02/22/18: Misfits Gaming locked in a historical, all-encompassing deal with Alienware

CynopsisESPORTS & GAMING
It’s Thursday February 22, 2018 and this is your weekly early morning eSports & Gaming briefing.


Misfits Gaming is making history, announcing (along with the Miami Heat) a broad-ranging deal described as “one of the most comprehensive sponsorship partnerships in esports” with Alienware. Dealpoints will see the team leverage the brand’s slate of gear across an entire slate of categories that include laptop, desktop, mice, keyboard, mousepad, monitor and training analytics. Misfits players will now train and stream utilizing all Alienware hardware such as Alienware Aurora desktops, Alienware 15 laptops, and AW2518H 240Hz monitors.
 
“We couldn’t be more excited to announce this foundational partnership with Alienware,” said Misfits Gaming CEO Ben Spoont. “Alienware will power and enable all our Misfits athletes across the world with high-performance PCs and equipment. We look forward to a long-standing relationship with Alienware.” In addition to supporting Misfits in-game action, Alienware will also support multiple gaming nights across the Miami Heat schedule during the NBA season.
 
 
COMPETITION and VENUES


FACEIT is announcing plans to host the first UK-based Counter-Strike: Global Offensive Major at London’s SSE Arena, Wembley. The tournament will run from Sept. 20-23 with tickets on sale starting April 2. “The community has been at the heart of everything we do at FACEIT, and we’re so grateful for the support of the players on our platform and those who’ve attended and watched ECS,” said Michele Attisani, Chief Business Officer and Co-Founder of FACEIT. “We’re excited to create an amazing celebration of CS:GO to honor that commitment. We look forward to seeing everyone there in September.“
 
Major League Soccer detailed plans for the debut of eMLS, the new FIFA 18 league in partnership with EA Sports. The eMLS Cup will run from April 5-8 at PAX East at the Boston Convention and Exhibition Center, with players representing 19 MLS clubs participating in the event. Players will be divided into the 10 clubs in the Eastern Conference and nine in the Western Conference. According to the league site, competitors will select their squad of 11 starting players, seven bench players and five reserve players. Each team must have three MLS players on the field at all times, including two players from the club that they represent. The eMLS Cup finalists will win berths in the EA SPORTS FIFA 18 Global Series Playoffs on the Road to the FIFA eWorld Cup.
 
Super League Gaming continues to expand its wings, announcing four new teams to bolster its growing league roster. The four additions to the league include the: Atlanta Bashers, Tampa Bay Dungeoneers, Philadelphia Specters, and Washington D.C. Conspirators. The new teams will bring the overall total to 16 with each competing nationwide in Minecraft and League of Legend tournaments. “We’re thrilled Super League Gaming has expanded to our nation’s capital,” said Zach Leonsis, Senior Vice President of Strategic Initiatives at Monumental Sports & Entertainment. “Washington D.C. has a storied tradition of being home to professional teams competing at the highest level, and we are excited the Conspirators are joining the city to ignite the amateur esports community, given our deep commitment to esports competition of all levels.” For more, see our Q&A with Super League Gaming CEO Ann Hand below.
 
This weekend’s PUBG Invitational at Intel Extreme Masters World Championship Katowice has its talent locked and loaded, with the action running Feb, 24-25 and 16 teams from regions around the world competing for a share of a $50,000 prize pool. Serving as desk host will be James “Kaelaris” Carrol, with interviewer Bogdan “Boogie” Carp, analysts Martin “Avnqr” Goth and Steve “Toffees” Pierce, and commentators Richard “TheSimms” Simms, Lauren “Pansy” Scott, Leigh “Deman” Smith and Keiron “Scoom” Prescott.
 
Capcom mapped out the road ahead for the Capcom Pro Tour, with plans set to include the debut of Street Fighter V: Arcade Edition as the primary title for the tour and $600,000 on the line. Pro Tours will be divided into three categories: Ranking, Premier, and EVO with players get gaining points as they advance in each tournament, with Pro Tour point values now adjusted to reward winners of Premier events over those who attend Ranked events, with the first set to take place at Final Round 20 in Atlanta from March 16-18.
 
