Friday, September 24th, 2010


Cynopsis: Kids!
09/24/10

Good morning. It’s Friday, September 24, 2010, and this is your first early morning Kids briefing.

Warner Premiere enters into a deal with Dolphin Entertainment (Zoey 101, Ned’s Declassified School Survival Guide) to co-finance/co-distribute new multi-platform digital series with noted talent.  The first two series under the pact will are Aim High, a teen-centric action series produced by McG (Chuck, Charlie’s Angels) and Wonderland Sound and Vision, and H+ a sci-fi thriller produced by Bryan Singer (X-Men, Battlestar Galactica) in association with Bad Hat Harry (House).  Aim High follows the adventures of Nick Green, who live a double life as a high school sophomore starting a new school by day and on of 64 government-trained teen agents by night.  Set to begin shooting this fall, Thor Freudenthal (Hotel for Dogs, Diary of a Wimpy Kid) will direct the series, which is written by Heath Corson (Living with Abandon, Scary Godmother) and Richie Keen (Living with Abandon), and Lance Sloane will Produce. Peter Murrieta (Wizards of Waverly Place) will served as Executive Producer, with Corson and Keen also Executive Producing.  H+ is targeted to a more adult audience.

Michael Eisner’s Vuguru are partnering inks a two-year distribution deal with Fireworks International, a unit of ContentFilm. The terms of the deal were not announced.  Under the pact, Fireworks gets first-look multi-platform distribution rights (excluding US and Canada) to Vuguru’s upcoming productions.  The first project signed under the agreement is for the young-adult drama Pretty Tough (18×5-7, and as a 90×1 feature), which will debut at Mipcom 2010.  The series, which is based on the young adult novel by Liz Tigelaar (Dawson’s Creek, Brothers & Sisters, Life Unexpected), Pretty Tough revolves around two teen sisters that couldn’t be more different and who are forced to compete together in soccer.  Fireworks International and Vuguru previously collaborated on distribution of the thriller The Booth at the End (62 episodes).

MTV Networks International (MTVNI) will expand its HD services across its brands over the next year with the launch of new channels and programming.  The initiative will see Nickelodeon HD launch as a 24-hour channel in the UK on Sky from October 5, 2010, which comes on the heels of the launch of Comedy Central HD this summer.  MTVNI will then introduce Nickelodeon HD channel in 2011 in markets including Poland, Russia, Israel and Brazil.  When the Nickelodeon HD channel debuts next month, the company’s first HD service MTVNHD, will stop broadcasting the Nickelodeon weekend programming block and return its focus to music-related content.  Nickelodeon in the UK is a joint venture between MTV Networks and BSkyB.

NEW PRODUCTION & DEVELOPMENT

Universal‘s Emily the Strange movie will star 13-year-old Chloe Moretz (Kick-Ass, Diary of a Wimpy Kid, Let Me In, Hugo Cabret) as the Goth teen Emily, per Deadline.  Created by Cosmic Debris, Emily the Strange has gone on to be featured on a range of products and stars in a comic book series from Dark Horse.

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to lisa@cynopsis.com no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).

MORE KIDS STUFF

This Monday, September 27 marks the premiere of Sesame Street‘s 41st season on PBS KidsSesame Workshop, which produces Sesame Street, announced yesterday that the season would not include a scheduled appearance by Katy Perry singing a version of her song Hot N’ Cold with Elmo, which was slated to air alter this year.  After previewing the segment featuring Katy Perry with Elmo online via You Tube, the producers received negative feedback from some parents, which was basically about how the singer was dressed, and have decided not to include the segment in the regular series.  The video will still be available via You Tube ( www.youtube.com ) and on katyperry.com ( www.katyperry.com ).  In its statement, Sesame Workshop said: “Sesame Street has a long history of working with celebrities across all genres, including athletes, actors, musicians and artists. Sesame Street has always been written on two levels, for the child and adult.  We use parodies and celebrity segments to interest adults in the show because we know that a child learns best when co-viewing with a parent or care-giver.  We also value our viewer’s opinions and particularly those of parents.  In light of the feedback we’ve received on the Katy Perry music video which was released on You Tube online, we have decided we will not air the segment on the television broadcast of Sesame Street, which is aimed at preschoolers.”

