| A CYNOPSIS MESSAGE FROM CNBC’S THE PROFIT |
CONGRATULATIONS MARCUS LEMONIS & THE PROFIT
CRITICS’ CHOICE AWARDS NOMINATED
‘Best Structured Reality Series’
Small business has a big hero. Self-made millionaire and serial entrepreneur Marcus Lemonis puts his own money on the line to help save struggling businesses across the country. Since “The Profit” first premiered, Marcus Lemonis has invested more than $50 million of his own money in the companies featured on the series.
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| A CYNOPSIS MESSAGE |
How has your company made the world a better place?
We’re recognizing excellence in the area of social good in the TV, entertainment and digital media industry. From sustainability partnerships and PSA’s to diversity campaigns and environmental initiatives, this is your opportunity to showcase your efforts and inspire others to do the same.
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PRODUCTION & DEVELOPMENT
Steve Mosko, who left his job as chairman of Sony Pictures Television in 2016, is reportedly close to a deal with Studio 8 founder and CEO Jeff Robinov to join as a partner. Mosko would head TV ventures while Robinov oversees film.
Travel Channel picked up a second season of Caribbean Pirate Treasure. Underwater adventure series features Philippe Cousteau, grandson of Jacques Cousteau, and his journalist wife, Ashlan.
FX picked up Mayans MC to series, with a 10-episode order for the drama from Kurt Sutter and Elgin Hames. Mayans MC continues the Sons of Anarchy story and stars Edward James Olmos, JD Pardo, Sarah Bolger, Clayton Cardenas, Richard Cabral, Michael Irby, Raoul Trujillo, Antonio Jaramillo and Carla Baratta.
Top 10 Weekend Domestic Box Office Estimates: January 5-7, 2018
Jumanji: Welcome to the Jungle (Sony) $36.0 million (week 3), cume revenue $244.4 million
Insidious: The Last Key (Universal) $29.3 million, opening weekend
Star Wars: The Last Jedi (Buena Vista) $23.6 million (week 4), cume revenue $572.5 million
The Greatest Showman (Fox) $13.8 million (week 3), cume revenue $75.9 million
Pitch Perfect 3 (Universal) $10.2 million (week 3), cume revenue $86.0 million
Ferdinand (Fox) $7.7 million (week 4), cume revenue $70.5 million
Molly’s Game (STX) $7.0 million (week 2), cume revenue $14.2 million
Darkest Hour (Focus) $6.4 million (week 7), cume revenue $28.4 million
Coco (Buena Vista) $5.5 million (week 7), cume revenue $192.1 million
All the Money in the World (TriStar) $3.6 million (week 2), cume revenue $20.1 million
Source: comScore
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| A CYNOPSIS MESSAGE FROM NCM |
We Got Fun and Games…and Incredible Ratings
Audiences herded Jumanji: Welcome to the Jungle, Star Wars: The Last Jedi, and Insidious: The Last Key together for another big weekend at the box office, delivering NCM a 14.7 A18-34 rating.
When it comes to media buys, it can be a jungle out there. With America’s Movie Network , you get unbeatable original content, Millennial reach, and movie audience data to build a campaign as strong as Rock and full of Hart.
Noovie. Always entertaining.
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TALK AT TCA
One panel at the Television Critics Association press tour focused on political and social issues as depicted on TV. The Good Fight exec producer Robert King said the CBS All Access drama will hit the headlines with an episode in which the DNC asks the show’s law firm about removing President Trump from office. “There’s a little bit of digging into the weeds on a lot of the legal issues surrounding impeachment, especially because they are really counting their chickens before they hatch,” King said of the story of eager Democrats…. Jermaine Fowler, star and exec producer of CBS’s Superior Donuts, said, “a lot of the topics we tackle have happened to me in my personal life,” including police brutality…. Madam Secretary exec producer Barbara Hall said the drama is more about diplomatic issues than political headlines. “We take people inside the State Department,” said Hall, “back when we had a State Department.”
Speaking at TCA about upcoming comedy Living Biblically, which he produces, Big Bang Theory star Johnny Galecki said that as expected, Bang will go out after season 12. “I think at this point everyone’s comfortable with 12 seasons being a good time to go home and see our families,” said Galecki. The CBS hit, currently in season 11, was renewed for a twelfth in March.
