CYNOPSISDIGITAL
02.13.17 Good morning. It’s Monday February 13, 2017 and this is your first early morning digital briefing.
Watcheroo is Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, February 13, through Sunday, February 19.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include YouTube/Instagram personality Patrick Starr, TV personalities Caila Quinn and Olivia Caridi (ABC’s The Bachelor), and actress Laverne Cox (Netflix’s Orange Is the New Black).
– Acorn TV: Series 12 of British sitcom Birds of a Feather makes its U.S. debut today, February 13
– Acorn TV: Crownies (AKA Janet King: The Early Cases), a prequel to Acorn TV’s legal drama series Janet King, debuts today, February 13
– Netflix: Girlfriend’s Day, a new original comedy film, debuts Tuesday, February 14
– Netflix: Katherine Ryan: In Trouble, a new comedy special, debuts Tuesday, February 14
– Netflix: Season 4 of family-friendly series Project MC2 debuts Tuesday, February 14
– Hulu: The second half of The Mindy Project’s fifth season debuts Tuesday, February 14
– Crackle: Season 2 of stop-motion animated series SuperMansion debuts Thursday, February 16
– Netflix: Season 3 of Chef’s Table debuts Friday, February 17
TODAY’S CODEBREAKER
Purchasing Funnel: The purchasing funnel is a consumer-focused marketing model that illustrates the consumer journey toward the purchase of a product or service. For instance, a customer might see an ad on a website, then sign up for a newsletter from the company, then see another ad on Facebook, then buy the product on Amazon. In the age of digital media, it’s become easier than ever to track customers’ path through the funnel.
Snapchat is bringing more content to its Discover platform. In a partnership with 45th & Dean, the in-house digital agency of A+E Networks, Snapchat will develop new short-form shows. It’s not the first time Snapchat has reached such a pact; NBCU, BBC, Disney-ABC, and Turner have all made deals to release content on the app. The first show to be developed under the A+E deal will be Second Chance, a series in which couples work on relationship-threatening conflicts. It’ll be the first unscripted show that a network has ever produced for Snapchat that isn’t based on an existing television series. (Though future shows produced under the pact may well be based on existing properties from A+E’s networks.) Second Chance is set to premiere in April. As with its arrangements with other TV brands, Snapchat will share in both ad revenue and sales responsibilities.
A CYNOPSIS MESSAGE
Cynopsis Social Good Awards! Our finalists are a vibrant group of engaged professionals who work hard and are committed to evolving the media industry, while giving back to the public through their profession. Join us on March 2nd in NYC to celebrate their achievements.
Click to see the full list of finalists, and save your place at this year’s breakfast event:
www.cynopsis.com/event/2017-socialgood..
When it comes to earnings, Facebook had a smashing 2016. Their one real blemish: A series of revelations that the company had been inaccurately tabulating some important ad-viewership metrics. And if Facebook wants to keep up its success, the last thing it can afford to do is lose the trust of advertisers. That’s why the company’s just agreed to be audited by the Media Rating Council. According to a statement from Facebook, the audit is intended to “to verify the accuracy of the information we deliver to our partners.” The social media giant also announced that it will provide its third-party ad verification partners with more detailed impression-level data for both Facebook and Instagram ads. Finally, the company announced that it will roll out some new video-buying options for advertisers later in 2017. For instance, in ads lasting 10 seconds or last, advertisers will be able to pay only when an ad has been shown in full; when an ad’s pixels are in view for two seconds or more; and/or when a user has activated an ad’s sound.
YouTube just launched a mobile app that lets users download videos for offline viewing. Called YouTube Go, the app is available in beta the U.S. But ultimately, the app’s primary audience is likely to be users in areas with unreliable Internet connectivity. Still, it’s already been installed by over 5,000 U.S. users.
Business Insider reports that Daqri, a California-based augmented reality helmet maker that’s raised at least $132 million to date, is laying off about 25% of its 330 workers. So far, about 60 workers have reportedly been let go. In a statement, Daqri downplayed the moves as “organizational changes” that will affect “a small fraction of the company.” “In fact,” the company said, “we are actively recruiting more than two dozen positions.” As BI points out, the company was seeking to raise another $200 million as recently as October; that funding round reportedly hasn’t taken place yet.
As first reported by Variety, there’s a new Chinese tech startup on the scene that’s making some very bold claims. MEIFine is billing itself as a digital distribution hub with the ability to stream foreign TV shows and movies to Chinese audiences without running up against important quotas. Chinese regulators have been extremely strict about enforcing such quotas, and haven’t been shy to roll out new ones. As a result, many of the industry experts who spoke to Variety were highly skeptical of MEIFine’s claims, worrying that the startup’s business might be destined for a collapse either before – or not long after – it gets off the ground. You can check out the story here.
