02/17/16: The Simpsons go live this spring; Brad Falchuk strikes new production deal; Big Bang Theory celebrates with Conan


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Good morning. It’s Wednesday February 17, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
AHC: American Lawmen at 10p
AXS TV: The World’s Greatest Tribute Bands at 10p
CBS: Survivor at 8p
Comedy: Broad City at 10p
Discovery: Venom Hunters at 10p
HGTV: Property Brothers at 9p
ID: Evil Stepmothers at 10p
Tonight’s Finales:
Criminals at Work at 10p
Great American Country: Flippin’ RVs at 9p
TLC: Skin Tight at 10p


On the heels of Grease: Live comes another ambitious live venture from FoxThe Simpsons, on May 15. Marge, Lisa and Bart will turn the show over to family patriarch, Homer, who’ll comment on events of the day during both the East Coast and West Coast broadcasts. The final three minutes of the episode will use motion capture technology to animate actor Dan Castellaneta, the voice of Homer, in real-time. 

Ainsley Earhardt is replacing Elisabeth Hasselbeck as co-anchor of Fox News Channel‘s Fox & Friends, effective February 29. Earhardt started her career at FNC in 2007 as a correspondent and has been co-host of Fox & Friends First, which airs weekdays at 5a. In November, the network announced that Hasselbeck was leaving the show to devote more time to her three children.

The Season 17 finale of NBC’s The Biggest Loser airs Monday, February 22 at 9p, as the series’ 16 contestants reunite to weigh in one last time before the winner is revealed. The live finale will include a new twist that could dramatically impact the competition.

HITN-TV is partnering with AccuWeather to bring updates in the 12 US cities with the highest concentration of Spanish-speakers. The agreement marks the first time AccuWeather has partnered with a national TV network to offer Spanish weather forecasts across the country.

AT&T is continuing to phase out U-verse. According to Bloomberg, the telco is nudging customers towards DirecTV, the satellite service it bought last year. To realize the many benefits of our DirecTV acquisition, we are leading our video marketing approach with DirecTV,” said an AT&T rep in a statement. “However, our first priority is to listen to our customers and meet their needs, and if we determine a customer will be better served with the U-verse product, we offer attractive and compelling options.”

Hours before it was scheduled to go to trial on Tuesday, Fox News Channel settled a lawsuit over a photograph from the 9/11 attacks  Thomas Franklin’s “Raising the Flag at Ground Zero” – that appeared on Facebook. According to the cable news giant and North Jersey Media Group, the confidential settlement will “discontinue” all claims, counterclaims and proceedings the parties have had against each other since the latter sued the former and host Jeanine Pirro in October 2013.

CNN Worldwide has expanded its CNNMoney brand internationally across TV and digital. CNNMoney View with Nina dos Santos will air at 6a from London, CNNMoney with Maggie Lake will air at 9a, and Quest Means Business, anchored by Richard Quest, will air from New York at 4p. Quest will also serve as editor-at-large for CNNMoney and pen a global daily newsletter “CNNMoney Presents: Quest Means Business,” timed to the open of the Asia markets.


Join Cynopsis Sports on February 24 for the interactive webinar
Virtual Reality: How to Get in the Game

With VR technology now affordable, thanks to recent moves from the likes of Samsung, Sony, Facebook and Google, sports continues to blaze the trail in enticing audiences to adopt and engage with this platform. Join the webinar and learn how to leverage your content into this transformative technology.

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Brad Falchuk has inked a new three-year overall deal with 20th Century Fox Television, where he has been for nearly a decade. Falchuk will continue his duties on FOX‘s Scream Queens, where he serves as showrunner, as well as FX’s American Horror Story and American Crime Story, which he executive produces. In addition, Falchuk will develop new network and cable projects for the studio.

Andy Parker has signed a multi-year overall deal with Universal Cable Productions and will begin work on two soon-to-be-announced projects, one for NBCUniversal Cable Entertainment and another for an external network. Parker’s notable projects include dramedy Stanistan,which was shot as a pilot for USA Network in 2014, and dark family drama The Disgraces, which was developed at HBO.

