02/06/17: Game of Thrones keeps up winning streak; Edie Falco cries Wolf; nets load up on pilots


Good morning. It’s Monday February 6, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
FOX: APB at 9p
Outdoor Channel: Wardens at 9:30p
Travel: Trip Testers at 11p
Univision: Pequenos Gigantes USA at 8p

Tonight’s Finale:
Nat Geo: StarTalk at 11p


HBO’s Game of Thrones and Veep were repeat winners at the DGA Awards, for top drama and comedy directing. Other TV winners included HBO’s The Night Of, CBS’s broadcast of the Tony Wards, Fox reality show American Grit, and NBC’s Saturday Night Live. TV winners at the American Society of Cinematographers Awards on Saturday night included HBO’s Game of Thrones and The Night Of, and USA’s Mr. Robot.

Alec Baldwin returned as President Donald Trump on Saturday Night Live this weekend, and host Kristen Stewart dropped the F-bomb in her opening monologue, but SNL’s most notable segment was a surprise appearance by Melissa McCarthy as media hater Sean Spicer at a White House press briefing. “I’d like to begin today by apologizing on behalf of you, to me, for how you have treated me these past two weeks,” McCarthy-as-Spicer shouted. “And that apology is NOT accepted.”

The Patriots may have won the game, but for many people the Super Bowl was all about the ads. (Plus the moving moment former president George H.W. Bush and his wife Barbara took to center field to perform the coin toss, and Lady Gaga dropping down from the roof for a halftime show that ended with a mic drop.) From Fox’s Empire to Ford going “Further,” to film teasers and Febreeze’s odor odes, along with timely spots touching on immigration, ads spanned the emotional spectrum. How’d they rate with viewers this year?

Once the dust settled both on and off-the-field, it was Budweiser’s much-discussed ‘Born the Hard Way’ that generated the highest digital share of voice as the game came to a close, according to ispot.tv, which leveraged online activity, online views and social actions for each of the game’s commercials. We’ll have more data tomorrow but for now, here’s the top ten:

1.   Budweiser ‘Born the Hard Way,’ – 18.71% of online activity.

2.   Netflix’s ‘Stranger Things Season Two: 1984 – 13.14%

3.   T-Mobile’s ‘#UnlimitedMoves’ with Justin Bieber – 9.3%

4.   Mr. Clean’s ‘Cleaner of Your Dreams’ – 8.55%

5.   Audi’s ‘Daughter’ – 5.2%

6.   Kia’s ‘ Hero’s Journey’ featuring Melissa McCarthy – 4.38%

7.   Buick’s ‘Not So Pee Wee Football’ featuring Cam Newton – 3.48%

8.   84 Lumber’s ‘The Journey Begins’ – 3.05%

9.   Nintendo Switch – 2.59%

10. Skittles’ ‘Romance’ – 2.58%

In his pre-Super Bowl interview with Donald Trump, Fox NewsBill O’Reilly asked the president why he respects his Russian counterpart, Vladimir Putin, given that he’s a known killer. “We got a lot of killers, you think our country’s so innocent?” responded Trump. (“I want to know what the Russians have on Donald Trump,” said House Democratic leader Nancy Pelosi on Meet the Press that morning, after the clip was released.) More footage from the conversation will air on The O’Reilly Factor tonight and tomorrow at 8p.

Nat Geo went big for upcoming scripted series Genius, with the network’s first stand-alone spot in the Super Bowl. The 45-second promo, called “Bad Romance,” followed Lady Gaga’s halftime show. Series premieres Tuesday, April 25.

Beverly Hills plastic surgeon Michael Obeng is suing E!, NBCUniversal and Bright Roads Productions, claiming that while he intended to appear on reality show Famously Married (previously titled Second Wives Club) with his spouse to show his happy marriage and promote his business, the series instead “was designed to incite personal conflicts between Plaintiff and his wife and specifically to incite their divorce.” (According to court records, Obeng’s wife filed for divorce in July.) Obeng is seeking an order to keep any footage of his family from airing.

A blackout of Northwest Broadcasting-owned affiliates on Cable One ended days before the Super Bowl, avoiding a mutiny from football fans. “We’re pleased to restore these channels to our customers, and we appreciate their patience and loyalty while we worked to reach an agreement,” said Cable One VP John Gosch.


