01/13/15: Exclusive: Golden Globes counts 1.79M tweets, 197.7M impressions (Stat Social)

CYNOPSISDIGITAL
01.13.15

Good morning. It’s Tuesday, January 13, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Netflix will pick up Danish series Rita for a third season. The additional season of Denmark’s TV 2 series will debut in spring 2015, and land on Netflix along with the first two seasons directly after.

The CW is making DC Comics’ Vixen into an animated series for its streaming service, CW Seed. From Arrow executive producer Marc Guggenheim, the show will follow a supernatural human who takes on the strength of animals. A premiere date is not set.

A CYNOPSIS MESSAGE

Did you enter the Sports Media Awards yet?
(Deadline: January 22, 2015)
Check out some of these “Fan Favorite” categories:
Documentary Special/TV Movie: Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.

Fantasy Game: Over 41 million people ages 12 and over in the U.S. and Canada played some type of fantasy sport in 2014. Who gave players the best experience?

Enter Now | Questions? Pete Romas.

GOLDEN GLOBES 2015

Although Netflix’s House of Cards star Kevin Spacey won a Golden Globe Sunday, Amazon was the big OTT winner of the evening, beating out Netflix in the two categories in which the two competed. Jeffrey Tambor was named Best Actor in a TV Comedy for Amazon’s Transparent, which also won for overall Best Comedy Series. Last year, Netflix was nominated for 31 Emmys (and won seven), while Amazon was left completely out of the race.

The 72nd Annual Golden Globe Awards also made a major social impact. For instance:

Facebook: A total of eight million people had more than 17 million interactions related to the Golden Globes on Sunday. The social network released the Top Golden Globes Moments, including:

1. Prince presents for Best Original song; Common and John Legend win
2. Jamie Dornan and Dakota Johnson present; Joanne Frogatt wins Best Supporting Actress
3. Transparent wins Best Comedy or Musical
4. Jennifer Lopez and Jeremy Renner present; Billy Bob Thornton wins for Best Actor in a Miniseries
5. Ricky Gervais presents; Amy Adams wins for Best Actress in a Musical or Comedy

Stat Social exclusively tracked Twitter Audience Ratings from the Jan. 11 awards for Cynopsis. Key findings:
Overview: 1.79 million tweets/539,000 tweeters/197.7 million impressions
Demographics:
Age: 18-24 (18%) / 25-35 (31%) / 35-44 (26%) / 45-54 (16%) / 54+ (9%)
Gender: Women (71%) / Men (29%)
Location: Top Cities – New York, Los Angeles, Chicago, Toronto, Washington D.C. / Top States – California, New York, Texas, Illinois, Florida
Audience Favorites:
Interests: Clothing, Celebrity Gossip, Pop Music, Fashion, Humor, Country Music, TV, Classic Rock, Alternative Rock and National News
Brands: BuzzFeed, E!, Huffington Post, New York Times, MTV, Twitter, Hollywood Reporter, Instagram, Entertainment Weekly, CNN
Celebrities: Ellen Degeneres, Emma Watson, Anna Kendrick, Justin Timberlake, Jimmy Fallon, Miley Cyrus, Mindy Kaling, Lena Dunham, Leonardo DiCaprio, Neil Patrick Harris
TV Shows: Modern Family, Breaking Bad, Pretty Little Liars, Game of Thrones, Glee, Orange is the New Black, Girls, American Horror Story, Late Night with Jimmy Fallon, Ellen Degeneres Show, How I Met Your Mother
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.

So what does it mean? “Not surprisingly, the majority of tweeters – 71 percent – were women,” said Stat Social’s Audrey Hungerman. “The favorite brand of this audience was Buzzfeed, which had staff live tweet from multiple brand accounts, as did HuffPo. This audience was 1.24x more likely to like the main sponsor, L’Oreal Paris, who promoted specific products through GIFs on social media throughout the night. Check out the infographic at www.cynopsis.com.

MOBILE GAMING + APPS

The streaming news network from CBS that launched in November last year, CBSN, is now available to iOS device owners. Through the updated CBS News app, users can access CBSN, including features such as “Quick Read” article previews, expanded video-on-demand offerings from CBS News programs, full-screen photo galleries and more. CBSN is available on Apple TV, Roku devices, Amazon Fire TV and CBSNews.com.

ADVERTISING & RESEARCH

Meredith acquired native video ad solution company Selectable Media. The company’s exchange-based platform gives viewers the chance to unlock content or other incentives for watching a video ad.

OpenSlate Engagement Data for Gaming channels, based on the engagement metric for the week ending 1/12.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
TazerCraft (9.8) / 39915060 / 1565620 / 795
juegagerman (9.8) / 102268800 / 6099566 / 791
vegetta777 (9.8) / 160282680 / 8217712 / 810
eeoneguy (9.8) / 58356210 / 1686226 / 696
popularmmos (9.8) / 210287610 / 2949244 / 761
TheBajanCanadian (9.8) / 46301430 / 4442619 / 847
Matroix (9.8) / 43199490 / 5305031 / 840
jacksepticeye (9.8) / 159535800 / 2574843 / 770
theRadBrad (9.8) / 50737740 / 3928792 / 838
IGNentertainment (9.8) / 77287650 / 5460373 / 854
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

EXEC MOVES

Colby Smith has been promoted to Vice President, ABC News Digital. He was formerly Director of Business Development for ABC News Digital.

Creative agency Mistress named Tim Cyrol as Human Resources Director. Cyrol was previously Director of Human Resources at NBCUniversal Cable Entertainment.

DigitasLBi hired Ronald Ng as the new North American Chief Creative Officer. Ng was most recently the Chief Creative Officer at BBDO & Proximity in Singapore.

A CYNOPSIS MESSAGE

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DIGITAL SPOTLIGHT OF THE DAY

Right on the heels of Kevin Spacey taking home his first Golden Globe win for his performance in Netflix’s House of Cards, the streaming service released the first full trailer for the third season. Spacey’s character Frank Underwood will return in what appears to be a chaotic new season on Feb. 27. Check it out at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese @JMarieReese
01.13.15

Roberta Caploe: Editorial Director @robertacaploe
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