01/03/20: Endeavor added On Location to its arsenal


Saturday, January 04, 2020

Endeavor acquired majority equity ownership stake in experiential hospitality leader On Location Experiences from existing investors. The NFL, through its strategic investment arm, 32 Equity, will continue to be a minority shareholder and retain its seat on the Company’s Board of Directors. On Location will seek to enhance its existing sports and entertainment offerings, including its long-term relationship with the NFL, by leveraging Endeavor’s access to content and experiences across entertainment, sports and fashion. Former Bloomberg, Westwood One and Time Inc. executive, Paul Caine, will lead the newly integrated entity.


New Year’s Day came up roses for ESPN, which saw The Rose Bowl Game featuring Oregon vs. Wisconsin notch a multi-network audience of 16,304,000 viewers to rank as the second most-watched non-Semifinal New Year’s Six game in the College Football Playoff era, although off 4% from last season’s Ohio State/Washington Rose Bowl Game audience, which is the most-watched non-Semifinal New Year’s Six matchup. The Allstate Sugar Bowl between Georgia and Baylor recorded an audience of 10,224,000 viewers to become the second most-watched non-Semifinal Sugar Bowl of the College Football Playoff era. Meanwhile, ABC carried its most-watched bowl game since the 2010 National Championship in the Vrbo Citrus Bowl, between Michigan and Alabama, generating an audience of 14,003,000 viewers.

Meanwhile, the NFL is clocking out on its 2019 regular season with the announcement that more than 182 million people watched an NFL game this season, with games making up the entire top 10 and 28 of the top 30 shows on TV. The league also reports that the 2019 NFL Regular Season averaged 16.7 million TV + Digital viewers, up +5% over last year.

The ATP Cup will kick off the 2020 ATP Tour season with broadcast coverage in more than 180 territories worldwide, the ATP announced on Thursday. The new 24-country team event will launch the 2020 season with live coverage being shown via free-to-air TV, pay TV, online and via OTT products depending on the territory, including the likes of ESPN (Latin America), Eurosport (Scandinavia), Tennis Channel (United States), TSN (Canada), BeIN (France and MENA), TV Asahi (Japan), Sky Deutschland (Germany), and Servus TV (Austria).

ESPN’s plans for its 2019 NFL Wild Card Weekend on Saturday will include the Bills/Texans on ESPN and ABC at 4:35p. Monday Night Football’s Joe Tessitore and Booger McFarland will call the game with NFL Officiating Analyst John Parry and reporter Lisa Salters from NRG Stadium in Houston. Leading into Bills/Texans, Suzy Kolber will host a special Postseason NFL Countdown at 3p on both networks live from NRG Stadium with analysts Randy Moss, Louis Riddick, Steve Young and Adam Schefter. Salters and reporter Ed Werder will provide on-site coverage of the teams.

Last April, in front of a sold-out room of industry leaders and innovators, The Cynopsis Sports Media Awards honored exceptional initiatives on behalf of networks, leagues and brands. This year, we’re once again saluting the best of the best, from stand-out series to savvy marketing tactics to superior digital content on Thursday, April 23rd in NYC. Entering is simple and done entirely online. Click here to find the right category for you and be sure to enter before January 28th!

The passing of former NBA Commissioner David Stern will see the league honor his legacy and memory by donning commemorative black bands on all jerseys for the remainder of the season. Referees will also have black bands on their uniforms as well, according to CBS Sports.

Following the news of Don Larsen’s passing, MLB Network will re-air his perfect game on Saturday at 1p. Larsen’s legendary perfect game took place in Game Five of the 1956 World Series.

Dylan Schefter, the 11-year-old daughter of NFL reporter Adam Schefter, is joining FOX Sports to serve as a special correspondent on the network’s BIG EAST basketball coverage. Schefter plays host to Dylan’s Sweet Corner, a regular feature in which she asks the conference’s coaches hard-hitting questions like, “What’s your favorite candy?” The feature launched Sunday on Inside the Big East at 7:30p on FS1 when Schefter is joined by Villanova head coach Jay Wright.



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ONE Championship pinned down a bevy of strategic partnerships to open 2020, announcing deals with partner brands that include JBL, TUMI, Redbull, Lazada, DBS Bank, Foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser, and Unilever. Brands are all primed to collaborate with ONE Championship and ONE Esports on various martial arts and esports initiatives. “We at ONE Championship are excited to build strategic partnerships with leading global brands,” said Chatri Sityodtong, Chairman and CEO of ONE Championship. “Our organization is about unleashing the greatness of humanity upon the world, through our martial arts and esports platforms. Each of our partners share with us a harmonious culture of excellence and innovation, and each play a specific role in realizing our vision at ONE Championship. We aim to ignite the world with hope, strength, dreams, and inspiration, and share the amazing stories of our athletes with millions of people across the globe.”

