CYNOPSISDIGITAL
01.26.15 Good morning. It’s Monday, January 26, 2015, and this is your first early morning digital briefing.
Multi-channel network Fullscreen formed a new film division to bring digital talent to the movies. The MCN announced its Fullscreen Films slate at the Sundance Film Festival on Friday, which includes: Lazer Team from Rooster Teeth studios, #O2LForever’s documentary about vloggers, called Our 2nd Life, and The Outfield, featuring social media stars Nash Grier and Cameron Dallas. “Fullscreen is committed to giving creators the opportunity to express themselves and tell stories that matter to them and their audiences,” Chief Content Officer Michael Goldfine said. “Often, those stories are most authentically told as full-length movies, whether they capture a significant moment in pop culture, like O2L, or reach the hearts of passionate fandoms like Lazer Team and The Outfield.”
Univision OTT network Flama launched web series Saving Lives on Hulu, with new eps premiering every week. In addition, Flama originals Taking on America, Drop the Mic with Becky G, Chachis Dance to Uforia and The Bodega will also hit Hulu. “Flama’s innovative content brings a large audience of youthful viewers to expand Hulu’s efforts within the Latino market,” Hulu Director of Content Acquisitions Rodrigo Mazon said.
In time for the Super Bowl this Sunday, the NFL and YouTube teamed up for the NFL channel on the video network. Viewers will be able to access NFL in-game highlights, game previews, post-game recaps, news, analysis, and fantasy football advice from the NFL Network and NFL.com. Google Search will also display NFL video along with related news and information to a user in the top of the search results. “We continue to see an insatiable appetite for digital video content,” said NFL Senior Vice President, Media Strategy, Business Development and Sales Hans Schroeder.
FremantleMedia increased its share in European MCN Divimove to 51 percent. Since launching in 2012, Divimove’s views have climbed to 900 million per month, with 80 million subscribers and 1,700 partner channels that include top YouTube celebs Elrubius (9.8 million subs), FavijTV (1.5 million subs) and Enzo Knol (550,000 subs). This year, Divimove opened a talent management agency headed by Michael Brycz, former Managing Director in central Europe for Warner Music.
Jay and Mark Duplass signed a four-movie agreement with Netflix. Netflix made the announcement at Sundance on Friday, confirming that the duo will be producing small budget films while they continue their HBO show Togetherness. The streaming service inked a similar arrangement with Adam Sandler for a four-movie deal as well as a co-financing pact to produce a Crouching Tiger, Hidden Dragon sequel.
Crowdfunding platform Indiegogo will make Vimeo the primary distribution platform for Indiegogo-backed films. Vimeo has also committed to a film fund for select Indiegogo feature campaigns in exchange for exclusive distribution on Vimeo on Demand. In addition, Indiegogo will join Vimeo’s new VOD Publisher Network and will create a dedicated space for Indiegogo films.
Vice Media debuted its new virtual-reality documentary with filmmaker Spike Jonze and visual artist Chris Milk at Sundance over the weekend. Vice News VR: Millions March follows protesters during the December 2014 demonstration about the killings of two men by police in New York City, as well as the subsequent grand jury decisions. The film will live on a new app called VRSE, which was created by Milk to feature virtual-reality content. It will be available to download on iTunes, Google Play. VRSE offers two other VR vid experiences, Evolution of Verse and Clouds Over Sidra.
In an effort to boost subscribers, Amazon streamed its Golden Globe-winning series, Transparent, for free along with a discounted Amazon Prime membership over the weekend. The deal promoted its Prime service (which includes video and music streaming as well as two-day delivery on goods) at $72 for a year’s subscription, compared to the regular $99 price tag. Amazon will report its quarterly earnings on Thursday, which will include the $100 million it spent on streaming content since October.
Want to find out what shows are online and when? Check out Watcheroo, Cynopsis’ Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series. New series from AOL, My Country Nation (MyCN) and Flama were just added to the service.
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ADVERTISING + AD PLATFORMS
Mountain Dew will use Snapchat’s “Our Stories” feature along with Vine, Twitter and YouTube social content to kick off its latest campaign, which is debuting on the Super Bowl pre-game show. The brand will promote a real-time Snapchat story to consumers with the hashtag #Kickstart.
Microsoft will advertise during the Super Bowl broadcast, according to Adweek. The tech company will air one 60-second commercial that will adopt the same empowerment message featured in its big game spot from 2014. The original commercial showed how its technology benefitted people, specifically spotlighting the former NFL player who now struggles with ALS, Steve Gleason.
