02/27/23: Cynopsis Media Tech Update

Medias First Morning Read
Monday February 27, 2023

Spotify’s Max Cutler is exiting his role as VP, Head of Talk Creator Content & Partnerships to form a start-up venture. “I’m excited to return to my entrepreneurial roots and build once again,” Cutler tweeted. Julie McNamara, Head of Global Podcast Studios, will oversee licensed podcast exclusives.

In more Spotify news, the company has launched an AI DJ. The feature will deliver a curated selection of music with AI-powered commentary, with a voice based on Spotify’s Xavier “X” Jernigan (“The Get Up”).

Snapchat is launching a feature that enables users to find Sounds to complement a Lens, along with a feature that lets users create montage videos that are in rhythm to the beat of audio tracks from the Sounds library. “By expanding the Sounds experience, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with friends,” said Manny Adler, Snap’s Head of Music Strategy. “Snapchat has also created a unique opportunity for artists to reach a valuable and engaged audience, while then also leading fans to listen to the full song on streaming services.”

Personalized news reader Artifact has launched to the public, no waitlist or phone number required. The app from Instagram creators Kevin Systrom and Mike Krieger had previously been invite-only.

Blueshift, the AI platform for cross-channel customer engagement, announced the launch of GenAI for Personalization, a capability through its integration with OpenAI. “GenAI for Personalization will empower a new generation of marketers to become data artists, creating content with AI and data to drive unparalleled engagement,” said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift.

The average global family has 6.1 devices, according to an international study from Kids Industries. The average child owns 3.1 devices, and the average number of TV subscriptions is 5.1. Which may not be a good thing. “There is a risk associated with this,” said Gary Pope, CEO and Co-Founder at KI. “Too much choice, delivered too quickly at too low a quality will struggle to build a supportive and invested fanbase – a community that will invest in merchandise, experiences and more.”

TransUnion is rebranding its global lines of business solutions. Rolling out first in the U.S., the enterprise initiative organizes existing B2B products into seven solution lines, defined by business need. “TransUnion’s rebrand clarifies our product offerings and better demonstrates our expertise in both our heritage and new markets, while also making it easier for customers to find what they need,” said Chris Cartwright, President and CEO of TransUnion. “It’s the next logical step in the company’s evolution.”

Web3 social media platform DSCVR has integrated Bitcoin into its platform, including the ability to drop, transact, and tip with Bitcoin. This integration is made possible through DSCVR’s use of ICP, a cloud infrastructure and blockchain, which runs a Bitcoin node.

Data clean room software company Habu has struck a partnership with Databricks that brings native integration to each company’s platform. The collaboration harnesses Habu’s multi-cloud data clean room orchestration capabilities within the Databricks Lakehouse enabling companies to make business decisions more quickly and at scale.

Data analytics solutions company Ocient announced 171% year-over-year growth. “We’re at the beginning of a paradigm shift driven by data-intensive applications, AI and machine learning, and the continuing digital transformation of entire industries and operating models,” said Ocient CEO Chris Gladwin. “Our phenomenal growth demonstrates the pervasive need for modern data platforms that deliver new levels of price-performance at scale.”

Viant Technology announced an integration with Scope3 to help reduce its carbon footprint and minimize its impact on the environment. Viant will leverage Scope3’s emissions measurement data to further improve the carbon footprint of its supply chain. “The climate realities of today require real action from all of us in the advertising community,” said Tim Vanderhook, co-founder and CEO, Viant. “That is why at Viant we continue to take steps to not only reduce our own carbon footprint, but to support our customers and partners who strive to do the same.”

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Yahoo shared the details of a new AR campaign for Toyota’s Crown, a new premium sedan. The campaign lets car shoppers take a 360-degree walk around the vehicle, sit in the driver’s seat, and virtually drive the vehicle. “Toyota’s partnership with Yahoo is an exciting auto-first opportunity, showcasing our all-new 2023 Toyota Crown in an AR experience,” said Angie White, Senior Manager, Media, Toyota Motor North America. “Identifying innovative ways to bring our Digital marketing to life plays a crucial role in our campaign strategies, especially when introducing this new sedan. The Yahoo AR partnership, helps drivers discover the Toyota Crown in a meaningful and interactive way.”

Spectrum Reach, the advertising sales business of Charter Communications, and video startup Waymark introduced an AI-powered platform that allows businesses to produce high-quality TV commercials with AI-generated voiceover, in five minutes or less. Using Waymark’s platform, local businesses across Spectrum Reach’s footprint can create real-time, ready-to-air commercials for their TV and streaming TV advertising campaigns. “We believe that all businesses should be able to tap into the power of TV advertising,” said Michael Guth, SVP, Marketing, Spectrum Reach. “The introduction of the new AI voiceover platform with Waymark underscores our commitment to constantly seek new innovation, products and partnerships that will better position businesses for growth and success.”

DoubleVerify announced they are a badged Measurement Partner with a specialty in Brand Safety & Suitability in the TikTok Marketing Partner Program. TikTok awards the badge to companies that have met their highest standard of work. When using DV’s post-campaign suitability measurement on TikTok, advertisers are able to leverage the same insights across platforms and publishers in order to inform future media planning and buying decisions across the greater media landscape.

Data technology company Versum has released File Hasher, a free tool that hashes and saves first-party data to ensure privacy when working with third-party vendors. Versium’s File Hasher is a privacy-forward approach to working with customer data that optimizes for identity resolution outside and inside of data clean rooms.

