CYNOPSISSPORTS
02.15.17 Good morning. It’s Wednesday February 15, 2017 and this is your first early morning Sports briefing.
The NBA Development League moniker is coming to an end. Instead, the organization will now be known as the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the NBA and Gatorade, marking the first time a US professional sports league has named an entitlement partner. New NBA G-League logo that will be featured across all game balls, team jerseys, on-court signage, and league digital assets. Through the Gatorade Sports Science Institute, the partnership will also see programs to enhance player sports performance and recovery.
“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA Deputy Commissioner and COO. “The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game.”
NBC Olympics locked in a deal with SportsEngine and United World Wrestling for a media rights agreement spanning 24 UWW events annually through 2020. The deal includes exclusive and extensive digital rights to events, which will be live streamed by Trackwrestling, a division of SportsEngine, across desktops, mobile devices, tablets and connected TVs. NBC Sports will also present coverage of major events, including the annual World Championships, on NBCSN. Coverage begins this week with the World Cup live from Iran as Trackwrestling streams over 20 hours of coverage beginning tomorrow at 1a. The agreement also includes exclusive television and streaming rights to the World Championships, Freestyle World Cup, Women’s World Cup, and Greco-Roman World Cup through 2020.
UConn’s milestone 100th-consecutive victory on Monday delivered a 0.9 overnight rating to ESPN2, marking the highest-rated college basketball game on ESPN2 this season among both men’s and women’s telecasts, and the highest-rated women’s college basketball regular season game since 2010. Online, the game drew 69,000 unique viewers with a total of 1,700,000 minutes watched, which makes this matchup the most streamed women’s college basketball regular-season game to date televised by ESPN.
NBA Digital detailed its plans for NBA All-Star, featuring content across NBA TV, the NBA App, NBA.com and social media with NBA TV programming set to include an hour-long Kevin Garnett: All-Star Interview special on Feb. 20, at 9p with Kevin McHale. The network will then carry Open Court: NBA Next Generation, a roundtable discussion hosted by Matt Winer with Joel Embiid, Karl-Anthony Towns, Devin Booker and D’Angelo Russell. Meanwhile, the network’s live coverage highlights from New Orleans include for the first time ever five hours of complete coverage from NBA All-Star Media Day on Feb. 17 at noon along with continuous coverage of the NBA All-Star Eastern and Western Conference practices on Feb. 18 at noon. Meanwhile, The Starters will host two hour-long episodes on Friday at 6p and Sunday at 4p. NBA TV’s on-site coverage in New Orleans will begin with a half-hour 10 Before Tip show on Thursday at 6p.
Former ESPN tennis announcer Doug Adler is reportedly suing his former employer for wrongful termination after he was let go after grabbing headlines for describing Venus Williams’ strategy for charging the net as “the guerrilla effect.” He was removed from the broadcast booth despite maintaining that his words were misinterpreted and meant “guerrilla” instead of “gorilla.”
In ratings news, the latest Premier Boxing Champions The Next Round on Bounce that ran on Friday scored series records of 501K Persons ( up 73% vs. the prior PBC The Next Round event), 285K Men 2+ (+47%), 120K Persons 18-34 (+264%) and 201K P18-49 (+95%). Bounce aired an immediate encore of Premier Boxing Champions The Next Round after the live event and the two telecasts combined reached 1.5 million viewers.
Elsewhere in boxing, FIGHT SPORTS locked in international rights to both Saturday’s Adrien Broner/Adrian Granados broadcast as well as the Deontay Wilder/Gerald Washington championship battle on Feb. 25. FIGHT SPORTS will broadcast both events Live in over forty countries, including Germany, Spain, Japan, Indonesia, Thailand and throughout Sub-Saharan Africa.
A CYNOPSIS MESSAGE
Join CYNOPSIS and your peers on THURSDAY, MARCH 2 in New York City at our 3rd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out so book your company’s table today!.
