01/26/21: Budweiser benched for Super Bowl


Cynopsis Medias First Morning Read


Tuesday January 26, 2021

Today’s Premieres
ABC: “To Tell the Truth” at 8p, “mixed-ish” at 9:30p
HBO: “Real Sports With Bryant Gumbel” at 10p
MTV: “Teen Mom OG” at 9p
Netflix: “Go Dog Go”
Science Channel: “Ancient Unexplained Files: Egypt” at 9p
TBS: “The Misery Index” at 10:30p
Telemundo: “Exatlon Estados Unidos” at 7p, “La Suerte de Loli” at 9p, “Buscando a Frida” at 10p

Today’s Finales
CNBC: “Streets of Dreams With Marcus Lemonis” at 10p
HGTV: “Fixer to Fabulous” at 9p
PBS: “PBS American Portrait” at 8p


NBCUniversal and Twitter inked a multi-year agreement, expanding their partnership to bring NBCUniversal’s digital content to Twitter globally. The collaboration includes events such as highlights from the Golden Globe Awards; the Latin American Music Awards; the E! People’s Choice Awards; Macy’s Thanksgiving Day Parade; sports and more. “With this strategic partnership, NBCUniversal’s leading video content meets Twitter’s worldwide reach, empowering marketers to connect with global audiences,” said Krishan Bhatia, President & Chief Business Officer, NBCUniversal. “The growth in digital viewing has been nothing short of explosive in recent years and together with Twitter, we’re helping our partners engage audiences in a brand-safe way—and shape key conversations as they unfold.”

In more Twitter news, the company introduced “Birdwatch,” a section that allows people to identity tweets they believe to be misleading or false, and write notes that provide context. “We believe this approach has the potential to respond quickly when misleading information spreads, adding context that people trust and find valuable,” said Twitter VP of Product Keith Coleman. At first, the project will only be available to a small set of users.

Comscore announced a new cross-screen measurement system, “Movies Everywhere,” offering daily sales reports across release windows and platforms. Granular and advanced audience data will be connected across box office, transactional on demand video, OTT rentals and streaming views. With the business of movies in transition, the product is “an essential part in the creation of strategic initiatives and the decision-making process of companies across the entire entertainment ecosystem,” said Comscore.

NBC picked up a second season of “Weakest Link,” hosted and executive produced by Jane Lynch. The quiz show premiered in September, averaging 5.6 million viewers and a 1.2 rating among A18-49.

Budweiser is passing on the Super Bowl for the first time in 37 years, but Anheuser-Busch InBev is still in the game. The company bought ad time for Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer, along with a corporate ad highlighting its commitment to making a positive change. The brewer said it will allocate the money that would have been spent on a Budweiser ad to support the Ad Council’s coronavirus vaccine education campaign.

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The American Film Institute announced the recipients of AFI Awards 2020. TV winners include “Better Call Saul,” “Bridgerton,” “The Crown,” “The Good Lord Bird,” “Lovecraft Country,” The Mandalorian,” “Mrs. America,” “The Queen’s Gamibit,” “Ted Lasso,” and “Unorthodox.” AFI’s global Movie Club program will showcase the official selections beginning in February.

Beginning April 8, new ABC series “Rebel,” created by Krista Vernoff and starring Katey Sagal, will replace “A Million Little Things” on Thursdays at 10p. AMLT will move to its original timeslot of Wednesdays at 10p to make room for “Rebel,” inspired by the story of Erin Brockovich.

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Hillary Clinton and Chelsea Clinton’s HiddenLight Productions nabbed series adaptation rights

to “The Daughters of Kobani: A Story of Rebellion, Courage, and Justice.” The story of the female Kurdish militia who took on ISIS in Norther Syria comes from Gyle Tzemach, whose book will be published February 16.

Catalina Content is partnering with activist and producer Mira Sorvino, her husband, actor/ writer Christopher Backus and her sister, Amanda Sorvino for “Transformation Ranch.” The series will shine a light on the survivors of human trafficking as they make their way to Transformation Ranch in search of a breakthrough to get past their trauma.