As for concern over Living Biblically, focused on a man who decides to live according to the Bible, “One of the biggest hurdles is the fear to have a conversation about [religion],” said Galecki. “There’s a fear that because it is such a personal sacred ingredient for each of us, you will be misunderstood or misjudged….Our goal is to make people laugh and inspire a conversation around the water cooler.”
The CW set the slate for the rest of the TV season. New comedy Life Sentence debuts Wednesday, March 7 at 9p, replacing Dynasty. Dynasty, with Nicollette Sheridan (Paige, Knots Landing) joining as Alexis, moves from Wednesday to Friday starting March 9 at 8p, taking Crazy Ex-Girlfriend’s slot. The reboot will be followed by The Originals starting April 20, a week after the season finale of Jane the Virgin. Black Lightning, launching Tuesday, January 16 at 9p, will be followed after its midseason run by season 5 of The 100 on April 24. Legends of Tomorrow will alternate with Supergirl Mondays at 8p and iZombie is back Monday, February 26 at 9p.
Asked why the writing for black characters on the CW’s midseason superhero drama Black Lightning feels genuine, showrunner Salim Akil noted on Sunday, “The BS meter us we have a predominantly African American writing staff….And the BS meter is also our cast. They know what the language feels like in their own community.”
2017 was the biggest year of subscription revenue in Showtime history, said Showtime CEO David Nevins at TCA, noting that while “deep-pocketed friends invading from the north,” like Netflix, are pouring money into original programming, four fifths of the $72 billion projected to be spent on original content in 2018 will come from traditional media.
Season 3 of Showtime’s Billions will have Bobby Axelrod battling for a comeback – and it looks like he’ll succeed. “People go down on this show but they get back up pretty quick, said his portrayer, Damien Lewis, at TCA. “That buoyancy is what makes it so exciting to watch.” High-stakes finance drama returns Sunday, March 25 at 10p.
Showtime’s The Chi, which debuted last night, is “really black, really authentic, and very Chicago,” said series creator/exec producer/writer Lena Waithe at TCA. “We are believers in telling our own story because when someone else tells it they often get it wrong.”
Looks like it’s not the end of the road for Fargo. Speaking at FX’s executive session, FX Networks CEO John Landgraf said series creator Noah Hawley “has an idea that excites me enormously for a fourth cycle. The plan is to have it ready for 2019.”
On the subject of Louis C.K., banned from FX while the net conducted an investigation to see if there was misconduct on his shows, Landgraf said, “We didn’t find any issues of complaints of any kind during the 8 years we worked together.” Nevertheless C.K., who has copped to bad behavior elsewhere, will not return to Better Things, which he co-wrote with Pamela Adlon. “This is Pamela’s show,” said Landgraf. “These are her stories, her life….She’s going to have to write all herself or find another co-writer. She’s the font, the creative engine of that show.”
Two years after famously announcing there was “simply too much television,” Landgraf noted that in 2017, a whopping 487 scripted series ran original episodes, up 7% versus 2016. SVOD is seeing the most growth, up 30% with 117 originals.
And of course the subject of Disney’s proposed acquisition of 21st Century Fox assets, including FX Networks, came up. “We are a very lean organization, 270 people, a very small, tight, efficient organization, and we have a very distinct culture,” said Landgraf. “If we can maintain our culture, I feel optimistic about our ability to do what we do best.” Plus, the kind of adult programming that is FX’s specialty doesn’t exist at family-friendly Disney, pointed out Landgraf – and they’re going to need it to compete with the likes of Netflix, Amazon and HBO.
COMING UP
Hallmark Movies & Mysteries has 2 more whodunits set for January. Past Malice: An Emma Fielding Mystery airs Sunday, January 14 at 9p, followed the next week by Morning Show Mystery: Mortal Mishaps. (Last Scene Alive: An Aurora Teagarden Mystery aired last night.)
Link TV nationwide and KCET Public Television in SoCal will host the U.S. network broadcast premiere of Spanish period drama Grand Hotel (dubbed “The Spanish Downton Abbey” by critics), Sunday, January 28 at 10p on KCET and the Monday, January 29 at 9p Link TV. Eva Longoria is developing an American version of the series for ABC and ABC Studios with Brian Tanen.
