03/04/19: ESPN bets on Daily Wager

CynopsisSports
Good morning. It’s Monday March 4, 2019 and this is your first early morning Sports briefing.
 
 
ESPN is gearing up to launch Daily Wager, a new daily sports betting news and information show that will bow on March 11 as an one-hour program will air Monday through Friday on ESPNEWS at 6p. The show will be hosted by Doug Kezirian, who will be joined by sports betting experts as well as ESPN analysts and reporters from various sports for discussion centered on analytics and point spreads as well as how the day’s sports news affects betting.
 
“ESPN’s mission is to serve sports fans,” said Norby Williamson, ESPN Executive Vice President and Executive Editor, Studio Production. “The sports betting environment has changed and interest is increasing at unprecedented levels. ESPN is going to have a strong and vibrant presence across our platforms, and the launch of Daily Wager is the next step in what has already been underway for some time.”
 
 
PROGRAMMING

NHL Network announced that 2018 United States Olympic Gold Medalist and five-time World Champion Kendall Coyne Schofield signed on to join the channel’s on-air lineup as a studio analyst. Coyne Schofield will appear across NHL Network’s studio programming and make her debut on NHL Tonight this evening at 10p beside Tony Luftman and Kevin Weekes. As part of her first week on the air, Coyne Schofield will join NHL Network hosts Jamie Hersch and  Jackie Redmond for the second annual all-female production of NHL Network’s daily show NHL Now on Tuesday at 4p.
 
ESPN+ is beefing up its NHL schedule and will now offer up to 14 marquee games per week during the Battle for the Playoffs. Every showcased matchup will have playoff implications for one or both teams. Overall, March highlights include 17 appearances by current division leaders, including seven by the Calgary Flames, five by the Nashville Predators, three by the Tampa Bay Lightning and two by the Islanders.
 
In ratings news, NBA Saturday Primetime on ABC this weekend scored a 2.8 metered market rating for the Warriors’ win over the 76ers, according to Nielsen. The telecast was up 22% over last year’s Rockets/Celtics broadcast and ranks as this season’s third highest-rated Saturday Primetime game. ESPN’s Friday doubleheader saw the Bucks/Lakers game average a 1.7 metered market rating, an 89 percent spike over last year’s comparable game while the Raptors/Trail Blazers telecast averaged a 1.2 metered market rating, up 33%.
 
The ESPN telecast of the UFC 235 Prelims from 8:15-10p averaged a 1.0 metered market rating. Based on overnight ratings, this telecast ties ESPN’s UFC 234 Prelims on Feb. 9 and several PPV Prelims on FX/FS1 as the second-highest-rated PPV Prelims since 2013. Through five UFC telecasts on ESPN, UFC on ESPN is averaging a 1.0 metered market rating and all four telecasts starting in primetime have averaged a 1.0 rating or higher.
 
Combate Americas revealed ratings for its first live televised Mixed Martial Arts event of 2019 – ‘Mexico vs. USA,’ which generated 610,000 viewers on Univision and UDN despite its midnight start time on Feb. 22.
 
AXS TV locked in the 29th annual G1 CLIMAX tournament for the first time ever in the United States, showcasing the New Japan Pro Wrestling event on July 6. The G1 CLIMAX launched with night one in Dallas and continues across Japan until the Aug. 12 finale in Tokyo. AXS TV premieres new episodes of NJPW every Friday night at 8p as part of the weekly “Friday Night Fights” block.
 
World Fishing Network detailed plans for The Scott Martin Challenge, running on Mondays at 8p. Each week, Martin tackles a new challenge against some of the sports’ top anglers.
 
UFC Fight Pass announced that Invicta FC, the all-female MMA promotion, will present a first-of-its-kind, eight-woman, single-night tournament featuring strawweights at Memorial Hall in Kansas City, Kansas on May 3 and be carried live on the platform. “Our Phoenix Rising Series is the culmination of a vision for women’s MMA that began when Invicta was founded,” said Invicta FC President Shannon Knapp. “Continuing to innovate and provide ground-breaking opportunities for women is a source of pride. We’re so excited for our fans to watch the Phoenix Rising Series on UFC FIGHT PASS.”
 
Sky Sports will broadcast every round of the 2019 IndyCar Series in the UK as part of a new deal. All 17 of this year’s IndyCar races will be broadcast on the Sky Sports F1 channel.
 