A limited series based on author Elin Hilderbrand’s Winter in Paradise is in development at ABC. The series about a husband’s secret life and a wife’s new beginning comes from Andre and Maria Jacquemetton (“Mad Men”), Ellen Pompeo and her Calamity Jane production company, Andrew Stearn Productions and ABC Signature.

Casting notes: Jodie Turner-Smith (“Queen & Slim”) landed the lead in Netflix prequel “The Witcher: Blood Origin.”…Constance Zimmer (“UnReal”) will recur and direct an episode of Freeform’s “Good Trouble.”… “The Good Wife” alum Alan Cummings will recur in season two of Fox’s “Prodigal Son.”…Ted Levine (“The Alienist”) has joined the cast of ABC’s “Big Sky” as a series regular…Ashleigh Cummings (“NOS4A2”) is onboard Amazon event thriller “Citadel” as a series regular…Scott Michael Foster (“Crazy Ex-Girlfriend”) has been tapped for the season three cast of Netflix’s “You.”

Despite reports of early talks at HBO Max for a Harry Potter series, Warner Bros. and the streamer issued a statement yesterday saying, “There are no ‘Harry Potter’ series in development at the studio or on the streaming platform.” Last week, Tom Ashcheim, President of Warner Bros. Kids, Young Adults and Classic, was put in charge of the Harry Potter franchise, contributing to speculation about Potter possibilities.

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Film and TV production complex Raleigh Studios is now going to be run by Hackman Capital Partners and its MBS Group. “As the world’s leading independent owner and operator of studio properties, we are delighted for the opportunity to have forged this relationship with Raleigh Studios and the Rosenthal family, which has been an incredible steward of this property for 41 years,” said Hackman Capital Partners CEO Michael Hackman. “We are excited to become part of the legacy of this historic property.”


Tegna is expanding VERIFY to help combat disinformation. Since 2015, Tegna stations’ VERIFY reporting has helped viewers distinguish between true and false information. The VERIFY team, with help from questions submitted by viewers, tracks the spread of stories or claims that need verification or clarification. This year, VERIFY will grow into a standalone national brand through the launch of dedicated digital products and expand its franchise to non-TEGNA social media platforms. Jonathan Forsythe has been named managing editor responsible for leading VERIFY’s editorial growth across all platforms.

WGN America will rebrand as NewsNation and expand its news programming to five hours on weeknights beginning March 1. The launch includes two new hour-long shows, “NewsNation Early Edition” at 6p, and “The Donlon Report,” anchored by Joe Donlon at 7p.

Fox News Channel has promoted network contributor Emily Compagno to co-host of the “Outnumbered.” Compagno will appear daily alongside founding anchor Harris Faulkner and a series of rotating panelists.

Fox News ended its contract with former White House press secretary Sarah Huckabee Sanders, who had a deal as a network contributor. Sanders, who joined FNC in 2019, announced Monday she is running for governor of Arkansas.


The 2021 Billboard Music Awards is slated to air live on NBC on Sunday, May 23 at 8p. Dick Clark Productions is producing.

“If I Can’t Have You: The Jodi Arias Story” premieres Friday, February 12 on discovery+. The special explores murderer Arias and the death of Travis Alexander.


Food Network’s “Easter Basket Challenge” premieres Monday, March 1 at 10p.Contestants in the baking championship, hosted by Sunny Anderson, must interpret outrageous themes to create edible displays.

Season three of “Crossing Lines” has its US debut on Ovation TV on Monday, February 8 as part of the net’s “Secrets and Crimes” programming block. The crime thriller had its first TV broadcast in Italy in 2013.


Peacock struck a deal with the WWE that gives the streamer exclusive US rights to the WWE Network, staring March 18. “NBCUniversal has a long-standing relationship with WWE that began nearly 30 years ago with ‘Monday Night Raw’ on USA,” said Rick Cordella, EVP and CRO, Peacock. “WWE has always tapped into the cultural zeitgeist with spectacular live events and larger-than-life characters, and we are thrilled to be the exclusive home for WWE Network and its millions of fans across the country.” The WWE Network’s original and library content will live on Peacock’s $4.99/month premium tier.

