01/05/23: Walter White returns in a PopCorners commercial

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Cynopsis Medias First Morning Read
Thursday January 5, 2023

Today’s Premieres
Discovery: BattleBots at 8p
History: Swamp People at 8p
Hulu: Death in the Dorms
Netflix: Ginny & Georgia, Copenhagen Cowboy; Woman of the Dead
UP Faith & Family: Mystic at 9p
WE tv: Growing Up Hip Hop at 9p; Kold x Windy at 10p

Today’s Finale
HGTV: Luxe for Less at 9p

IN THE NEWS

National TV ad spending losses dropped 2% in November from 2021, according to Standard Media Index. NFL and college football brought in $1.1 billion for the month, despite a 15% loss in national TV advertising dollars compared with the same period one year ago. Count Amazon Prime Video’s “Thursday Night Football,” and the total NFL national ad spend was down 8%. On the flip side, live sports programming rose 12% to an all-time high – due in large part to the FIFA World Cup Qatar 2022, which brought in $208 million. Overall, sports outdid entertainment (down 10%) and news programming (8% lower).

Nielsen ONE Ads will roll out on January 11. The new system for measuring campaigns, allowing advertisers and publishers to transact on a standard set of metrics, will feature an Alpha version, measuring how many people consume content across various platforms and devices. Noted SVP of Product Management Kim Gilberti, “Whether you’re a publisher, whether you’re an advertiser, whether you’re a brand, you really need to be able to understand your audience across all these different sources in a way that’s truly comparable.”

Walter White is back in the kitchen, and this time he’s cooking up snacks in a Super Bowl commercial. Bryan Cranston reprised his four-time Emmy-winning “Breaking Bad” role for a PopCorners ad, which will air next month. In an Instagram post by Cranston, White stands in a desert, holding a bag of white cheddar PopCorners.

SeeHer President Christine Guilfoyle shares what is needed for us to realize a world free from gender bias, in the first Cynsiders of 2023.

CBS is offering ad deals with built-in TV promotions. The Paramount Global network will now list programs on a start-up service that aligns TV series with marketers’ campaigns. Alan Gould, co-founder of MutualMarkets, said that the idea will “hook up” advertisers with programs, saying, “There is no easy way now for brands to do deals with those shows.”

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PRODUCTION & DEVELOPMENT

Benedict Cumberbatch is in final talks with Netflix to star in a new limited series. Set in 1980s New York, the show focuses on the lead puppeteer of a children’s television show, whose life is turned upside down following the disappearance of his son. “Eric” hails from writer and executive producer Abi Morgan, with Lucy Forbes set to direct.

Stephen Amell will reprise his role as Oliver Queen in the final season of “The Flash.” Amell will guest star in episode 909 of the show’s ninth season. “It’s all to say ‘thank you’ to everyone for watching and supporting our show throughout nine wonderful years,” said executive producer Eric Wallace.

NEW & RETURNING SERIES

What’s billed as the first US lesbian dating competition show will premiere on Valentine’s Day. “Coming Out for Love,” from filmmaker Nicole Conn and host Jessica Clark, LGBTQIA+ activist, will showcase 16 queer women living under one roof over the course of 16 episodes. The series will premiere worldwide across digital streaming platforms, with new episodes to air weekly.

Apple TV+ will release “Shape Island” as part of its expansion into the kids and family domain. With the voices of Yvette Nicole Brown, Scott Adsit, Harvey Guillen and more, the stop-motion series based on Mac Barnett and Jon Klassen’s picture books will premiere on January 20.

COMING UP

CNN will air a special presentation of “January 6th” on Saturday at 8p. The discovery+ original film is set to stream on CNN.com and CNN mobile apps.

The Beach Boys, Amethyst Kiah and Mötley Crüe’s Vince Neil will star in season four of “My Opry Debut.” Chronicling the artists’ preparation for their Grand Ole Opry debut in Nashville, the Circle Network series will premiere Saturday at 10p.

“Shania Twain: Not Just A Girl” airs Wednesday, January 11 at 9p on AXS TV. The portrait of the country music star premiered on Netflix last summer.

