Friday, April 15th, 2011

Cynopsis: Kids!

04/15/11

Good morning. It’s Friday, April 15, 2011, and this is your first early morning Kids briefing. 

Australia’s ABC Television is shifting some things around.  Beginning Monday, May 2, 2011 ABC1‘s kid’s programming will be replaced by ABC News Breakfast, while ABC2 expands its preschool programming to 13 hours a day from 6a-7p.  ABC News Breakfast had run on ABC2.  ABC1 will continue to broadcast the kid-targeted programming daily from 3p-6p.  The new ABC2 preschool lineup will exclusively launch the world premiere of the Bananas In Pyjamas animated series which will run daily at 8a and 1:30p from May 2.  The new series debut will be followed by a new season of Sesame Street and ABC TV’s Giggle and Hoot and Play School.  ABC For Kids preschool programming is also supported by a website where viewers can catch up on their favorite shows, play games, and creative activities.  For ABC TV’s older school-aged viewers, ABC3 will continue to provide 15 hours of programs daily from 6a-9p, as well as content on its corresponding website.

NEW PRODUCTION & DEVELOPMENT

Procter & Gamble and Walmart commit to delivering five more family-friendly TV movies for 2011 as part of their year-old Family Movie Night (www.familymovienight.com ) effort.  The fifth and newest movie from the joint initiative, Truth Be Told, will debut tomorrow night at 8p on Fox.  Production on the sixth TV movie, Field of Vision, has just been completed and is set to air on June 11 on NBC.  Additional new movies are slated to air on NBC on August 6, September 3, and another in December 2011.

MORE KIDS STUFF

Disney XD will launch the new CG animated comedy series Rated A for Awesome (52×11) this June 2011 with the world premiere in the US, followed by its debut in 128+ other countries including across the UK, Europe, Middle East and Africa, Latin America and parts of Asia.  Rated A is for Awesome was developed by London-based Disney Channels EMEA (Kid vs Kat, Jimmy Two Shoes, Jungle Junction), which co-produced the series with series creators Nerd Corps Entertainment and YTV (Canada).  Rated A for Awesome revolves around Les Awesome and his stepsister Thera, along with their friends Noam and Lars and cameraman monkey, Mr Twitchy, as they work together make even the most ‘blah-est’ of things awesome!

Nickelodeon picks up a fifth season of its live-action series iCarly.  Created and executive produced by Dan Schneider (Victorious, Zoey 101, Drake & Josh), the new season of iCarly will roll out in 2012.

Cookie Jar Entertainment and Universal Music Canada partner for the exclusive distribution of audio and visual product from Cookie Jar’s new mixed CGI animated/live-action, music-centric series Mudpit, which is set to premiere on Canada’s Teletoon (English and French language services) this fall/winter.  Mudpit revolves around a group of high school friends who from a band and enter an online band competition in the virtual world Muzika.  Universal Music Canada will release Mudpit albums.  Music productions featured in the series is developed by noted music industry veterans Andrea Wasse (Instant Star), Patrick Pentland, and Greig Nori.  Deryck Whibley, guitarist, lead vocalist, songwriter and producer of the rock band Sum 41 co-wrote the title song Mudpit.  Overseeing all music production for the TV series are Last Gang Entertainment executives, Chris Taylor (Metric, Crystal Castles, DFA79) and Mark DiPietro (Peaches, Down with Webster). The cast of Mudpit features Jesse Rath (18 To Life), Carleigh Beverly (Connor Undercover, Rookie Blue, Who is Clark Rockefeller), Vas Saranga (Aaron Stone), and Daniel Magder (Life with Derek).

Coming out of MIPTV, Breakthrough Entertainment has completed a range of license deals for 200+ hours of programming across the Middle East, including for kid-targeted titles:

  • Aljazeera Children’s Channel (Middle East) acquires the kid-targeted series Think Big and My Big Big Friend.
  • Hop-TV (Israel) acquires the kids series Dino Dan and Fishtronaut
  • IRIB (Iran) picks up the series Fishtronaut.

MARKETING/LICENSING

Pacific Cycle, a manufacturer and division of Dorel Industries, has expanded its license deal with Nickelodeon.  Under the new multi-year partnership, Pacific Cycle will produce bicycles and tricycles for Dora the Explorer, Go Diego Go! and iCarly, as well as continue to produce bike protective gear and accessories for Dora the Explorer, Go Diego Go!, iCarly and SpongeBob SquarePants.  The new products will all feature the newest graphics from the most updated style guides for each property, as well as updated packaging safety messaging from Dora and Diego.  Pacific Cycle manufacturer brands including Schwinn, Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax, Powerlite, and Roadmaster.

