| A CYNOPSIS MESSAGE FROM THE CABLE CENTER |
2019 Cable Hall of Fame Celebration
Presented by The Cable Center
May 2, 2019 at the Ziegfeld Ballroom, NYC
2019 Honorees
- Leslie Ellis, president, Ellis Edits, Inc.
- Phil Kent, former chairman and CEO, Turner Broadcasting System, Inc.
- Kyle McSlarrow, SVP, customer experience, Comcast
- Steve Miron, CEO, Advance/Newhouse
- MTV, Founding Creators
- Susan Swain and Rob Kennedy, president and co-CEOs, C-SPAN
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AC Marca inked a deal with Feld Entertainment to make The Original Super Glue Corporation an official partner of Monster Jam. The brand will support Monster Jam marketing platforms year-round. In 2020, The Original Super Glue Corporation will run a national enter to win promotion with the grand prize of a VIP Trip to Monster Jam World Finals. In addition to the promotion, The Original Super Glue Corporation will bring Monster Jam to retail via on-pack co-branding, premium Monster Jam gifts with purchase, and Monster Jam truck displays.
The World Surf League announced a deal with Red Bull to launch the Red Bull Airborne Series, a three-event specialty series that highlights aerial surfing and running in three locations: Gold Coast in Australia, Keramas in Bali, and Hossegor in France. The first event – Red Bull Airborne Gold Coast – will run April 3-9 this year. “After the success of the Red Bull Airborne France in 2018, we are excited to launch the Red Bull Airborne Series,” said Sophie Goldschmidt, WSL CEO. “Thanks to Red Bull’s support, we can now launch Red Bull Airborne events on the Gold Coast, in Keramas, and in Hossegor. Additionally through this partnership, Red Bull will activate against the WSL’s unique Championship Tour and Big Wave properties to engage both consumers and athletes. By working closely with Red Bull, their innovation and support will help us further elevate and promote the sport.”
UFC launched a public service campaign to bring attention to the effects of opioid addiction and help end the opioid crisis that has impacted millions of Americans. UFC’s public service campaign will utilize UFC athletes, the company’s massive social media reach (75 million followers), and its popular live events to spread the message of prevention, treatment, and recovery relating to opioid addiction.
The Oakland Raiders unlocked a deal with Cox Communications go serve as a founding partner of Las Vegas Stadium, the team’s future home. The ten-year deal will see the telecommunications firm provide digital connectivity for fans and operational staff.
With the new MLS season officially underway, Nielsen Sports unveiled a look at the growth of the league in the US, and as the league starts season 24, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink. In addition to MLS expansion, factors driving the growth of soccer fandom in the U.S. include: increased youth participation; increased diversification of the U.S. population; television access in the U.S. to local and global football competition; and the performance of the USA Women’s World Cup team. “The U.S. soccer market continues to develop at both a talent and commercial level, which is driving increased attention with consumers, media and advertisers locally and nationally,” said Jon Stainer, Managing Director, Nielsen Sports Americas.
Showtime and DraftKings announced partnership to launch a new game designed to allow fans to be able to pick the outcome of all fights broadcast on Showtime. This will include matches on pay-per-view, Showtime Championship Boxing, ShoBox and Showtime Boxing Special Edition cards. The game offers a prize of $5,000 for each show and the top five finalists on a card will win a Showtime Boxing prize pack. The 2019 winner will earn a free trip to every Showtime Championship Boxing card in 2020.
Topps.com unveiled the first baseball card featuring Bryce Harper in his Philadelphia Phillies jersey, available until 4p today.
NASCAR, 704Games and the Race Team Alliance announced the first-ever eNASCAR Heat Pro League Draft set to take place at ISM Raceway on March 10. The inaugural draft will be conducted in Gatorade Victory Lane inside the newly designed INfield at ISM Raceway. The eNASCAR Heat Pro League, a collaboration between 704Games, RTA, and NASCAR, is the first-ever NASCAR esports league on consoles. The newly formed esports league will feature 14 teams and 28 drivers, each owned and operated by prominent NASCAR race teams. On the clock, with the first pick of the 2019 eNASCAR Heat Pro League Draft is Chip Ganassi Racing.
ESL and Oculus, the VR team at Facebook announced plans for VR League: Season 3, with gameplay set to commence on March 24 for a prize pool of $250,000. “2019 will be a huge year for VR gaming with the launch of Oculus Quest and Season 3 & 4 of the VR League,” said Christopher K. McKelvy, Head of Esports at Oculus. “This year will be Oculus’ biggest investment in esports yet. We’re adding new games, more broadcasts and a bigger prize pool.”
