CYNOPSISDIGITAL
01.06.15

Good morning. It’s Tuesday, January 6, 2015, and this is your first early morning digital briefing.

 
YouTube celeb Grace Helbig (two million subscribers) will join E! in April 2015 for a new hybrid comedy/talk show. Called The Grace Helbig Project (wt), the show will feature her point-of-view on what’s trending in pop culture as well as interviews with celebrity guests. “Congratulations to E! for giving an internet-obsessed introvert a talk show,” Helbig said. “I’m looking forward to working with humans.” Helbig created the YT series It’s Grace, the web series DailyGrace, the podcast Not Too Deep With Grace Helbig, and starred in the film CampTakota and the Conde Nast series HeyUSA.
 
Netflix announced its Smart TV certification program, Netflix Recommended TV, to give consumers suggestions on which web-connected sets provide the best performance for its service. Initial partners include Sony Electronics, LG Electronics, Sharp Electronics, Vizo and Roku TVs. Netflix has yet to outline all requirements to be considered in the program, but two include a faster app launch and quicker resumption of video playback.
 
Dish Network unveiled its new subscription streaming service, Sling TV, at CES yesterday. Set to debut in the first quarter of the year, the product will offer channels from Disney and ESPN, Turner Broadcasting and Scripps Networks Interactive and exclusive content from YouTube and Maker Studios for $20/per month. The cheaper bundles are meant to capture the millennials who wouldn’t subscribe to a pay TV service otherwise, Dish President and CEO Joe Clayton said at a press event on Monday.
 
New MCN Rush IT Network from Scott Zakarin (The Spot, sit.com and GrapeJam.com) formally launched yesterday. RIN debuted its first scripted series TheSpinOffs on Dec. 1, and is in the final stages of development on six new shows to be introduced at the Sundance Film Festival which takes place from Jan 22-Feb. 1. RIN plans to focus on branded content with advertisers and integrate performances from emerging YouTube and Vine stars, among others.
 
Yahoo TV snagged The Bachelor host Chris Harrison’s blog about the series. A new post will debut on Yahoo TV every Monday after the latest episode, now in season 19. “I will attempt to continue to entertain, have fun with the show and give you behind-the-scenes tidbits and knowledge you can’t get anywhere else,” Harrison said.
 
What’s the smartest job move you can make in 2015? Find out in cynsiders.
 
 

 
Amazon cancelled the series order for the Chris Carter (The X-Files) drama The After. The show was ordered last March along with five others after it earned good reviews from viewers when the pilot premiered on Amazon Prime last February. The drama was based on eight strangers who had to survive in a violent world; cast included Adrian Pasdar, Sharon Lawrence and Jamie Kennedy. Amazon has “decided not to move forward,” said Roy Price, VP of Amazon Studios.
 
Netflix will debut its latest animated original series with DreamWorks Animation, The Adventures of Puss in Boots. The first five 22-minute eps, based on the character as it appeared in Shrek, will hit the streaming service on Jan. 16. DWA previously created Netflix originals such as Turbo FAST and All Hail King Julien and will premiere DreamWorks Dragons and DinoTrux on the service in the coming year….
 
….Netflix also nabbed My Own Man, a documentary exec produced by Edward Norton (Birdman) that had its premiere at the Tribeca Film Festival. The personal account of producer/writer David Sampliner’s experience becoming a father launches on the streaming service Friday, March 6.
 

A CYNOPSIS MESSAGE

OpenSlate Engagement Data for Beauty/Style channels, based on the engagement metric for the week ending 1/4.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
grav3yardgirl (9.3) / 31774440 / 4328475 / 793
lady16makeup (8.9) / 45919980 / 8681143 / 790
pixi2woo (8.7) / 13929120 / 2717772 / 774
fashiontv (8.5) / 5578260 / 454631 / 623
zoella280390 (8.5) / 20481720 / 6936291 / 753
EnjoyPhoenix (8.5) / 7312380 / 1253039 / 713
beautybaby44 (8.4) / 1005840 / 990368 / 657
bebexo (8.4) / 2355840 / 1451141 / 653
stillglamorus (8.4) / 2289510 / 566302 / 607
evelinicutza (8.4) / 1556520 / 901105 / 656
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.

Show (Channel) / Total Actions / FB Actions / Twitter Actions /Instagram Actions/
FB Unique Engaged Audience / Actions per FB post
1. Orange Is The New Black (Netflix) / 237,512 / 25.98% / 6.57% / 67.45% / 52,136 / 10,284
2. House of Cards (Netflix) / 162,729/ 87.61% / 7.83% / 4.56%
/ 138,032/ 47,521
3. Community (Yahoo! Screen) / 53,952 / 80.75% / 4.66% / 14.59%
/ 25,531/ 7,261
4. Trailer Park Boys (Netflix) / 43,355 / 100% / 0% / 0%
/ 29,900 / 7,226
5. Hemlock Grove (Netflix) / 32,866 / 89.69% / 3.10% / 7.21%
/ 20,330/ 14,740
6. BoJack Horseman (Netflix) / 27,230 / 64.72% / 19.38% / 15.91%
/ 15,734 / 4,406
7. Arrested Development (Netflix) / 16,638 / 82.49% / 17.51% / 0%
/ 9,465 / 6,863
8. Lilyhammer (Netflix) / 12,734 / 99.37% / 0.63% / 0%
/ 9,846 / 3,164
9. Marco Polo (Netflix) / 12,465 / 79.78% / 0.00% / 20.22%
/ 6,858 / 829
10. Transparent (Amazon) / 7,336 / 98.01% / 1.99% / 0%
/ 5,124 / 1,438
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.

The Weather Company named Mary Glackin as Senior Vice President of Public-Private Partnerships. Glackin is currently the American Meteorological Society commissioner for Weather, and the co-chair of the Weather Coalition.

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JOB OPENING: PERS FINANCE WRITER/NBCUniversal/East Coast: Work closely with the Personal Finance Editor to execute content strategy, development, and programming of personal finance content on CNBC.com Full info/apply HERE (1/9)

JOB OPENING: DIRECTOR-TCN/NBC SPORTS GROUP/EAST COAST: position will be on the ground floor of developing & directing a new 2 hr live morning show in Philadelphia. Full info apply HERE (1/7)

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JOB OPENING: VP, AD SALES/Olympusat Inc/LATAM/W. Palm FL: Create sales infrastructure to maximize the selling of comm inventory. 5-7+ yrs exp nat’l media sales w/ 3-5 yrs of recent nat’l interactive sales mngmnt exp multinat’l orgnztns Full info/apply HERE (1/7)

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SPRING & SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on vid production 4 college credit. [email protected] (1/7)

SPRING & SUMMER INTERNSHIP CREDITS ONLY: Chicago Bandits: The Chicago Bandits, a women’s professional fastpitch team – Rosemont, Ill., are looking for several well rounded, hardworking interns interested in getting careers started in sports ind. More info contact: [email protected] (1/7)

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