A CYNOPSIS MESSAGE FROM THE CABLE CENTER
2019 Cable Hall of Fame Celebration
Presented by The Cable Center
May 2, 2019 at the Ziegfeld Ballroom, NYC
2019 Honorees
  • Leslie Ellis, president, Ellis Edits, Inc.
  • Phil Kent, former chairman and CEO, Turner Broadcasting System, Inc.
  • Kyle McSlarrow, SVP, customer experience, Comcast
  • Steve Miron, CEO, Advance/Newhouse
  • MTV, Founding Creators
  • Susan Swain and Rob Kennedy, president and co-CEOs, C-SPAN
 

SPONSORSHIP & PROMOTION

AC Marca inked a deal with Feld Entertainment to make The Original Super Glue Corporation an official partner of Monster Jam. The brand will support Monster Jam marketing platforms year-round. In 2020, The Original Super Glue Corporation will run a national enter to win promotion with the grand prize of a VIP Trip to Monster Jam World Finals. In addition to the promotion, The Original Super Glue Corporation will bring Monster Jam to retail via on-pack co-branding, premium Monster Jam gifts with purchase, and Monster Jam truck displays.
 
The World Surf League announced a deal with Red Bull to launch the Red Bull Airborne Series, a three-event specialty series that highlights aerial surfing and running in three locations: Gold Coast in Australia, Keramas in Bali, and Hossegor in France. The first event – Red Bull Airborne Gold Coast – will run April 3-9 this year. “After the success of the Red Bull Airborne France in 2018, we are excited to launch the Red Bull Airborne Series,” said Sophie Goldschmidt, WSL CEO. “Thanks to Red Bull’s support, we can now launch Red Bull Airborne events on the Gold Coast, in Keramas, and in Hossegor. Additionally through this partnership, Red Bull will activate against the WSL’s unique Championship Tour and Big Wave properties to engage both consumers and athletes. By working closely with Red Bull, their innovation and support will help us further elevate and promote the sport.”
 
UFC launched a public service campaign to bring attention to the effects of opioid addiction and help end the opioid crisis that has impacted millions of Americans. UFC’s public service campaign will utilize UFC athletes, the company’s massive social media reach (75 million followers), and its popular live events to spread the message of prevention, treatment, and recovery relating to opioid addiction.
 
The Oakland Raiders unlocked a deal with Cox Communications go serve as a founding partner of Las Vegas Stadium, the team’s future home. The ten-year deal will see the telecommunications firm provide digital connectivity for fans and operational staff.
 
 
DIGITAL, DATA & TECH

With the new MLS season officially underway, Nielsen Sports unveiled a look at the growth of the league in the US, and as the league starts season 24, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink. In addition to MLS expansion, factors driving the growth of soccer fandom in the U.S. include: increased youth participation; increased diversification of the U.S. population; television access in the U.S. to local and global football competition; and the performance of the USA Women’s World Cup team. “The U.S. soccer market continues to develop at both a talent and commercial level, which is driving increased attention with consumers, media and advertisers locally and nationally,” said Jon Stainer, Managing Director, Nielsen Sports Americas.

Showtime and DraftKings announced partnership to launch a new game designed to allow fans to be able to pick the outcome of all fights broadcast on Showtime. This will include matches on pay-per-view, Showtime Championship Boxing, ShoBox and Showtime Boxing Special Edition cards. The game offers a prize of $5,000 for each show and the top five finalists on a card will win a Showtime Boxing prize pack. The 2019 winner will earn a free trip to every Showtime Championship Boxing card in 2020.
Topps.com unveiled the first baseball card featuring Bryce Harper in his Philadelphia Phillies jersey, available until 4p today.
 
 
ESPORTS

NASCAR, 704Games and the Race Team Alliance announced the first-ever eNASCAR Heat Pro League Draft set to take place at ISM Raceway on March 10. The inaugural draft will be conducted in Gatorade Victory Lane inside the newly designed INfield at ISM Raceway. The eNASCAR Heat Pro League, a collaboration between 704Games, RTA, and NASCAR, is the first-ever NASCAR esports league on consoles. The newly formed esports league will feature 14 teams and 28 drivers, each owned and operated by prominent NASCAR race teams. On the clock, with the first pick of the 2019 eNASCAR Heat Pro League Draft is Chip Ganassi Racing.
 
ESL and Oculus, the VR team at Facebook announced plans for VR League: Season 3, with gameplay set to commence on March 24 for a prize pool of $250,000. “2019 will be a huge year for VR gaming with the launch of Oculus Quest and Season 3 & 4 of the VR League,” said Christopher K. McKelvy, Head of Esports at Oculus. “This year will be Oculus’ biggest investment in esports yet. We’re adding new games, more broadcasts and a bigger prize pool.”
 