Do your standout digital team members and leaders know how important they are to your company? The Cynopsis Top Women in Digital Awards is one way to show them – but the deadline is tomorrow! It only takes a few minutes to nominate with our quick, online process. Don’t delay – submit your boss, colleague, mentor, friend, wife, sister (you get the idea) into our Top Women in Digital Awards by 11:59pm EST tomorrow, January 9.
Viceland’s It’s Suppertime moves from Thursdays to Tuesdays starting tomorrow, January 9 at 7p with an episode titled, “Oysters, Mussels & Clams, Oh My.”
NEW & RETURNING SERIES
Season 2 of Smithsonian Channel’s Supercar Superbuild revs up Sunday, January 21 at 9p to look under the hoods of Rolls Royces, Alfa Romeos, Porsches and more.
The sophomore season of Showtime’s I’m Dying Up Here arrives Sunday, May 6 at 10p, while The Affair is back for season 4 on Sunday, June 17 at 9p. Showtime also announced new docu-series The Fourth Estate (wt), exploring the process of the New York Times and its journalists as they cover the Trump administration.
FX set premiere dates for Atlanta Robbin’ Season (Thursday, March 1 at 10p), new drama Trust (Sunday, March 25 at 10p), and the sixth and final season of The Americans (Wednesday, March 28 at 10p).
ID’s See No Evil is back Wednesday, January 17 at 9p, with the story of a 45-year-old woman who vanished after a night out with friends.
ADVERTISING
One of the advertising highlights of the Golden Globes was a new L’Oreal spot featuring Winona Ryder for Elvive hair care. “Everyone loves a comeback,” says the ad. “Damaged hair deserves one, too.” Comeback queen Ryder was nominated last year as Best Actress for Stranger Things, 23 years after winning a Globes award for The Age of Innocence. In between were bizarre incidents like her 2003 arrest for shoplifting at Saks Fifth Avenue.
The Interactive Ad Bureau and the American Association of Advertising Agencies put out an addendum that addresses long-form video issues like viewability and brand safety, terms for audience composition and demo-guaranteed campaigns, and rules for handling report and measurement discrepancies. “Video continues to grow as both a driver of revenue and ROI for buyers and sellers alike,” said Randall Rothenberg, CEO of IAB. “Coupling that with the scarcity of long-form video, puts pressure on the marketplace – and makes transactional guidance an imperative. It will be invaluable to have the new long-form video terms and conditions at-the-ready before this year’s Digital Content NewFronts.”
Kantar announced the launch of Kantar Consulting, an integrated sales and marketing consultancy. “With the forming of Kantar Consulting we have broken down our own silos and united the capabilities of Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail to more seamlessly serve the needs of our clients,” Beth Ann Kaminkow, CEO, Brand & Marketing Americas, tells Cynopsis. “The result is a specialist growth consultancy with brand and marketing, retail, sales and shopper expertise all under one roof. This enables us to take a ‘whole demand’ approach to switching on growth for clients, categories and people.”
There are 3 key trends marketers must navigate to succeed with sports fans, says Courtney McKlveen, head of US field sales for Oath. Find out how to get the most bang for the buck in the new Cynsiders.
CASTING
Rosario Dawson (The Defenders) will appear in a story arc on season 4 of CW’s Jane the Virgin….Singer/songwriter/actress Sara Bareilles will star as Mary Magdalene in NBC’s Jesus Christ Superstar Live in Concert, airing Easter Sunday, April 1….Jack Reynor (Sing Street) landed the lead in CBS All Access drama Strange Angel, exploring the intersection between genius and madness….Annabella Sciorra (The Sopranos) will recur on the upcoming season 2 of Netflix wrestling comedy GLOW.
CASTING CALL: Parents, do your kids age 7-13 share a room? Do they really need their own rooms? An awesome new renovation series wants to treat your kids to the room transformations of their dreams. If you own your home, live in the NY Metro area and are a family with two kids sharing a bedroom, with potential space to expand, we want to hear from YOU! Email [email protected] explaining the crowded bedroom situation.
DIGITAL DATA
Leading up to the series premiere, WE tv’s digital supertease for Love After Lockup has already been viewed more than 2.4 million times on Facebook. Docu-series debuted Friday, January 12 at 10p, following the lives of couples after one person is released from prison.