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There’s no question influencers can significantly increase awareness when it comes to television. But are you getting all you can out of your brand ambassadors? Have you tracked down the most powerful voices – who are not necessarily the biggest – to champion your content most authentically? Motivate them to create the kind of micro-targeted, customized messages that make a difference?
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ABC ordered a pilot for Household Name, a comedy starring Carol Burnett as a larger-than-life eccentric actress, written and exec produced by Michael Saltzman and exec produced by Amy Poehler via her Paper Kite. Universal Television is the studio. Pilots for Losing It, from DJ Nash (Truth Be Told) and Kapital Entertainment, and an untitled single dad comedy written by Dannah Phirman & Danielle Schneider (Hotwives) are set at ABC Studios.

The alphabet net gave the green light for a pilot spun off from The Goldbergs, from Goldbergs creator/exec producer Adam F. Goldberg, executive producers Marc Firek, Happy Madison and Seth Gordon and Sony Television, as well as comedy Jalen Vs. Everybody, starring former NBA player and ESPN commentator Jalen Rose, from Nahnatchka Khan (Fresh Off the Boat). 

CBS gave a pilot order to a S.W.A.T. reboot, exec produced by Shawn Ryan (The Shield), Neal H. Moritz (Preacher), Justin Lin (Scorpion) and Aaron Rahsaan Thomas (Friday Night Lights). Sony Pictures Television will co-produce with CBS Television Studios. The net also picked up a pilot for buddy comedy Brothered Up, from Mark Gross (Man With a Plan) and CBS Television Studios.

The CW ordered a pilot for Valor, a military drama from writer/musician Kyle Jarrow about an elite unit of helicopter pilots. Jarrow EPs with Bill Haber (Beauty and the Beast) at CBS Television Studios. Also on the way: a pilot for new Greg Berlanti DC Comics project Black Lightning.

Coming off of NATPE and the Realscreen Summit, the Nonfiction Producers Association added 10 new member companies: production companies Anomaly Entertainment; Blackfin Productions; Bottle Rocket Films; INvelop Entertainment; Diana Marcketta; Mix Tape Media; Pink Sneakers and Red Rock Films, as well as new Associate members Media Central and Wise Entertainment Law.
Top 10 Weekend Domestic Box Office Estimates:
February 3-5, 2017
Split (Universal) $14.6 million (week 3), cume revenue $98.7 million
Rings (Paramount) $13.0 million, opening weekend
A Dog’s Purpose (Universal) $10.8 million (week 2), cume revenue $32.9 million
Hidden Figures (Fox) $10.1 million (week 7), cume revenue $119.4 million
La La Land (Lionsgate) $7.5 million (week 9), cume revenue $118.3 million
Resident Evil: The Final Chapter (Screen Gems) $4.5 million (week 2), cume revenue $21.9 million
Sing (Universal) $4.1 million (week 7), cume revenue $262.9 million
Lion (Weinstein) $4.0 million (week 11), cume revenue $24.7 million
The Space Between Us (STX) $3.8 million, opening weekend
xXx: The Return of Xander Cage (Paramount) $3.73 million (week 3), cume revenue $40.0 million
Source: comScore


From Viral Hit to Box Office Gold


Thanks to an effective viral campaign, Rings spooked Millennials out of social media and into our theaters, giving NCM an industry-leading 6.5 A18-34 rating. It’s scary how many GRPs we deliver in Q1.


NCM we’ve got the best content, Millennial reach, and the data to back it up.
We’re America’s Movie Network





Syrian refugee documentary After Spring, executive produced by Jon Stewart and Chris McShane, will make its national television debut on Friday, February 10 at 9p on Starz. The documentary is available for Starz subscribers on the Starz app and Starz on Demand now.

Suffering from Super Bowl ad withdrawal? Animal Planet will premiere World’s Funniest Animal Commercials on Friday, February 10 at 9p. Terry Crews (Brookly Nine-Nine) hosts the one-hour special that also features adoptable cats and dogs.