ESL and WESA are heading to Dallas for the season seven CS:GO Pro League Finals from May 18-20. Teams will vie for their share of the $1 million in prizes at the Verizon Theatre. “We are looking forward to bringing the Pro League Finals back to Dallas after such a successful Season Six Finals in Odense,” said Ken Hershman, Commissioner and Executive Chairman, WESA. “This year we will expand the opportunity for Pro League competition to even more talented teams around the globe, and we look forward to an exciting year and eagerly await the Finals.”
 
Overwatch Contenders are ready for 2018, with this year’s lineup set to include leagues operating in North America, Europe, South Korea, China, the Pacific region, Australia, and South America, according to Blizzard. Competition begins March 11. There will be three Overwatch Contenders seasons during 2018, with a total prize pool of more than $3 million to be won worldwide. Blizzard also launched a new site for the event, at contenders.playoverwatch.com.
 
The PAX brand is going French, announcing a new gaming festival as part of the PAX brand: PLAY Paris Powered by PAX. The event will be held at the Grande Halle de la Villette on April 21-22, designed to “give a voice to the French gaming community by bringing them together in the one convention that celebrates video games, PC games, and tabletop games.” Esports tournaments will include the world finals of StarCraft II (Nation Wars V), exclusive panels and ceremonies including the Retrogaming Awards & The Indies Conference, as well as live concerts featuring The Toxic Avenger and the Neko Light Orchestra.
 
 
INSIGHTS


This past weekend, the NBA utilized Twitch to host gaming content in order to promote All-Star Weekend. Here are Stream Hatchet’s insights:
  • Despite utilizing NBA 2K18 (2K Games) as its official esports title, the NBA channel played more NBA Live 18 (Electronic Arts) over the weekend.
  • The NBA was able to increase its all-time viewership by approximately 10% during All-Star Weekend.
  • The NBA’s channel gained 10% of its followers this weekend.
Source: Streamhatchet.com
 
 
ACTIVATION


IEM Katowice announced that OMEN by HP will serve as an official partner of the PUBG Invitational at the event. Every player competing at the tournament will be using an OMEN by HP desktop PC while the broadcast crew will be equipped with the OMEN X laptops which hold an Intel Core processor and a NVIDIA GeForce GTX 1080 GPU and a mechanical keyboard with N-key rollover.
 
Psyonix is partnering with Warner Bros. Interactive Entertainment and DC Entertainment to bring the DC Super Heroes DLC Pack to Rocket League. The pack includes two premium Battle-Cars and a slate of cosmetic items inspired by the DC universe. Cars will include the Dark Knight Rises Tumbler from Warner Bros. Pictures’ The Dark Knight Rises and the ’89 Batmobile from Warner Bros. Pictures’ Batman. Other items will pay tribute to heroes that include Aquaman, Cybord, the Flash, Green Arrow, Green Lantern, Superman and Wonder Woman.
 
Esports apparel and gear company Moniker, Inc. launched “the first esports lifestyle brand H4X.gg” (pronounced “hacks”) with high quality performance wear and casual streetwear for esports athletes and fans. For the launch, H4X.gg has partnered with ESL and DreamHack to become the official apparel supplier of several ESL One, Intel Extreme Masters, DreamHack Open, DreamHack Masters and DreamLeague 2018, kicking off with ESL One in Katowice on Feb. 24-25. The H4X.gg line was developed by passionate gamers and esports industry veterans at BITKRAFT Esports Ventures, led by ESL founder Jens Hilgers, and Jon Wayne Gurman, an apparel and manufacturing expert with more than 35 years experience in the fashion and licensing industry.
 
Enjin Coin, a “customizable cryptocurrency and virtual goods platform for gaming,” announced their partnership with NRG eSports. The deal marks Enjin Coin’s first official partnership with an esports organization and NRG eSports will help evangelize Enjin Coin to millions of their fans, spreading brand awareness, educating them about the gaming cryptocurrency, and introducing them to the Enjin Wallet.
 
