A CYNOPSIS MESSAGE FROM WE tv On Healthcare:“To be perfectly frank, I’m tired of freeloaders.If people can’t afford healthcare, then theyshouldn’t get sick.” Is this your view?It will be if you don’t vote. In the last election 35 million women didn’t. Make your voice heard. Go to WEVote08.com and register to vote. Together, we […]
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Monday, November 5th, 2007
Cynopsis: DIGITAL 11/05/07 Good morning, it’s Monday, November 5, 2007 and this is your first early morning digital briefing. Here are two great brands that should go great together. Harpo Productions launched an Oprah channel on YouTube featuring exclusive behind-the-scenes and backstage footage. YouTube founders Chad Hurley and Steve Chen will make appearance on […]
Monday, November 5th, 2007
A CYNOPSIS MESSAGE FROM PROGRAM PARTNERS, INC. FAMILY COURT WITH JUDGE PENNY THE NEXT GREAT COURT FRANCHISE AVAILABLE NOW – FALL 2008 CALL PROGRAM PARTNERS TODAY! (310) 399-4499 Cynopsis 11/05/07 Good Morning. It’s Monday, November 5, 2007 and this is your first early morning briefing. In an effort to avoid a strike, the Writers […]
Monday, November 5th, 2007
Cynopsis: Kids! 11/05/07 Good morning. It’s Monday, November 5, 2007, and this is your first early morning. One reality show nobody in the business was looking forward to has arrived. Late night discussions between the Writers Guild of America (WGA) and the Alliance of Motion Picture & Television Producers collapsed last night sending the […]
Friday, November 2nd, 2007
Cynopsis: Kids! 11/02/07 Good morning. It’s Friday, November 2, 2007, and this is your first early morning. Harry Potter creator/author J.K. Rowling announced on her website that she plans to pen a “definitive Harry Potter encyclopedia,” which will comprise all of the content that didn’t make it into the seven book HP series. Furthermore, […]
Friday, November 2nd, 2007
A CYNOPSIS MESSAGE FROM G4 TV G4 TVCable TV’s home for all-new Season 2 episodes ofHEROESFollowed weekly byTHE POST SHOWG4’s live and interactive Heroes wrap-up show that brings web-like functionality to linear TV.Live on-screen features include: polling, chat, viewer-generated conspiracy theories, commentary and TV’s first-ever Virtual Audience Every SATURDAY night. Begins tomorrow at 10 PM […]
Friday, November 2nd, 2007
Cynopsis 11/02/07 Good afternoon. It’s still Friday, November 2, 2007 and here is your WGA strike update … It’s official. At a press conference held just minutes ago, WGA announced it would go on strike as of Monday, November 5th. The press conference was conducted by WGA West head Patric Verrone, WGA East’s Michael Winship […]
Thursday, November 1st, 2007
A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL What if your advertising could adapt to the weather?To your consumers’ locations, lifestyles and activities? When you advertise on weather.com, it’s not “what if?” It’s what IS. weather.comThe more powerful connection Visit www.TWCMediaKit.com to learn more Cynopsis: DIGITAL 11/01/07 Good Morning, it’s Thursday, November 1, 2007 […]
Thursday, November 1st, 2007
Cynopsis: Kids! 11/01/07 Good morning. It’s Thursday, November 1, 2007, and this is your first early morning. Author Christopher Paolini’s Inheritance Trilogy, which includes the first two titles Eragon and The Eldest (Knopf), is a trilogy no more. Alfred A. Knopf Books for Young Readers, an imprint of Random House Children’s Books, revealed that […]
Thursday, November 1st, 2007
A CYNOPSIS MESSAGE FROM SUNDANCE CHANNEL SUNDANCE CHANNEL & GREY GOOSE ENTERTAINMENT PRESENTICONOCLASTS ®CHANGE THE WAY YOU SEE CELEBRITY™ The critically-acclaimed original series returns to Sundance Channel for a new season of intimate, unpredictable portraits of creative visionaries whose groundbreaking contributions continue to transform our culture. A NEW PAIRING EVERY WEEKTONIGHT 10PM E/P ALICIA KEYS […]
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Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...Expanding the Black Narrative: The Importance of Telling the Full Story
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