FOX Sports put its Daytona Day strategy on full display, detailing its promotional plans leading into the staple NASCAR race. marketing will include: activations with consumer marketing partners including Pizza Hut, Smithfield, Toyota and Uber/UberEATS; a promotional partnership with Comcast, title sponsor of the NASCAR XFINITY Series; a major Daytona Day anthem spot — one of seven separate promotional spots running in support of the Daytona 500 on FOX — directed by Joseph Kahn; chef Gordon Ramsay developing a Daytona Day menu; a Daytona Day Pick 5 Sweepstakes housed on FOXSports.com; as well as 250 Daytona 500 viewing parties, including several hosted by NASCAR tracks around the country, all supplied with Daytona Day party kits. “We learned a lot in year one,” said Robert Gottlieb, FOX Sports EVP of Marketing. “But the one thing that rose above all others was the need for DAYTONA DAY to be an industry initiative and not just a FOX Sports marketing play. Having NASCAR and Daytona International Speedway get even more involved, as well as multiple consumer marketing partners getting behind the effort, elevates everything to the next level.”
Speaking of Daytona, Danica Patrick will sport the logo of Aspen Dental for the race, thanks to an expanded partnership with Stewart-Haas Racing to become the lead sponsor of the driver and the No. 10 team during the 2017 Monster Energy NASCAR Cup Series season. “Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further,” said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. “She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement. Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership.”
The Big 12 Conference locked in a partnership with FloSports to deliver live and on-demand coverage of the Big 12 Championships for Swimming & Diving on FloSwimming.com, Indoor Track & Field on FloTrack.com, Wrestling on FloWrestling.com, and Gymnastics on FloGymnastics.com. Events start on Feb. 22 with the swimming and diving competition from Austin. “The Big 12 Championships are among the biggest and most competitive events in college sports,” FloSports co-founder and CEO Martin Floreani said. “We’re excited to extend our partnership and strengthen our relationship with the Big 12 Conference. We look forward to showcasing these world-class student-athletes to a global audience of fans.”
NBA Digital, in partnership with Turner Sports, and NextVR will offer basketball fans in the US free video-on-demand highlights in virtual reality of the 2017 State Farm All-Star Saturday Night and NBA All-Star Game 2017. The experiences will be available in the All-Star Weekend channel in the NextVR app following the conclusion of TNT’s television coverage each night. Highlights from Saturday will include three signature events: Taco Bell Skills Challenge, JBL Three-Point Contest and Verizon Slam Dunk.
Newzoo announced the release of its 2017 Global Esports Market Report, projecting that the esports economy will grow to $696 million in 2017 for year-on-year growth of 41.3%. Brands are expected to spend $517 million, broken down into $155 million on advertising, $266 million on sponsorship, and a further $95 million on media rights. Meanwhile, the global esports audience will reach 385 million in 2017, consisting of 191 million Esports Enthusiasts and a further 194 million Occasional Viewers. North America ranks as the largest esports market, with revenues of $257 million in 2017 and projected to double to reach $607 million by 2020.
Italian Serie A football team AS Roma is getting in on the esports action, announcing plans to join competitive gaming for FIFA by signing Aman Seddiqi, Sam Carmody and Nicolo Mirra to represent the team at tournaments and event. The club will now compete in tournaments against major Europe sides including Paris Saint-Germain, Manchester City, Ajax, Valencia, Sporting Clube de Portugal and Galatasaray. To drive success, Roma partnered with Fnatic to power the club’s eSports division and offer support for training, events and provide all eSports-related logistical knowledge to nurture the club’s players.
Nazara Games is investing $20 million to launch a new esports league in India that will feature games such as Dota 2 and CS:GO. Nazara said it will invest the funds over the next five years in the league, which will be a subsidiary of Nazara Technologies.
Content, creative and production agency Augusto, announced that Angus McNab, former Perform Group EVP North America will serve as the company’s new Chief Strategy and International Officer.
Bayern Munich/Arsenal on FS1 at 2:30p.
A CYNOPSIS MESSAGE
ON THIS DAY in 1978: Leon Spinks beats Muhammad Ali in 15.