Zoinks! Those meddling kids and their dog return in the new mixed live-action/CG movie Scooby-Doo! Curse Of The Lake Monster, which will premiere on Cartoon Network Saturday, October 16, 7-9p, as part of the network’s family-targeted Flicks.  From Warner Premiere, Scooby-Doo! Curse Of The Lake Monster is a co-production between The Atlas Entertainment, Nine, 8 Entertainment, and Telvan Productions.  The new movie includes appearances by Marion Ross (Happy Days), Nichelle Nichols (Star Trek) and Ted McGinley (Married with Children).  The movie will be supported via CartoonNetwork.com ( www.cartoonnetwork.com ) with behind-the-scenes videos shot by the cast during the making of the original TV movie.  The videos roll out weekly now through the movie’s premiere.  Additionally, CartoonNetwork.com will feature range of Scooby-Doo games, including two new games available for a limited time through a partnership with KidsWB.com.  Warner Home Video will distribute Scooby-Doo! Curse Of The Lake Monster on DVD, Blu-ray Combo Pack, OnDemand and for download in spring 2011.  This new Scooby-Doo movie is a follow-up to last year’s movie, Scooby-Doo! The Mystery Begins, which became the network’s most watched telecast ever.

Cookie Jar Entertainment heads to Mipcom where it will offer a range of programming including the new tween-targeted series Decidedly Debra and the preschool series Ella, as well as Johnny Test, which is headed into its fifth season, Kung Fu Dino Posse, and 26 new episodes of the preschool series Caillou.  Additionally, Cookie Jar will showcase kid-targeted scary titles from its library including the mixed live-action/animated series Dark Oracle, the anthology series Are You Afraid of the Dark?, as well as the preschool series Mona the Vampire.

  • Decidedly Debra is a live-action series that follows Debra and her best friend Preston as they look liven up life in their town.  Created by Andrew Nichols and Daryl Vickers (Jimmy Neutron, Fairly OddParents, Back to the Barnyard), Decidedly Debra marks Cookie Jar’s first tween-targeted live-action effort.  The series has been picked up by Family Channel (Canada).
  • Ella is a CGI animated, featuring 2D backgrounds, preschool series based on the book series by Carmela and Steve D’amico.  Like the books, the series follows the inquisitive and helpful young elephant named Ella and her friends as they learn about teamwork, cooperation and problem solving.

Nerd Corps Entertainment prepares to launch season two of its original property League of Super Evil while also finalizing new TV deals for the series.  Picking up the League of Super Evil is Super RTL (Germany) for its TOGGO kids programming block in spring 2011.  Also taking the series is TV3 (Spain), also for air in 2011, and Disney XD in Germany (where the series recently launched).  Further new deals include PGS Entertainment acquires the rights for several new European and Latin American territories, which will be announced soon.

MARKETING/LICENSING

Ganz releases a new Webkinz app, Polar Plunge, for mobile devices.  Ganz launched its first Webkinz app, Goober’s Lab, last month.  Both games let players collect KinzCash, which is the currency of Webkinz World, while they play on mobile devices.

EXECUTIVE MOVES

On the heels of a recent restructuring, Cake welcomes three new members to its senior management team.

