01/14/16: Goldman Sachs predicts $80 billion VR market by 2025; PewDiePie and Maker Studios launch digital network; Turner Broadcasting to launch Ad Lab


Good morning. It’s Thursday January 14, 2016, and this is your first early morning digital briefing.


So just how big will the virtual and augmented reality market get? In a series of charts, Goldman Sachs Global Investment Research lays out its thoughts on the subject. Here’s the upshot: Goldman thinks the VR/AR market will grow significantly more slowly than the market for smartphones and tablets initially did. But: Once things take off, boy will they take off. Goldman sees a potential $80 billion industry for VR and AR by 2025. And the firm arrived at that conclusion using a pretty sophisticated methodology. There’s a lot to dive into – take a closer look here
We should have known that a single YouTube channel couldn’t contain the PewDiePie juggernaut. The YouTube megastar (he of the 41 million subscribers) is teaming up with the Disney-owned MCN Maker Studios to launch Revelmode, a new gaming and pop culture-focused digital network. (The partnership with Maker is merely an extension of an existing relationship: PewDiePie’s YouTube channel operates under Maker’s Polaris network). Revelmode will feature numerous YouTube stars in addition to PewDie Pie, including Markiplier and JackSepticEye. Revelmode is still being built up, but you can find its bare-bones website here.


What happens when gunpowder meets the heavens? We’re about to find out. Former Viacom exec Van Toffler has partnered with Otter Media (the digital video-focused venture between AT&T and The Chernin Group) and former Endemol exec Floris Bauer to form Gunpowder & Sky, a new digital studio that will work on both feature-length films and short content. The studio has already inked partnership deals with several other producers and studios, including Realm Pictures and Supergravity Pictures. (Otter Media owns a stake in the latter.) You can learn more here.
If the movie hadn’t sold them, the hairstyle would have. Amazon Studios has signed on to distribute Paterson, the new film from writer/director Jim Jarmusch (Only Lovers Left Alive, Broken Flowers). The film stars Star Wars VII’s Adam Driver. (Living up to his surname, he plays a bus driver.) Paterson is expected to hit theaters later this year. This isn’t the first time that Amazon has partnered with a high profile director on a theatrical release: Last year, the company gained the rights to Chi-Raq, the newest film from Spike Lee.
Olly olly…Well, you know. Oxenfree, a new supernaturally-themed video game from developer Night School Studio, is getting its own making-of docu-series. Skybound Entertainment, the entertainment company launched by Walking Dead creator Robert Kirkman, has partnered with Night School on merchandising and – perhaps most significantly – film-adaptation efforts. The docu-series debuted on Skybound’s YouTube channel earlier this week, with one new episode being added daily. (New episodes will stop debuting after the game’s premiere, which happens to be tomorrow.) Oxenfree will be available for PC and Xbox One.
The video platform Dailymotion has partnered with the demand-side platform Adform. According to a release, Adform’s clients will now be able to use Dailymotion Exchange (Dailymotion’s video advertising platform) to buy in-stream inventory and “create customized, private deals tailored to [companies’] business objectives." Dailymotion’s other DSP partners include Google’s DoubleClick, Tremor Video, and several others.



If you’ve ever felt torn between watching a savage NFL game and seeing ‘Matilda’ on Broadway, you’re in luck: Thanks to The Kicker, you won’t have to choose. The sports-centric digital comedy channel, launched by Above Average in October 2015, is set to debut Sports…The Musical. The new series, which was made in partnership with NBC Sports and uses real Broadway talent, reimagines recent sports stories as Broadway productions. (Humble suggestion: Turn Blair Walsh’s missed field goal into a gothic, ‘Sweeney Todd’-esque tragedy.) The series, which will run for five episodes, premieres tomorrow. The four remaining episodes will debut on successive Tuesdays.


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How can media companies fight ad-skipping? Turner Broadcasting wants to find out. The company is founding an Ad Lab devoted to testing ways to improve consumer experiences. Turner will staff the Lab, but it’s inviting outside figures to join its advisory board. (The board will be finalized this month, according to Turner.) The Lab will initially focus on creative executions and commercial pod structures, and could potentially look into branded content and native advertising as well. Learn more here.