Wendi Trilling, former head of comedy at CBS, has launched production company TrillTV and signed a pod deal with Aaron Kaplan‘s Kapital Entertainment (Life In Pieces). Trilling will develop and produce comedy and drama projects for network and cable through TrillTV in association with Kapital.

VH1‘s original movie The Breaks has been greenlit to series, slated to bow in late 2016. The net’s premiere of the film ranked as the #2 cable original movie of 2016 among A18-49, A18-34, women 18-49 and women 18-34. Inspired by the book “The Big Payback” by Dan Charnas, The Breaks is a narrative history of the hip-hop business.


The cast of The Big Bang Theory is heading to TBS late-nighter Conan on Wednesday, February 24 at 11p. Johnny Galecki, Jim Parsons, Kaley Cuoco, Simon Helberg, Kunal Nayyar, Mayim Bialik and Melissa Rauch will all join Conan O’Brien to celebrate the 200th episode of the CBS mega-hit.

Investigation Discovery‘s third and final installment of mini-series Serial Thriller, The Head Hunter debuts as a one-night television event on Saturday, February 20 at 8p. Based on a true story, the show centers on a California seaside city devastated by a series of missing college students and hitchhikers.

“The Happiest Place on Earth” turns 60 with a glittery celebration. The Wonderful World of Disney: Disneyland 60, airs Sunday, February 21 at 8p on ABC. The special takes place from the Dolby Theater in Hollywood and throughout locations at Disneyland Park, including Sleeping Beauty Castle and Main Street U.S.A.; and showcases two displays of technology, the "Paint the Night" Parade and "World of Color – Celebrate!”

Pivot airs the U.S. TV premiere of Codegirl on Wednesday, February 24 at 7p. The documentary centers on teams of young women, from rural areas in Nigeria and India to urban areas in the United States and Brazil, vying to create mobile apps that will help solve societal issues.

World of X Games: Real Ski 2016 airs Saturday, February 20 at 2p on ABC. The all-video, all-urban free skiing video contest is making its debut in the X Games Real Series lineup. Athletes submitted 90-second edits for a shot at X Games gold.

What’s the secret to AMC‘s success in reaching Gen Y and Gen Z? “Younger viewers don’t just want to watch TV programming, they want to engage with it, share it and talk about it across their social networks,” says Suzanne Park, VP, marketing. “At AMC we’re focused on creating places where fans can engage with one another as well as with their favorite shows, to supplement our linear television experience with discussion and conversation around the characters and stories we bring to air.” For details from Park, as well as experts from ShareThis, Convince & Convert, red pepper and Octagon, register for the March 1 Cynopsis webinar, New Social Media Strategies to Reach the Young Demos. More info is here.


FYI culinary competition Man vs Child: Chef Showdown, will be back for season two on Thursday, March 17 at 8p. The show features a team of child cooking prodigies who challenge executive-level chefs in the kitchen.

A&E‘s Intervention returns Sunday, March 6 at 10p. The docu-series profiles people whose addiction to drugs, alcohol or compulsive behavior has brought them to the brink of destruction.

WE tv‘s Mary, Mary premieres Thursday, March 3 at 9p. In Season 5, look for the title character to learn the gospel truth: everyone is replaceable.

HGTV has renewed six fantasy lifestyle series. Caribbean Life and Island Life were each renewed for season six, while season eight was triggered for Hawaii Life. The network also ordered a third season of Island Hunters, a fifth season of Lakefront Bargain Hunt and new episodes of Beachfront Bargain Hunt.


Cablevision Systems Corporation and CBS Corporation have announced that Cablevision is the first operator to provide access to live authenticated streaming on CBS.com and the CBS App, giving Cablevision’s Optimum TV customers the ability to stream CBS live online and on mobile devices. The live feed, which includes daytime, primetime and late night CBS shows, special events, local news and sports, is available on desktop devices via CBS.com, on iOS and Android mobile devices and tablets through the CBS App, and through Chromecast by casting from their desktop, iOS or Android device. Optimum customers can log in to the service using their Optimum username and password. The App can also be accessed directly from the TV to GO tab on the Optimum App.