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Tech Ops Producer for brand new sports arena, emphasis on live streams, broadcasts & original content. 5-7+ yrs exp in remote television production and operations. Esports/gaming knowledge a plus.

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PLATFORMS


Overwatch League and Twitch are upgrading their online experience for fans as Stage two kicks into gear, detailing plans to “share their fandom with others” as well as earn League Tokens for watching, while unlocking rewards and insider content. Overwatch League Cheering will allow viewers to unlock in-game skins, exclusive emotes and team-themed items while supporting their favorite teams and players by Cheering with Bits, a virtual item offered by Twitch. Benefits include in-game hero skins that will be exclusive for a period of time, as well as emotes and team-branded items. A Cheer leaderboard also tracks top Cheerers to show who iss the biggest fan. Overwatch League viewers can also now earn League Tokens by linking their Blizzard Battle.net account with their account on Twitch, MLG.com or OverwatchLeague.com.
 
Before showcasing the Orlando Open as the first of six HCS World Championship tournaments this year, Twitter reports that 2017 saw more than 218 million tweets about gaming globally. Rishi Chadha, head of gaming content partnerships at Twitter, published a blog post about the sector, stating that there were 218 million gaming Tweets in 2017,
 
The Olympic Channel will be turning its eye toward esports following the Winter Games. Executive Director Yiannis Exarchos told Reuters that the channel would work with partner Intel to expand the presence of esports. “We want to explore this direction. We have now a major player as a top partner of the IOC — Intel Corp — very much into esports precisely because Intel has a vision of seeing the Games delivered in a new, smarter and more engaging way.”
 
Parity announcing that mobile esports platform Skillz became the first gaming company and the first esports company to take the ParityPledge, promising to interview at least one qualified woman for every open executive role. “Parity.org was founded to correct the stark reality of gender imbalance at the very top of companies today,” said Cathrin Stickney, Parity.org founder and CEO. “As the fastest-growing private company in America, Skillz is setting an important example for others by making this public commitment. We are thankful for their support and hope this will help open doors to leadership for more women in the gaming industry.”
 
Data-led discussion platform Qutee released its Gaming Today report, noting that almost half (46%) of gamers now play for more than 20 hours a week, and 60% claiming to watch live gaming streams a few times a week too (with 20% watching every day). “The gaming data we’ve gathered is a veritable goldmine for developers, publishers and influencers looking to understand what really makes gamer tick and equally what turns them off. This discussion proves that there is a huge appetite for communities of all kinds to come together online to conduct data discussions and share positive stories and opinions. This is pure data democracy at work and what Qutee is all about,” commented Tim Wilson, co-founder and CEO of Qutee.
 
WorldWinner is taking the Angry Birds franchise into competitive gaming, detailing plans for Angry Birds Champions to serve as the official cash tournament version of the classic mobile game. Working with Rovio, the game allows players to “hone their bird-slinging in officially sanctioned cash tournaments, giving fans a chance to show off their skills and compete for real money.” The team created two different tournament formats, with Best of Three and Progression Mode both available as options.
 
 
INDUSTRY


A new report from Newzoo projects that global esports revenue will hit $905.6 million in 2018, with an upward trend to hit $1.65 billion by 2021. North America would carry the highest share of those revenues, tallying 38% of the global total, which will be anchored by sponsorship at $359.4 million in 2018, up over $234.6 million last year. Meanwhile, global esports audiences are expected to reach 380.2 million in 2018 with fans who watch esports more than once a month taking up 165 million of the total.
 
