01/10/17: Planet’s big Playmaker; Steelers’ win pushes CBS; Adidas hits new ground


Good morning. It’s Tuesday January 10, 2017 and this is your first early morning Sports briefing. 

NBC and Turner are joining forces to create a digital behemoth, with Playmaker Media, owned by NBC Sports Group and operated by NBC Sports Digital, partnering with Turner’s iStreamPlanet to serve up OTT live streaming and video-on-demand solutions “for major sports leagues, professional team franchises, emerging leagues, regional and national sports broadcasting networks, the Olympics organization and other premium rights holders of live-event content.” The two companies most recently worked together to stream the 2016 Rio Olympics, which saw over 100 million unique users consume 3.5 billion minutes of video, including a record 2.7 billion live minutes.

“We have a long history of working with iStreamPlanet and have collaborated with them to successfully stream some of the biggest events in sports, including multiple Olympics and Super Bowls, to massive audiences,” said Eric Black, CTO, NBC Sports Group Digital. “This is a natural fit as the assets of each company complement the other, providing the most robust offering for customers. We look forward to better serving the growing marketplace through this partnership.”

“This partnership announcement represents another step in Turner’s strategy for iStreamPlanet to commercialize solutions and bring them to market in ways that are valuable for consumers and customers,” said Jeremy Legg, CTO of Turner. “We’re excited iStreamPlanet’s industry-leading cloud video streaming platform joined with NBC Sports Digital’s capabilities and success in digital sports streaming business   this will bring a new level of excellence to the market.”


CBS reports that its NFL on CBS telecast of the Dolphins/Steelers AFC Wild Card Playoff game on Sunday scored its highest overnight household rating/share in the metered markets since 2014 for the AFC Wild Card game. The game drew an average overnight HH rating/share of 19.2/38, up 4% from the comparable early Sunday window in 2015 for the Wild Card game.

WrestleMania 34 is returning to New Orleans in 2018. With WWE.com confirming a report by The Times-Picuyane that the company’s heavyweight event will take place at the Mercedes-Benz Superdome in New Orleans on April 8, 2018. The venue last hosted the vent on 2014 for WrestleMania 30. WWE will hold a press event today to make the WrestleMania 34 announcement official.

FOX Sports is touting that – for the first time ever – FS1’s Skip and Shannon: Undisputed topped ESPN2’s SportsCenter by 1% on viewership from 10a-noon on Jan. 5, according to Nielsen. The airing also delivered 76,000 viewers in the Adult 18-49 demographic.

The United Soccer League locked in its new structure for the 2017 season, which will feature 30 teams playing an expanded 32-game schedule in a two-conference alignment. League newcomers the Tampa Bay Rowdies and Ottawa Fury FC will play in the USL’s Eastern Conference while expansion Reno 1868 FC will play in the Western Conference. Saint Louis FC will rejoin the Eastern Conference, and both the Eastern and Western Conferences will each have 15 teams.

SHOWTIME Sports unveiled a new documentary, titled Prison Fighters: 5 Round to Freedom set to debut on Feb. 24 at 8:30p. The 90-minute film is narrated by Ron Perlman and examines the practice in Thailand’s criminal justice system whereby inmates can earn their freedom by winning a series of Muay Thai fights. “This story is unlike anything we’ve ever encountered,” said Stephen Espinoza, Executive Vice President and General Manager, SHOWTIME Sports. “Redemption is a common metaphor in sports stories, but this is a story about actual redemption and rehabilitation, with prisoners literally fighting for their release from prison. This film brings viewers inside a personal story of crime and punishment, set against a societal debate about the meaning of justice, rehabilitation and the opportunity for a second chance.”


You need to be in it, to WIN it… Enter Today

Entry Deadline: January 31, 2017
Late Submission Deadline: February 7, 2017
Awards Event: April 13, 2017 (NYC)


7-Eleven will partner with Jim Dunn Racing and associate sponsor Oberto Beef Jerky for the 2017 NHRA Mello Yello Drag Racing Series season with the brand’s primary colors of green and orange showcased at more than half of the 24 NHRA national events.


Telemundo Deportes is launching what is described as “the first-ever sports podcast offered by a U.S. Spanish-language broadcast network” with Dia de Gallos featuring former Mexican soccer star and commentator Carlos Hermosillo and asports presenter and analyst Miguel Gurwitz. The program launched yesterday and covers the world of soccer, with an emphasis on the Liga MX, Premier League, and top international tournaments. New episodes will be available for download every Monday on the Telemundo Deportes website and platforms, as well as the reVolver podcast platform.