History has launched its first social media series, History Now. Throughout 2016, History Now will feature evolving stories with new characters being introduced every month and new content made available nearly every day. Content is available on http://www.history.com/shows/history-now and across all of the History Now social media platforms.


Tina Lifford (Parenthood), Dondre Whitfield (Mistresses), Timon Kyle Durrett (Single Ladies) and Nicholas L. Ashe (The Lion King  National Tour) have joined the cast of OWN drama Queen Sugar as series regulars. Production begins in Louisiana and Los Angeles this month.

Joel McHale (Community) landed the lead in The Great Indoors. The CBS workplace comedy pilot hails from Tosh.0 co-creator Mike Gibbons.

Rob Benedict is reprising his role as Dean and Sam’s pal, Chuck, in Episode 20 of Supernatural‘s Season 11, reports TVLine. Series airs Wednesdays at 9p on The CW.

CASTING CALL: Sean De Simone Casting and the UK’s #1 award winning skin care brand Elemis is casting a female Brand Rep to sell on QVC.In search of Beauty Expert, TV Host or performer/personality with strong beauty background/interest. National Casting. Photo, Resumes and links to [email protected] (2/19)


Filming has begun on The Collection, a family saga set in the world of French haute couture after the World War II. The eight-part drama, written and created by Oliver Goldstick (Ugly Betty) launches this year on Amazon Prime in the UK and has been co-commissioned internationally by BBC Worldwide, and France Televisions for France 3.

CBC comedies Schitt’s Creek, Mr. D and This Hour Has 22 Minutes have been renewed for 2016-2017. Also returning for its 14th season: Canada’s Rick Mercer Report.

Dogwoof has reached an agreement with A&E IndieFilms for international rights (excluding North America, Australia and New Zealand) and UK distribution for documentary feature, Life, Animated from director Roger Ross Williams.


Cynopsis Digital Programmatic TV Summit

Featured Speakers Include:
Dan Ackerman, Head of Programmatic TV – AOL
Tara Maitra, SVP & GM, Content & Media Sales – TiVo
Paul Haddad, SVP & GM, Advanced Data Analytics – Cablevision
Patrick Rubin, Director, Advanced TV Strategy & Investment – Dentsu Aegis Network

Thursday, March 24 | New York City | REGISTER NOW.


The 58th Annual Grammy Awards on CBS averaged 24.95 million viewers, the largest audience of any entertainment program this season, according to Nielsen time-adjusted fast affiliate ratings for February 15. The Grammys averaged 7.7 in A18-49, 9.1 in A25-54 and 6.4 in A18-34. It marks the net’s best Monday program performance in viewers, A18-49 and A25-54 since May 16, 2015, the night of the Everybody Loves Raymond‘s finale.

Science Channel‘s Outrageous Acts of Science grabbed 833,000 Total Viewers P2+ on Saturday, February 6 at 9p in L+3 and broke into the network’s Top 10 in Total Viewers P2+ (#10). The “Homemade Hotshots” episode also hit season highs in both A25-54 (345,000) and M25-54 (220,000) and stands as the most watched episode of the series this season.

For the second consecutive week, FX’s The People v. O.J. Simpson: American Crime Story ranked as television’s #1-rated show in delivery of A18-49 and A18-34 on Tuesday, according to Nielsen Live+3 numbers, with 3.9 million viewers A18-49 (up 104 percent versus Live+SD) and 1.87 million among A18-34 (up 96 percent).

