Thursday March 16, 2023 The State of Audience Measurement Depends on Who You Ask There have been major moves lately to address the challenges of audience measurement, including the joint industry committee formed to establish a third-party measurement certification process, Nielsen’s introduction of a cross-platform measurement product, and multiple smaller ad-tech company deals set in […]
Special Editions
04/12/23: Swimming Against the Tide with Continued Growth
A CYNOPSIS MESSAGE FROM FETV Wednesday April 12, 2023 FETV’s Growing Family By Cathy Applefeld Olson FETV is experiencing a growth spurt, and it’s inviting advertisers to join in the momentum. The independent network that programs timeless television series and movies is heading into this year’s Upfront with a narrative that’s as golden as […]
03/16/23: First Look: OTT Virtual Conference 2023 Executive Summary
Thursday March 16, 2023 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Cynopsis’ First Look: OTT Virtual Conference 2023 on March 15, 2023, brought together top players in the CTV and OTT space to unpack the challenges and opportunities facing this fast-moving sector so that media professionals are best positioned for […]
03/08/23: A+E Networks: Doing What’s Best for the Business
A CYNOPSIS MESSAGE FROM A+E NETWORKS Wednesday March 8, 2023 A+E Networks Makes a Difference with Quality Content, Strong Company Culture and Effective Counting By E.B. Moss The more things change (for others) in the media landscape the more things stay the same at A+E Networks, to its business […]
02/01/23: Black History Month Highlights
Wednesday February 1, 2023 Black History Month Matters Black History Month commemorates the contributions and sacrifices of African Americans, and their integral role in shaping the country and its culture. While Chris Rock once joked that being Black is only “in” in February, and that “Black History Month is the shortest month of the year, […]
12/27/22: Cynopsis Presents Looking Ahead…
Tuesday December 27, 2022 Who Will Be the Big Winners in 2023? Cynopsis polled industry experts for their thoughts on what success will look like in the coming year. Here’s what they had to say… “The big winners in 2023 will be those media companies who deliver the greatest value – to their affiliates, to […]
11/07/22: Nexstar Digital: Delivering the Results that Matter Most
A CYNOPSIS MESSAGE FROM NEXSTAR DIGITAL Monday November 7, 2022 In an Evolving Digital Landscape, Nexstar Digital Turns Advertiser Challenges Into Opportunities Cathy Applefeld Olson Investments in digital advertising continue to grow with digital ad spend expected to reach $284 billion in 2023, a 14 percent year-over-year increase, according to recent eMarketer […]
11/02/22: Holiday Programming Guide 2022
A CYNOPSIS MESSAGE FROM UPtv Tuesday November 2, 2022 Holiday Programming Guide 2022 With so many festive offerings to choose from as the holidays approach, Cynopsis is offering our annual listing of programming running through January 1 to help keep your spirits bright. (To update a listings, contact [email protected]. […]
10/31/22: Premion is Paving the Way in CTV Innovation
A CYNOPSIS MESSAGE FROM PREMION Monday October 31, 2022 How Premion Is Helping Advertisers Succeed in the New Streaming World With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), per […]
10/20/22: Cynopsis Reports From Advertising Week
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 20, 2022 Insights and Highlights from Advertising Week New York 2022 By Charlotte Dulany, Event Content Manager, Cynopsis The final day of AW NY 2022 wrapped up with a celebration, sending everyone inspired to improve, innovate and invest in tomorrow. BUT FIRST, MENTAL […]
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