03/07/19: Indycar locked in a slate of international deals ahead of its 2019 season

CynopsisSports
Good morning. It’s Thursday March 7, 2019 and this is your first early morning Sports briefing.
 
 
Indycar will open the 2019 season flush with new deals that will bring racing action to around 100 countries. Driven by Indycar Media, nations reaching agreements to broadcast INDYCAR content in 2019 include Canada, the United Kingdom, Japan, Spain, Sweden, France, New Zealand and Brazil. Canada’s deal with Sportsnet will see fans now able to consume NTT IndyCar Series races and qualifying sessions on SN NOW+, Sportsnet’s direct-to-consumer platform. In the UK, NTT IndyCar Series races, practices and qualifying sessions will air on Sky Sports F1. In addition to full-season coverage on linear pay television in Japan and Spain, the Indianapolis 500 also will air on free-to-air television in both countries with NHK and #Vamos (Movistar), respectively. INDYCAR will expand into the Nordics in 2019, and NTT IndyCar Series races can be seen live on Viasat channels in Sweden, Denmark, Finland and Norway. Meanwhile, DAZN will show NTT IndyCar Series races in Italy, Germany, Austria, Switzerland and Brazil.
 
Stateside, NBC Sports begins its first full season as the home of Indycar with the Firestone Grand Prix of St. Petersburg on Sunday at 1:30p and pre-race coverage at 12:30p with Countdown to Green on NBCSN. NBC Sports’ lead Indycar broadcast team of Leigh Diffey (play-by-play), Townsend Bell (analyst), and Paul Tracy (analyst) will have the call
 
 
PROGRAMMING

ESPN announced that it is “strengthening its commitment” to Baseball Tonight as it returns for season 30 of MLB coverage, offering more shows, a deeper roster and added daily segments within SportsCenter. Baseball Tonight will increase its number of roadshows this season as it airs live episodes from events that include the Boston Red Sox home-opener, the All-Star Game; Men’s and Women’s College World Series; the Little League World Series and more. ESPN also unveiled the Baseball Tonight Report – a new, daily segment airing within SportsCenter episodes throughout the day.
 
CBS Sports locked in talent for its conference tournament championship coverage highlighted by four automatic bids awarded to the 2019 NCAA Division I Men’s Basketball Championship as the Big Ten, Missouri Valley, Mountain West and Atlantic 10. Programming begins with the Missouri Valley Championship on Sunday at 2p, with Kevin Harlan, Dan Bonner and Melanie Collins on the call. The Big Ten Tournament will see Jim Nantz, Bill Raftery and Grant Hill will have the call with Tracy Wolfson starting March 16. The Mountain West Championship features Harlan and Bonner, along with reporter Evan Washburn on March 16. Ian Eagle and Jim Spanarkel, along with reporter Jamie Erdahl, will call the Atlantic 10 Championship Game on March 17.
 
The World Poker Tour announced a five-year strategic alliance with TV Azteca to bring WPT’s poker content library to a Latin America audience. In addition, the WPT’s sister company, Allied Esports, and Grupo Salinas have entered into an agreement to work toward developing and launching an esports strategy in Mexico. TV Azteca’s multimedia network will promote the WPT, and in partnership with Grupo Salinas’ companies, the World Poker Tour will introduce its premier poker events throughout Mexico. Further, WPT will license its brand to TV Azteca to develop social poker and gaming products customized exclusively for the Latin America marketplace. TV Azteca will also introduce a Spanish-language WPT-branded social poker game that will be expanded to include poker, casino games, education, and be signed to become a social gaming hub for the region. 
 
AXS TV renewed its original series WOW-Women Of Wrestling from Los Angeles Lakers Owner Jeanie Buss and David McLane, for a second season. The Network upped its order to 24 additional episodes from the initial eight in the first season. The season finale runs Friday at 9p.
 
Major League Baseball and the players’ union are near an agreement to expand active rosters by one to 26 starting in 2020, according to the AP, as part of a deal that would “include a commitment to discuss larger economic issues after opening day this year.” As part of the deal, the active limit from Sept. 1 to the end of the season would be lowered from The agreement also would include -starting extra innings of the All-Star Game with a runner on second base, giving MLB the right to shorten between-inning breaks and MLB agreeing not to pursue a pitch clock through the 2021 season.
 
NASCAR is pulling the Awards ceremony out of Las Vegas and taking its annual Champion’s Week to Nashville. The Monster Energy NASCAR Cup Series Awards will be held Dec. 5 at the Music City Center. Meanwhile, NASCAR will move its Xfinity Series Awards and trucks series awards to Nov. 22.
 
ESPN Events, in conjunction with Rip City Management and Rose Quarter, is adding early-season men’s basketball event the inaugural Phil Knight Invitational to its roster. The annual event, slated to occur through 2021, will tipoff on Nov. 12, from the Moda Center in Portland, Ore., with Oklahoma facing Oregon State and Oregon playing Memphis
 
Come out to play! Don’t miss the 2019 Esports Business Summit presented by Cynopsis Esports, Chief Marketer and Event Marketer from Sept. 10-12 at MGM Grand Las Vegas. Learn from key executives from brand marketing, television, sports and technology who are growing their businesses by leveraging the passionate global audience that esports delivers. Registration is now open for Esports Business Summit. Sign up early to save!
 