Will CW go over-the-top? CBS and Time Warner, which jointly own the network, might just make it happen, according to sources who spoke to Bloomberg. The companies are weighing the possibility of creating an SVOD service for CW content. The launch would come after the expiration of current CW content partnerships with station owner Tribute Media, as well as Netflix and Hulu. The service, which would cost somewhere from $2 to $4 monthly, would include on demand programming, as well as a live-feed of CW shows.



Do you think investment dollars are important? Mitu! (Rimshot!) Mitu, the digital media company aimed at young Latinos, announced that it has raised $27 million in Series C funding. Investors include AwesomenessTV, WPP, and Verizon. The company, which relies on a network of Latino content creators, delivers video across YouTube, Facebook, and other digital platforms.



As reported by Adweek, the research firm YouGov is out with its latest annual BrandIndex survey, ranking the best-perceived brands heading into 2016. Several digital brands place on the list, including Apple (sixth), Google (fourth), YouTube (third), Netflix (second), and Amazon (first). For each BrandIndex survey, YouGov asks respondents about 1,400 brands; respondents rate the brands based on what they’ve heard about them in the previous two weeks. You can learn more about the survey here.  
The ad tech company Unruly ranked the ten most-shared Super Bowl ads of all time. Some of Unruly’s findings:
– 51% of Super Bowl ads were seen online, NOT on TV.
– Data from Unruly Analytics shows that 30% of YouTube video shares occur in the first two days following launch, whereas 70% of shares occur in the same time period on Facebook.
– While Volskwagen’s ‘The Force’ tops the list with 5.3 million shares, Unruly says that shares of auto ads have actually steadily decreased over the past 3 years
You can view the 10 ads here.
Some notable Twitter data from last night’s State of the Union Address, courtesy of analytics company Amobee Brand Intelligence:
– There were 3,018,771 Tweets specifically mentioning The State of The Union address between 8pm-11pm Eastern Time on January 12, 2015. That included 2,923,335 Tweets around the hashtag #SOTU; 45,873 Tweets around the phrase State of the Union Address; and 34,299 Tweets around the hashtag #StateofTheUnion.
Barack Obama’s speech was widely seen as a rebuke of Donald Trump-style rhetoric. There were 122,211 Tweets mentioning Donald Trump or Trump related hashtags between 8pm-11pm Eastern Time on January 12; which was 303% more Tweets than Bernie Sanders got in the same time period, the presidential candidate with the next most Tweets. In the same three hours, Ted Cruz generated 28,296 Tweets; Hillary Clinton came up in 12,933 Tweets; and Jeb Bush came up in 12,294 Tweets.
– Twitter sentiment for Donald Trump during the address was 19% Positive, 62% Neutral, and 19% Negative.
Methodology: Digital content engagement is a measure of what people are seeing, reading, interacting and engaging with on over 600,000 sites on mobile, video, web and social.


Programmatic has grown increasingly alluring to brand marketers – but mining and interpreting data and measurement is key to successfully utilizing this fast-growing, sometimes maddeningly complex buying method. Get the tools you need in 90 minutes on January 28 during our latest webinar: http://www.cynopsis.com/webinar/programmatic-tv-2016-keys-mining-data-measurement/


After the success of The Man in the High Castle, it’s pretty clear that Amazon Studios knows how to wring digital success out of seemingly unfilmable source material. But still – The New Yorker? Talk about literary. And yet here comes The New Yorker Presents, a new nonfiction series based on the magazine’s content, set to debut February 16. Co-produced by Conde Nast Entertainment and Alex Gibney’s Jigsaw Productions, the series’ trailer actually makes it look pretty exciting. (Granted, that score sure helps.) Check it out here.

See you tomorrow,
David Teich

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: MGR, INTEGRATED MARKETING/truTV/NYC: Dynamic innovator to conceptualize/implement strategic multi-platform ad sales initiatives in support of Dir, Int. Partnerships. Strong Digital/Social/Comm skills & det oriented a must. Min 4 yrs cable/brdcst int mktg & project mgt exp. Full info/apply HERE (1/26)

JOB OPENING: AD SALES PLANNER/Tennis Channel/Santa Monica: Provide support for all aspects of ad sales process. Create media plans w/pricing & plan’g direction. 3 yrs ad Sales ind exp. Sales Asst/Financial Plan’g / Rsrch exp a +. Email Resume/sal history HERE [email protected] (1/26)