Courtside Ventures unveiled its portfolio of inaugural investments with funding set to include leading the $2.3 million seed financing for subscription sports media company The Athletic as well as an early investment in the interactive live-streaming platform Beam, which was acquired by Microsoft in August. The $35 million fund is run by partners Vasu Kulkarni, founder and CEO of the leading sports analytics software company Krossover, and Deepen Parikh, former partner at Interplay Ventures and co-founder of NYVC Sports. Other investments include StockX, GameCo, The Drone Racing League, LiveLike VR, Tappp, Kite & Lightning, Rebel Mail, ENSO, LISNR, Percepto, Unmute and VSporto.


Adidas became the latest non-endemic sponsor to jump into esports, according t DOT eSports, locking in a deal with France’s Team Vitality. The deal sees Adidas branding appearing on the team’s merchandise and jerseys along with collaboration on events and other social activities.

Blizzard Esports locked in the location for the 2017 Hearthstone Championship Tour Winter Championship, hitting the Bahamas and feature the top four players from each region’s Winter Playoffs for a sixteen player group stage from March 23-26. Open Division Games begin for Europe on January 16 and will be played on alternate weeks with North America, where competition gets underway on January 23.

Competitive gaming network ESports Entertainment Association became the victim of a hack that compromised a database that included 1.5 million user accounts, according to multiple reports. The hack took place on Dec. 30, with the company stating that “We have been working around the clock to further fortify security and will bring our website online shortly when that next round is complete. This possible user data leak is not connected to the current service outage.”

Reunited’s team is ceasing operations and allowing its players to pursue other opportunities. In a statement, the organization stated that “the main reason, however, is the timing of the Overwatch League conflicting with our internal financial model, as we are running out of money. Earlier this fall, the news surfaced that we were in talks with several large sports entities, however, none of these were successful due to the uncertainty surrounding the acquisition of league spots.”


The New York Festivals Television & Film Awards are set to honor Tony Petitti, Chief Operating Officer of Major League Baseball with the 2017 New York Festivals Lifetime Achievement Award on April 25 at the annual NAB Show in Las Vegas. The Lifetime Achievement Award recognizes prominent industry leaders whose accomplishments and contributions have advanced their field and made a lasting impression on the industry.


Baylor/West Virginia on ESPN2 at 7p.


Live video has taken a quantum leap forward in the past year, with a foothold in gaming, sports and awards events, events delivered via live-streaming are attracting increasing ad dollars. If you’re a marketer or content producer planning for 2017 and beyond, you won’t want to miss our 1/31 webinar. Our speakers will share intel about which activations work best and how advertising can augment the business model.
No matter what stage of implementation you’re in, you won’t want to miss the webinar. Register today.

ON THIS DAY in 1996: Jimmy Johnson named new coach of the Miami Dolphins.

In The Know: What number did Michael Jordan wear when he came out of retirement for the end of the 1994-1995 season? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Who was Judge Smails’ (thanks autocorrect!) playing partner against Webb/Czervik in Caddyshack? Answer: Dr. Beeper. Kudos: Kyle Helm-CBS Sports/NY; Halter Cunningham-WME/IMG/NY; Michael Wooters-Eagle TV Sales/NY; Carl W. Schellenberger-VCA/NY; John Pence-Televisionary Consulting/Silver Spring; Tom Lopez-UPS PR/Atlanta; Scott Leslie-UPS/Atlanta; Dave Lucas-NewsChannel 8/Arlington; Jason Brist-Outdoor Sportsman Group/Chicago; Matt Fumagalli-NBC Sports/Chicago; John Ward-Tennis Channel/Chicago; Kevin Micklo-Pinnacle Advertising/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jim Himmel-TCB Media/San Clemente; Nick Monroe-Monroe Photography/San Diego.

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Norwalk CT * 06815 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/

JOB OPENING: DIRECTOR, SOCIAL MEDIA & FAN ENGAGEMENT/MTV/NYC: Resp for dvlpmnt/execution of daily social content & fan engagement strategy across all MTV’s brand social channels. 5+ yrs exp w/social content dvlpmnt & fan engagement strategy @ major media/ent co., brand or agency. Full info/apply HERE (1/18)

JOB OPENING: RESEARCH ANALYST/Fuse Media NY: Extract and analyze linear ratings and programs. Provide insights/strategic direction in regards to scheduling. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE www.fuse.tv (1/14)

JOB OPENING: MARKETING MGR/UPTV/ATL: 3+ creative media exp. at cable network. Exp. dev. mkting strategies & creative briefs. Exp. working w/creative agencies and executing campaigns. Must have budget mgt exp. Exp. managing media trafficking for off channel. Send res: [email protected] (1/14)

JOB OPENING: SALES SERVICE REP/Weather Channel/Chicago: Sales service rep looking to grow career and knowledge supporting Account Exec and Dir of Chicago Office. Must have 1+ yrs. current Cable TV media experience to be considered. Go to https://careers.weathergroup.com/ to apply (1/14)