  • David Furness joins as Marketing Manager.  Furness, who was previously with BBC Worldwide, will oversee the Cake’s marketing and communications.
  • Emilie Frelon is appointed Head of Finance.  He will supervise Cake’s expansion and help structure the financing for shows.  Frelon joins the company from the M&A department at PriceWaterhouseCoopers, where she worked for them in Paris and Madrid.
  • Jonathan Dyer becomes Head of Business.  In addition to managing Cake’s intellectual property rights, Dyer will oversee program acquisition and licensing, home entertainment and new media rights contracts.  He had been with TV-Loonland.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 9/13-9/19/10 , 6a-6a:
K2-11                                        Total Delivery (000)
NICK:    Fred: The Movie (9/18; 8-10p)                4046
NICK:    SpongeBob SquarePants (9/18; 9:30a)    2644
NICK:    SpongeBob SquarePants (9/18; 9a)         2515
NAN:     Fred: The Movie (9/19; 8-10p)                2458
NICK:    SpongeBob SquarePants (9/18; 8:30a)    2314
NICK:    Penguins of Madagascar (9/18; 10a)        2256
NICK:    iCarly (9/18; 7:30p)                               2069
NICK:    SpongeBob SquarePants (9/19; 9:30a)    2060
DSNY*: Wall-E (9/17; 8-9:45p)                           2013
DSNY*: Phineas and Ferb (9/18; 10a)                  1992
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 9/13-9/19/10 , 6a-6a:
K6-11                                         Total Delivery (000)
NICK:    Fred: The Movie (9/18; 8-10p)                 3343
NAN:     Fred: The Movie (9/19; 8-10p)                 1924
NICK:    iCarly (9/18; 7:30p)                                1604
NICK:    SpongeBob SquarePants (9/18; 9a)          1497
NICK:    SpongeBob SquarePants (9/18; 9:30a)     1481
DSNY*: Fish Hooks Preview (9/17; 11-11:15p)      1441
NICK:    SpongeBob SquarePants (9/18; 8:30a)     1424
DSNY*: Suite Life on Deck (9/17; 10p)                  1409
NICK:    iCarly (9/18; 7p)                                     1407
DSNY*: Suite Life on Deck (9/17; 10:30p)             1368
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 9/13-9/19/10 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
NICK:    Fred: The Movie (9/18; 8-10p)                 3144
NAN:     Fred: The Movie (9/19; 8-10p)                 1981
NICK:    iCarly (9/18; 7:30p)                                1434
DSNY*: Suite Life on Deck (9/17; 10:30p)             1318
DSNY*: Fish Hooks Preview (9/17; 11-11:15p)      1266
DSNY*: Good Luck Charlie (9/19; 8:30p)              1223
NAN:     Everybody Hates Chris (9/18; 10p)          1201
DSNY*: Suite Life on Deck (9/17; 10p)                 1172
NICK:    iCarly (9/18; 7p)                                    1163
DSNY*: Sonny With A Chance (9/19; 9p)              1157
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 9/13-9/19/10 , 6a-6a:
Teens 12-17                               Total Delivery (000)
NICK:    Fred: The Movie (9/18; 8-10p)                 1633
NAN:     Fred: The Movie (9/19; 8-10p)                 1343
CBS:     NFL National (9/19; 4:17-7:23p)                958
MTV:     Jersey Shore 2 (9/16; 10-11p)                   802
NICK:    iCarly (9/18; 7:30p)                                  756
NBC:     Sunday Night Football (9/19; 8:31-11:12p) 725
DSNY*: Suite Life on Deck (9/17; 10:30p)               708
DSNY*: Sonny With A Chance (9/19; 9p)                 706
NAN:     George Lopez (9/19; 10p)                          701
NAN:     Everybody Hates Chris (9/18; 10p)             699
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, September 18, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/5 Avg. (9a-12p)
The Emperor’s New School 0.4/2; The Replacements 1.0/4; That’s So Raven 1.2/5; That’s So Raven 1.3/6; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.0/5
CW (Toonzai) 0.7/4 Avg. (7a-12p)
Cubix 0.3/3; Cubix 0.4/3; Sonic X 0.8/5; Sonic X 1.1/5; Yu-Gi-Oh 1.0/5; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 0.9/4; Yu-Gi-Oh 5Ds 0.6/3; Yu-Gi-Oh 5Ds 0.5/2; Dinosaur King 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; 3-2-1 Penguins 0.3/1; Babar 0.2/1; Willa’s Wild Life 0.2/1; Jane and the Dragon 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin’ Road Show 0.1/0; Doodlebops Rockin’ Road Show 0.2/1; Busytown Mysteries 0.4/2; Sabrina’s Secret life 0.2/1; Busytown Mysteries 0.2/1; Sabrina: The Animated Series 0.3/1