JOB OPENING: SALES DIRECTOR/NeuLion/NYC: Exceptional person w/proven track rec for delivering on/exceeding goals to lead our dig. platform efforts in collegiate market-place. Strong knwldg digital platforms/products; ie, web, video streaming, mobile, social media & OTT products. Resumes HERE  (1/26)

JOB OPENING: TICKETING SALES DIRECTOR/NeuLion/NYC: Exceptional person to lead our efforts in our ticketing & donor business that focuses on collegiate & pro sports organizations. Create/implement/own a sales pipeline to mng customer lead intake & outbound activity. Resumes HERE (1/26)

JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Owned Stations/NYC: Responsible for conducting advanced analysis using Adobe Ad Hoc to identify audience segments and traffic patterns. 2+ years in the media research field req’d. Full info/apply HERE (1/23)

JOB OPENING: PROD COOR,CREATIVE SVCS/EPIX/NYC: Support prod mngmt team overseeing promo materials (TV, digital, etc). Gather assets, build deliverables logs, work w/internal mktg & PR clients, QC & handle final delivery. 2+ yrs TV exp. Full info/apply HERE (1/23)

JOB OPENING: PRODUCTION & REPORTING ASSOCIATE/D S SIMON MEDIA/NYC: Combines supporting producers during live production & assisting analytics team. Entry-level. Attention to detail, ability to multi-task, & HTML knowledge a must. Send resume to [email protected] (1/22)

JOB OPENING: DIR, PROGRAMMING/Travel Channel/Knoxville: Create/dvlp new orig programming for brand. Mng all aspects of orig commissioned prods. Evaluate shows & episode treatments, scripts, music, rough cuts & fine cuts to make sure they meet brand specifications. http://www.scrippsnetworksinteractive.com/careers/ (1/22)

JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l. Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (1/21)

JOB OPENING: COORD, INTERNATIONAL BUS DVLPMNT/NBA/NYC: Critical support function for team in supporting global Partnerships regn’l leads in rsrch, prospecting, outreach & proposal dvlpmnt of new mktg partner opps. Min 2 yrs exp in new bus dvlpmnt/sales. BA Mktg. Full info/apply HERE (1/21) 

JOB OPENING: SR MGR, BUS. DEVELOPMENT/NBA/NYC: Responsible for generating rev thru sales of integrated mktg & media platforms for all NBA properties. Min 7 yrs sales/business development, mktg exp. BA Deg. Full info/apply HERE (1/21)

JOB OPENING: SR ACCT EXEC, BUS. DVLPMNT/NBA/NYC: Support business dvlpmnt/sales team efforts by conducting company rsch, assisting in initial outreach Min 4 yrs work exp in sales/business development &/or mktg exp req’d. BA Deg. Full info/apply HERE (1/21)

JOB OPENING: ART DIRECTOR OF MOTION DESIGN/Food Network NYC: Responsible for all network on-air projects, from art direction to managing team. Strengths: conceptualizing, strong design sense, typography design, communication, project mgmt, multi-tasking. Resumes HERE (1/21) 

JOB OPENING: SR ANALYST, PRGM RESEARCH/NBCU/NYC: Knowledge of Nielsen, proactive thinker, stat analysis & comm skills; 1-2 yrs exp. Cable ntwk exp,day to day audience reporting. Full info/apply HERE (1/21)

JOB OPENING: DIR, MKTG/DocClub/NYC: DocClub, a boutique SVOD achieve membership growth, usage & loyalty looking for person with exp in digital or OTT setting. Skilled PM. Comfortable presenting in front of Execs & proposing data-driven test ideas. Full info/apply HERE (1/20)

JOB OPENING: DIGITAL MKTG SPECIALIST/Shudder&DocClub (AMCN new dig bus group)/NYC: Help mng key dig acquisition channels, support dig strategy, campaign creation, optimization, & reporting for all digital paid mktg channels. 2+ yrs paid digital media adv exp. DR ad exp pref’d. Full info/apply HERE (1/20)

JOB OPENING: FREELANCE DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (1/20)

JOB OPENING: TRAFFIC COORD/Crown Media/NYC: Resp for editing daily brdcst logs, executing agency traffic instructions & maintaining commercial inventory for Hallmark Channel & Hallmark Movies & Mysteries. BA Deg & 2 years of related Ad Sales Traffic exp. Full info/apply HERE (1/20)

