.

Esports betting platform Rivalry is partnering with Grayhound Gaming to establish a foothold in the Australian market. Rivalry plans to work with Grayhound’s CS:GO team to amplify the org’s participation in upcoming events and will help facilitate local meet-and-greets for the Grayhound squad, according to a statement. The deal includes Rivalry placement on Grayhound’s jerseys and in-game naming rights: The team will appear as GRAYHOUND.Rivalry in events going forward.

TSM and subsidiary Blitz have partnered with blockchain platform Avalanche to bring the Blitz app onto the blockchain. The partnership will bring Avalanche branding to new tournament activations for TSM while giving the esports organization the opportunity to explore additional web3 integrations into their business.

Talon Esports’ run of partnership news continued this week with the announcement of Secretlab as its official chair partner. Talon, which has been in the news for several sponsorship deals the past few weeks, will see its VALORANT squad seated in Secretlab products during domestic competition this year, and the partners will also create content throughout the VALORANT Champions Tour circuit.

TEAMS

Cloud9 is exploring adjustments to its VALORANT roster following a second-round exit from the VALORANT LOCK//IN event in São Paulo, according to multiple reports. The team has already parted with Jaccob “yay” Whiteaker and is reportedly considering the release of in-game leader Anthony “vanity” Malaspina, who has been with the organization since August 2021.

One of the world’s most popular streamers, Félix “xQc” Lengyel, is debating starting an esports organization in a continuation of a trend among content creators with ties to competitive gaming. The launch of Moist Esports, founded by content creator Charles “MoistCr1TiKaL” Christopher White Jr. and co-owned by fellow streamer Ludwig “Ludwig” Ahgren, has inspired influencers like Jeremy “Disguised Toast” Wang and xQc to pursue teams of their own. While some question if these investments are flashes in a pan, the connection of these teams to prominent figures in gaming gives them immediate fan bases as well as access to leadership that is proficient in building the revenue streams that other esports orgs are scrambling for. “Esports orgs aren’t profitable,” xQc tweeted last week. “Creator-backed teams are.”

The Overwatch League’s reigning champions are switching divisions amid “a lot of uncertainty” about the OWL going into 2023. The Dallas Fuel, who had already made roster changes despite a championship run in 2022, would have had to “completely rebuild” if they did not switch from the West to the East region, Fuel co-owner Mike “hastr0” Rufail said. The core of the Dallas roster is native to South Korea, and the incentive of playing close to home factored into negotiations in a competitive free agency market. “Like many other organizations, we had to make some tough decisions,” hastr0 said. “Things aren’t ideal for the esports industry this year, but let’s make the best of it.”

VALORANT pro and ??Hunter “SicK” Mims was arrested Saturday in Texas on charges of criminal trespassing. The Sentinels player, who is a substitute for the team, posted videos and images over the weekend of him getting into a conflict with employees at a Ferrari dealership. The player is dealing with “personal issues,” according to Dot Esports. Mims’ charge, a Class B Misdemeanor, carries a maximum of 180 days in jail and/or a $2,000 fine.

INDUSTRY

A qualitative study commissioned by the Interactive Advertising Bureau argues brands’ perceptions of in-game advertising are largely misguided. The research, which was conducted by advertising and consumer media research lab MediaScience, included 60- to 90-interviews with 40 Director- through CEO-level personnel across multiple industry verticals. The results, IAB said, show brands typically overestimate the cost of entering the in-game advertising market; underestimate the reach and quality of in-game ads; underestimate how effective these ads can be as purchase-driving tools; overestimate the complexity of measuring success with in-game ads; and overestimate the risks to the brand and in-game advertising’s effect on brand safety.

Microsoft might have won its hard-fought battle to win European Union approval for its $69 billion acquisition of Activision-Blizzard, according to a report from Reuters. Although the company continues to face antitrust scrutiny in other countries, including the United Kingdom, EU approval could cascade into additional victories for the Xbox creator. Meanwhile, Microsoft continued to make its case in the U.K., with the company disputing claims from Sony that there is strong incentive for Microsoft to make Activision title Call of Duty exclusive to Xbox in an effort to stifle PlayStation. According to Axios, Microsoft shared commissioned research from YouGov that shows only 3% of PlayStation Call of Duty players would switch to Xbox should Microsoft decide to make CoD exclusive. That margin, Microsoft said, would make the Xbox-only route a net loss for the company.

Riot Games executive producer Greg Street announced he is leaving his role as the EP of Riot’s massively multiplayer online game project. Street, whose career includes being the Lead Systems Designer for Blizzard’s World of Warcraft prior to joining Riot, said his decision was based on both “personal and professional considerations” following deaths in his family. Riot’s MMO project, Street said, is still well on its way. “??The most important job I could do as part of that was to build an amazing team,” he said on Twitter. “The MMO is in good hands and it’s the right time to hand over the [reins] for the next phase. I plan to stay in game development and I have had a number of exciting opportunities presented to me already. And I will be with you all playing the Riot MMO when it comes out.”

Mobile card game title Marvel Snap has hit 18 million downloads and $50 million in revenue since its Oct. 18 launch date, according to a report from MobileGamer.biz. The quick matches, random elements of the game and breadth of strategies in Snap made it a hit with casual and competitive players alike, with the game systems rewarding both types of play through both a robust ranked play system and consistent in-game rewards alongside microtransaction options.