All Girl Band: “You’ve never seen anything like this before.”

IMG_6013Linda Perry is thinking big for upcoming TV show, All Girl Band. “We’re looking for the female Rolling Stones,” says the Grammy nominated songwriter and producer. But it’s not just the “badass” band that’s got Perry excited – she’s anticipating a talent search with massive marketing and distribution potential. Perry shares her vision with Cynopsis.

 

 

Cynopsis: There are a lot of music competition shows out there. How will All Girl Band stand out?

Linda Perry: Nobody has ever launched a global search for an all girl band. There hasn’t been an all girl band to hit number one in decades. We’re putting together bassists, guitarists, drummers, keyboardists and singers, and giving the world a ring side seat to what it takes to make it in the music industry today. I am putting together the female Rolling Stones. The girls I want don’t necessary fit the mold of these shiny floor music competitions that saturate the market. My ears know music, and when I find talent I know exactly what I need to do. We’re putting together a badass rock and roll band. And it’s gonna be chicks. And we’re going number one. You’ve never seen anything like this before. 

Cynopsis: What is your distribution strategy? 

Perry: We are excited as we look forward and view everything that we create through the consumer’s lens. Our model is unique, delivering All Girl Band content and channel access across all social platforms, a traditional TV series, VOD, mobile, VR and AR. We are developing Direct To Fan exclusive content via the AGB App, servicing multiple digital storefronts and finalizing a large scale retail component. There will be numerous live events and recording studio broadcasts. 

Cynopsis: What kind of brand integration do you anticipate?

Perry: During the online and live audition process, we are targeting women between the ages of 18 and 24.  We have a multi-industry approach:  apparel, food and beverage, cosmetic, insurance, automotive, banking, musical instruments, telecom hardware and carriers, etc. Once the band is established, the consumer demographic is much broader.

Perry: How did you come up with this idea, and why is now the right time for it?

Cynopsis: Look at how broken our country and our world is right now. People are desperate for something to bring us all together. Music unites. Music is power. Music is the language that everyone speaks. We’re giving women a voice and we’re empowering young women by giving them an opportunity that they wouldn’t  otherwise have. There has never been a better time for this. Our world needs something positive and hopeful to invest in. 

 The Cynsiders column is a platform for industry leaders to reach out to colleagues, followers, and the public at large. In their own words and in targeted Q&As, columnists address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Cynsiders columns live on Cynopsis’ main page and are promoted across all daily newsletters. We welcome readers’ comments, queries, and column ideas at Lynn@Cynopsis.com.

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