Kraft Hockeyville USA is making another go-around to find America’s most-spirited hockey community. Teaming with the NHL and the National Hockey League Players’ Association, Kraft Heinz will crown one hockey community in America with the Kraft Hockeyville USA 2020 title, award $150,000 in rink upgrades along with $10,000 worth of hockey equipment through the NHLPA Goals & Dreams program, and provide the chance to host an NHL Pre-Season Game in their community rink. “The incredible response we’ve seen from hockey communities over the years has been an inspiration,” said Magen Hanrahan, vice president of media and marketing services, Kraft Heinz. “Every year, we’ve seen communities come together to support their local rinks, and we’re proud to be a small part of the passion that ignites hockey communities each year.”

The Madison Square Garden Company and DraftKings unveiled a marketing partnership that makes DraftKings the Official and Exclusive Sports Betting and Daily Fantasy Sports Partner of the New York Knicks and Rangers, as well as Madison Square Garden. The agreement provides DraftKings with premier brand integration across MSG’s unrivaled set of assets, including digital platforms, in-game promotion and out-of-home signage.

New England Sports Network announced that Sullivan Tire will become the presenting sponsor for NESN Sports Update and NESN Sports Weekend. In addition, the brand has also been named the Official Tire and Auto Service retailer of NESN as well as integration of sponsored content across digital platforms including NESN Social and NESN.com plus promotion in Boston Bruins and Boston Red Sox coverage, The Beanpot broadcast and Red Sox Spring Training coverage.


Monsterful VR, a virtual reality baseball company, agreed to acquire an exclusive license to TrinityVR’s baseball technology, which is currently used by several MLB organizations. “We are big believers in the impact that interactive VR will have on player development at all levels of baseball,” said Brian Kopp, Partner & Group CEO of Phoenix Sports Partners and Executive Chairman of Monsterful. “Combining the TrinityVR technology with our world-class development team allows Monsterful to work with players from MLB to youth academies.”


A new report from Superdata stated that non-endemic brands accounted for 60% of esports partnerships across the key Esport24 events the Nielsen company measured, up 7% year-over-year. Growth was spurred by the localized franchise models of esports leagues, noting that while rights holders were pursuing partnerships with national brands, teams were focusing on local partners such as quick service restaurants and healthcare providers to create messages designed to reach the 18-34 demographic of engaged esports fans.

Swedish team organization Ninjas in Pyjamas named Jonas Gundersen as its new chief operating officer, per TEO. Gundersen is a former Counter-Strike professional player.

G2 Esports is going deeper with GIGABYTE gaming brand AORUS in a deal that will see the release of more co-branded products in 2020. “With the precedent set by the Z390 AORUS MASTER G2 Edition motherboard, we are ecstatic to announce this is just the first stepping stone of AORUS’ Esports integration plan,” said Eric Tsai, Account Manager at GIGABYTE. “In the coming year of 2020 we are thrilled to have a product schedule lined up that includes many releases in collaboration with G2 Esports.”


Vikings/Saints on Sunday at 1p on NBC.

“The more variable the options, the more likely an employer will be able to provide something that is especially valuable to each employee. When it comes to non-financial rewards, the key is customization because that’s how you make these rewards especially valuable.”
–Bruce Tulgan, author, workplace expert & founder – RainmakerThinking

Aside from standard offerings, new soft benefits are surfacing, too.
Read Cynopsis’ 2019-2020 Salary Survey report to check out what other companies are offering and how it compares to what you receive.

ON THIS DAY in 1973
A syndicate led by Michael Burke and George Steinbrenner buys the Yankees from CBS for $10 million.

In the Know
Which team bested the 1996 Bulls’ season record of 72 wins and 10 losses? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who portrayed Billy Hoyle and Sidney Deane in the movie White Men Can’t Jump? Answer: Woody Harrelson and Wesley Snipes. Kudos: John Ferlazzo/London; Rob Casalaina-ITN/NY; Jim Bono-NBCU Hispanic Sports/NY; Karen Van Vleet-Scout 360/NY; Lori Paterso-Spectrum Reach/NY; Brianne Maciejowski-Miles/Sarasota; Mark Lehman-Braves/Atlanta; Willy Gibson-WTG Sports/Columbus; Jesse Demastrie-GMMB/DC; Joe Lyons-ESPN Remote Operations/Dallas; John Kukla-KDFW/KDFI/Dallas; Tom Doherty-Starcom Media/Chicago; Greg Moloznik-GLM Media/Scottsdale; Rich Wolfe-Lone Wolfe Press/Scottsdale; Anne Wettig-Fox/Fox Sports S&P/LA; Larry Hutchings/Nipomo; Jack Simmons-US Army Reserve/LA; Jaymz Wooden0Bottelsen American Dart Lines/Santa Maria