TECH TALK

Ampersand has launched addressable automation for buyers. Fueled by aggregated data, the standardization is aimed at streamlining workflow between buyers and sellers, and increasing the speed of execution for addressable TV inventory across the company’s supply partners, including Charter Communications, Comcast and Verizon.

Sinclair Broadcast Group will unveil NextGen Broadcast enhancements at CES. The developments will serve as a vision of the company’s “mobile-first” offering of video and data services, delivery of picture quality improvements and a merger of broadcast and broadband capabilities.

STREAMING

Amazon consolidated Prime Video, MGM+ and FreeVee under one unit. Andrew Bennett will lead the latest revamp as VP and head of global video partnerships, further enabling the company to leverage the streaming services across device partners.

Roku is releasing two new models this spring. At CES on Wednesday, the company unveiled The Roku Select and Roku Plus Series TVs, marking its expansion into TV hardware manufacturing and the audio space. The TVs will be available in 11 sizes with prices ranging from $119 to $999, and will include a wireless soundbar and voice remote.

Cinedigm acquired the exclusive rights to the Cirque du Soleil content library. The partnership will bring nearly 30 hours of live show performances, documentaries and acrobatic content to AVOD, FAST and TVOD platforms in the US, beginning March 2023.

SPORTS

“Sports is important. And suddenly it’s not.” These were the words of ESPN “SportsCenter” host Scott Van Pelt following Damar Hamlin’s collapse on the field during the Bills-Bengals game on Monday. The network immediately cut to commercial break and the game was suspended indefinitely, unlike UEFA’s decision to continue the Denmark-Finland match in the Euro 2020 following Dane Christian Eriksen’s collapse from cardiac arrest. Dion Dawkins, Buffalo Bills offensive tackle, said he was “truly blessed that [they] didn’t have to keep playing” after Hamlin’s emergency.

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RATINGS

“The Rookie” was ABC’s highest-viewed premiere in two and a half years. The crime show’s season 5 debut attracted 4.5 million total viewers and a 0.6 demo rating.

The most wonderful time of the year: “Live with Kelly and Ryan” reached its 31st consecutive week as the top-ranked talk show, ending on a season high on Christmas with a 1.8 live-plus-same-day Nielsen rating, thanks to a 6% weekly leap and a 20% spike over the preceding three weeks.

ABC World News Tonight with David Muir topped the charts in the final quarter of 2022. Ending the year as the number one evening newscast, the program averaged 8.3 million total viewers, with the largest total audience since Q2 2017 – for the last 23 quarters.

Basic Cable Top 10 Ratings for the week of December 26
Network, P2+ AA (000)
Primetime
ESPN 7762
Paramount 1199
TBS 737
TLC 737
Hallmark Channel 1000
USA 537
FX 420
HGTV 832
CNN 688
A&E 511
Total Day
ESPN 2968
TBS 388
Paramount 533
Hallmark Channel 662
USA 351
FOX News 1102
Investigation Discovery 413
Comedy Central 215
CNN 558
Food Network 398
Source: Nielsen

Broadcast Nielsen Ratings for Monday, January 2
Show, P2+ 000s, (A18-49)
ABC: Monday Night Football 9.09 (1.91)
CBS: The Neighborhood 3.58 (0.39), Bob Hearts Abishola 2.71 (0.27), NCIS Special 3.23 (0.25), NCIS: Hawai’i 2.88 (0.20)
FOX: Fantasy Island 1.70 (0.17), TMZ Presents: Lamar Odom: Sex, Drugs and Kardashians 0.98 (0.15)
NBC: America’s Got Talent: All-Stars 5.27 (0.59), Quantum Leap 2.31 (0.32)
Telemundo: Exatlón Estados Unidos: All-Stars 1.13 (0.32), La Reina del Sur 0.87 (0.26), Amor y Traición 0.85 (0.24)
Univision: Vencer la Ausencia 1.47 (0.41), Mi Camino es Amarte 1.55 (0.44), La Madrastra 1.48 (0.42)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

Kevin Hart’s Hartbeat made four executive hires across divisions. Sara Abdulahi, Namon Jones, NBCUniversal’s Annie Balagot and Complex Networks’ Neil Wright will serve as senior executives as the company gears up for its series launch of live comedy experiences.