The Academy of Interactive Arts & Sciences unveiled the complete list of presenters for tonight’s 21st DICE Awards, co-hosted by Greg Miller of Kinda Funny and Jessica Chobot of Nerdist News at 8p PT. This year’s presenters will include: Jade Raymond, PopCap Vancouver and Motive Studios Senior Vice President and Group GM/EA; Tim Schafer, Double Fine Productions President and CEO; Kiki Wolfkill, Halo Transmedia and 343 Industries Studio Head; Todd Howard, Bethesda Game Studios Game Director; Seth Killian, Riot Games Lead Designer; Don James, Nintendo of America Executive Vice President of Operations; Abbie Heppe, Media Molecule Community Manager; Nathan Vella, Capy Games President; Vince Zampella, Respawn Entertainment CEO; Robin Hunicke, Funomena Co-Founder; Ashraf Ismail, Ubisoft Creative Director; Alex Schwartz, Owlchemy Labs CEO; Ed Boon, Warner Bros. Interactive Entertainment; and Mike Morhaime, Blizzard Entertainment President and CEO.
 
Find Your Grind, an organization dedicated to helping kids explore unconventional careers and alternative lifestyles, unveiled a $450,000 annual esports scholarship fund, in collaboration with ReKTGlobal. The fund is open to esports athletes as well as teens with a passion and interest in esports, regardless of their education level or playing skill. ReKTGlobal will help FYG connect passionate youth with mentors from esports pro players and leaders to game developers as well as expand upon the current FYG curriculum. “With the rapid rise of esports, youth interest in the space is increasing, but so is the need for quality talent,” said Amish Shah, Founder of ReKTGlobal. “We wanted to find a way to give opportunities to students to pursue esports and gaming, but also wanted to support the future of esports by providing the talent that will keep pushing the industry forward. Youth involvement is pivotal for the long-term future of esports and FYG is committed to helping kids carve a path and live their passion for esports.”
 
 
POWER PLAYERS – Super League Gaming’s Ann Hand


Fresh off a year that saw record investment into Super League Gaming, the company is opening the doors to 2018 with an expansion into new markets, as well as potential new titles on the horizon. To date, Super League Gaming has hosted more than 1,500 events with over 10,000 amateur players attending through two years of play and serves as “the world’s premier amateur esports league” as it hits 16 teams. Cynopsis Esports caught up with Ann Hand, CEO of Super League Gaming, to talk about its growth.
 
Hand on 2017: We have further invested in our scalable, automated tournament platform in addition to further city expansion. With the last four cities announced, our focus this year will be to double-down on building out the community around these city clubs through our League of Legends and Minecraft City Champs product as well as introducing new games to our platform.
 
On 2018 goals: Very simply, we need to make a meaningful gain in new gamers joining our community platform and establish more of a cadence on live and digital experiences for them to engage in around Super League.  We have large brand partners we will soon be announcing that will enable us to expand the suite of offers and also create ways to engage with Super League beyond our 16-city footprint.   
 
On the process of selecting new teams: We certainly look for larger major metros where there is a strong concentration of competitive gamers and an emerging local gamer lifestyle.  Tampa Bay, Philadelphia, Washington DC and Atlanta are obvious choices on all of those fronts.
 
On content: Right now we are on track to product over 700,000 hours of gameplay this year, and we know there is a real thirst for that content at both a national and local level. In April, we will be launching superleague.tv where we will be curating some of our most elite City Champs to shine on light on emerging talent in the amateur esports landscape which will just be the beginning of interesting gameplay and other perspectives we can provide from our hyper-local league operator lens. . 
 
On partnerships with publishers: We are so fortunate to have a very deep, strategic and long term partnership with both of these top tier games and are grateful for how the publishers have taken the long-view on the role of Super League in helping to build their local community affinity and provide a high quality amateur esports league. 
 
 
ROSTER MOVES

Team Dignitas is reportedly overhauling management, with ESPN writing that parent company Harris Blitzer Sports & Entertainment bought out David and Michael Slan, who remained with the team after HBSE acquired their Apex Gaming in September 2016, in addition to CEO Jonathan Kemp. Kemp was hired when the organization was acquired by HBSE in October 2016. 76ers Innovation Lab managing director Seth Berger will oversee the squad as their search for a new CEO.
 
