Cynopsis: Sports

Good morning. It’s Thursday, February 20, 2014, and this is your first early morning Sports briefing. 

With the US and Canada squaring off in both men’s and women’s hockey, NBC Olympics reports that Wednesday’s authenticated live stream of the men’s ice hockey quarterfinal game between the US and the Czech Republic drew nearly 800,000 unique users (798,337) on NBC Sports Live Extra. That ranks at the top for any Olympics event in the platform’s history and trails only the non-authenticated Super Bowl XLVI for NBC Sports Group’s most-streamed sports event of all time. In addition, 24.1 million minutes of the game were streamed.


NBC Olympics and the USOC laid out plans for the upcoming Sochi 2014 Paralympic Winter Games with 52 hours of coverage slated across NBC and NBCSN. Programming includes 27 hours of live action, beginning with the Opening Ceremony on Friday, March 7 at 11a on NBCSN. TeamUSA.org will also live stream all events from the Paralympic Winter Games. Coverage will include all five Paralympic winter sports  alpine skiing (which includes snowboarding), cross-country skiing, biathlon, wheelchair curling and sled hockey spanning 11 days. Sponsors include BMW, BP, Citi, Liberty Mutual Insurance, Procter & Gamble and The Hartford.

Meanwhile, exactly 20 years to the day after the 1994 Olympic Winter Games, Mary Carillo hosts the one-hour Nancy & Tonya, reviewing the events leading up to, during and following the infamous ladies’ figure skating competition. The documentary will run on Sunday at 7p and offer a sit-down with Nancy Kerrigan and a one-on-one interview with Tonya Harding.

ESPN’s coverage of the 2014 Sprint NBA All-Star Celebrity Game on Friday ranks as the most-watched ever, according to Nielsen. The telecast drew 2,451,000 viewers this year, up 8% from year-ago numbers. The Celebrity Game generated a 1.5 U.S. household rating, which is tied for the game’s best rating ever and logged a total of 1.1 million minutes on WatchESPN, up 53%.
The FA Cup 5th Round match pitting Arsenal and Liverpool on Sunday handed FOX Sports 2 with a viewership record. The game delivered 257,000 viewers according to Nielsen, making it the most-watched program on the channel since its launch on August 17, 2013.

ONE World Sports entered an agreement to showcase Kontinental Hockey League games. Coverage launches with four regular-season games in February, immediately following the Olympic Winter Games, and continues in April with live or same-day coverage of the league’s two conference finals and championship series.

Golf Channel is already teeing up for the 2016 Summer Games, which will feature the return of golf to the mix of events. Starting Monday, Golf Channel will begin celebrating golf’s road to Rio with dedicated Olympic-themed coverage on air, online and via its social media channels. Coverage begins with the launch of season two of In Play with Jimmy Roberts, which this year expands to an hour, at 10p and features an exclusive look at the preparation of the Olympic golf course in Rio through multiple interviews with the course’s designer, Gil Hanse. In addition, GolfChannel.com will post the projected Olympic field and launch a dedicated section to Olympic golf coverage.

CBS Sports Network announced that the channel will carry seven SEC college baseball games this season. The contests begin on Saturday, March 29 with LSU/Florida and wrap up with South Carolina/Vanderbilt on May 17.

HRTV begins its Triple Crown coverage on Saturday with live on-site coverage of the Grade 2, $400,000 Risen Star from the Fair Grounds, and continues with its meet-long presence at Gulfstream Park for the Grade 2, $400,000 Fountain of Youth, another key Kentucky Derby prep. HRTV’s on-site talent at both tracks will offer viewers new for each card as well as analysis and interviews.


Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar

Date: March 27, 2014 | Time: 1:30 – 3:00 PM EST

Featured Speakers:
Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development (Outrigger Media)


CBS Sports will hit the weekend with "Super Social Saturday," a social media initiative that incorporates fan tweets, pictures and interactions throughout the day’s coverage of college basketball on CBS, CBS Sports Network and CBSSports.com, as well as Golf on CBS. The company is pushing fans to use the hashtag #CBSSuperSocial for all social activity relating to CBS Sports programming on Saturday. CBS Sports announcers and CBSSports.com writers will then interact with fans on Twitter throughout the day, with fan pictures, tweets and posts featured on-air.