Nickelodeon is commemorating Black History Month with a series of PSAs honoring contemporary and historical African Americans. The first four original 30-second spots will highlight the accomplishments of current prominent individuals including Gordon Bellamy, Misty Copeland, Marcus Samuelsson and Elaine Welteroth. The fifth spot will honor groundbreaking African Americans throughout history who have paved the way for future generations. 

Leading up to Hollywood’s big night, AXS TV will air a special episode of Nothing But Trailers: The Oscars Binge, premiering Wednesday, February 22 at 8p. Clips will show Oscar-nominated films, and films starring Oscar-nominated actors.

Romeo Santos, “The King of Bachata,” will return to Univision’s Premio Lo Nuestro stage as recipient of the “Premio Lo Nuestro a la Excelencia” award for his extraordinary musical career and contributions made throughout the years to Latin music. Santos will also perform his soon to be released single, on Thursday, February 23 at 7p.

A new season of cooking series El Sabor de Vallarta launches on Canal 22 Mexico tomorrow at 3p. Airing Tuesdays and Thursdays, the show features the cooking techniques and gastronomic adventures of restaurateur/poet/radio host Nacho Cadena.


Emmy winner Edie Falco (Nurse Jackie) will play defense attorney Leslie Abramson on NBC’s upcoming Law & Order: True Crime – The Menendez Murders. “I’ve known Edie for more than two decades,” said executive producer Dick Wolf. “Our working relationship started when she was among an elite group of actors who made multiple appearances as defense attorneys on Law & Order in the early ’90s.Edie was at the top of that list. She did a fabulous job on Law & Order and, as Leslie Abramson, will knock the role out of the park.”

Isaiah Washington (Grey’s Anatomy) and Vanessa Bell Calloway (Saints & Sinners) landed recurring roles on season 4 of StarzSurvivor’s Remorse, slated to return this summer.

Reno Wilson (Mike & Molly) won a series regular role in NBC drama pilot Good Girls, playing a mall security guard.

Kevin Sorbo (Hercules) will recur as a new villain on CW’s Supergirl, airing Mondays at 8p.

David Walton (About a Boy) will co-star in CBS comedy pilot 9J, 9K and 9L, starring and co-created by Mark Feuerstein (Royal Pains).

Athena Karkanis (Low Winter Sun) and Hilary Jardine (Van Helsing) will recur on season 3 of CBS summer series Zoo.

William Shatner (at least his voice) will be in in season 7 of Discovery KidsMy Little Little Pony: Friendship Is Magic.


Streaming service FilmStruck, developed and managed by Turner Classic Movies, is now available on Google Chromecast second generation and Chromecast Ultra devices. The service will also launch on Roku, Playstation 4 and Xbox One on the coming months.


The top NFL playoff ad spenders this year were Ford, AT&T, Verizon, General Motors, Anheiser-Busch, Geico, McDonald’s, Toyota, Yum! Brands and Nationwide, reported MediaRadar. AT&T, Geico, Yum and Nationwide were new to the top 10 list, while Fiat Chrysler, Nissan, Apple and Best Buy dropped off.  AT&T had the biggest increase, up 281 percent versus last year.

Local TV advertising will grow from $20.9 billion in 2016 to $24.2 billion in 2020, projects BIA/Kelsey. Local programmatic, about 1-2 percent of the total, is expected double in 2 years.


CTV Beam (formerly known as Cable Television of East Alabama) is offering subscribers a “first look,” free 30-day preview of TV One on Ch. 127.The net is being added to CTV Beam’s Digital Elite tier.


Join the celebration as Cynopsis turns 20 this year!
FEBRUARY 7  //  4:30 – 8:00PM  //  NYC

What better way for Cynopsis to celebrate our 20th Anniversary than by honoring the best of the best in the industry we’re so proud to cover? You’ll have the chance to mix and mingle with industry leaders over drinks and hors d’oeuvres at the Edison Ballroom in NYC and enjoy our featured video created & sponsored by Situation Interactive.

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The series premiere of CBS’s Superior Donuts on Thursday grabbed a 1.9 rating among A18-49 and was first in its timeslot with 10.6 million viewers. The launch of NBC’s Powerless scored a solid 1.1 in the demo. 

The season premiere of Travel Channel’s Bizarre Foods with Andrew Zimmern attracted more than one million total viewers, and garnered P25-54 ratings that were 26 percent higher than its year-ago timeslot levels and 12 percent higher than the prior season average.

