01/09/20: NBA, Twitter & Turner plan full court press

Thursday January 9, 2020

The NBA, Twitter and Turner Sports cemented a multiyear partnership extension that will deliver more live NBA game and on-demand content to Twitter than ever before. For the second consecutive year, the NBA – through its NBA Digital partnership with Turner Sports – offers a complementary live streaming option for the second halves of at least 20 NBA on TNT games, featuring key regular-season games as well as the All-Star Game and at least 16 playoff games, including the Western Conference Finals. Channing Frye will serve as analyst for the #NBATwitterLive stream alongside a rotating panel of NBA influencers who will also add commentary live for each game available from the @NBAonTNT Twitter handle. Every single-player, isolated-camera feed will be voted on by fans from an @NBA poll for the player they want to see featured during the second-screen, live stream experience available in the United States.

“As early adopters of the social platform, it is exciting to see the #NBATwitter community grow into one of the largest and most active social media fan bases in the world,” said Sam Farber, NBA Vice President, Digital Media. “As part of our extended partnership, #NBATwitter will drive interest in live NBA games, inform fans where to watch the action and bring fans closer to the league, teams and players through the NBA on TNT second-screen streaming experience.”

PROGRAMMING

ESPN locked in the 2020 national broadcast schedule for the USL Championship across its networks with 20-plus games set to run across ESPN2, ESPNews and ESPN Deportes in the league’s 10th anniversary season. Coverage spans March-November and will include 19 regular season games along with the 2020 USL Championship Final on ESPN linear television networks. The first of seven games on ESPNews takes place the opening weekend of the Championship season, pitting San Diego Loyal SC and Las Vegas Lights FC on March 7 at 9:30p. As part of the new rights agreement reached between the USL and ESPN this past August, the Championship will have Spanish-language coverage of 10 games on ESPN Deportes, beginning with the Tampa Bay Rowdies hosting Pittsburgh Riverhounds SC on March 27 at 6:30p. The league’s ESPN2 coverage kicks off on April 29 when Memphis 901 FC welcomes the Charleston Battery.

NBC Olympics serves up more than 40 hours of exclusive coverage of the 2020 Youth Olympic Games from Lausanne, Switzerland, over 14 days exclusively on Olympic Channel: Home of Team USA. Coverage begins with the Opening Ceremony tonight at 8p. Television coverage will be presented on a same-day delay, and concludes on Jan. 22, with the Closing Ceremony. Jimmy Roberts will anchor Youth Olympics Games coverage.

College GameDay Covered by State returns on Jan. 18 with host Rece Davis and analysts Jay Bilas, LaPhonso Ellis, in his first season, and Seth Greenberg. The show will make its first stop of the year at Duke ahead of the Saturday Primetime presented by H&R Block matchup between the Blue Devils and Louisville at 6p on ESPN.

Scott Van Pelt continues to beef up his resume, and will join ESPN’s podcast lineup with SVPod, debuting Jan. 14. The anchor of late-night’s SportsCenter with Scott Van Pelt and former ESPN Radio host will present a weekly show that will include long-form interviews, commentary and expanded takes on his “One Big Thing” segment on SportsCenter. In addition, Van Pelt’s co-host for the “Bad Beats” section of SportsCenter, “Stanford” Steve Coughlin, will make appearances. Each episode will run 30-45 minutes.

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SPONSORSHIP & PROMOTION

Major League Soccer unveiled plans to celebrate its 25th season in 2020, offering fans “unique experiences and marquee events, as well as dedicated content and programming” from the league and its partners. A special 25th season crest along with a new font for names and numbers on players’ jerseys are on deck. Teams will also be playing with a special 25th season celebration ball, the 2020 MLS adidas NATIVO XXV, which fill feature blue and green colors in a nod to the first MLS ball in 1996. On Feb. 5, adidas will unveil the league’s complete collection of 2020 jerseys in advance of New York City’s Fashion Week with the help of celebrity fans. MLS will also be producing a full slate of content, including video series, feature films, and fan-engagement programming to bring to life the stories that have defined the league’s first 25 years. Highlights include: “The 25 Greatest,” “The Greatest Goal,” and a documentary on the birth and growth of MLS during the quarter century.

The National Lacrosse League announced an extension of its partnership with GEICO. GEICO will serve as the official insurance provider of the NLL for the full season after becoming a partner in March of 2019. In addition to in-arena signage and a significant presence on NLL coverage on BR Live, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the season.

adidas and the National Hockey League unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL All-Star Game, which takes place on Jan. 25 at Enterprise Center in St. Louis. To pay homage to the original sweaters of the St. Louis Blues and to transform the city’s acclaimed rhythm and blues history into a tangible form, the 2020 Honda NHL All-Star Game jersey’s striping “mimics a musical staff along the front and sleeves of the jersey. As another nod to the host city, the stitching elements are conducted in an eye-catching silver thread, inspired by the iconic Gateway Arch.”

Speaking of merch, New Balance Ambassador Sadio Mané was named the 2019 African Football Player of the Year. To celebrate the Senegalese forward’s latest achievement the brand has developed a limited edition custom Furon v6 boot made specifically for Sadio and created “Rise of a Lion” billboard displays in both Liverpool and Senegal’s capital Dakar.

DIGITAL, DATA & TECH

Spanish football giant Real Madrid C.F. entered into an exclusive partnership with IMG to commercialize the club’s Digital Overlay advertising on perimeter boards at the Santiago Bernabéu stadium. The multi-year deal beginning with the current 2019/20 season will also see IMG develop regional partnerships for the club in Asia and North America.

NBC Sports Regional Network digital platforms, including its six local-market websites and the MyTeams app, combined to deliver more than 900 million page views and 500 million VOD starts in 2019, according to the company, setting annual records in both categories. In addition, each website earned at least double-digit year-over-year growth among all key digital metrics, including VOD starts. NBC Sports Boston and NBC Sports Northwest set records for the most traffic ever in their respective histories across all key digital metrics, according to digital data from Adobe Analytics.

The PGA Tour extended its partnership with Xumo TV, with the deal including highlights, player interviews, tournament previews, and Featured Holes coverage from PGA Tour Live. The PGA Tour channel on Xumo delivers over 150 hours of live programming, including 22 events of Featured Holes coverage commencing with the Farmers Insurance Open through the conclusion of the FedExCup Playoffs at the PGA Tour Championship.

ESPORTS

In this week’s edition of Cynopsis Esports…
· Riot lines up Monday Night League
· Hearthstone Masters deals in more events
· eMLS season prepares for kickoff
· Running the numbers on Escape From Tarkov
· Twitter’s 2019 hot spots in esports

INDUSTRY & ROSTER MOVES

Jennifer Matthews joined PointsBet as Vice President of Brand Marketing after serving as Senior Director of Marketing for Monumental Sports Network. In her role, she oversees content, communications, strategic partnerships, creative design, events/activations and brand marketing functions. In her role, Jennifer is focused on continually evolving the PointsBet brand as the company grows into new markets.

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