Franklin Sports and Marvel Entertainment team up in a new licensing deal to develop a collection of sporting goods featuring Marvel’s Super Heroes.  Franklin will create the Marvel products for a range of sports including, baseball, basketball, boxing, football, hockey, soccer, tennis, and indoor and outdoor games featuring Marvel Classic properties as well as upcoming feature films from Marvel Studios, such as Thor, Captain America: The First Avenger and The Avengers.  The initial products will be available for holiday 2012.

The new Big Time Rush: Season One, Volume Two 2-disc DVD will hit shelves this June 21, 2011.  Created by Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment, the new Big Time Rush DVD includes the last seven episodes of the season of the Nickelodeon series with special features and guest appearances by Fabio, Jordin Sparks and Ed Begley, Jr.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/4-4/10/11, 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    iCarly (4/9; 8p)                                      3462
NICK:    Big Time Rush (4/9; 8:30p)                     3081
NICK:    SpongeBob SquarePants (4/9; 9a)            2366
NICK:    SpongeBob SquarePants (4/9; 9:30a)       2333
NICK:    SpongeBob SquarePants (4/10; 10:30a)   2315
NICK:    SpongeBob SquarePants (4/10; 10a)        2251
NICK:    Victorious (4/9; 9p)                                 2151
NICK:    SpongeBob SquarePants (4/10; 9:30a)     2091
NICK:    iCarly (4/9; 7:30p)                                  2088
NICK:    iCarly (4/9; 7p)                                       2053
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/4-4/10/11, 6a-6a:
K6-11                                         Total Delivery (000)
NICK:    iCarly (4/9; 8p)                                      2593
NICK:    Big Time Rush (4/9; 8:30p)                     2390
NICK:    Victorious (4/9; 9p)                                1656
NICK:    iCarly (4/10; 7p)                                    1609
DSNY*: Shake It Up (4/10; 8:30-8:55p)               1548
NICK:    SpongeBob SquarePants (4/9; 9a)           1548
DSNY*: Good Luck Charlie (4/10; 8p)                   1475
NICK:    SpongeBob SquarePants (4/9; 9:30a)      1454
NICK:    iCarly (4/9; 7:30p)                                 1432
NICK:    iCarly (4/9; 7p)                                      1390
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/4-4/10/11, 6a-6a:
Tweens 9-14                              Total Delivery (000)
NICK:    iCarly (4/9; 8p)                                      2560
NICK:    Big Time Rush (4/9; 8:30p)                     2177
NICK:    iCarly (4/10; 7p)                                    1495
DSNY*: Shake It Up (4/10; 8:30-8:55p)               1429
NICK:    Victorious (4/9; 9p)                                1426
DSNY*: Good Luck Charlie (4/10; 8p)                   1272
NICK:    iCarly (4/9; 9:30p)                                 1228
NICK:    iCarly (4/9; 7:30p)                                 1208
NICK:    iCarly (4/9; 6p)                                      1178
NICK:    iCarly (4/9; 7p)                                      1172
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/4-4/10/11, 6a-6a:
Teens 12-17                                      Total Delivery (000)
NICK:      iCarly (4/9; 8p)                                           1533
NICK:      Big Time Rush (4/9; 8:30p)                          1173
FOX:       American Idol (4/6; 8-9:30p)                        1031
NICK:      iCarly (4/10; 7p)                                         1022
CBS:       NCAA Basketball Champ. (4/4; 9:15-11:36p)   998
FOX:       American Idol (4/7; 8-9:02p)                          983
NICK:      Victorious (4/9; 9p)                                       765
ADSM**: Family Guy (4/5; 11p)                                   708
DSNY*:   Shake It Up (4/10; 8:30-8:55p)                      686
NICK:      iCarly (4/9; 7:30p)                                        685
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 9, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.9/5 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.5/4; Sonic X 1.4/7; Yu-Gi-Oh 0.9/4; Sonic X 1.2/5; Dragon Ball Z Kai 1.1/5; Dragon Ball Z Kai 1.2/5; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 5D 0.6/3
ABC 0.8/3 Avg. (9a-12p)
The Emperor’s New School 0.7/3; The Replacements 0.7/3; That’s So Raven 0.7/3; That’s So Raven 0.9/4; Hannah Montana 0.9/4; Suite Life of Zack & Cody 0.8/4
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.2/1; Pearlie 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.2/1; Doodlebops Rockin Road Show 0.3/1; Horseland 0.3/1; Horseland 0.4/2; Trollz 0.3/1