DIGITAL SPOTLIGHT OF THE DAY
In honor of the Super Bowl on Sunday, Bad Lip Reading released its latest video compiling clips of what could have been said this past NFL this season. Just a day after hitting YouTube, it scored more than nine million views. The first BLR vid also parodied the NFL, and was a touchdown with nearly 60 million views. Check out the latest installment at www.cynopsis.com/#video.
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See you tomorrow,
Jessica Reese @JMarieReese
01.26.15
Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: MGR STRATEGIC PARTNERSHIPS/MUSIC CHOICE/NY: Execute strategic content/mktg partnerships. 5-8 yrs mktg/promotions exp. Strong writing, follow-up & PPoint. Proactive, motivated & resourceful problem solver. Incl cvr letter. Full info/apply HERE (1/31)
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JOB OPENING: MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media, w/strong sports mktg. Resume HERE (1/30)
JOB OPENING: ACCT MGR/Los Angeles: AE w/5+ yrs exp to dvlp new biz for ad sls at client & agcy lvls on all SXM channels. Sell sports for all major brands and famous talk/ news brands. Some travel. Resume HERE (1/30)
JOB OPENING: MEDIA BUYER/MERCURY MEDIA/SANTA MONICA, CA: Negotiate & purchase paid programming TV media for existing & new clients. Strong analytical & communication skills. 3-5 years exp in Long Form Media Buying. Resumes HERE (1/30)
JOB OPENING: VP, RESEARCH/NCC Media/NYC: Resp for directing the expert application of rsrch info & systems to max advertising rev. Min 10 yrs related exp in rep firm, media co., syndicate rsrch co. or advertising agency pref’d. Resume HERE (1/30)
JOB OPENING: SVP/DEVELOPMENT: For Well-Established Prodco. Contacts, creativity, proven success & hunger are musts. Ideally NY based. [email protected] (1/29)
JOB OPENING: DIGTIAL ACCOUNT EXECUTIVE/Discovery/Los Angeles: Talented sales exec to join Discovery Digital Networks Ad Sales team to sell our digital properties. Excellent proactive sales skills. 4-6 yrs ad sales exp, min. 3 yrs dig sales exp pref. Apply HERE (1/29)
JOB OPENING: SALES PLANNER/FUSE/NY: Create proposals in Ad Sales sys,monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. Resume to: [email protected] (1/29)
JOB OPENING: VP PROGRAM STRATEGY/Syfy/NYC: 10+ yrs exp with multi-platform scheduling strategy for broadcast or cable net; develop overall analysis and strategy to maximize viewership on all Syfy platforms. Full info/apply HERE (1/28)
JOB OPENING: SENIOR MANAGER, CORPORATE PARTNERSHIPS/NASCAR/Daytona:Ongoing responsibilities include understanding and managing IMSA initiatives, sponsors’ activation strategies & other revenue. Full info/apply HERE (1/28)
JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/NYC: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (1/28)
JOB OPENING: PROGRAMMATIC MANAGER/A+E Networks/NY: Day-to-day management and partnership with our core SSP/DSP/network partners helping A+E monetize their entire portfolio of video and display impressions. Full info/apply HERE (1/28)
JOB OPENING: SR MGR GROWTH & ENGAGEMENT/CBS Interactive/NYC: Strategically develop new audiences, alternative platforms & dist models. 5+ yrs exp driving audience growth through SEO, social & audience acquisition pref for media co. Full info/apply HERE (1/28)
JOB OPENING: SR. DIRECTOR, BRANDED CONTENT SOLUTIONS/MTV/NYC: Managing execution of MTV digital initiatives in support of ad rev. goals. 4 yrs extensive exp prod mngmnt & coord needed. Full knwlg digital & multiplatform content creation. Full info/apply HERE (1/28)
JOB OPENING: MGR, STRATEGY & BUSINESS DVLPMNT/Comedy Central, Spike, TV Land/NYC: Dvlp/analyze long range operating models across all media while helping drive new opps in content & digital. 1.5+ yrs exp investment banking. BA Deg Full info/apply HERE (1/28)
JOB OPENING: VP, DEVELOPMENT/FLEXIBLE LOCATION: Lead creative devt exec at prolific prodco. Strong idea developer and sizzle producer. Proven sales record, strong relationships with buyers and previous prod company experience required. Resume to: [email protected] (1/28)
JOB OPENING: SENIOR MANAGER, MARKETING – 360 CONSUMER MKTG & BRAND STRATEGY/BET/NYC: Mng execution of mktg campaigns in collaboration w/other depts across disciplines. Understanding of new media. 5+ yrs mktg exp, pref in media ent space. Full info/apply HERE (1/28)
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