CBS All Access is now available on Amazon channels. The live streaming service is the first partner to offer a linear feed of a subscriber’s local broadcast station in addition to VOD. To start, the ad-free All Access ad-on will be available to U.S. Prime members for $9.99 per month. Amazon also plans to introduce an ad-supported version within the next few months, which will set viewers back $5.99 monthly.
Netflix announced via Twitter that it is joining the Internet Association’s efforts to preserve net neutrality. The lobbying group also represents Google and Amazon. Last month, the FCC voted to jettison rules that prevented internet providers from slowing or blocking traffic for specific users or companies. The Internet Association said it will enter the fray as an “intervenor,” joining existing legal action.
Apple gave a straight-to-series order to its first docu-series, Home, from Alitmeter Films, Matthew Weaver (Rock of Ages) and Time Inc. Productions. Show takes viewers into extraordinary homes.
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| A CYNOPSIS MESSAGE |
How well do you know your audience?
Getting Maximum Impact from Experiential Marketing
Tuesday, January 30 | 1:30-3:00pm ET
In Cynopsis latest webinar, you’ll learn how to incorporate AI and VR to better understand your audience – where they are, and how they want to engage. Our expert panel will also cover the latest metrics for measuring success, including data points and tracking, that can be adapted for clients across industries. Get to know your audience and discover the potential in experiential marketing.
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RATINGS
Clean sweep: CBS was the most-watched broadcast network in primetime (average 9.48 million viewers), daytime (3.9 million) and late night (2.63 million) in 4Q17, winning all three dayparts for the first time since 2009.
The holidays were merry for Freeform. During Disney|ABC’s “25 Days of Christmas” event, the net was #1 in basic cable (excluding sports) across A18-49, A18-34, F18-49, F18-34, P12-34 and F12-34. The programming also garnered nearly 80 million total viewers on traditional television and an additional 17 million views across on-demand platforms.
Scripps Networks Interactive by the numbers: In 2017, HGTV delivered its third highest rated year ever, ranking as the #2 cable net among W25-54 and #8 among A25-54; Food Network finished the year as the #8 cable net among W25-54 and #14 among A25-54; Travel Channel enjoyed year-over-year gains among M25-54 (+10%) and A25-54 (+5%); DIY delivered its highest ever household rating for December, up +34% over last year; Cooking Channel wrapped 2017 with 10% year-over-year growth among M25-54 and was up +3% among A25-54; and Great American Country rose +9% among M25-54 and +2% among A25-54.
Fox music competition The Four debuted to a 1.2/4 rating among A18-49, up 20% versus the net’s normal Thursday number and growing 30% over its 2 hours.
ABC’s Child Support opened as broadcast TV’s most-watched Friday unscripted series debut since March 2010, with 4.4 million viewers.
Year-over-year, Spanish-language Estrella TV rose +12% in Total Day among A18-49, announcing it experienced growth in every daypart.
WGN America ranked as the #1 entertainment network in year-over-year growth among A18-49 and A25-54, with audience bumps of 21%.
Live + Same Day Viewers AA (millions) Thursday, January 5, 2018 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 10.06 million
Big Bang Theory 15.99, Young Sheldon 14.67, Mom 9.95, Life in Pieces 7.41, SWAT 6.17
ABC: 4.39 million
The Middle 3.59, American Housewife 2.77, Truth and Lies: Waco 5.00
NBC: 4.36 million
Superstore 3.92, The Good Place 3.08, Will & Grace 4.89, Great News 2.48, Chicago Fire 5.89
FOX: 3.73 million
The Four 3.73
CW: .86 million
Supernatural 1.03, Arrow .70
Thursday A18-49: CBS 1.8/7, FOX 1.2/4, NBC 1.1/4, ABC 1.0/4, CW .2/1
EXECUTIVE MOVES
Bill McGoldrick has been promoted to President, Scripted Content, NBCUniversal Cable Entertainment. McGoldrick will continue to be responsible for the development of all original scripted series for the networks of NBCU Cable Entertainment, as well as alternative programming for USA and SYFY. In addition, McGoldrick will have oversight of casting for all scripted content across the portfolio.
George Cheeks and Dawn Olmstead were been named Co-Presidents of Universal Cable Productions and Wilshire Studios. Cheeks and Olmstead will jointly oversee all creative development and operations at both studios. In his new position, Cheeks will also have oversight of Business Affairs for Cable Entertainment, continuing as President of NBC’s late-night programming, but stepping down as President of Business Operations for the network. Olmstead previously served as Executive Vice President, Development, Universal Cable Productions and Wilshire Studios.