Immortals and Los Angeles Valiant CEO Noah Whinston hired Hollywood film Director/Producer J.M.R. Luna to serve as Vice President of Content and Production. Luna will oversee all of the organization’s long and short form film production and assist with creating premium content properties for team partners.

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ON THIS DAY in 2012: Sony releases the PlayStation Vita in the US.
 
Trivia: In the world of Harry Potter books/movies/games, what is the name of the shop founded by Fred and George Weasley? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: The Tyrell Corporation can be found in which sci-fi universe? Answer: Blade Runner. Kudos: Chris Davies-Virgin/London; Luke Watson-Essential TV/NY; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Debbie Hall-Disney ABC Home Ent. & TV Distribution/Burbank
 
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JOB OPENING: SR SOCIAL CONTENT DESIGNER/Comedy Central/NY: Social & digital native, who leverages their design expertise to align w/comedy & internet culture. Able to prod creative that ignites passion. BA deg w/4-6 yrs graphic design exp in the social media space, pref in ent/media/comedy culture. Full info HERE (3/1)

 
JOB OPENING: SR MANAGER, PAID SOCIAL AUDIENCE DEVELOPMENT/Comedy Central/NY: Prod/support digital ad campaigns to help grow Comedy Central’s digital & social audiences. Drive video views of long-form content. 3 yrs of exp plan’g & executing paid mktg campaigns on various platforms. Paid Social Media exp req’d. Full info HERE (3/1)


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JOB OPENING: TECHNINCAL OPERATIONS PRODUCER/Allied Sports/Las Vegas: Tech Ops Producer for brand new sports arena, emphasis on live streams, broadcasts & original content. 5-7+ yrs exp in remote television production and operations. Esports/gaming knowledge a plus. Apply [email protected] (2/28)

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JOB OPENING: TV HOST/QVC/Westchester PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Intelligent, enthusiastic & a love for products a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Resume HERE  [email protected] (2/27)

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OTHER JOBS OF INTEREST

Day-to-day research of the wider world of entertainment including movies, TV, games, books, music, and toys.
Market and Trend Researcher
Gameloft
NYC
 
Challenge innovation and establish standards through the visual identity you establish for your games.
Art Director (Video Games)
Gameloft
Muncie IN
 
Work side by side with designers, artists, and engineers, to design, implement, and iterate game systems (e.g. combat, AI, quests, items, etc.).
Senior Gameplay Programmer
Daybreak
Austin TX
 
Actively contribute to the ongoing software design and development process of the group.
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Scientific Games
Las Vegas NV
 
Tests, integrates, writes, troubleshoots, and debugs software applications.
Lead Software Engineer
Scientific Games
Las Vegas NV
 
Work with an agile team of artists, designers, and programmers to design, prototype, and implement new gameplay features.
Gameplay Engineer
Cat Daddy Games
Kirkland WA
 
Work closely with the art, design, animation, and audio teams to bring life to gameplay and UX through the addition of flair and visual drama.
VFX Artist
Cat Daddy Games
Kirkland WA
 
Build and maintain deployment, automation, and maintenance scripts.
Senior Systems Engineer
Bungie
Bellevue WA
 
Embrace and extend our in-game user interface engine and related designer tools.
UI Engineer
Bungie
Bellevue WA
 
Design and build automation framework for firmware and device level tests.
Senior Software Engineer
Logitech
Newark CA
 
You will work with various cross-functional teams:  Product management, Firmware, QA and other cross-team members to ensure successful delivery of projects.
Senior Lead Software Engineer
Logitech
Newark CA
 
Conceptualize, design, and implement fun and engaging game levels from the ground up.
Senior Level Designer
Daybreak
San Diego CA
 
Design, deploy, and maintain systems that scale to tens of thousands of requests per second.
Senior Backend Engineer
TinyCo
San Francisco CA
 
Set goals, work towards completing them, keep the team apprised of your progress, and show off what you’ve accomplished.
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Work with gaming industry leaders and meet innovators in the film industry.
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