OTT ad fraud is projected to cost marketers $4 billion globally this year, says cybersecurity company CHEQ. OTT spend will reach $23.8 billion in 2020, according to the report, with ad fraud levels reaching 17%. The most common OTT ad frauds involve networks of bots generating massive amounts of fraudulent traffic. “Marketing budgets are steadily […]
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CHEQ announces Its AI Understands Online Content Across 200+ Cranular Categories
Ad verification company CHEQ announced that its AI can now understand online content across more than 200 granular categories. Based on pre-determined brand suitability, the AI decides whether to serve or block an advertisement in real-time. “CHEQ’s AI completes sequences to understand the meaning of the text, in order to identify the exact context of […]
The Fraud of Fake Influencer Marketing
By Charlene Weisler Fraud remains one of the top concerns for marketers and digital companies. A new study by cybersecurity company CHEQ found that 15% of all influencer ad dollars are spent on fake followers, costing brand advertisers a projected $1.3B globally in 2019. A study titled The Economic Cost of Bad Actors on the Internet; Fake Influencer Marketing […]
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It’s An Advertising Jungle Out There. Protecting Brands from Ad Fraud
By Charlene Weisler In the world of cybersecurity, experts are finding that both the demand and supply side of business requires greater protection from unsavory advertising environments and malicious advertising threats, eliminating digital risk while increasing ROI on ad-spend. To that end, CHEQ and RiskIQ formed a partnership that advances the industry, creates visibility and […]
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March Madness Is Making DOOH a More Responsive Channel
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