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Lead analysis & documentation of user reporting req’s, provide support & project mgmt efforts to offer new solutions or enhancements related to Digital reporting. YOU NEED: BA/BS, 6+ yrs IT Business Analysis exp, exp w/Digital Ad Sales Order Mgmt Systems (Fivia), exp w/SQL, strong analytical & communication skills. APPLY HERE (1/17)

National CineMedia (NCM)

Responsible for strategic development of media mktg solutions within national sales organization. 3-5 yrs exp at an agency, media co. or sales organization working in branded content, mktg partnership or other relevant client solutions roles. Full info HERE (1/16)

National CineMedia (NCM)/NYC: Exp’d sales pro to sell advertising in our movie theaters and through our digital platforms, specifically to the National Spot ad community. Min 3 yrs media sales exp necessary with demonstrated closing ability; digital sales experience a plus. Full info HERE (1/16)

A + E Networks/NY:
Create compelling go-to-market materials (sales collateral materials, direct mail campaigns, trade advertising, upfront presentation tool kit, etc.) across A+E Networks’ portfolio. Full Info/Apply:
HERE (1/16)

Drexel University/PHL: (non-tenured, contract faculty position) Accomplished TV/Media industry professional to share his/her passion for the field w/highly motivated faculty & students for our Grad program. BA deg req’d. Sr Level Mngmnt/leadership exp at least 5 yrs TV/Media industry. Full info/apply HERE (1/16)

Oversee all aspects of TSM & Blitz digital sales in NE region 8+ yrs exp digital media sales. Solutions-oriented team player w/ability to work seamlessly across deps. Ability to articulate TSM & Blitz value proposition to agencies and senior-level executives. Full info HERE (1/16)

PBS/Arlington, VA:
Part-time, contract position. Supports PBS Digital’s online sponsorship and related initiatives. 2+ yrs digital trafficking exp in media or agency setting. Exp supporting ad campaigns and using industry ad tech. Full info HERE (1/16)

9 Story Media/NY: Seeking interactive asset mgr for a 3D animated preschool series. Must have exceptional organization and comm skills, attention to detail, and ability to manage priorities. Min 3 yrs of animation/preschool interactive content production. Full info HERE (1/16)

Country Music Assoc/Nashville, TN: Dev/manage qualitative primary research initiatives in support of the CMA strat plan and priorities. Types include segmentation, mkt sizing, music consump analytics and trends, aud measurement, and cons tracking studies. 7 yrs exp managing mkt research. Music, media or enter exp preferred. Full into HERE (1/16)

NBC Peacock/NY or LA: Seeking creative thinker and writer to execute a high volume of promo content for Peacock; focus on original series: Brave New World, Battlestar Galactica, Dr. Death, & more. Min 6 yrs experience executing omnichannel campaigns; Full info HERE (1/14)

NBC Sports/San Francisco: Actively manage a team of managers, insiders, reporters, producer/editors and content miners who drive “digital-first” content creation specific to our various web and mobile platforms. Min 5 yrs of multiplatform newsroom exp. Full info HERE (1/13)

NBC Sports/Portland OR:
responsible for producing, writing, editing and posting sports content for NBC Sports Northwest and other digital media assets. Min 7 yrs exp in news digital media (producer, editor, blogger), social media and managing web content. Full info HERE (1/13)

NBC Sports/Portland:
Build & execute television show formats at a high level of production quality with an eye to innovate. Min 5 yrs exp in a linear producer role; sports television exp pref’d. Full info HERE (1/13)

Sesame Workshop/NYC: experienced market research professional to support company-wide market research needs. 3-4 yrs exp in a media/market research environment. 2+ years using Nielsen N-Power. Full info HERE (1/11)

MALKA MEDIA/Jersey City NJ: Focus working w/brand & agency partners to demonstrate the value our shows have in reaching their audiences. 3-7 yrs successful sales/account mngmnt exp within the media industry w/strong focus on digital video. Full info HERE (1/11)

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CMA/Nashville: Oversee the development and execution of CMA’s marketing, communications and strategic partnerships strategies. 15+ more yrs related exp in mktg within the media/music/ent ind; or equivalent comb of education & exp. Full info HERE (1/7)

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Responsible for developing 360-degree advertiser-driven marketing programs while ensuring that our brand value proposition, network voice and programming priorities anchor every proposal. 3-5 yrs exp Ad Sales Marketing or related field. Full info HERE (1/7)

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Work w/Sr Acct Execs & Acct Execs to translate approved ad sales strategies into recommendations for assigned accounts & agencies. 3-5 yrs exp in media planning at an agency or account mngmnt at a media company. Full info HERE ( 1/4)

Trifecta Entertainment/NYC: Talented/motivated individual with U.S. syndication sales experience to assist our dynamic U.S. Distribution team. 3+ yrs exp sales or similar role; 3+ of entertainment exp & knowledge, TV industry pref’d. Full info HERE (1/4)


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