BroadwayHD, the streaming service for live theater, will become home to the works of the Royal Shakespeare Company. Nine titles will debut on the service this month, with additional productions set to arrive on BroadwayHD in February and March.


Google shared information on the progress it has made on the path to replace third-party cookies with viable privacy first alternatives for online advertisers. In a blog post, Chetna Bindra, Group Product Manager, User Trust and Privacy at Google, said Federated Learning of Cohorts (FLoC) proposes a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. The approach hides individuals “in the crowd” and uses on-device processing to keep a person’s web history private on the browser. “Results indicate that when it comes to generating interest-based audiences, FLoC can provide an effective replacement signal for third-party cookies,” wrote Bindra. “Our tests of FLoC to reach in-market and affinity Google Audiences show that advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.”


Beyond Rights has licensed 250 hours into Iberia after concluding deals with AMC Networks in Spain and SIC in Portugal. AMC Networks has acquired 98 hours for its Odisea channel, with the package featuring a range of engineering titles. The deal also includes Greenstone TV’s “Puppy School” and “Bondi Rescue.” In Portugal, SIC has licensed 152 hours of unscripted content.

Cineflix Rights is partnering with Canada’s Cream Productions on the new series “I Got Lucky,” following a multi-territory pre-sale deal to Discovery for discovery+.

“Jerusalem,” the new thriller from Drama Team for HOT, in association with ITV Studios, has begun filming in Jerusalem’s Old City.

UK-based distributor DCD Rights has acquired international distribution rights (excluding Australia) for drama “Jack Irish.” The third and final Jack Irish series, “Jack Irish: Hell Bent” has already been pre-sold to AMC Acorn TV for North America by DCD Rights. Acorn TV will premiere the new season later this year.

West One International has inked an international TV distribution rights agreement with Moving Still Productions for the climate change documentary “Earth Emergency.” Narrated by Richard Gere, the show features contributions from student climate change activist Greta Thunberg and His Holiness, the Dalai Lama.

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Counting out-of-home viewing, CTV and networks, Joe Biden’s presidential inauguration drew an average 33.8 million viewers. During peak viewership from 11:45-12:15, about 40 million viewers were tuned in. The 2017 inauguration drew 30.6 million viewers, according to Nielsen. Ronald Reagan’s inauguration delivered a record 42 million viewers, while Barack Obama drew 38 million.

Sunday’s AFC Championship Game on CBS scored a 9.3 rating among A18-49 and 33.01 million viewers in early Nielsens. Fox reported its afternoon Buccaneers/Packers match-up drew a 26.5/54 overnight rating.

Shareablee Top 10 TV Shows for the week of January 18
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
Riverdale (The CW Network), 9.4M, 61, 154,731, 16.5M
The Daily Show (Comedy Central), 5.2M, 133, 39,223, 27.5M
Today Show (NBC), 5.1M, 978, 5,232, 13.8M
Hannity (Fox News) 3.9M, 357, 10,900, 10.2M
Good Morning America (ABC), 2.9M, 1,058, 2,698, 14.2M
Ellen Degeneres (WB/syndicated), 2.3M, 52, 44,913, 205.6M
Euphoria (HBO), 2.3M, 12, 189,021, 2.9M
Fox & Friends (Fox News), 2.1M, 93, 22,393, 4.6M
Entertainment Tonight (WB/syndicated), 2.1M, 563, 3,695, 9.2M
The Late Show with Stephen Colbert (CBS), 1.7M, 148, 11,513, 4.7M

Shareablee Top 10 Streaming Shows for the week of January 18
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Chilling Adventures of Sabrina (Netflix), 1.3M, 23, 57,404, 2.8M
Get Organized With The Home Edit (Netflix), 1.2M, 25, 47,694, 5.3M
Cobra Kai (Netflix), 1.1M, 39, 27,932, 2.5M
Julie and the Phantoms (Netflix), 347.2K, 2, 173,600, 862.1K
Netflix is a Joke (YouTube), 324.1K, 72, 4,501, 2.3M
Nanatsu No Taizai (Netflix), 267.8K, 46, 5,822, 696.2K
Disenchantment (Netflix) 190.3K, 57, 3,338, 252.7K
The Grand Tour (Amazon Prime), 188K, 9, 20,885, 5.7M
Boruto (Crunchyroll), 177.1K, 9, 19,675, 1.8M
The Mandalorian (Disney+), 160.8K, 2, 80,397, 2.4M

