|A CYNOPSIS MESSAGE
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The 7th Annual Cynopsis Sports Media Awards
The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry.
Professional Bull Riders and Monster Energy hitched a partnership expansion last week just ahead of PBR’s 25th anniversary season, which kicked off on Friday night at Madison Square. The deal sees Monster, which has sponsored PBR riders and events since 2011, land primary marketing rights to PBR’s 25th anniversary tour, now called PBR 25th “Unleash the Beast Tour.” The multi-year agreement makes Monster PBR’s largest global partner and will see Monster become the primary partner for the major PBR tours in Australia, Brazil, Canada, and the U.S. Globally, PBR annual attendance is 3 million fans, and the sport is available in more than 400 million homes on television.
Formula One is touting that the sport ranked as the fastest growing sports brand across social media in 2017 while television and digital viewing figures also increased, according to Reuters. Now under the ownership of Liberty Media, Formula One said in a statement that the sport ended the year with a total of 11.9 million followers on its Facebook, Twitter, Instagram and YouTube channels – marking an uptick of 54.9% percent compared to 2016. Video content performed best on Twitter, with more than 64 million views representing a 165% year-on-year increase.
Milk-Bone kicked off an official partnership with Team USA, leveraging a “Dogs Inspire More” campaign with the org. Throughout the 2018 PyeongChang Olympic Winter Games, Milk-Bone will celebrate “the unsung heroes who inspire Team USA athletes to be their best: their dogs,” highlighting how dogs support and comfort their owner athlete. Included in the content will be athletes Jessie Diggins, Maia and Alex Shibutani and Hailey Langland.
With the NFL Playoffs underway, DraftKings launched its newest game variant, Showdown, which runs through the NFC and AFC championship games. The one game slate follows the salary cap format, lineups will consist of six players total – four offensive players and two defensive players.
“With Showdown, we can offer our customers a more unique way of engaging with the NFL post-season, some of the most anticipated and watched sports matchups of the year,” said Mark Nerenberg, Vice President of Games at DraftKings.” “Showdown pairs well with the post-season because it’s just one game at a time that everyone is watching.”
This year’s NFL 1st and Future competition had its deadline extended until Thursday. The start-up competition sees contestants compete in three categories: Advancements in Protective Equipment; Technology to Improve Athletic Performance; and New Therapies to Speed Recovery. Comcast NBCUniversal, repped by Minneapolis-based SportsEngine Inc. is collaborating with the NFL and Mayo Clinic to administer the competition.
Leger released its latest study on the viewing habits of adults and esports, noting that – as of Dec. 2017 – one if five US adults reported watching an esports event, with YouTube again being the leading way for them to do so. Meanwhile, between June and Dec. 2017, awareness of esports jumped from 36% to 50% among US Adults.
Overwatch League reports that day one of its inaugural season has sold out, as play prepares to begin on Wednesday. Meanwhile, one of the key tournament’s for the game, Overwatch APEX, a South Korea based event run by OGN, is shutting down after reportedly learning that Blizzard were planning to partner with a rival broadcaster for a tournament
The weekend also saw news that the Galaxy Battles Major hosted by Fallout Gaming had its major status revoked with publisher Valve claiming “unreasonable infringements on the privacy of the players” as the primary reason for the pullout. “Based on information we’ve recently confirmed regarding new government regulations for esports players entering the Philippines, we have decided to rescind the tournament’s Major designation, including the Pro Circuit qualifying points, for the Galaxy Battles 2018 tournament,” Valve said in a statement. “This is based on what we feel are unreasonable infringements on the privacy of the players as a condition to enter the country”.
Georgia/Alabama on ESPN at 8p.
|A CYNOPSIS MESSAGE
How well do you know your audience?
Getting Maximum Impact from Experiential Marketing
Tuesday, January 30 | 1:30-3:00pm ET
In Cynopsis latest webinar, you’ll learn how to incorporate AI and VR to better understand your audience – where they are, and how they want to engage. Our expert panel will also cover the latest metrics for measuring success, including data points and tracking, that can be adapted for clients across industries. Get to know your audience and discover the potential in experiential marketing.
ON THIS DAY in 1984: The NCAA increases its men’s basketball tournament to 64 teams.
In the Know: Which core Winter Olympic sports are held indoors? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In 1987, what did Killer Khan do to Hulk Hogan’s eyes to escalate their rivalry? Answer: Blinded him with green mist. Kudos: Andy Pittman-TAMU/College Station; Mike Lucas-Windy City ThunderBolts/Crestwood; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later – Chris
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DIRECTOR, DIGITAL BUSINESS OPS
Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable.