Allen Media Group hired Harold Morgenstern as president of direct advertising sales and partnerships. Overseeing direct digital ad sales, brand sponsorships and revenue partnerships for AVOD services, the veteran ad sales exec will facilitate AMG’s continued expansion of advertising, branding and partnerships.

Matthew Volk is the new COO at NESN. Volk will report to CEO and President Sean McGrail and oversee departments including programming, production, operations, creative services and public relations.

Scripps Network elevated Damian Riordan and Matthew Hijuelos to senior positions. Riordan will now serve as vice president and general manager of distribution, and Hijuelos will report to him as the new vice president of distribution partnerships.

MTV’s Linda Jensen joined Antenna as group CEO. Replacing Bert Habets, Jensen will work to expand the global audience experience at the European organization.

IN MEMORIAM

Kelly Monteith, stand-up comedian and TV host, has died at age 80. One of the first American comedians to have a solo show on BBC, the television personality also made frequent appearances on talk shows spanning decades, including “The Tonight Show Starring Johnny Carson” and “The Late Show with David Letterman,” and performed for Queen Elizabeth II in 1983.

WildBrain’s Todd Brian has passed away December 28 after a short illness. He was 59. The director of animation development is survived by his mother, brother and sister.

This Day in History
1930 – Bonnie Parker met Clyde Barrow for the first time, at Clarence Clay’s house.

Answer to Our Last Trivia Question
In which city was “Mork & Mindy” (1978-82) set? Boulder, Colorado. Kudos to: Lorrie Shilling/El Segundo, CA, Julie (Reizes) Baritz-Observatory/LA, C.J. Bottitta-Big Picture Productions/Apex, NC, Phyllis McQuillan-MSG Networks/New York, Pete Hazell-Warner Bros. Discovery/London, Sandy Spiegel/Chicago, Shelly Schaeffer-UBS/Ossining, NY, Benjamin Zander-NBC News NOW/NYC, Frank Nicotero-Comedian/Sherman Oaks, CA, Jason Brist-Outdoor Sportsman Group/Chicago, Dan Whitford-WTTW/Chicago, David Hauptman/Denver, Andi Leston-Outdoor Sportsman Group/Waukesha, WI, David Prinz von Teck/Spokane, Dale Warshaw-KMSBKTTU/Tucson, AZ, Patricia Bisant-KCM Media Group

Today’s Trivia Question
Which state do the Millers move to in “Ginny & Georgia” (2021-)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Check out more jobs in Cynopsis Classifieds »
Job of the day

TRAFFIC MANAGER >>
WHYY/Hybrid, PHILADELPHIA:
Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE (1/24)

LOCAL MULTIMEDIA SALES MANAGER >>
WALA FOX 10 TV/MOBILE AL:
Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE (1/22)

IN-HOUSE COUNSEL
NORTHSOUTH PRODUCTIONS
Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE (1/22)

INTEGRATED SALES MARKETING MANAGER
TODAY’S HOMEOWNER MEDIA
HYBRID/VIRTUAL

Manages pre-sale process in partnership with senior sales team to drive multi-platform revenue growth with advertisers. Sales mktg exp, 3+ yrs. Home improvement, & tv exp a plus. Digital experience a must. Full info HERE (1/22)

STANDARDS AND PRACTICES SPECIALIST >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC OR BURBANK, CA: Provide S&P notes on unscripted Educational/Informational series in development, production, and post, ensuring all content adheres to FCC regulations, HMPG’s internal standards, and network mandates. Contribute to bringing HMPG’s diverse slate of family-friendly series and positive programming to millions of viewers each week. Full info HERE (1/19)

SR. DIRECTOR, CONSUMER MARKETING
TV ONE
SILVER SPRING, Hybrid, Remote

Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE (1/16)