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of February 8, 2016
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show (Warner Bros./synd.)
10886, 118, 92, 102518
The Walking Dead (AMC)
6139, 109, 56, 41347
Pretty Little Liars (ABC Family)
4047, 255, 16, 21968
Good Morning America (ABC)
3102, 862, 4, 8857
Teen Wolf (MTV)
2289, 112, 20, 9306
Today Show (NBC)
1795,  661, 3, 9475
Shadowhunters (Freeform)
1519,  302, 5, 1383
Saturday Night Live (NBC)
1416, 173, 8, 7441
Family Feud (Debmar-Mercury)
1349, 49, 28, 2013
The Tonight Show Starring Jimmy Fallon (NBC)
1149, 178, 6, 13425
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers.

TV Playback Rank, based on the difference between Nielsen’s first-reported Live + Same Day rating and the final Live + 7 Day rating for the week of January 25, 2016
Program, Live+SD A18-49 US AA%, Live +7 US AA%
X-Files (FOX)
3.2, 5.1
Lucifer (FOX) 2.4, 3.8
The Blacklist (NBC) 1.6, 3.0
Criminal Minds (CBS) 2.0, 3.2
Elementary (CBS) 1.1, 2.1
NCIS: Los Angeles (CBS) 1.5, 2.5
Scorpion (CBS) 1.9, 2.9
Flash (CW) 1.4/2.4
Shades of Blue (NBC) 1.3, 2.3
Chicago Fire (NBC) 1.8, 2.8
Source: The Nielsen Company. Based on original telecasts only.

NIELSEN TWITTER TV TOP TEN for the week of February 8, 2016
Program, Date, Unique Audience (000), Tweets (000)
Republican Debate (CBS)
2/13, 5580, 1378
The Walking Dead (AMC) 2/14,
5424, 813
The Bachelor (ABC) 2/8,
4033, 236
Saturday Night Live (NBC)
2/13, 3692, 291
WWE Monday Night Raw (USA) 2/8,
2926, 343
Grey’s Anatomy (ABC) 2/11, 2932, 218
Scandal (ABC) 2/11, 1972, 147
American Crime Story: The People v. O.J. Simpson (FX)  2/9,
1796, 47
How to Get Away With Murder (ABC) 2/11,
1527, 114
Keeping Up with the Kardashians (E!) 2/14,
1120, 25
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Top Ten Basic Cable Network Live+7 Performance among Total Viewers for the week of: 1/25/2016
Primetime(000)/Total Prog. Day (000)
FOXN 3235
/FOXN 1524
ESPN 2468/NICK 1346
USA 2130/ADSM* 1142
HGTV 2013/USA 1065
TBSC 1692/HGTV 1055
HIST 1540/DSNY 1044
DISC 1437/NAN* 864
DSNY 1385/ESPN 853
ID 1309/TOON 853
ADSM 1305/ID 849
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe of
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performances.

Top Ten Basic Cable Network Live+7 Performance among A18-49 for the week of 1/25/2016
Primetime (000), Total Prog. Day (000)
ESPN 1079
/ADSM* 691
USA 900/USA 425
TBSC 792/ESPN 424
ADSM 725/NAN* 419
HGTV 649/NICK 395
BRAV 643/TBSC 345
DISC 638/HGTV 344
FX 626/TNT 327
FOXN 538/FX 326
LIF 530/TOON 302
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Top-Rated Cable Shows among A18-49 for the week of 1/25/2016
2016 Pro Bowl
(ESPN) 3521
Republican Presidential Debate (FOXN) 2962
Love and Hip Hop (VH1) 2463
Teen Mom (MTV) 2422
Gold Rush (Disc) 2402
The Real Housewives of Atlanta (Brav) 2279
WWE Entertainment (USA) 2253
WWE Entertainment (USA) 2234
Lip Sync Battle (SPK) 2145
WWE Entertainment (USA) 2071
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000 homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and
demographic performance.

Friday A18-49 Analysis: ABC led for the most A18-49 viewers Friday with 1.5/5, according to final primetime national ratings from Nielsen. CBS’ Amazing Race topped 8p with 1.3/5, followed by ABC’s Be My Valentine, Charlie Brown with 1.0/4. At 9p, ABC’s Shark Tank took over the lead with 1.7/6, versus CBS’ Hawaii Five-0 with 1.3/5. ABC’s 20/20 finished first at 10p with 1.7/6; CBS’ Blue Bloods took second with 1.4/5.