Final K6-11 Ratings for Saturday, September 18, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/23 Avg. (7a-1p)
Jimmy Neutron 1.6/17; Jimmy Neutron 2.8/22; SpongeBob SquarePants 4.8/28; SpongeBob SquarePants 5.8/29; SpongeBob SquarePants 6.0/28; SpongeBob SquarePants 6.0/26; Penguins of Madagascar 5.2/22; Fanboy & Chum Chum 4.6/21; Fairly OddParents 4.7/22; Back at the Barnyard 3.9/19; iCarly 3.8/19; iCarly 3.4/17
DISNEY CHANNEL 3.8/19 Avg. (7a-1p)
Handy Manny 2.4/26; Special Agent Oso 2.5/20; Mickey Mouse Clubhouse 2.7/16; Mickey Mouse Clubhouse 3.1/16; Phineas and Ferb 3.6/17; Phineas and Ferb 4.3/19; Phineas and Ferb 4.9/21; Phineas and Ferb 4.7/21; Suite Life On Deck 4.3/20; Suite Life On Deck 4.0/19; Wizards of Waverly Place 4.5/22; Wizards of Waverly Place 4.0/20
CARTOON NETWORK 1.5/8 Avg. (7a-1p)
Pokemon: DP Sinnoh League 1.1/12; Beyblade: Metal Fusion 1.2/9; Ben 10: Ultimate Alien 1.4/8; Sym-Bionic Titan 1.8/9; Generator Rex 2.1/10; Star Wars: Clone Wars 1.8/8; Hot Wheels: Battle Force 1.1/5; Hot Wheels: Battle Force 1.7/8; Atlantis 1.8/8; Garfield Show 1.3/6; Garfield Show 1.3/7
DISNEY XD 0.6/3 Avg. (7a-1p)
Spectacular Spider-Man 0.2/2; Phineas and Ferb 0.5/4; Phineas and Ferb 0.8/5; Kick Buttowski 0.7/4; Jimmy Two Shoes Shorts (1×15) 0.3/2; Kid vs. Kat 0.3/1; Phineas and Ferb 0.6/3; Zeke and Luther 0.7/3; Kick Buttowski 0.6/3; Kick Buttowski 0.7/3; Kick Buttowski 0.6/3; Zeke and Luther 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, September 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 992; K6-11 439; TWEENS 9-14 287
DISNEY CHANNEL:     K2-11 956; K6-11 523; TWEENS 9-14 400
CARTOON NETWORK: K2-11 446; K6-11 253; TWEENS 9-14 173
DISNEY XD:               K2-11 173; K6-11 130; TWEENS 9-14 101
NICKTOONS:              K2-11   93; K6-11   60; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data



Friday Fun Fact: 
Benjamin Franklin was the proud owner of the very first bathtub in the colonies

Answer to Yesterday’s Trivia:   Fill in the blank:  “Put your hand on the TV screen and repeat after me. I do hereby promise only to watch the ___________ show. To make underleg noises during the good scenes. To wear unwashed Lederhosen every single day of the rest of my life! That’s it, you’re in our secret club!”  THE REN AND STIMPY SHOW  Kudos to: Dan Walker-Corendurance/Maryland; Kathy May-Fisher Price/East Aurora; Kerry Hughes-Qubo/NY; Donna Manalo-Wal-Mart/NY; Michael Hawkins-PromoDoctors/Irving; Jeremy Weiner-Zim2/Encino; Lou Fazio-the Hub/Burbank

Today’s Trivia Question:  On what 1960s kids series was the Coma Gun weapon used?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
09.24.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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SITUATION WANTED:  Award winning creative with major cable and network experience in on air promo, branding and marketing available to help boost ratings and revenue. Reel and resume at SethBerkman.net (9/29)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising, media sales,product,biz development True Closer!!!!! vroom526@aol.com (9/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. mmillertvmaker@gmail.com (9/28)

SITUATION WANTED: CASTING ASSOCIATE PRODUCER: Indispensable researcher, interviewer. Fearless on phones. Comfortable on deadline. Wide array of contacts. NBC/ABC/NY1. News/ent/pop cult. Immed. avail. (NYC/LI) ROKSheena@gmail.com (9/28)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact gmoss22@gmail.com (9/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (9/25)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
 

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