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JOB OPENING: DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)
JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)
JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)
JOB OPENING: DIRECTOR, REVENUE REPORTING & ANALYTICS/ION Media/NYC: Support CCO in strategically mngng inventory, maximizing rev & optimizing commercial ops. Provide budgets, forecasts & long term plans for Commercial Ops.10+ yr exp in finance. Maint 5yr financial modeling for topline of business. Full info/apply HERE (1/16)
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JOB OPENING: ACCT EXEC, DIGITAL VIDEO SALES East/Sony Pictures/Crackle/PlayStation Vue/NY: Sell portfolio of video products from straight media to deep brand integrations. Min 5 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-11413. More HERE (1/15)
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JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: Support admin needs for President of Strategy & Commercial growth. Professionally answer phones, take minutes at meetings, coord calendars incl meetings/appts. BA req’d MBA pref’d. 1yr exp working in media. Full info/apply HERE (1/14)
JOB OPENING: STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Buy/trade digital ads through a demand-side platform. Monitoring/optimizing mult campaign executions in timely manner. Exceptional troubleshooting & problem solving skills. Knwlg of DFP, OAS, OpenX as wella s 3rd party ad tags. Full info/apply HERE (1/14)
JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)
JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)
JOB OPENING: ACCOUNT EXEC/Gamut Smart Media (Cox Media Group)/NYC: Proactively prospect, qualify/grow/maintain NY accts. Drive ad rev through direct sales. 3-5 yrs of exp at digital agency & or digital sales exp. Strong understanding NY mkt w/client relationships agency media planners/supervisors. Full info/apply HERE (1/14)
JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)
JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)
JOB OPENING: NATIONAL SALES MANAGER/KNBC/LA: Responsible for leading the National sales effort for KNBC, including cross platform opportunities. Work with VP of Sales, Local Sales Managers and Traffic department. Full info/apply HERE (1/13)
JOB OPENING: SALES ASSISTANT/TELEMUNDO/Newton MA: Assist acct mgrs in preparation of sales material & presentation to ad agencies & provide sales admin support thru the processing of sales orders. 3 yrs sales asst; customer srvc rep at TV station or rep firm a +. Full info/apply HERE (1/13)
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JOB OPENING: HUMAN RESOURCE MANAGER, CABLE ENTERTAINMENT/NBCU/Universal City CA: Provide HR support for employees within the Cable Studios, Cable Scripted Content & Cable Business Affairs organizations. Min 5 yrs relevant HR exp incl recruiting, employee relations & organizational dvlpmnt. Full info/apply HERE (1/11)
JOB OPENING: SALES ASSISTANT/NECN/NEWTON MA: Assist Acct Exec in preparation of sales material and presentation to ad agencies & provide sales admin support thru the processing of sales orders from inception, beyond conclusion. 3 yrs of sales asst; customer srvc rep at a TV station or rep firm is a + Full info/apply HERE (1/11)
JOB OPENING:STRATEGIC PLANNING MGR US/DCMN/NYC: Dvlp individual & sustainable growth solutions for digital brands based on in-depth mktg research, consumer insight, & mkt analysis. 3 – 5 yrs exp in campaign mngmnt on an operational level w/ online and offline mktg channels. Full info/apply HERE (1/11)
JOB OPENING: MGR CULTURAL INSIGHTS/A+E Networks/NY: cultivating consumer & cultural insights via analysis of syndicated & primary research sources, understanding how sociological forces impact content choices & mktg messages. Full Info/Apply HERE (1/11)
JOB OPENING: BRAND MARKETING COORDINATOR/MSNBC/NYC: Support the development and execution of topical promotion and cross-platform marketing campaigns for the MSNBC brand and shows. 2 + years of professional marketing experience; experience at an agency or media company is pref’d. Full info/apply HERE (1/10)
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JOB OPENING: DIRECT RESPONSE TV MEDIA BUYER/Advertising Advantage Media/Orlando: Seeks candidate w/positive & professional demeanor w/nat’l direct response TV media buying exp to thrive in competitive envir. 3-5 yrs exp in field, holding a BA deg or equivalent relevant exp. Resume/cvr HERE (1/10)
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JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/9)
JOB OPENING: DIRECTOR, SPONSORSHIP SALES/ESL/NY/LA: Largest eSports co searching for candidate to work ind but be collaborative finding new leads thru outreach strategically targeting corps; Sched meetings; help dvlp integrated mktg solutions. Min 5yrs sponsorship sales, Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: ACCOUNT EXECUTIVE/ESL/NY/LA: Largest eSports co searching for candidate to Utilize creative & traditional outreach to drive sponsorship revenue growth. Mng sales pipeline through Capsule CRM 2 yrs of Consumer mktg &/or retail sales promotion exp is req’d. Sports mktg/media sales pref’d. Full info/apply HERE (1/9)
JOB OPENING: SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)
JOB OPENING: OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)