J.League, Japan’s top domestic soccer org, announced plans to open a new esports league in collaboration with the makers of video game Pro Evolution Soccer. Competitors will represent each of the 40 clubs in Japan’s top two leagues during two days of competition in July, competing on the mobile version of the popular soccer simulation game.
LCS franchise Golden Guardians locked in a new partnership with Madrinas Coffee. Activation will include a jersey sponsorship and serving as the official coffee of the team, with entitlement space in the kitchen of the team’s headquarters. The brand will be showcased on refrigerators in the headquarters, its LCS green room, and in team housing.
Multiple reports state that Jeff Zucker, who oversees CNN, will add Turner Sports to his duties with the departure of David Levy from the company. WarnerMedia is undergoing a reorganization following its purchase by AT&T, with Levy stating that he could not come to terms on their vision for the division.
Virginia/Syracuse on ESPN at 7p.
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| A CYNOPSIS MESSAGE |
Multiplatform. Monetization. Community.
September 9 – 10, 2019 | ThreeSixty, NYC
Join us for two days of learning, sharing, and networking at a one-of-a-kind gathering as senior brands, agency and programming executives dive into the critical challenges transforming the television industry.
You can’t Google this stuff. You have to be in the room.
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ON THIS DAY in 1993: The first ESPY Awards are held.
In the Know: In Alice in Wonderland, what was used as a mallet to play croquet? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Elmer Layden was once part of this apocalypse-themed backfield at Notre Dame. What was the nickname of the quartet of players? Answer: The Four Horsemen. Kudos: Matt Meachem-Gracenote/NY; Eric Wright-DS Simon/NY; David Sabino-ESPN/ Bristol; Larry Kahn-GOLF/Orlando; Matt Sautter-WideOrbit/Harrisburg; Michael Goodman-Radio One Atlanta/Atlanta; Kyle Krebs-KXAS-TV/KXTX-TV/Dallas-Ft. Worth; Robert Teinowitz-Live Action Media/Chicago; Matt Fumagalli-NBC/Chicago; greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Rich Wolfe-RichCraft/Scottsdale; Dave Sikula-San Francisco State University/San Francisco; Lawrence Fan-San Jose State University Athletics Department/San Jose; John Baghdassarian-Olympusat/LA; Larry Hutchings/Nipomo
Later — Chris
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
MGR, STRATEGY & INSIGHTS – CPG
Univision
NY OR MIAMI
Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +.
Full info HERE
VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)
SALES PLANNER/Ovation TV/NYC: Work closely with acct exec & pricing/planning team to maximize revenue. Handle daily acct maintenance for numerous advertisers. 1+ yrs brdcst cable exp. & ability to interact professionally w/ all levels of personnel. Full inf HERE (3/15)
MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
PRODUCT & SALES STRATEGY DIR, SHOWS/BUZZ FEED/NYC: Work close w/teams producing premium digital/linear shows to dev/create content partnerships, integrations & innovative ad products to drive show & events sales revenues. 10+ yrs digital/linear prgrmng sales. Proven track rec meeting/exceeding sales goals. Full info HERE (3/15)
SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (3/15)
SVP, ORIGINAL PROGRAMMING/Katz Networks/Atlanta/LA: Oversee dvlment, concepts, scripts, prod and post prod on all orig programming for Bounce, Court TV, Escape, Grit and Laff. Understand/utilize rsrch to identify opps to create prgrmng that strengthens viewership and enhances our brands. 7+ yrs exp TV prod. FULL info HERE (3/15)
MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC: Participate in partnership kick-off calls, related meetings & help project mng as needed. Take notes during calls, recap meetings, help w/ follow-up, routing partnership materials, etc. Undergrad-level w/ concentration in advertising, mktg or comm pref’d. Full info HERE (3/14)
MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)
SR DIR, MUSIC PROGRAM DEVELOPMENT/MTV INTERNATIONAL/NYC: Create, dvlp orig music & talent driven long form series & specials for MTV’s 160 global channels. 7+ yrs exp dev in net or a prod co; or have 7+ yrs reality TV producing exp w/a strong desire to transition to dvlpmnt. Exp w/contract negotiation. Full info HERE (3/14)
SENIOR MGR COMMUNICATIONS/WWE/Stamford CT: Candidate w/strong corp & bus comm background to dvlp/execute plans & programs to enhance the visibility of our brand, businesses, products & talent in print, TV, film, radio, digital & trade outlets. 7+ yrs exp corp comms pref at a media/ent or sports org or property. Full info HERE (3/14)