A18-49: ABC 1.5/5, CBS 1.3/5, NBC 0.9/3, FOX 0.7/3, UNI 0.7/3, TELE 0.4/1, CW 0.4/1, ION 0.2/1

Live + Same Day Household Ratings: Friday, February 12, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 5.4/10
Amazing Race 3.7/7, Hawaii Five-0 5.5/10, Blue Bloods 6.9/13
ABC: 3.8/7
Be My Valentine, Charlie Brown 2.7/5, Shark Tank 4.1/7, 20/20 4.7/9
NBC: 2.7/5
Caught on Camera 2.6/5, Grimm 2.6/5, Dateline 2.8/5
FOX: 1.7/3
Sleep Hollow 2.0/4, Second Chance 1.3/2
Llegada Francisco 1.1/2, Hotel de los Secretos 0.9/2
CW: 0.7/1
Vampire Diaries 0.7/1, The Originals 0.6/1
Telemundo: 0.6/1
Francisco Mexico 0.6/1, Eva, La Trailera 0.5/1, La Querida del Centauro 0.8/1
ION: 0.5/1
Heart Felt [7p start] 0.5/1, Meet My Valentine 0.4/1


Melissa Prince has been promoted to Vice President of Corporate Communications of family entertainment network INSP. She had been Director of Corporate Communications.

Turner upped Angela Santone to Executive Vice President and Global Chief Human Resources Officer. Santone last served as Senior Vice President and Chief Human Resources Officer.

Morgan Greco has been promoted to Vice President, Social Media and Fan Engagement for A&E and History. Since joining A&E in 2013, Greco has been an integral member of the Brand Strategy and Consumer Marketing team.

Entertainment brand consultancy and marketing innovations agency Troika hired Amy Palmer to join the business development team as Senior Account Manager. She comes to Troika from bpg Advertising, where she was Senior Vice President, Broadcast.

Engine Digital has upped Andrea Mead to Vice President of Production. Mead joined agency in 2012 as Director of Production.

This Day in History:
1990 – Aerosmith appeared in the Saturday Night Live sketch    Wayne’s World and performed the Wayne’s World theme song,

Answer to Our Last Trivia: Which sitcom family had a neighbor named Thorny? The Nelsons on The Adventures of Ozzie and Harriet (1952-1966).  Kudos to: Karen Yaldoo-Comcast Spotlight/Bingham Farms, MI; Michael Ritz-BucStar Consulting/NYC; Ginny Ziders-Westat/Rockville, MD; Rich Koz-MeTV-WCIU/Chicago, IL; Matthew Sharp Fera- McGarry Bowen/Chicago, IL; Sally J. Maisel-Wienermania/Van Nuys, CA; Larry Hutchings/Nipomo, CA; Dan Haberer-Creo Entertainment, Playa del Rey, CA; Richard Sindell- RSA Management/Los Angeles, CA.

Today’s Trivia Question: What developmental disorder did Mary-Kate Burke suffer from on Two of a Kind (1998-1999)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro
reported by Cathy Applefeld Olson

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: DIR. / SR. DIR., ADV. ANALYTICS & DATA STRAT./A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platformsides of our business.FullInfo/Apply HERE (2/19)

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ABC: The Middle, The Goldbergs, Modern Family, blackish, American Crime
CBS: Survivor [
p], The Big Bang Theory [r], Code Black
CW: Arrow, Supernatural
Fox: American Idol, Hell’s Kitchen
NBC: The Mysteries of Laura, Law & Order: SVU, Chicago PD
PBS: Nature, NOVA, NOVA [r]
Telemundo: Quien es quien?, Eva la Trailera, La Querida del Centauro
Univision: Muchacha italiana viene a casarse, Antes Muerta que Lichita, El Hotel de los Secretos

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DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]