STX Entertainment named has elevated one of its execs to a high-ranking position in its digital division. Rich Sullivan will serve as STXdigital’s Chief Operating Officer, a newly created position. He previously served as STX’s Chief Financial Officer. Sullivan will stay on at the studio’s Burbank offices; he’ll continue in his current role until STX finds a successor.
To date, what’s the most expensive original series that Amazon has produced? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Follow-up: According to Black Mirror creator Charlie Brooker, what’s the origin of the show’s title? Brooker’s explanation: “The ‘black mirror’ of the title is the one you’ll find on every wall, on every desk, in the palm of every hand: the cold, shiny screen of a TV, a monitor, a smartphone.” Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTA Federal Credit Union, Lorrie Shilling/CA, and Matt Balaban-NBCUniversal/NY
A CYNOPSIS MESSAGE
Cynopsis Sports Media Awards! You’ll have until 11:59PM ET tomorrow, February 14 to finalize your entries and complete payment. The process is quick and easy you can submit multiple entries, choosing from our list of categories.
Click to Submit: www.cynopsis.com/awards
Questions? Contact Sarah Martinez
This week, Netflix will debut Girlfriend’s Day, a new dark comedy film starring Saul Goodman. (He insists on calling himself Bob Odenkirk, but we all know better.) The movie debuts on Valentine’s Day, but it looks supremely unromantic. Check out the trailer here.
See you tomorrow,
David Teich
02.13.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.
JOB OPENING: SALES/NBC CT/East Coast: NBC Connecticut is looking for a dynamic, aggressive Account Executive to be able to best develop solutions to meet client needs and close deals. Full info/apply HERE (2/18)
JOB OPENING: PARTNER SOLUTIONS/CLYPD/New York, Boston: Candidate w/entrepreneurial spirit, 1-4 yrs nat’l TV media knowledge, deep understanding of TV workflows. Manage advanced audience TV campaigns. Full info/apply HERE (2/18)
JOB OPENING: ON-AIR DESIGNER/ION/Clearwater FL: The On-Air Designer is responsible for creating dynamic graphic packages using Adobe Photoshop/Illustrator, C4D, Maya & After Effects, in collaboration with a team that includes the Producers, Editors and Designers. BFA req. 2+ yrs experience/training req. Full info/apply HERE (2/17)
JOB OPENING: MGR CONSUMER MKTG/History/NY: Manage the campaign development & execution for History’s entire portfolio of scripted & non-scripted prgmg. 4+ yrs exp in consumer mktg and/or paid media. Apply: www.aenetworks.com/career.html (2/17)
JOB OPENING: CREDITS & COLLECTIONS REPRESENTATIVE/ION /New York NY: The Credits & Collections Representative is responsible for resolving client issues regarding payments and works closely with Sales to maximize revenue. Bach Degree req. 3+ yrs in credits/collections req. Full info/apply HERE (2/16)
JOB OPENING: CHANNEL BRANDING SYSTEMS COORDINATOR/ION/Clearwater FL: Real-time graphics coordinator responsible for assisting in design, scheduling, organization of graphics for real-time play-out on ION TV, ION Life, Qubo. Bach Degree req. 3+ yrs in graphics department, TV exp pref’d. Full info/apply HERE (2/16)
JOB OPENING: REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (2/16)
JOB OPENING: ACCT EXEC, DIGITAL MEDIA SALES East & West/Sony Pictures/Crackle/PlayStation/NY & CA: Sell portfolio of products from straight media to deep brand integrations. Min 3 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-10059 or *63. More at http://www.sonypicturesjobs.com/ (2/16)
JOB OPENING: SALES DIRECT RESPONSE/OPPORTUNITY MEDIA/NY: Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Planning Experience req. Resume/cvr HERE info@opportunitymedia.tv (2/15)
JOB OPENING: ASSISTANT MANAGER/NBCU/LA: Assistant Manager Sales Planning & Administration, Domestic TV Distribution provides product availability reports on all products available for licensing in the US.
Full info/apply HERE (2/15)
JOB OPENING: SR PROD COORD/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level.Working knwldg of budgets for non-scripted in studio & field TV pilots/series. Knwldg of prod crew, staff positions & rates +. Send res/CL: tvcareers@gsn.com (2/15)
JOB OPENING: SENIOR MANAGER, ENG & IT/East Coast: Candidate must have advanced capability in the design, implementation and management of broadcast Engineering and IT technologies and operational models within local news. Full info/apply HERE (2/15)
JOB OPENING: DR/PP SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (2/15)
JOB OPENING: PUBLICIST/TCM & FILMSTRUCK/Turner/ATL: Generate publicity & network/brand buzz. Pitch & establish relationship w/media; manage media lists, press clips & press site; asst w/network events & on-air shoots. 3+ yrs entertainment and/or film PR exp. Full info/apply: https://www.turnerjobs.com/job/atlanta/publicist/1174/3892753 (2/14)
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