JOB OPENING: DIGITAL MEDIA MANAGER/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+ yrs exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/14)

JOB OPENING: DIR, MARKETING & PARTNER INSIGHTS/Viacom/LA: Provide multi-platform rsrch support to Ad Sales, Pricing & Inventory & Mktg. Strong #2 to VP.Outward facing presentation skills & dynamic personality, +8+ yrs related media rsrch exp. Proficiency w/Nielsen based apps a must. Full info/apply HERE (1/13)

JOB OPENING: MGR PARTNERSHIPS MARKETING SERVICES/World Surf League/NYC: Dvlp creative 360 integration ideas and global, regional, and media sales pitches. Mng coord to maintain all materials. 3-5 yrs integrated media/mktg exp. Sports exp a +. Exc PP/key note skills req’d. Resume HERE (1/13)

JOB OPENING: SR PROD ADMIN/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level. Working knwldg of budgets for non-scripted in studio & field TV pilots. Movie Magic/EP budgeting software training a +. Send res/CL: [email protected] (1/12)

JOB OPENING: SVP CONTENT STRATEGY/Blue 449/NYC: Forge relationships w/key clients, Sr exec acct leads & content practice sister agencies to dvlp our go-to mkt plan, client targets & orgnztnl approach. Great presentation skills, ability to lead room, inspire others & persuade action. Full info/apply HERE (1/12)

JOB OPENING: SR COORDINATOR INTEGRATED SALES MARKETING/ION Media Networks/NYC: Assist in development & execution of integrated client solutions; coordinating, scheduling, reports, RFPs. BS/BA degree. 2+ yrs Marketing experience. Strong communication skills req. Apply: [email protected] (1/12)

JOB OPENING: SALES ASSISTANT/PRICING & INVENTORY ANALYST/ION Media Networks/NYC: Entry level position! Input orders, allocate program titles & process changes. Handle general inventory availability. Associates Degree Req. Exceptional attention to detail required. Apply: [email protected] (1/12)

JOB OPENING: MARKETING MGR/BBC America/NYC: Dvlp/implement mktg strategies tied to consumer launches. Manage all aspects of mktg including paid media campaigns. Demonstrated track record to manage multiple projects. 5 yrs exp w/ strong digital/social background. Full info/apply HERE (1/12)
DIGITAL MEDIA MGR/CSI Sports/NYC: Manage digital asset distribution. Be integrally involved with expansion of digital products and social media initiatives on global scale. Passion for sports. Strong writing skills. 7+yrs  exp req’d. APP and CMS skills required. cvr/res to Rose: [email protected] (1/11)
EDITORIAL LEADER, POLITICS/NBC NEWS DIGITAL/NYC: Resp for delivering impactful, engaging, discussible and shareable content for a newly-constituted section on NBCNews.com. Full info/apply HERE (1/11)
RESEARCH ANALYST/NBCU/NYC: Ad Sales Research Analyst, USA & Syfy to respond to research requests & create detailed analyses & insightful reports & presentations. Full info/apply HERE (1/11)
FREELANCE NEWS PROMO PRODUCER/WRITER/EDITOR/NYC: Must have strong writing abilities & a solid understanding of video prod. Must be able to think conceptually & execute creative in detail. Exp editing video on Adobe Premiere is a must.  Work flex hrs a must and under strict deadlines. Res/cvr HERE (1/11)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2017

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017

Related Stories

06/09/23: Tom Holland is taking a year off from acting

Friday June 9, 2023 Today’s Premieres Amazon Freevee: Tribunal Justice Apple TV+: The Crowded Room; The Snoopy Show; Duck & Goose: When Duck Met Goose Max: First Five Netflix: Tex Mex Motors; This World Can’t Tear Me Down; The Playing Card Killer; Bloodhounds; Human Resources Prime Video: An Unforgettable Year – Autumn; The Lake Roku: […]

06/08/23: Prime Video orders NASCAR doc

Prime Video orders NASCAR doc

Thursday June 8, 2023 Today’s Premieres Disney: Hailey’s On It! at 8p History: Alone at 9p Netflix: Tour de France: Unchained; Never Have I Ever Peacock: Based on a True Story Today’s Finale E!: Celebrity Prank Wars at 10p IN THE NEWS “It didn’t work out,” Warner Bros. Discovery President and CEO David Zaslav told […]

06/07/23: Cynopsis Jobs


SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/07/23: Angry Birds lands at Amazon

Angry Birds lands at Amazon

A CYNOPSIS MESSAGE FROM FETV How many of your clients’ upfront deals are delivering? FETV delivers GRPs in flight! Brand-Safe Environment Iconic Content with Loyal Viewers Click here to contact Michael DuPont, EVP Ad Sales for more details or planning costs for review. Wednesday June 7, 2023 Today’s Premieres Bravo: The Real […]