NASCAR officially unveiled newly designed bodies for NASCAR Camping World Truck Series race trucks, which will debut in the NextEra Energy Resources 250 on Friday at 7:30p on FOX Sports 1. The newly redesigned bodies will now match the look of their respective showroom counterparts. "Each manufacturer has designed distinctly different trucks that they can use to promote their showroom models through their involvement with NASCAR racing," said Robin Pemberton, NASCAR vice president of competition and racing development. "We have worked closely with all three manufacturers for the past several years, and we’re excited to unveil a new truck body that will make one of NASCAR’s most exciting series even better."
NASCAR’s Lionel Racing is launching a hunt for a golden ticket. More than 730 Golden Tickets that Lionel Racing – the official die-cast of NASCAR – have been randomly inserted inside 2014 1:24 scale die-cast boxes. Folks who find one of these tickets could win prizes that range from driver meet and greets, private race shop tours, race-used sheet metal, die-cast cars, and more.


Ahead of its launch on Monday, WWE Network unveiled its programming lineup, which includes the previously-announced WrestleMania 30 on Sunday, April 6 at 7p. The company announced that, for the first time ever, the WWE Hall of Fame Induction Ceremony will air live in its entirety on Saturday, April 5 at 9p on WWE Network. Other content will include: a live Monday Night Raw Pre-Show and WWE Raw Backstage Pass; Friday Night SmackDown Pre-Show and WWE SmackDown Backstage Pass; WrestleMania rewind; WWE Countdown; WWE Legends’ House; This is NXT; NXT ArRival; WWE NXT; WWE Superstars, Beyond the Ring; Best of Raw and Smackdown; and more. In addition, to clarify yesterday’s report about WWE looking for a new television home, NBCU has the right to make a limited match to retain rights to the shows.

thePlatform announced that NBC Olympics has been utilizing the company as the central online video platform for all on-demand video plays across computers, tablets and smartphones for the Sochi games on NBCOlympics.com and the NBC Sports Live Extra mobile app Their mpx system allows NBC Olympics to upload video, manage metadata, set viewing and advertising policies, publish video to NBCOlympics.com, and the NBC Sports Live Extra mobile app, and syndicate video to third-party sites.

Speaking of the Olympics, FOX Sports announced that traffic for FOXSports.com’s coverage of the Winter Games is outpacing the Vancouver Olympics by 98%, according to Unica NetInsight and Adobe Analytics.


Telemundo Media promoted Eli Velazquez to Senior Vice President, Sports. Velazquez has served as VP of the same group since 2008 and originally joined Telemundo in 1999 as a producer for Boxeo Telemundo.

WWE named Tandy O’Donoghue as Executive Vice President, Strategy & Analytics where she will be responsible for overseeing corporate strategy, corporate and business development and data analytics for the company. O’Donoghue previously served as WWE’s Senior Vice President, Affiliate Relations & Business Development.

Shauna Smith has joined Aquarius Sports and Entertainment in the newly created role of Director, Account Service where she will help oversee strategic development for the agency and manage client activations and on-site sports marketing events.


Heat/Thunder on TNT at 8p.


***Now Open For Submission***
The competition for best kids’ programming and marketing initiatives

Entry Deadline: March 14, 2014
Late Submissions: March 21, 2014
Awards Event: June 11, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

ON THIS DAY in 1998: A 15-year-old Tara Lipinski wins the gold medal in women’s figure skating in Nagano.

In The Know: The 1988 Jamaican national bobsleigh team served as the inspiration for what feature film? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the Houston Rockets’ all-time leading scorer? Answer: Hakeem Olajuwon. Kudos: Ben Sturner-Leverage Agency/NY; Michael Brown-PGA TOUR/NY; Andreas Droste-NBC Sports/NY; Andrew Feingold-Nielsen Sports/NY; James Taguchi-WTVR/Richmond; Jerehmy White-BusyBuddy Books/Glen Rock; Bill Adusei-Comcast SportsNet/Houston; Greg Moloznik-GLM Media/Scottsdale; Matt Sautter-OpenTV/Golden; Warren Weideman-Producer/LA; Jim Bernard-FOX Sports/LA; Larry Hutchings/Pacific Palisades; Jim Himmel-TCB Media/San Clemente.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Thursday, March 20, 2014 ||| Time: 1:30 – 3:00pm ET

Abby Jenkins – Director of Content {PBS KIDS Digital}
Graham Farrar – Co-Founder {IStoryTime}

Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}


Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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