02/04/21: “The Crown” tops Golden Globes nominees


Cynopsis Medias First Morning Read


Thursday February 4, 2021

Today’s Premieres
Bravo: “Summer House” at 9p
discovery+: “Mary McCartney Serves It Up”
HBO Max: “Esme & Roy,” “Haute Dog,” “The Head”
History: “Swamp People” at 9p
Lifetime: “Married at First Sight” at 9p
Sundance Now: “The Murders”
truTV: “Impractical Jokers” at 10p, “Fast Foodies” at 10:30p, “Impractical Jokers: After Party “ at 11p

Today’s Finale
CBS: “Star Trek: Discovery” at 10p


Nominees were announced for the 78th Annual Golden Globe Awards, and Netflix’s “The Crown” topped TV series with six. Across film and television, the streamer landed a record 42 nominations, with 20 TV nods (but no “Bridgerton”), followed by seven for HBO, six for Hulu, five for Pop TV and Showtime, three for Amazon Studios, two for Apple TV+ and HBO Max, and one each for AMC, BBC America, Disney+, FX Networks and NBC. The Globes will air live on both coasts on Sunday, February 28 at 8p on NBC, with Tina Fey hosting from NYC’s Rainbow Room, and Amy Poehler hosting from LA’s Beverly Hilton.

Another batch of nominees was announced yesterday, for the WGA Awards. Up for writing for Drama Series are AMC’s “Better Call Saul,” “Amazon’s “The Boys,” Netflix’s “The Crown” and “Ozark,” and Disney+’s “The Mandalorian.” Comedy Series nods went to HBO’s “Curb Your Enthusiasm,” Hulu’s “The Great” and “PEN15,” Apple TV+’s “Ted Lasso,” and FX’s “What We Do in the Shadows.”

In a fresh iteration of big tech company developer conferences, NBCUniversal introduced “ONE21,” an annual gathering of marketers, developers, technologies and creative professionals to explore the consumer experience and NBCU’s “development roadmap.” “The last year taught us that, in order to rebuild this economy, radical transformation is both necessary and completely possible,” said Linda Yaccarino, Chairman, Global Advertising Partners, NBCU. “For any brand and every business, we hope ONE21 will spark meaningful transformation, empower their entrepreneurship, and show them what’s possible using all our resources.” The inaugural event is scheduled for March 22.

Only 46% of people are planning to watch the entire Super Bowl this year, according to a survey from insights platform DISQO. More findings include:
· 31.8% of people are less excited about the Super Bowl this year than in previous years due to the pandemic.
· Nearly 23% will watch the Super Bowl with a smaller group this year due to the pandemic, and 17.3% will watch at home when they normally go out.
· The smallest percentage of people (15.9%) want to see Super Bowl ads discussing social issues, while the vast majority (83.2%) want ads to be funny/entertaining.
· 35.1% of consumers want to see ads before the big game, but 84.5% of consumers haven’t come across any Super Bowl ads beforehand.

Speaking of, if it feels like you haven’t seen as many previews of new Super Bowl ads ahead of the game as you have in past years, you’re not mistaken. As of February 1, there was a 73% decrease in online releases of Super Bowl spots versus last year, according to iSpot.tv, with 48 pieces of creative from 25 brands generating 19.8 million views. In the same period last year, there were 182 creative pieces from twice as many brands, with 46.4 million views.

Seven out of 10 Americans had a more favorable view of AB InBev after watching its “Bigger Picture” spot, which explains that Budweiser is sitting out the Super Bowl for the first time in 37 years so it can redirect ad dollars to promote awareness of COVID-19 vaccines. That’s according to UnrulyEQ data, which also revealed:
· The ad achieved an EQ score of 8/10 – higher than any Super Bowl ad has managed since Unruly’s rankings were first launched.
· The ad generated an intense emotional response from 58% of viewers – almost 2X the US average (32%).
· 63% of viewers were also likely to buy the product – verus the 40% average purchase intent.

The CW handed renewals to a whopping 12 series: “All American,” “Batwoman,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “The Flash,” “In the Dark,” “Legacies,” “Nancy Drew,” “Riverdale,” “Roswell, New Mexico” and freshman “Walker,” which also got an order for five more episodes this season. The net also upped its order for “Superman & Lois,” launching Tuesday, February 23, from 13 to 15 episodes.

Voluntary salary cuts made in 2020 by Publicis Groupe leaders, aimed at protecting jobs in the midst of the pandemic, will be fully reimbursed, CEO and Chairman Arthur Sadoun told employees in an internal video. The company’s net revenue for 2020 was $11.7 billion, down 0.9% versus 2019, while full-year organic revenue was down 6.3%. While in normal times the numbers would be “nothing to celebrate,” said Sadoun, in a challenging climate they reflect the Groupe’s ability to “stay strong.”