Broadcast Nielsen Ratings for Friday, January 22
Show, P2+ millions, (A18-49)
ABC: “Shark Tank” 4.20 (0.8), “20/20” 2.71 (0.5)
CBS: “MacGyver” 5.00 (0.6), “Magnum P.I.” 5.86 (0.6), “Blue Bloods” 6.73 (0.6)
CW: “”Whose Line Is It Anyway” 0.92 ( 0.2), “Whose Line Is It Anyway” 0.79 (0.1), “Penn & Teller: Fool Us” 0.75 (0.1)
FOX: “WWE Friday Night SmackDown 2.38 (0.6)
NBC: “The Blacklist” 3.27 (0.4), “Dateline NBC” 2.84 (0.4)
Telemundo: “Domo del Dinero” 0.88 (0.2), “Todo Por Mi Hija” 1.62 (0.4), “Falsa Identidad” 1.09 (0. 3)
Univision: “Vencer al Desamor” 1.54 (0.4), “Imperio de Mentiras” 1.264 (0.3), “Dulce Ambicion” 1.23 (0.3)
Source: Nielsen live + same day time period averages


NBCUniversal promoted three execs. Krishan Bhatia, formerly EVP, Business Operations and Strategy, will assume the role of President/Chief Business Officer of NBCUniversal. Josh Feldman will become NBCU’s advertising sales unit’s first Global CMO; he had been EVP-Head of Marketing/ Advertising Creative. And Tom Winiarski is being promoted to President of Platform Monetization, from EVP of Advertising Sales Planning and Monetization.

UM appointed Christine Villanueva as US Chief Strategy Officer. Villanueva joins from Walton Isaacson, where she was Chief Strategy and Brand Officer.

Fred Rogers Productions has named Olubunmi Mia Olufemi as Supervising Producer for “Alma’s Way.” Olufemi was previously the producer of PBS KIDS series “Molly of Denali.”

Alibi Music promoted Tim Hare to VP, Business Development. Hare joined Alibi as a director in 2017.

Imagine Documentaries President, Justin Wilkes, is expanding his role at the company to include Chief Creative Officer of Imagine Entertainment. Wilkes joined the company in 2018.

This Day in History
1861 – Louisiana seceded from the Union.

Answer to Our Last Trivia Question
On which sitcom did Bob Newhart guest star as his “The Bob Newhart Show” (1972-78) character, Dr. Bob Hartley? “Murphy Brown” (1988-98). Kudos to: Aaron Paquette-Screen Engine/ASI/Fort Worth, TX, Jill Brown-JWB3 Media Insights/Fairfield, CT, Charles Lore/NYC, Jim Kelly-Jim Kelly Consulting/Central Islip, NY, Shelly Schaeffer-JPMorgan Chase/Ossining, NY, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Credit Union/Burbank, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Dan Whitford-WTTW/Chicago, David Garber-Loyola Marymount University/Playa Vista, CA

Today’s Trivia Question
Who was the woman looking for love in season one of TV One dating show “Donald J. Trump Presents The Ultimate Merger” (2010-11)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Job of the day


National Linear Buyer, negotiate and strategize to obtain maximum ROI. Collaborator with strong analytical skills, media relationships and buy management. At least 3 years relevant prior work experience in National Media. Full info HERE (2/9)

FIRST MEDIA/NYC: Sales Planner, manages and executes the completion and fulfillment of RFPs, works cross-divisionally to help fulfill client requests and compiles, maintains, and distributes weekly booked business report. At least 2 years relevant prior work experience in the advertising industry and Analytical and able to take a strategic approach when creating proposals required. Full info HERE (2/5)

NBCUNIVERSAL/NYC: Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a specialization in Statistics, Computer Science, Data Science, Economics, Mathematics, Operations Research, or other equivalent quantitative fields. Full info HERE (2/4)