The January 28 premiere of Lifetime’s Love by the 10th Date drew 1.5 million total viewers and was cable’s #1 original telecast on Saturday night among W25-54 and W18-49, according to Nielsen Live+3 data. It was also TV’s #1 telecast of the night with African American A25-54, W25-54 and W18-49; as well as TV’s #1 non-sports telecast of the night with African American total viewers and A18-49.

January 2017 marked TLC’s highest rated January in three years among all key women demos. For the month, TLC was up +33% among W25-54, up +20% among W18-34 and up +17% among W18-49. Among ad-supported cable networks in prime for the month, TLC ranked as #6 with W18-49, #7 with W25-54 and #9 with W18-34.

The emerging broadcast television networks Bounce, Grit, Escape and LAFF posted ratings increases in the January ratings period. Bounce finished the month with Primetime growth of +12% in Households, +2% in Women 18-49 and +7% in P 25-54 versus January 2016. January was Grit’s strongest month ever in Primetime in HHs (+51% versus January 2016), P18-49 (+67%), P25-54, (+69%) and Men 18+ (+36).Escape saw January Prime increases of +81% in HHs, +43% in P18-49, and +78% in Women 18+, while Laff had gains of +81% in HHs, +147% in P18-49, +118% in P25-54, +105% in W18+.

Live + Same Day AA Homes: Thursday, February 2, 2017 based on time period averages.
Source: Nielsen
CBS: 5.2/9
The Big Bang Theory 8.9/16, Superior Donuts 6.5/11, Mom 5.4/9, Life in Pieces 4.2/7, Training Day 3.1//6
ABC 4.4/8
Grey’s Anatomy 5.6/10, Scandal 4.4/8, How to Get Away With  Murder 3.2/6
NBC: 3.1/6
Superstore 2.4/4, Powerless 1.9/3, Chicago Med 4.0/7, Blacklist 3.2/6
FOX: 1.8/3
Hell’s Kitchen 2.2/4, My Kitchen Rules 1.4/2
Despertar Contigo .9/2, Vino El Amor 1.2/2, El Color de la Pasion 1.2/2
CW: .9/2
Supernatural 1.1/2, Riverdale .7/1
La Fan .6/1, La Dona 0.9/2, El Chema 1.1/2

A18-49 Ratings: ABC 1.8/7, CBS 1.6/6, NBC 1.1/4, FOX .9/3, UNI .7/3, TELE .7/2, CW .5/2


Silent Crow Arts is expanding its NYC factual production buseiness with the hires of George Puckhaber as Head of West Coast Operations, and Maura Teitelbaum as Head of TV/Lit. Puckhaber served as VP of Production at Original Productions, while Teitelbaum created the book division for Abrams Artists Agency.

This Day in History: 1952 – Queen Elizabeth II succeeded King George VI to the British throne.

Answer to Our Last Trivia Question: Who rents Paul’s old apartment in Mad About You (1992-1999)? Seinfeld’s Cosmo Kramer. Kudos to: Max Leinwand-MediaPlace/NY, Matt Willence-ITN Networks/NYC, Meredith Wayne, HTS/NYC, Joseph Mwamba-VH1 Networks/NYC, Eric Litt-Tribune Broadcasting/Chicago, Charlie Conner-KOKI/KMYT/Tulsa, OK, Stacey Tenenbaum-ST Casting/LA, Lorrie Shilling/El Segundo, CA, Terrence Moss-TV Talking Heads/LA, Tom Moore-Kalt Productions/LA

Today’s Trivia Question: 28 cast members from 1990’s Goodfella appeared on which TV drama (6 regular, the rest recurring and guest stars)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

Drama Anagram: Cried Tamely (Email trivia@cynopsis.com; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
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ABC: The Bachelor, Quantico 
CBS: Kevin Can Wait, Man With a Plan, Superior Donuts, 2 Broke Girls, Scorpion
CW: Supergirl, Jane the Virgin 
FOX: 24: Legacy, APB [p]
NBC: The New Celebrity Apprentice, Timeless
PBS: Antiques Roadshow, Antiques Roadshow [r], Independent Lens
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigante USA [p], Vino el Amor, El Color de la Pasion

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