NFL Network and Rich Eisen is revving up for this year’s edition of ‘Run Rich Run’ at the 2018 NFL Scouting Combine by once again partnering with NFL Play 60 to support St. Jude Children’s Research Hospital. Since 2004, “The Rich Eisen Show” host has capped off his week at the NFL Scouting Combine by taking his talents from the broadcast booth to the field with a 40-yard dash, clad in a suit, tie and Under Armour cleats. NFL Network will donate $25,000 to the cause, while AT&T AUDIENCE Network, Courtyard by Marriott and Under Armour have also pledged $25,000 each to help support play therapy at St. Jude Children’s Research Hospital.
March 1 will see Reebok officially unveil its newest footwear technology – Flexweave with a new campaign this month across social, before a full international marketing push next month. A center piece to the campaign will be a hero film featuring Reebok partner & speed training specialist Luis Badillo Jr. FAST Flexweave will also be supported in a number of static executions featuring professional football athletes Devonta Freeman and Brandin Cooks.
Under Armour signed on as a partner for TPG Sports Group’s fourth annual Sports Tank event on March 10. Through the partnership, Under Armour will select one company participating in the Sports Tank competition to receive the first-ever “Under Armour Innovation Award” which will be presented live on stage during the Sports Tank event on May 1 in New York City. The award recipient will be invited to pitch their start-up to a group of Under Armour teammates and participate in a tour of the Under Armour Global Headquarters and Lighthouse Facility.
ONE Championship announced a partnership with telecommunications giant, Telenor Myanmar. The partnership will commence at ONE: Quest for Gold on Feb. 23 at the Thuwunna Indoor Stadium. Jack Lim, Chief Commercial Officer of ONE Championship, stated: “Technology plays a major role in the success of ONE Championship as a company, and we always strive to provide fans with a unique, world-class digital experience that they cannot find elsewhere. The showcase of Asia’s authentic and rich martial arts history is made possible through the technological advancement in today’s society. This partnership with Telenor Myanmar is but another step in the right direction towards making world-class martial arts accessible to everyone in Asia, especially in Myanmar where martial arts has completely taken off in popularity over recent years.”
Veteran golf travel, history and architecture journalist Bradley S. Klein signed on to join Golf Channel’s editorial team as senior writer for Golf Advisor. Klein’s first column is now up and provides eight simple tips for “becoming a golf course architecture junkie.” Klein most recently served as the long-time architecture editor for Golfweek magazine and the founding editor of Superintendent News.
Esports apparel and gear company Moniker, Inc. launched “the first esports lifestyle brand H4X.gg” (pronounced “hacks”) with high quality performance wear and casual streetwear for esports athletes and fans. For the launch, H4X.gg has partnered with ESL and DreamHack to become the official apparel supplier of several ESL One, Intel Extreme Masters, DreamHack Open, DreamHack Masters and DreamLeague 2018, kicking off with ESL One in Katowice on Feb. 24-25. The H4X.gg line was developed by passionate gamers and esports industry veterans at BITKRAFT Esports Ventures, led by ESL founder Jens Hilgers, and Jon Wayne Gurman, an apparel and manufacturing expert with more than 35 years experience in the fashion and licensing industry.
ESL and WESA are heading to Dallas for the season seven CS:GO Pro League Finals from May 18-20. Teams will vie for their share of the $1 million in prizes at the Verizon Theatre. “We are looking forward to bringing the Pro League Finals back to Dallas after such a successful Season Six Finals in Odense,” said Ken Hershman, Commissioner and Executive Chairman, WESA. “This year we will expand the opportunity for Pro League competition to even more talented teams around the globe, and we look forward to an exciting year and eagerly await the Finals.”
Enjin Coin, a “customizable cryptocurrency and virtual goods platform for gaming,” announced their partnership with NRG eSports. The deal marks Enjin Coin’s first official partnership with an esports organization and NRG eSports will help evangelize Enjin Coin to millions of their fans, spreading brand awareness, educating them about the gaming cryptocurrency, and introducing them to the Enjin Wallet.
US/Canada in the Women’s Gold Medal hockey game on NBCSN at 10:45p.