UPTV/NYC: Work with advertising agency contacts and other advertising sales personnel to ensure that administration aspects of accounts are in order, build, revise and maintain all sales proposals for AEs. Bachelor’s degree from a four-year college or university; at least 1+ years related cable experience preferred. Full info HERE (2/4)

A+E NETWORKS/NYC: Dynamic digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video streamers for A&E, HISTORY and Lifetime brands. Leverage owned, earned, and paid marketing tactics. 5 years’ experience with direct response digital marketing. Full info HERE (2/4)

MY SOFTWARE TUTOR: MST offers three levels of real-time, online courses in Excel with a live instructor: Fundamentals, Basics, and Intermediate. These courses deliver practical, functional business skills to increase your marketability. Use promo code CYNOPSIS20 to unlock a 20% savings. Full info HERE (2/3)

AROUND ROBIN PRODUCTION COMPANY/WASHINGTON, DC: Looking for a Media Executive Consultant who can connect a content creator with distribution partners. Will be tasked with consulting production company on strategy of selling content. Must have experience in sales, traditional and digital media, and distribution strategy Full info HERE (2/3)

Looking for a passionate designer, enthusiastic about working on creative and conceptual design projects. The designer will work within a team of Art Directors and Designers to create high impact key art, and streaming platform product art. Candidates should be well versed in design principles for both print and digital deliverables. 7+ years agency experience, background in entertainment design preferred. Full info HERE. (2/3)


NEWSMAX MEDIA/NY, NY: Directs, co-develops/delivers locally prod programs and PSA for nat and inter’l audiences. Also oversees prod crew that produces regular, special and live shows related to various political, historical and other appropriate topics. Min 3 yrs exp in directing Live television news, studio-based programming or similarly related professional media productions. Full info HERE (1/27)

Exp in configuring and setting up all broadcast studio cameras both manned and robotic for daily use. Maintains network-level camera blocking and composition. Monitors/adjusts video signals including cameras, monitors, playback sources, color correction equip/incoming feeds. Min 4 yrs exp. Full info HERE (1/27)

NEWSMAX MEDIA/NY, NY: Resp for managing tech/logistical traffic supporting live news shows. Full knwldge of video and tech workflow throughout all locations. Provide tech guidance to help create better video workflows. Ensure all broadcast feeds are meeting specific tech quality standards. Min 3 yrs tech managing, or equivalent knwldge. 5 yrs in live TV prod. Full info HERE (1/27)

GFX Op >>
NEWSMAX MEDIA/NY, NY: Must be able to set up and play out all graphic elements which are included in pre-recorded or live programming. Mnge graphic content as it corresponds to live and pre-recorded programs. Satisfy all production req for live and pre-recorded programming under the supervision of the show’s director and technical operations mngmt. Min 3 yrs of exp in graphic and character generation, plus 1yr exp with Ross Xpression. Full info HERE (1/27)

NEWSMAX MEDIA/NY, NY: Operate/executes audio mixing/creation for live and taped broadcasts, in the context of orig produced programs and PSAs. Collaborate with News depart and prod crew that produce regular, special and live shows. Generate timely and pertinent broadcast material. Min 2 yrs exp in graphic and character gen in television news, creative services, studio-based prog or related profession. Full info HERE (1/27)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (1/27)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (1/27)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (1/27)

Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (1/27)

ABC: “To Tell the Truth” [p], “black-ish,” “mixed-ish”, [p], “Big Sky”
CBS: “NCIS,” “NCIS,” “FBI: Most Wanted”
CW: “Two Sentence Horror Stories,” “Two Sentence Horror Stories,” “Trickster”
FOX: “The Resident,” “Prodigal Son”
NBC: “Zoey’s Extraordinary Playlist,” “This Is Us,” “Nurses”
PBS: “Finding Your Roots With Henry Louis Gates, Jr.”, “PBS American Portrait” [f], “Frontline”
Telemundo: “El Domo Del Dinero,” “La Suerte de Loli” [p], “Buscando a Frida” [p]
Univision: “Vencer el Desamor,” “Imperio de Mentiras,” “Dulce Ambicion”



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