Clinch, creator of Flight Control, the Omnichannel Campaign Activation Platform, announced a certification with Samsung Ads to serve, run, and optimize personalized and dynamic programmatic campaigns across Samsung North America’s Samsung TV Plus and Audience Extension inventory suite, which includes CTV, online video, display, and mobile, through the Samsung DSP. Clinch will be available globally to Samsung Ads clients later this year.

Basis Technologies, a provider of workflow automation and business intelligence software for marketing and advertising, has attained SOC 2 compliance. SOC 2 is a voluntary auditing program designed by the American Institute of Certified Public Accountants to establish criteria for how organizations manage customer data.

Advertising groups are pushing the Federal Trade Commission to reject a law professor’s petition to have the FTC regulate some programmatic ads as it considers issuing privacy regulations. “The reasonable use of data provides tremendous benefits to consumers, the economy, and society as whole, and helps assure our nation’s current competitive position globally,” said the Interactive Advertising Bureau. “Were the petition to be granted, the unreasonable restrictions on the data-driven digital advertising ecosystem would significantly impede innovation, reduce consumer choice and increase consumer costs, as well as create barriers to entry for new market participants.” Brooklyn Law School professor Jonathan Askin maintains people shouldn’t have to bear the burden of reading a privacy policy, rather, “the burden to be compliant and respectful of privacy should be placed on those who have the knowledge, expertise, ability, and resources to do so — the ad tech companies themselves.”

Almost 90 percent of diverse/multicultural consumers report taking action because of a company investing in their community, according to a whitepaper from Direct Digital Holdings, “Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practices.” Other insights include:
· 8 out of 10 diverse consumers said they feel more positively about brands that live up to promises to make a concerted effort of support to their communities, and alternatively, 8 in 10 say they feel negatively about brands that don’t live up to their promises.
· About 8 in 10 feel more positively about brands that advertise in targeted diverse/multicultural media.
· Nearly 7 out of 10 said that purposely investing ad dollars with media that is owned or focused on their respective communities strongly demonstrates support.
· 4 out of 10 of respondents said they notice ads more when they appear on targeted diverse/multicultural media channels versus mainstream media.
“Given this compelling data for a growing U.S. economic market segment, there should be no more reason for brands to move slowly in diversifying their media allocations,” said Mark D. Walker, CEO and Co-Founder of Direct Digital Holdings. “If we put aside all the rhetoric and platitudes, this is an industry that has always been and should still be about reaching customers and driving revenue.”


STARZ has teamed with Amazon to bundle MGM+ on Prime Video in the U.S. The subscription bundle, set to launch in the coming weeks, will have a price tag of $11.99/month, a 20% discount vs. the combined price of both standalone subscriptions. “STARZ is a complementary service to general entertainment offerings, so we’re thrilled to see that bundling is now here and believe there will be many more bundling opportunities to come,” said Alison Hoffman, President, Domestic Networks for STARZ.

FAST Apps captured more share of time spent in the second half of 2022 compared to the first half of the year, according to TVision’s “The State of CTV Advertising report. But viewers were significantly older, and paid less attention than average CTV viewers. Additional highlights include:
* YouTube (16%) supplanted Netflix (15.3%) for the first time, as the top app for Share of Time Spent Viewing. While Netflix’s Household Reach dropped to 61% in H2 2022, from 66% in H1 2022, it still reaching more households than any other app, including YouTube.
* Disney+ and Netflix present new opportunities to advertise and connect with hard-to-reach audiences. Advertisers can best extend their reach by pairing Disney+ with Peacock (only 48.4% audience overlap) and Netflix with The Roku Channel (only 41.9% audience overlap).
* The Entertainment, Legal, Health and Retail industries are responsible for the largest share of CTV ad volume. The Government sector, spurred by election-cycle spending, and automotive advertisers, confident that inventory supply issues were subsiding, dramatically increased their investments in H2 2022.

QVC+ is launching a 24/7 gardening channel, “Outdoor Escape.” In addition to showcasing QVC and HSN’s lifestyle shows, the channel will, of course, enable viewers to purchase featured products.

Seventy percent of viewers who pay for live and streaming VOD services subscribe to four VOD streaming services, according to a new tune-in report from DirecTV that looks at how consumers determine when, where and what to tune into amid content overload. Insights include:
· 75% of respondents said seeing an ad for a show on TV makes them more likely to watch.
· 78% said seeing a show featured on the home screen of their streaming service will influence them to watch the next episode.
· 1-in-3 advertisers consider addressable advertising across linear and streaming to be a must-buy and nearly 9-in-10 are satisfied with the results from these campaigns.

Speedvision has struck a carriage deal with FuboTV. Subscribers to Fubo’s Pro base plan now can stream titles from Speedvision’s library of more than 500 content hours , including “Graveyard Carz,” “Stacey David’s Gearz,” and “Two Guys Garage,” as well as motorcycle and aviation series.

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Check out more jobs in Cynopsis Classifieds »
Job of the day


Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE


Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SILVER SPRING, Hybrid, Remote

Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE


Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 5-10 years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related experience is preferred. Full info HERE

TELEVISION ACADEMY/LOS ANGELES, Hybrid: Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs. Identify and implement A/B tests & tactics, innovating & continually seeking to drive and improve. Min 4 yrs’ exp. in an acquisition role. Full info HERE

REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

Manage development of revenue-generating partnership solutions. Responsible for developing multi-platform media sales materials and partnership proposals for prospective partners including brands, non-profits, and high-net-worth individuals. Create and update sales materials. 5+ years of relevant marketing experience required. Full info HERE

CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE

SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE


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