PRODUCER, ON AIR PROMOTIONS/Spectrum News NY1/NYC: manages projects through all the phases of production and delivery. Write and edit spots for air, and concept ideas for print/radio/web. 2+ years of Television news or production experience. Full info HERE (3/14)
EDITOR, DIGITAL/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)
DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
MGR, CORPORATE RESEARCH/Discovery Inc/NYC: Analyze data/trends across media & develop key audience analysis for linear & nonlinear platforms, give insights for internal & competitive networks to senior leadership. Thorough knowledge of Nielsen data & 5+ yrs exp. needed. Full info HERE (3/13)
SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)
DIRECTOR, DIGITAL MEDIA/TLC/NYC or MD: Lead small team in entire project lifecycle to establish/implement innovative & influential social media strategies. Plan original content, leverage social tools, and collect data to evaluate performance. 6+ yrs exp. Full info HERE (3/13)
CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Asst. in dev & execution of sponsorships. Coord upfront & client evnts. Update ad sales pres, videos, photos & keyart. Proj mgt & pres skills req. Mkting/Comm degree pref’d. 2+ yrs cable exp, digital/social a +. Knowledge of PowerPt required. Full info HERE (3/13)
CNN MANAGER, BRAND & MULTIPLATFORM RESEARCH/ATL/NYC: Strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values. 5+ yrs exp and proficiency with both TV and digital data. Full info HERE (3/13)
DIGITAL MEDIA SALES, INTEGRATED/WIVB TV/WIVB.com/Buffalo: Resp for generating & growing digital mktg service revenue. Resp for the execution of digital sales, implementation, optimization & reporting of digital campaigns for clients. 2+ yrs outside digital mktg or media sales exp pref’d. Full info HERE (3/12)
SALES ACCOUNT EXEC/WIVB/WNLO TV/Buffalo: Exp’d sale professional w/ 2-3 yrs exp in media sales or outsides sales exp. Proven track record for dvlpng new biz & growing existing business. Able to work successfully in a multi-platform environment selling both TV & Digital products. Full info HERE (3/12)
COUNSEL, DISTRIBUTION & BUSINESS AFFAIRS/PAC-12/LA or SF: Oversight and management of traditional and digital distribution deals including cable, satellite, VOD, and other over-the-top agreements. Full info HERE (3/12)
COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic PR initiatives to promote Pac-12 Networks. 4-6 years of relevant experience in media, PR & communications. Thorough understanding of the sports media landscape and a strong network of B2B & B2C national business & and trade media contacts. Full info HERE (3/12)
SALES COORDINATOR/Emerging Networks TV/Remote work from home: New York Seasoned Multicultural Television Rep Firm seeks to hire a professional sales coordinator to book insertion orders, organize wkly pre & post log & facilitate monthly invoicing. Full info HERE (3/12)
BRAND MARKETING MGR/FreeWheel/NYC: Resp for leading Freewheel brand mktg projects from conception to completion thru creative brainstorming session w/smart technology execs. Demonstrable marketing/brand management experience within an enterprise technology environment. 6-9 yrs of exp in a marcomm capacity w/ increased responsibilities. Full info HERE (3/12)
ACCOUNT SERVICES REPRESENTATIVE, AD SALES/NBCU/NYC: Responsible for maintaining all aspects of account management while providing timely and accurate information to the sales team and to the client. Client Service and/or Account Management exp a +. BA degree req’d. Full info HERE (3/8)
DIRECTOR, TALENT RELATIONS/PBS/Arlington, VA: Build a program to recruit and retain the best on-air talent for PBS in all Gen. Audience program genres. 7+yrs of related exp. Full info HERE (3/8)
ACCOUNT EXECUTIVE/NBC- WVIT Telemundo/Hartford, CT: Dynamic candidate to join the NBC CT & Telemundo CT local sales team. Responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station’s multi-platform properties. 1 yr sales exp. BA Deg or equiv work exp. Full info HERE (3/8)
CUSTOMER SVC REP/Cynopsis/Norwalk CT: Play critical role w/marketing team and be a major support of events & logistics for all events. incl in-bound/out-bound calls with customers, event logistics and communications. comfortable in an “all hands-on deck” enviro a must. MS excel, word, outlook proficient a must. Full info HERE (3/8)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/AD COUNCIL/San Francisco: Mng the day-to-day management of accts & assist in evaluating & executing targeted media partnerships for our 40+ campaigns. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/8)
AD SALES PLANNER/SiriusXM/NYC: Motivated, detail-oriented, organized w/strong communication skills & displays a willingness to learn and grow in a fast-paced work environment. 3+ yrs of exp in media advertising (radio and/or pricing & planning/sales analysis a strong +). Full info HERE (3/7)
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