Job-hopping is more common than it use to be. How long do you think a junior level employee should stay at the same company? Let us know what you think in the Cynopsis poll: http://cynopsis.com/poll/.
Gaye Hirsch was elevated to Executive Vice President of Development at The CW, overseeing all scripted and alternative series development, as well as current alternative series and specials. Hirsch had been holding down the fort since Thom Sherman left the post in May to join CBS.
Charter Communications tapped Katherine Pope to lead original content creation, including overseeing Charter’s original content partnerships with AMC Networks and Viacom. Most recently, Pope ran the TV division of Studio 8, and also spent 10 years at NBCUniversal Television Studios.
Troika tapped Tod Caflisch to serve as Chief Technology Officer. Previously, Caflisch served as the first Vice President and Chief Technical Officer of the Minnesota Vikings.
Nancy McKenna was promoted to Senior Vice President of Production at truTV, where she will oversee the production of the net’s original programming along with post-production programming and promotional editing.
IN MEMORIAM
Actor/comedian Jerry Van Dyke died January 5. He was 86. Van Dyke, who guested as the brother of his real-life brother on The Dick Van Dyke Show in 1962 and starred in My Mother the Car in 1965, went on to gather four Emmy nominations for Coach.
Former child actor Jon Paul Steuer died of undisclosed causes on January 1. He was 33. Steuer, who played the son of Brett Butler’s character on Grace Under Fire and a young Klingon on Star Trek: The Next Generation, had become a singer and restaurateur.
This Day in History: 1790 – President George Washington delivered the U.S.’s first State of the Union address.
Answer to Our Last Trivia Question: Who guest-starred as Candy Cushnip, the key figure in a lawsuit involving a matchmaking service, on Ally McBeal (1997-2002)? Mariah Carey. Kudos to: Rev. Mark Wajda/Leesburg, FL, Gerry Bixenspan-TV Marketing Inc., Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, Raynard Gadson-AMC/NYC, Andy Pittman-TAMU/College Station, TX, Cynthhia New-Spectrum Reach/Cape Girardeau, MO, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Jerry Jones-jj event sales/Oakland, CA
Today’s Trivia Question: Who was Larry’s first date after Cheryl on Curb Your Enthusiasm? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.)
Answer to Friday’s Switcheroo (two TV characters, one actor): Tami Harmon = Connie Britton (Tami Taylor on Friday Night Lights and Vivien Harmon on American Horror Story). Kudos to: Tom Moore-Kalt Productions/LA, Christine Allen-McGee Media/NYC, Amber Williams-Mindshare
Star of New Comedy Anagram: Try Mend Cat Mold (Email [email protected] with your answer; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
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JOB OF THE DAY
DIRECTOR, DIGITAL BUSINESS OPS
Viacom
NYC
Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable.
Full info/apply HERE
JOB OPENING: DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)
JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)
JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)
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JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)
JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)
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JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)
JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)
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JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/9)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES/ESL/NY/LA: Largest eSports co searching for candidate to work ind but be collaborative finding new leads thru outreach strategically targeting corps; Sched meetings; help dvlp integrated mktg solutions. Min 5yrs sponsorship sales, Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: ACCOUNT EXECUTIVE/ESL/NY/LA: Largest eSports co searching for candidate to Utilize creative & traditional outreach to drive sponsorship revenue growth. Mng sales pipeline through Capsule CRM 2 yrs of Consumer mktg &/or retail sales promotion exp is req’d. Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)
JOB OPENING: OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)
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WHAT’S ON TONIGHT – MONDAY JANUARY 8
ABC: The Bachelor, The Good Doctor
CBS: The Big Bang Theory [r], Keving Can Wait [r], Young Sheldon [r], Superior Donuts [r], S.W.A.T. [r]
CW: Supergirl [r], Arrow [r]
FOX: Lucifer [r], The Gifted [r]
NBC: The Wall, Better Late Than Never, The Brave
PBS: Antuques Roadshow [p], Antiques Roadshow [r], Independent Lens
TELEMUNDO: Hasta que la Conci, Sangre de mi Tierra, Senora Acero 4: La Coyote
UNIVISION: Rey David, Mi Marido Tiene Familia, Caer en Tantacion
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