Bleacher Report is launching a new series, Take it There with Taylor Rooks, featuring Rooks and her interview style with today’s top newsmakers and trendsetters in real places. The series joins Bleacher Report’s animated franchises – Game of Zones and The Champions – which both make their returns in April.
 
FloSports locked in a deal with the Renegades of Dirt Modified Tour to provide live and on-demand coverage of the 2019, 2020 and 2021 Renegades of Dirt Modified Tour race seasons exclusively on FloRacing.com. Live coverage of the 2019 tour begins March 14-16 at the Fayetteville Motor Speedway.
 
A CYNOPSIS MESSAGE
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September 9 – 10, 2019 | ThreeSixty, NYC
 
Join us for two days of learning, sharing, and networking at a one-of-a-kind gathering as senior brands, agency and programming executives dive into the critical challenges transforming the television industry.
You can’t Google this stuff. You have to be in the room.
 
 

SPONSORSHIP & PROMOTION

Toyota announced its roster of Team USA athletes in advance of the Olympic and Paralympic Games Tokyo 2020. The brand locked in 14 new Team USA athletes and hopefuls and three returning U.S. Paralympians to Team Toyota. “Each athlete has overcome his or her own limitations and provides a unique voice to our mobility message,” said Dedra DeLilli, group manager, Olympic and Paralympic marketing, Toyota Motor North America. “By partnering with these incredible individuals, we’re not only able to support them throughout their Olympic and Paralympic journeys, but we’re also able to connect with people around the world and tell our Toyota story.”
 
Production Alliance Group will serve as the title sponsor for Auto Club Speedway’s NASCAR Xfinity Series race on March 16. The event will be known as the Production Alliance Group 300.
 
 
DIGITAL, DATA & TECH

Outdoor Sportsman Group announced that its global, subscription-based, streaming service MyOutdoorTV (MOTV) is expanding into the lineup of Prime Video Channels and available to Prime Video members for $9.99. “We continue to strive to make MOTV easily available to as many outdoor enthusiasts as possible,” said Outdoor Sportsman Group and MOTV Sr. Vice President and General Manager, Sean Luxton. “Launching on Prime Video Channels is huge for MOTV and for those who love MOTV’s top-tier outdoor lifestyle content.”
 
 
ESPORTS

In this week’s edition of Cynopsis Esports
  • Telemundo launches esports channel
  • ELEAGUE slates CRL Final Four display
  • eMLS sets Cup plans
  • Overwatch League Stage 1 Playoffs set for ABC
  • Gillette Gaming Alliance prepares for Twitch liftoff
  • Apex Legends tops 50 million users
  • NBA 2K League Draft makes history
 
INDUSTRY/ROSTER MOVES

NBC Sports is tackling SXSW this year with three discussions at “Comcast NBCUniversal House” on March 9 and 11. Highlighting the discussions are Olympic gold-medalist Monique Lamoureux-Morando; motorsports legend Mario Andretti and Indy 500 winner Will Power; as well as senior digital executives from NBC Sports, NASCAR, the PGA TOUR, and the IOC’s global Olympic Channel.
 
Octagon named Emily Sisson as Vice President within Octagon’s Integrated Marketing group driving golf-related partnerships and experiences. Sisson will work with Octagon’s Mastercard, Cisco and other brand teams to leverage her extensive golf industry experience across numerous partnerships and ambassadors relationships including USGA, PGA TOUR, Arnold Palmer Invitational, AT&T Pebble Beach Pro-Am and Topgolf among others.
 
Holly Stalcup has been named Director of Stadium and Game Operations at College Football Playoff. Stalcup currently is Associate Athletics Director for Event Management at the University of Illinois.
 
Tennis Channel is giving a new design to Tennis Magazine. The new artwork, graphics, overall appearance and name (adding the word Magazine) mark the latest advance in a two-year process that has seen the magazine and its digital arms steadily integrate with Tennis Channel’s brand. Tennis fans will get their first look this week as the March/April edition of Tennis Magazine reaches newsstands in time for Southern California’s BNP Paribas Open.
 
 
THE MAIN EVENT

Thunder/Trail Blazers on TNT at 7:30p.
 
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ON THIS DAY in 1982: The NCAA Tournament selection announcements are televised live for the first time.
 
In the Know: Which school has won the most Big South men’s basketball conference tournaments? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: This long-running show followed The Bundy family, named after WWE great King Kong Bundy. What is the name of that show?   Answer: Married With Children. Kudos: Phyllis McQuillan-MSG Networks/NY; Michael Dittelman-SendToNews/NY; Christopher Carrano-NBC/NY; Brian Traynor-Endeavor/NY; Brianne Maciejowski-Miles/Sarasota; Larry Kahn-GOLF Channel/Orlando; James J. Pepe-American Cancer Society/Bethlehem; Matt Marini-NFL/NFL Films/NJ; Lance Davis-ESPN Milwaukee/Milwaukee; Joe Lyons-ESPN/Dallas; John Kukla-KDFW/KDFI/Dallas; Matt Fumagalli-NBC/Chicago; Greg Moloznik-GLM
 
Later — Chris
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Publisher
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