Fox News Media has signed The Federalist Publisher & Co-Founder Ben Domenech as a contributor, to provide political commentary across all Fox News Media platforms. Domenech will also host a weekly podcast for Fox News Audio. “As a frequent guest, Ben’s insightful opinions have added depth to our coverage and engendered trust from our viewers,” said Suzanne Scott, CEO of Fox News Media.

Bill Shine, former Co-President of Fox News and White House Director of Communications from June 2018-August 2019, is consulting for Nextstar’s new NewsNation. “Consistent with our commitment to deliver unbiased news to our viewers, we’ve hired a number of employees and consultants with diverse news production and reporting backgrounds from CNN, MSNBC, Fox News, Fox Business, CBS, NBC and ABC, amongst others,” said a spokesperson for NewsNation, which Shine joined ahead of its launch in September 2020.

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The Scripps Howard Foundation, with support from Scripps employees across the country, gave $9 million in charitable gifts during 2020, reports the company. Efforts focused on advancing COVID-19 relief and related food insecurity programs in communities in which Scripps does business and supporting Scripps employees through financial hardships caused by the pandemic.

CNN anchor Anderson Cooper, “The Dr. Oz Show” host Dr. Mehmet Oz, “Today” host Savannah Guthrie and CNN chief medical correspondent Dr. Sanjay Gupta make up the newest round of guest hosts for “Jeopardy!”. Ken Jennings is currently hosting, and will be followed by the show’s executive producer, Mike Richards; Katie Couric; Aaron Rodgers; Bill Whitaker; and Mayim Bialik, to help fill the massive hole left by the death of Alex Trebek.

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Science brand Seeker has partnered with TikTok to produce video content

as part of the platform’s Creating Learning Fund. “Seeker embraced TikTok during the platform’s earliest days, enjoying 125% audience growth since December 2019,” said Seeker’s Chief Content Officer, Caroline Smith. “We are so encouraged to see fans invested in our planet and eager to understand the science shaping our world.”

Last year, it took incredible resilience, ingenuity, and hard work for professionals to deliver the best content in sports media. This award program acknowledges the elite players across production, executive suites, and sponsorships alike who brought their A-game in extraordinarily challenging circumstances. Enter by Wednesday February 10 at 11:59 PM ET.

“Reversed,” focused on diet and fasting as a way to help treat people with underlying diseases, starts production this month. The series comes from filmmaker Charles Matlocks, who has been creating health-related content since 2017.

Casting notes: Sarayi Blue (“I Feel Bad”) landed a recurring role in Apple’s “The Shrink Next Door.”…Sebastian Roche (“Fringe”) will recur on NBC sci-fi drama “Debris.”


“Design Star: Next Gen,” a new competition series inspired by “HGTV Design Star” – the most successful and highest-rated franchise in the network’s history – premieres on discovery+ with a special 90-minute episode on Wednesday, February 24. The episode also will air on HGTV that night at 9p.

Turkish drama “Madre” makes its Pasiones debut on Monday, February 8 at 7p. The show, an adaptation of a Japanese scripted series, became an immediate hit with Turkish and international audiences.

Season three of Snap’s “VS the World” focuses on Colin Kaepernick’s fight against racial inequality and police brutality, starting Saturday, February 6. The sophomore debut of Snap romantic drama “Two Sides” launches Sunday, February 14.

Podcast “The Food That Built America,” based on the History Channel docu-series that tells the stories of industry titans like Henry Heinz and Milton Hershey, launches today. First up: the origins of Coca-Cola.


“OWN Spotlight: Cicely Tyson,” featuring a never-before-seen conversation with the legendary actress and Oprah Winfrey, premieres Saturday, February 6 at 10p. The interview was captured in 2012 at the taping of “Oprah and The Legendary Cast of Roots 35 Years Later.” Tyson died January 28 at age 96.

Nickelodeon and CBS Sports are teaming again for multiplatform content to get kids and families excited in the lead up to Super Bowl LV on CBS. “Nickelodeon Super Duper Super Bowl Pregame Spectacular,” hosted by Nick stars Gabrielle Nevaeh Green and Lex Lumpkin, premieres Friday, February 5 at 8p and will re-air multiple times over the weekend. CBS and Nick’s NFL Wild Card game content last month drew the highest viewership of Super Wild Card Weekend across both networks and gave Nickelodeon its biggest audience in nearly four years.

MAVTV Motorsports Network will serve as the exclusive broadcast home of the inaugural Winter Heat Series on NASCAR Heat 5, the official licensed video game of the stock car racing series. The Winter Heat Series will see eNASCAR Heat Pro League’s top teams and drivers compete against a group of eNHPL hopefuls for their share of $47,000, starting Sunday, February 7 at 9:30p.