JOB OPENING: MGR, PRGM INTEGRATION FN & CC/NYC: Develop organic integrated concepts that combines advtsr goals + drives ratings. Lead production of integrated content from start to finish. 8+ yrs tv exp. A mix of prgrmming, prod + ASM exp pref’d. Resume to: [email protected] (1/20)

JOB OPENING: CDM COORDINATOR/ATL: Provides supp. to CDM for creation of sales & mkting materials & presentations, promotions, campaigns, events & analyses. Min 2-5 yrs comm, mkting or B2B sales. Prior cust. mgmt exp. req. Prof. w/ Word, Excel, PPt. Adobe Creative Ste optional. Res: [email protected] (1/19)

JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/LA: Discovery, home of cable’s biggest and best shows is on a quest for a seasoned marketer to come aboard and help launch innovative consumer campaigns everyone will be talking about in 2016. Curious? Click HERE (1/19)

JOB OPENING: DR AE/BabyFirst/NY: Report to SVP. Base + commission. Entrepreneurial company with home office flexibility; min. 4 years exp. selling women/kids networks preferred. Work with overseas traffic and LA HQ. Apply to [email protected] (1/16)

JOB OPENING: FREELANCE PROJECT MGR/NICKELODEON/NY: Oversee off air brand & events projects & corp presentations. Act as liason btwn creative team & client, mng budget/sched, route to stakeholders. Ability to assume accountability. Min 3-5 yrs exp. Resumes HERE (1/16)

JOB OPENING: PROGRAMMING COORD/Tennis Channel/Santa Monica: Point person for Prgrmng Group, working w/Prod & Ops to ensure that all deliverables are accounted for & prepared to go to air. Able to handle confidential discreetly. Min 1 yrs exp TV & sports ind exp a +. Resumes HERE (1/16) 

JOB OPENING: AFFILIATE MKTG ACCOUNT EXEC/iN DEMAND/NYC: Manage contractual and business relationship with MVPD’s, identify new bus opportunities, support marketing promotions & team. Min 3-5 yrs exp sales/marketing mgmt. 20% travel. Apply [email protected] (1/16)

JOB OPENING: MGR PROGRAM INVENTORY & ADMIN/AMCN/NY: Mmgt, tracking and rights assessment of all AMCN program content. Must have expertise in cable industry media rights. 6+ years in Program Inventory and/or Contract Management. Full info/apply HERE (1/16)

JOB OPENING: VP SPONSORSHIPS & AD SALES/Interlude/NY: Leader to dvlp/grow our rev stream. Exp building/leading teams that generate rev from brand advrtsrs & record of closing big deals, a ntwrk of contacts & a self-starter spirit needed. 15+ yrs exp Full info/apply HERE (1/15)

JOB OPENING: DIR, AFFILIATE SALES/Music Choice/NYC: Oversee sales, affiliate relations & local promo efforts. Min 5-7 yrs exp strategic sales & mktg cable/dist or related ind. Knwlg contractual language & negotiation of complex carriage agreements. Full info/apply HERE (1/15)

JOB OPENING: SR MGR STRATEGIC PARTNERSHIPS/CMA/Nashville: Dvlp/maint strategic partnerships to meet CMA imperatives-promote Country Music to corp America, create strategic alliances w/companies that can further Country Music & their mission. Resumes HERE (1/15)

JOB OPENING: PROGRAMMATIC SALES DEV ASSOC: Candidate to connect w/ high quality leads.1+yrs exp selling ad solutions or software to Advertisers, Agencies or DSP’s. BA/BS req’d or equivalent exp w/in advrtsng tech ind. NY, SF, LA, Chic, ATL. Full info/apply HERE (1/15)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER: My expertise is creating and producing morning news formats. I can fix your morning show. Contact me: http://morningnewsexpert.com/morning-news-expert/ (1/20)

SITUATION WANTED: T.J. Shanks, Producer and Director with 15 years experience in build/process, talk, hosted, and docu-soap experience. Experienced working with Discovery, BRAVO, MTV, Comedy Central, E!, Animal Planet, & Spike. Located in Los Angeles CA. [email protected] (1/19)

SITUATION WANTED: Associate Producer: Exp’d AP in NYC with five and half yrs exp in film and TV with extensive experience in production management and coordinating. Very organized, detail oriented, and adaptable. Email: [email protected] for resume and references. (1/19)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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