In The Know: Who was the youngest player to play in the NBA All-Star Game? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What was the name of Andre the Giant’s character in The Princess Bride? Answer: Fezzik. Kudos: Kyle Helm-CBS Sports Network/NY; Rob Casalaina-ITN/NY; Mike Donato-ABC/NY; Marc Goldstein-Marc Goldstein Media Solutions/NY; Scott Leslie-UPS/Atlanta; Allison Ducey Clark-Golf Channel/Orlando; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Joe Lyons-SOS Global/Dallas; Scott Sarra-NBC Sports Group/ Denver; Lorrie Shilling/El Segundo; Dan Haberer-Creo Entertainment/Playa del Rey; Adam Deverell-CoxReps/LA; Mike Bernstein-Wasserman/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.15.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: MGR, STANDARDS & PRACTICES/VIACOM/NYC: Pivotal player resp for day-to-day decisions relating to linear & digital advertising and integrate marketing standards across all Nickelodeon channels & platforms. 5 yrs work exp w/3yrs in kids media. Full info/apply HERE (2/22)
JOB OPENING: CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Coord. upfrt & client evnts. Updt ad sales pres., videos, photos & keyart. Asst. in dev of sponship pkgs. Proj mgt & pres. skills req. Mkting degree pref’d. 2+ yrs cable exp in digital/social pref’d. Knowldg of custom show a +. Send res: HERE [email protected] (2/22)
JOB OPENING: SALES DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Drive new business for integrated research & consulting solutions to brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/22)
JOB OPENING: CONSULTING DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Create & develop research & consulting solutions for brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/22)
JOB OPENING: MGR, CONSUMER PRODUCTS & BIZ OPERATIONS/Viacom/NYC: Assist in evaluating ongoing biz requirements for Consumer Products finance, legal & global sales functions. 3-5 years relevant Consumer Products global licensing industry work exp. Apply HERE (2/22)
JOB OPENING: SALES/NBC CT/East Coast: NBC Connecticut is looking for a dynamic, aggressive Account Executive to be able to best develop solutions to meet client needs and close deals. Full info/apply HERE (2/18)
JOB OPENING: PARTNER SOLUTIONS/CLYPD/New York, Boston: Candidate w/entrepreneurial spirit, 1-4 yrs nat’l TV media knowledge, deep understanding of TV workflows. Manage advanced audience TV campaigns. Full info/apply HERE (2/18)
JOB OPENING: ON-AIR DESIGNER/ION/Clearwater FL: The On-Air Designer is responsible for creating dynamic graphic packages using Adobe Photoshop/Illustrator, C4D, Maya & After Effects, in collaboration with a team that includes the Producers, Editors and Designers. BFA req. 2+ yrs experience/training req. Full info/apply HERE (2/17)
JOB OPENING: MGR CONSUMER MKTG/History/NY: Manage the campaign development & execution for History’s entire portfolio of scripted & non-scripted prgmg. 4+ yrs exp in consumer mktg and/or paid media. Apply: www.aenetworks.com/career.html (2/17)
JOB OPENING: CREDITS & COLLECTIONS REPRESENTATIVE/ION /New York NY: The Credits & Collections Representative is responsible for resolving client issues regarding payments and works closely with Sales to maximize revenue. Bach Degree req. 3+ yrs in credits/collections req. Full info/apply HERE (2/16)
JOB OPENING: CHANNEL BRANDING SYSTEMS COORDINATOR/ION/Clearwater FL: Real-time graphics coordinator responsible for assisting in design, scheduling, organization of graphics for real-time play-out on ION TV, ION Life, Qubo. Bach Degree req. 3+ yrs in graphics department, TV exp pref’d. Full info/apply HERE (2/16)
JOB OPENING: REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (2/16)
JOB OPENING: ACCT EXEC, DIGITAL MEDIA SALES East & West/Sony Pictures/Crackle/PlayStation/NY & CA: Sell portfolio of products from straight media to deep brand integrations. Min 3 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-10059 or *63. More at http://www.sonypicturesjobs.com/ (2/16)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2017
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017