MTV Documentary Films’ “Each and Every Day” speaks with young people who have attempted suicide or had suicidal ideations, as they share their experiences and the ways they have sought help. Created in partnership with The Jed Foundation and executive produced by Sheila Nevins, the film will air commercial-free on MTV Tuesday, February 16 at 9p.


Comcast-owned AVOD Xumo announced the launch of three curated channels from Telemundo: Telemundo Al Día, Telemundo Realities and Telemundo Novelas. “As Latinos continue to drive non-linear video consumption across the US, we are thrilled to partner with Xumo to expand our multiplatform approach to feed the streaming appetite of this young, vibrant and multilingual demographic,” said Peter Blacker, EVP, Chief Commercial Officer and Head of DTC Licensing, NBCUniversal Telemundo Enterprises.”

YouTube’s live-action preschool series “Vlad & Niki” now counts over 62 million subscribers on its English channel, and over 152 million worldwide, with 80+ billion total views. The show, focused on two young brothers, is written and produced by their parents.


The Video Call Center has been issued a patent for its solution that makes it possible to manage large numbers of participants, each using IP-based video calling from their smartphone or other devices, in the production of video shows. The approach enables the creation of television shows and other video productions that feature massive numbers of filtered and pre-screened smartphone participants.


About Premium Content secured a deal for Australian spy thriller “Operation Buffalo” to stream on Netflix across the APAC region, excluding China. The drama series will be available on the streaming service starting February 28, and is also heading to RTBF in Belgium.

Thriller “Blinded” (aknown as “Fartblinda” in Swedish) has been commissioned for a second season. The drama will begin filming in 2021, with the premiere planned on C More in 2022.

Factual distributor Flame Distribution has licensed the psychological/social format “The Love Experiment” to Irish broadcaster RTÉ. The format was developed by Australian prodco Media Stockade and Dublin-born filmmaker Sinéad McDevitt (Alchemy Productions) from McDevitt’s r short film, “How to Fall in Love with a Stranger.”

New Categories for 2021!

2020 was different and this year we’re honoring that with our COVID-19 and Collegiate categories

Don’t miss the opportunity to get noticed and win more business. Enter your best work of the year across 40+ categories and have your name touted across Cynopsis’ website, newsletters, emails, and social feeds.





HGTV’s series premiere of “Rehab Addict Rescuegarnered a .63 Live+3 rating among P25-54 and a .81 among W25-54 on Thursday, January 28, a respective 18% and 27% increase over the prior six weeks in the demos.

Broadcast Nielsen Ratings for Tuesday, February 2
Show, P2+ (millions), (A18-49)
ABC: “To Tell the Truth” 4.31 (0.6), “black-ish” 2.66 (0.5), “mixed-ish” 2/25 (0.5), “Big Sky” 3.66 (0.6)
CBS: “NCIS” 5.08 (0.4), “FBI: Most Wanted” 3.69 (0.4), “FBI” 4.74 (0.4)
CW: “Two Second Horror Stories” 0.50 (0.1), “Two Second Horror Stories” 0.31 (0.04), “Trickster” 0.32 (0.1)
FOX: “The Resident” 4.09 (0.6), “Prodigal Son” 2.47 (0.5)
NBC: “Zoey’s Extraordinary Playlist” 2.24 (0.4), “This Is Us” 1.99 (0.3), “Nurses” 1.68 (0.3)
Telemundo: “Exatlon Estados Unidos” 1.16 (0.3), “La Suerte de Loli” 1.17 (0.4), “Buscando a Frida” 1.07 (0.4)
Univision: “Vencer al Desamor” 1.64 (0.5), “Imperio de Mentiras” 1.53 (0.4), “Dulce Ambicion” 1.26 (0.4)
Source: Nielsen live + same day time period averages


Walt Disney Television promoted Rob Mills to EVP, Unscripted and Alternative Entertainment. Mills was previously SVP, Alternative Series, Specials and Late-Night Programming at ABC Entertainment.

Nexstar announced the appointment of Jeff Moriarty as EVP and Chief Product Officer, Digital Division. Most recently, Moriarty served as SVP, Consumer Products, at Gannett/USA Today Network,

Jessica Hindlian has joined TransUnion as VP of Channel Partnership and Sales Implementation. Hindlian was previously SVPof Product Management at Nielsen.

This Day in History
1789 – The first US electoral college chose George Washington and President and John Adams as Vice President.

