03/02/26: Cynopsis Media Tech Update

Monday March 2, 2026

The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register.

   TOP MEDIA TECH NEWS

Paramount Skydance and Warner Bros. Discovery both reported their fiscal earnings for 2025 to shareholders last week. Both entertainment giants reported gains in streaming advertising, offsetting a continued decline in linear TV audiences and ad revenue.

· What happened? – Paramount Skydance saw 2% year-over-year revenue growth last quarter to $8.15 billion, falling slightly short of Wall Street’s $8.17 billion estimate. WBD, on the other hand, saw a 6$ YOY revenue decline last year. The glimmer of hope for both companies is streaming advertising growth.
· So what? – Streaming advertising and subscription growth are media companies’ best bet for sustaining competitive long-term profitability. And that’s why media companies are laser-focused on improving their sports programming slates, ad formats and ad buying options designed to impress viewers and brands.
· Now what? – The future of WBD is still uncertain, although Paramount appears to have won the bidding wars once Netflix backed out. For now, each media company must remain focused on perfecting their upfront pitches.

Sticking with earnings, PubMatic used its Q4 earnings call to tout its investments and intentions in agentic AI. The SSP reported $80 million in revenue last quarter, representing a 6% YOY decline. But the company framed these results as a success, in part because it believes that rising CTV demand and a focus on agentic AI should pave the way for more sustainable growth moving forward.

· What happened? – PubMatic’s earnings comes at the heels of launching AgenticOS in January, a product for agent-driven campaign activation. As AI promises to simplify workflows and attract more advertisers to CTV as a result, it’s apparent why PubMatic is investing resources in bolstering its agentic capabilities.
· So what? – PubMatic is far from the only media or ad tech company investing in agentic AI. NBCUniversal is actively testing agentic systems that would fully automate campaigns across its entire portfolio. Agentic AI represents a potential for companies in the business of streaming to grab a bigger slice of the CTV advertising pie.
· Now what? – Generally speaking, it’s possible that marketer adoption for agentic AI lags the hype. Some marketers feel it’s simply too early to fully entrust all campaign activation levers to agentic AI. But considering the potential of agentic to simplify workflows and add more value to the video ad ecosystem, it stands to reason this perception can change over time. For now, marketers and media buyers are testing agentic and generative AI where they feel it has the most potential within their own businesses.

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   BEST OF THE REST

Nielsen introduced advanced audience segments to Nielsen ONE, its cross-platform measurement dashboard. The segments are based on data from Scarborough, the company’s local analytics database, and are meant to help buyers better plan and measure campaigns across local, national and streaming media. Advanced audiences are proxies for outcomes, according to Nielsen, which is arguably what buyers care about most.

More on measurement: Kantar Media rebranded to Fifty5Blue following the company’s separation from Kantar Group and acquisition by H.I.G. Capital over the summer. According to the company, the rebrand represents the company’s intentions to meet market needs for media transparency and ad performance. Fifty5Blue aims to expand beyond more traditional measurement models into more advanced attribution and outcomes-based measurement.

Ad measurement and verification firm Integral Ad Science unveiled a mobile ad fraud scheme in which apps generated in-app browser activity to load sites in the background of mobile app activity – converting that activity into website traffic. The scheme involves nearly 500 AI-generated web domains, according to IAS, which claims it has already alerted publisher and platform partners with guidance on disrupting the fraudulent activity.

AWS introduced a new suite of AI-driven products meant to streamline the conversion of content into vertical video formats for social media and other mobile environments. The suite, called Elemental Inference, uses machine learning to reframe video footage and prepare clips for speedy distribution. The offering is another testament to the rapid convergence of video channels from a consumer and publisher perspective. Early adopters include NBCUniversal, Fox Sports and National Geographic.

CONVERGENT TV AWARDS

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Samsung is tapping Gracenote data to try making it easier for viewers to find the content they’re looking for. Gracenote’s content metadata will feed Samsung’s large-language model to help create more intuitive ways to recommend content to viewers. The upgrade will include carousels that recommend several shows to viewers in a lean-back viewing style, for example. The easier it is for people to find something to watch, the higher the viewing hours and engagement, after all.

Nexxen and V, formerly VIDAA, have signed on to use Ventura, The Trade Desk’s streaming and video operating system. The idea is that companies using Ventura will also be accessing The Trade Desk’s direct-to-publisher demand channel, OpenPath, and its UID 2.0 identifier, leading to higher CPMs and improved fill rates. For now, Ventura is especially focused on SSP integrations for the OS and its ad tech stack to garner scale and impact quickly.

JamLoop, a CTV-specific demand-side platform, rolled out a new upgrade for political advertisers in collaboration with data company Aristotle. The product, called ActiveVoter, helps political buyers exclude voters who have already cast a ballot, which should address one of the top pain points political buyers experience: ad waste.

Cynopsis Team

Lynn Leahey
Editorial Director
lleahey@accessintel.com

Stephanie Cronk
Brand Director, Convergent TV World, Top Women Network
scronk@accessintel.com

Dave Colford
SVP, Media
dcolford@accessintel.com

 

Advertising Opportunities
Kelly Mahoney
Group Director, Sales
kmahoney@accessintel.com

Kerry Smith
Division President
Access Intelligence

 

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
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Check out more jobs in Cynopsis Classifieds »
Job of the day
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE

MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE

BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE

ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE

PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE

ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE

SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE

SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE

DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE

SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE

NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

ASSOCIATE PRODUCER
>>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE

DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION
>>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE

SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS
>>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

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