VICE PRESIDENT OF AD OPERATIONS >>
BRIGHTCOVE/Remote:
Operate and analyze ad tech stack, optimizing on the partner level as well as overall enterprise level. Onboard and manage new programmatic (SSP and Ad Network) partners and assist in any troubleshooting around SSP setups, partner integrations and ad delivery. 7-10+ years of ad operations experience in the programmatic ad tech ecosystem. Full info HERE (1/13)

DISTRIBUTION COORDINATOR >>
BBC STUDIOS/NYC:
Frequently liaise with senior level internal & external contacts, screening & prioritizing all forms of incoming communications, dealing with routine issues & coordinating more complex responses ensuring these are delivered in a timely and effective manner. 3+ yrs of exp. providing administrative assistance at Executive level in the Media industry. Full info HERE (1/13)

SENIOR ANALYST – MEDIA RESEARCH
LATITUDE
Remote

Latitude is searching for an experienced research analyst. This position will focus on client communications and managing projects across their entire lifecycles – from design/proposal through reporting and presentation. Ideal candidates will be experienced in media, and comfortable both analyzing research data and communicating with clients. Full info HERE (1/13)

DATA SCIENTIST >>
VEVO/Remote: Harness the power of Vevo’s data to provide better experiences for Vevo’s end users, advertisers, artist & label partners, along with deep insights for internal business groups. Full info HERE (1/12)

DIRECTOR, AD TECH >>
VEVO/NYC: Play a vital role in the success of the Ad Operations group by helping to drive revenue across key business initiatives. Responsible for helping to lead the technical ad implementation strategy across our ever growing distribution landscape. Full info HERE (1/12)

SALES & TRADE MARKETING MANAGER: PARTNERSHIPS & EVENTS >>
VEVO/NYC: Develop and position Vevo’s B2B brand among the advertising and buying community. Responsible for planning and executing strategic marketing initiatives that drive sales and further Vevo’s brand objectives. Full info HERE (1/12)

DIRECTOR, DIGITAL CONTENT & EMAIL MARKETING
INSP
CHARLOTTE

Lead strategic design and user-experience vision for the current website, INSP.com. Make front-end and back-end design recommendations and evaluate the potential for a reimagined user-experience for the site. Manage multiple project timelines and executions simultaneously for maximum efficiency. 5+ yrs exp. leading management of a website property. Full info HERE (1/11)

VICE PRESIDENT, CREATIVE MARKETING & PROMOTION
INSP
CHARLOTTE

Responsible for all elements of the creation, pre-production, production, and post-production of all on-air promotion videos, off channel ads, digital/social video content and other video projects created for other departments. Manage Creative Marketing & Promotion department. Min 10 yrs exp. at a broadcast or cable entertainment network. Full info HERE (1/11)

CREATIVE SERVICES DIRECTOR >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Lead promotion and brand management for our national marketing and digital content strategies. This role will interface with the management team, show producers, our national network and streaming partners, and program sponsors. Full info HERE (1/11)

RESEARCH DIRECTOR >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Support with audience and consumer information related to our national programming. This role will compile and analyze linear, digital and OTT cross platform viewership for the purposes of strategic planning and to create actionable internal insights and client presentations. Full info HERE (1/11)

SR. PRODUCER >>
MATTER OF FACT WITH SOLEDAD O’BRIEN/WASHINGTON, DC: Must have highly developed program production skills, a keen eye for visual and graphic show elements, and an editorial commitment to amplifying diverse voices in the conversation about the nation’s future. The Senior Producer will assist with production scheduling and budget. Full info HERE (1/10)

ASST. PROF. OF PRACTICE IN EMERGING CREATIVE MEDIA TECHNOLOGIES >>
TEXAS TECH UNIV./LUBBOCK, TX: Practitioner/teacher with min. 5 yrs. exp. In VR/AR/MR, virtual production, digital world-building, interactive media, human-computer interaction, motion graphics, VFX, etc. Apply by Dec. 1. Full info HERE (1/10)