Answer to Our Last Trivia Question
Which “Friends” star had roles in two other series where the last names of her characters rhymed? Courteney Cox played Lauren Miller in “Family Ties” (1982-89), and Lucy Spiller in “Dirt” (2007-08). Kudos to: David Westberg-SAG-AFTRA Credit Union/Burbank, Tom Moore-Kalt Productions/LA, Matt Satter-WideOrbit/York, PA

Today’s Trivia Question
Who was the first “Friends” (1994-2004) cast member to win an Emmy? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Job of the day


Will support Social Marketing initiatives through creating and gathering compelling content, assets, and graphics for all segments and platforms of our Social Media presence. Responsible for writing post/tweet copy to go with created assets, scheduling content, and making sure all assets are up to date. Liaise with other internal departments and agencies on all trafficking of assets, media buys, and fulfillment of giveaways. 1-2 years of experience in entertainment. Full info HERE (2/16)

Development of new business and achievement of revenue goals. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. 3-5 years of television sales management experience is preferred. 5+ years television sales experience mandatory. Full info HERE (2/16)

TEAM WHISTLE/NYC/REMOTE: Win Revenue– prospect, connect with, and secure partnership from agency-led and client-direct branded partners. Educate the media market on the Team Whistle product line and generate revenue via selling video, branded content, and white-label solutions. Experience selling branded content, familiarity within the larger sports/entertainment media landscape, and 5+ years partnering with ad agencies and clients directly required. Full info HERE (2/15)

Manages all aspects of the News Department (other than Production), plans and manages staffing, training, and performance evaluations for the News Department. Bachelor’s degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience required. Full info HERE (2/15)

Digital content strategist to drive distribution and revenue for video content across key digital platforms, primarily A&E’s YouTube Channel. Strong project manager who will leverage data to drive decision making. 3-5 years’ experience working with digital video strategies at the brand/publishing level. Full info HERE (2/15)

Procure talent – research, invite and secure the highest-level speakers/panelists and moderators; book and produce unique and influential programs. 10+ years of programming experience securing high profile talent for industry, entertainment, sports and media programs and other special events on time and within budget. Full info HERE (2/151)

National Linear Buyer, negotiate and strategize to obtain maximum ROI. Collaborator with strong analytical skills, media relationships and buy management. At least 3 years relevant prior work experience in National Media. Full info HERE (2/15)

FIRST MEDIA/NYC: Sales Planner, manages and executes the completion and fulfillment of RFPs, works cross-divisionally to help fulfill client requests and compiles, maintains, and distributes weekly booked business report. At least 2 years relevant prior work experience in the advertising industry and Analytical and able to take a strategic approach when creating proposals required. Full info HERE (2/10)

NBCUNIVERSAL/NYC: Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a specialization in Statistics, Computer Science, Data Science, Economics, Mathematics, Operations Research, or other equivalent quantitative fields. Full info HERE (2/10)

UPTV/NYC: Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order, build, revise and maintain all sales proposals for AEs. Bachelor’s degree from a four-year college or university; at least 1+ years related cable experience preferred. Full info HERE (2/10)

A+E NETWORKS/NYC: Dynamic digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video streamers for A&E, HISTORY and Lifetime brands. Leverage owned, earned, and paid marketing tactics. 5 years’ experience with direct response digital marketing. Full info HERE (2/9)

MY SOFTWARE TUTOR: MST offers three levels of real-time, online courses in Excel with a live instructor: Fundamentals, Basics, and Intermediate. These courses deliver practical, functional business skills to increase your marketability. Use promo code CYNOPSIS20 to unlock a 20% savings. Full info HERE (2/9)

AROUND ROBIN PRODUCTION COMPANY/WASHINGTON, DC: Looking for a Media Executive Consultant who can connect a content creator with distribution partners. Will be tasked with consulting production company on strategy of selling content. Must have experience in sales, traditional and digital media, and distribution strategy Full info HERE (2/9)

Looking for a passionate designer, enthusiastic about working on creative and conceptual design projects. The designer will work within a team of Art Directors and Designers to create high impact key art, and streaming platform product art. Candidates should be well versed in design principles for both print and digital deliverables. 7+ years agency experience, background in entertainment design preferred. Full info HERE (2/9)

ABC: “Celebrity Wheel of Fortune,” “: “Celebrity Wheel of Fortune,” : “Celebrity Wheel of Fortune”
CBS: “Young Sheldon,” “B Positive,” “Mom,” “The Unicorn,” “Star Trek: Discovery” [f]
CW: “Walker,” “Legacies”
FOX: “Hell’s Kitchen,” “Call Me Cat,” “Last Man Standing”
NBC: “Mr. Mayor,” “Superstore,” “Law & Order: SVU,” “Dateline NBC”
PBS: “This Old House,” “Ask This Old House, “ “Jazz,” “Antiques Roadshow”
Telemundo: “Exatlon Estados Unidos,” “La Suerte de Loli,” “Buscando a Frida”
Univision: “Vencer El Desamor,” “Imperio De Mentiras,” “Dulce Ambicion”



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