Final K6-11 Ratings for Saturday, April 9, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.0/21 Avg. (7a-1p)
Fairly OddParents 2.0/21; Rugrats 2.4/19; Fanboy & Chum Chum 3.0/10; SpongeBob SquarePants 4.8/24; SpongeBob SquarePants 6.3/28; SpongeBob SquarePants 5.9/25; T.U.F.F. Puppy 4.8/21; T.U.F.F. Puppy 4.7/20; T.U.F.F. Puppy 4.3/19; T.U.F.F. Puppy 4.6/21; Power Rangers: Samurai 2.8/13; SpongeBob SquarePants 3.1/15
DISNEY CHANNEL 3.4/17 Avg. (7a-1p)
Handy Manny 2.0/21; Special Agent Oso 2.0/16; Mickey Mouse Clubhouse 2.1/13; Jake and the Never Land Pirates 2.7/14; Kick Buttowski 2.6/11; Phineas and Ferb 3.7/16; Phineas and Ferb 4.4/19; Fish Hooks 4.3/19; Good Luck Charlie 4.2/19; Good Luck Charlie 3.9/18; Good Luck Charlie 4.8/23; Good Luck Charlie 3.8/18
CARTOON NETWORK 1.1/6 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/9; Generator Rex 1.1/8; Star Wars: The Clone Wars 1.7/10; Beyblade: Metal Fusion 1.2/6; Pokemon: Black & White 1.5/7; Sym-Bionic Titan 1.5/6; Bakugan: Mechtanium Surge 1.3/5; Bakugan: Mechtanium Surge 1.3/6; Bakugan: Mechtanium Surge 0.9/4; Bakugan: Mechtanium Surge 0.9/4; Bakugan: Mechtanium Surge 0.9/4; Hole in the Wall 0.5/3
DISNEY XD 0.6/3 Avg. (7a-1p)
Zeke and Luther 0.4/4; Phineas and Ferb 0.7/6; Phineas and Ferb 0.9/6; Kick Buttowski 0.7/4; Pair of Kings 0.9/4; Avengers: EMH 0.5/2; Kid Vs. Kat 0.5/2; Jimmy Two Shoes 0.4/2; Rookie of the Year (1×120) 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 13, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1090; K6-11 428; TWEENS 9-14 313
DISNEY CHANNEL:     K2-11   881; K6-11 484; TWEENS 9-14 385
CARTOON NETWORK: K2-11   410; K6-11 235; TWEENS 9-14 181
DISNEY XD:               K2-11   217; K6-11 146; TWEENS 9-14 109
NICKTOONS:              K2-11     73; K6-11   50; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data


A CYNOPSIS MESSAGE FROM ACADEMY OF TELEVISION ARTS & SCIENCES


Academy of Television Arts & Sciences

REMINDER:
Deadline to join or renew your membership and vote for this year’s Primetime Emmys: APRIL 15

Go to http://www.emmys.tv/membership/how-join
for details and membership applications!


Friday Fun Fact:  It was believed in earlier times that if a young woman saw a robin flying overhead on Valentine’s Day, it meant she would marry a sailor. If she saw a sparrow, she would marry a poor man and be very happy. If she saw a goldfinch, she would marry a millionaire.

Answer to Yesterday’s Trivia:  Who am I?  I live in an undersea kingdom called Atlantica. I have a bunch of sisters, a brother an a cousin.  I also have several pets.I’m a teenager with designs of a better life.  Who am I?   ARIEL on LITTLE MERMAID  Kudos to: Ryan Relitz-Half a Stick/Detroit; Ron Grant-Big Balloon Animation/LA; Sabrina Sparlin-CESD/LA; Tanya Pirozzo-Nelvana Marketing/Toronto

Today’s Trivia Question:  If for the first time in history you put a transparent sheet on the television and then drew in various things as cued thru the show, what are you watching?   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


A CYNOPSIS MESSAGE


 

Cynopsis Media presents:
 Upfront 2011 – The Syndication Market
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Later —
Gwen Billings for Cynopsis Kids!
04.15.11

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SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, SarahCottell@gmail.com (4/19)

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Season 6 will be the last for Nashville

CYNOPSIS Good morning. It’s Monday November 20, 2017 and this is your first early morning briefing. Tonight’s Premieres: Cooking Channel: Crazy Delicious at 8p Disney XD: Big Hero 6: The Series at 8p     IN THE NEWS   Nashville’s 6th season will be its last. “After more than 120 episodes of […]

11/20/17: Digiday report: AT&T nears deal to acquire all of Otter Media, its joint video venture with the Chernin Group

Report: AT&T nears deal to acquire all of Otter Media

CynopsisDigital Good morning. It’s Monday November 20, 2017 and this is your your first early morning Digital briefing.   TODAY’S CODEBREAKER   Lead Generation: Lead Generation is a process that creates interest in an organization’s service or product, with the goal of converting that interest into sales. Leads can come from a […]

11/19/17: Cynopsis Jobs

MORE NEW JOBS!

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

11/17/17: TV Land cancels two series

TV Land cancels Lopez.

CYNOPSIS Good morning. It’s Friday November 17, 2017 and this is your first early morning briefing. Tonight’s Premieres: REELZ: 101 People Who Made the 20th Century at 10p   Tonight’s Finales: HBO:  Real Time With Bill Maher at 10p MTV2: ‘90s House at 8p Showtime: Active Shooter: America Under Fire at 8p […]

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