PUBLICIST >>
STARZ/SANTA MONICA: Identify and successfully pitch programming to media, including long leads, dailies, weeklies and online publications; as well as secure electronic bookings; respond to media requests timely for information and interviews. Develop and maintain close working relationships with members of the press. 3+ years of entertainment exp. in public relations. Full info HERE (1/10)

EXECUTIVE DIRECTOR, DIGITAL >>
TMZ/LOS ANGELES: Partner with the Head of Revenue & Strategy to develop new growth opportunities for TMZ’s digital products and execute various revenue initiatives. Optimize current suite of products (web, apps, other) against desired goals. 10+ years of work exp. including experience in programmatic and digital (display and video) advertising and online media. Full info HERE (1/9)

DIRECTOR, PRODUCTION STORAGE MANAGEMENT
A+E NETWORKS
NYC

Manage post production storage systems both on premises and in the cloud. Collaborate Production Operations team to ensure that workflows align across the wider A+E enterprise. 5 years experience as a Manager in post production technical support. Comprehensive knowledge of post production workflows and processes. Full info HERE (1/9)

MANAGER, DISTRIBUTION MARKETING >>
INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (1/9)

MANAGER, CROSS PLATFORM AUDIENCE RESEARCH
SHOWTIME
NY

Aggregate & analyze data from various sources to develop audience insights & help drive programming/marketing strategy across traditional and streaming platforms. 3+ years’ experience in media research at a broadcast/cable net, streamer or an agency. Strong Nielsen & data viz tools a must plus MS Office, quant, comm & presentation skills. Full info HERE (1/9)

DIRECTOR, CLOUD ARCHIVE STRATEGY & MNGT- MEDIA OPS
A+E NETWORKS
NYC or Remote

Primary point of contact for the development of standards, processes, procedures, metadata retainment & other functions related to “cloud” operations (AWS). Responsible for the operational development, scale & best practices of all on-premises and cloud-based archives. 10+ yrs of exp. in supply chain modernization, on-premises & cloud archives. Full info HERE (1/6)

EXECUTIVE ASSISTANT, US DISTRIBUTION >>
BBC STUDIOS/NY, CHICAGO, LA: Frequently liaise with senior level internal and external contacts, screening and prioritizing all forms of incoming communications, dealing with routine issues and coordinating more complex responses ensuring these are delivered in a timely and effective manner. Manage Executive’s travel logistics and scheduling. 3+ yrs of exp. Full info HERE (1/6)

EXECUTIVE PRODUCER >>
NEWSMAX/ NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Develop story ideas, research and plan segments. Delegate responsibilities as appropriate. Supervise production staff. 3+ years executive producing exp. or overseeing newscast production. Full info HERE (1/6)

SALES SERVICE EXECUTIVE
TV ONE
NYC

Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (1/5)

DIRECTOR, SCHEDULING & ACQUISITIONS
TV ONE
SILVER SPRING, Hybrid Remote

Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (1/5)

MEDIA SPECIALIST I, PRODUCTION FACILITY & CONTENT MANAGEMENT
TV ONE
SILVER SPRING, Hybrid Remote

Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (1/5)

THURSDAY JANUARY 5
ABC: Celebrity Jeopardy!, The Parent Test, The Chase, Jimmy Kimmel Live!
CBS: Young Sheldon, Ghosts, So Help Me Todd, CSI: Vegas, The Late Show With Stephen Colbert
CW: Walker, Walker Independence
FOX: Hell’s Kitchen, Welcome to Flatch, Call Me Kat
NBC: Law & Order, Law & Order: Special Victims Unit, Law & Order: Organized Crime, The Tonight Show Starring Jimmy Fallon
PBS: This Old House, Ask This Old House, La Otra Mirada, This Old House
Telemundo: Al Rojo Vivo, Exatlón Estados Unidos: All-Stars, La Reina del Sur, Amor y Traición
Univision: El Gordo y la Flaca, La Rosa de Guadalupe, Vencer la Ausencia, Mi Camino es Amarte, La Madrastra

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