J.League, Japan’s top domestic soccer org, announced plans to open a new esports league in collaboration with the makers of video game Pro Evolution Soccer. Competitors will represent each of the 40 clubs in Japan’s top two leagues during two days of competition in July, competing on the mobile version of the popular soccer simulation game.
 
LCS franchise Golden Guardians locked in a new partnership with Madrinas Coffee. Activation will include a jersey sponsorship and serving as  the official coffee of the team, with entitlement space in the kitchen of the team’s headquarters. The brand will be showcased on refrigerators in the headquarters, its LCS green room, and in team housing.
 
 
INDUSTRY/ROSTER MOVES

Multiple reports state that Jeff Zucker, who oversees CNN, will add Turner Sports to his duties with the departure of David Levy from the company. WarnerMedia is undergoing a reorganization following its purchase by AT&T, with Levy stating that he could not come to terms on their vision for the division.
 
 
THE MAIN EVENT

Virginia/Syracuse on ESPN at 7p.
 
A CYNOPSIS MESSAGE
 Multiplatform. Monetization. Community.
September 9 – 10, 2019 | ThreeSixty, NYC
 
Join us for two days of learning, sharing, and networking at a one-of-a-kind gathering as senior brands, agency and programming executives dive into the critical challenges transforming the television industry.
You can’t Google this stuff. You have to be in the room.
 
 

ON THIS DAY in 1993: The first ESPY Awards are held.
 
In the Know: In Alice in Wonderland, what was used as a mallet to play croquet? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Elmer Layden was once part of this apocalypse-themed backfield at Notre Dame. What was the nickname of the quartet of players?  Answer: The Four Horsemen. Kudos: Matt Meachem-Gracenote/NY; Eric Wright-DS Simon/NY; David Sabino-ESPN/ Bristol; Larry Kahn-GOLF/Orlando; Matt Sautter-WideOrbit/Harrisburg; Michael Goodman-Radio One Atlanta/Atlanta; Kyle Krebs-KXAS-TV/KXTX-TV/Dallas-Ft. Worth; Robert Teinowitz-Live Action Media/Chicago; Matt Fumagalli-NBC/Chicago; greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Rich Wolfe-RichCraft/Scottsdale; Dave Sikula-San Francisco State University/San Francisco; Lawrence Fan-San Jose State University Athletics Department/San Jose; John Baghdassarian-Olympusat/LA; Larry Hutchings/Nipomo
 
Later — Chris
Diane K Schwartz
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Roberta Caploe
Publisher
@robertacaploe
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Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +.

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VP SYNDICATED SALES, Northeastern Region/Sony Pictures/NYC: Focus on selling programing to TV stations, building/maintaining strong customer relationships while also creating dvlpmnt strategy. Exc comm/interpersonal/negotiation skills are critical to achieving success in this role. 4+ yrs VP role or similar in ent; 5+ yrs of ent exp and knwldg in TV ind. Full info HERE (3/16)


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MGR, STRATEGY & INSIGHTS – CPG/Univision/NY OR MIAMI: Dvlp in-depth understanding of CPG category business drivers, consumer habits & practices, consumer behaviors & barriers, & key brand strategies. 3-5 yrs of exp at a CPG org. Hispanic/multi-cultural, brand mktg advertising or research exp a +. Full info HERE (3/15)
 
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MEDIA PARTNERSHIP INTERN/AD COUNCIL/NYC:
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MARKETING MGR/Pond 5/NYC: Candidate well versed in Dig mktg to work w/Brand Director to ensure mktg plans are being implemented effectively to acquire and engage prospects. 5+ yrs of mktg, preferably with at least 3 yrs at an agency in acct mngmnt. Full info HERE (3/14)

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/Spectrum Networks/NYC: Plans, coordinate, and edit content for broadcast. Provide edit support to Digital productions. 6+ years of Technical background in non-linear editing and Premiere Pro. Full info HERE (3/14)

DIGITAL OPERATIONS SUPPORT MGR/PGA TOUR/Ponte Vedra Beach FL: Train/mng the Digital Operations Support Team. BA/BS degree CS or Management IS. 3+ yrs managing a tech support team, which supported both internal tools (e.g. Content Management System) as well as consumer-facing products. Full info HERE (3/13)
 
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SR ANALYST, CORPORATE RESEARCH/Discovery Inc/NYC: Support brand and ad sales rsrch teams by analyzing data/trends across media & developing key audience analysis across linear & nonlinear platforms. Thorough knowledge of Nielsen data & 2+ yrs exp. needed. Full inf HERE (3/13)

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