Cynopsis: DIGITAL
11/05/07
Good morning, it’s Monday, November 5, 2007 and this is your first early morning digital briefing.
Here are two great brands that should go great together. Harpo Productions launched an Oprah channel on YouTube featuring exclusive behind-the-scenes and backstage footage. YouTube founders Chad Hurley and Steve Chen will make appearance on The Oprah Winfrey Show tomorrow to help promote the launch, along with a selection of YouTube amateur “stars.” Oprah will also serve as guest editor for the site over the next couple of days; look for some of her favorite video picks on the YouTube homepage.
~ MULTIPLATFORM CONTENT NEWS ~
AOL and CBS are putting HD online video on the backburner, according to the NewTeeVee blog. AOL’s two-year-old Hi-Q site will be phased out due to lack of user interest, and CBS is discontinuing plans to launch an HD-compatible player due to compatibility issues and the fact that users are reluctant to download a separate application in order to watch online video.
Heroes star Masi Oka will serve as global ambassador for the non-profit One Laptop Per Child initiative, which has set out to design, manufacture and distribute laptops to developing countries for under $100 each. The Brown University Math/Computer Science grad is a dual threat in the digital space, known not only as an actor but also as a SFX guru with George Lucas’ Industrial Light & Magic.
On the subject of Special Effects, Steven Spielberg has been chosen to receive the Visual Effects Society‘s Lifetime Achievement Award at the group’s 6th annual awards ceremony at the Kodak Theater in Hollywood on Feb. 10, 2008. Previous recipients include George Lucas, Robert Zemeckis and Dennis Muren.
It’s that time of year again — or that time every few years again — when Cynopsis conducts a quick 5-question survey to find out what you think about and use this daily, how you’d like to see it improved. Honestly, this will take less than 30 seconds, it’s completely anonymous, and we’d really appreciate your input. Click here to participate and thank you!
Cynopsis Weekender College Edition returns on November 15th! Deadline for college student written essays on the topic of television is November 9th and they should be sent to me at [email protected], subject Weekender College Edition. Top 4 essays are published in Weekender on Nov 15th, and authors are paid $350 each. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.
And here’s something else — all students submitting essays can also submit (free!) their Situation Wanted ad which will run in all editions for one week beginning Nov 15, and the first ten Video Resumes submitted will run on the www.cynopsis.com Video Resume page. Check with Trish Pihonak at Cynopsis for added info.
~ INNOVATORS & START-UPS ~
Guardian Enterprises Group is launching a multicast digital broadcast network called the .2 (“dot two”) Network with licensed programming from Sony Pictures Television and other studios. The “Network-in-a-Box” solution will provide interested stations with a template on which to add local news, traffic and weather programming to help fill out multiple digital multicast channels.
Video search engine blinkx added online anime site Gong to its video index. Gong offers US and European users a variety of Japanese anime genres viewable online or on mobile phones and MP3 devices, including full-length titles, trailers, wallpapers, news, alerts and free podcasts.
Online movie ratings and recommendation service Flixster announced support for Google’s OpenSocial API initiative.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
AOL is buying contextual online ad company Quigo for $300 million, according to reports. Quigo’s AdSonar platform enables advertisers to buy performance based, content-targeted ads offered as contextual sponsored links across a network of sites.
A federal judge denied Madison Square Garden‘s request to block the NHL from taking control of the official New York Rangers website, noting that fans seemed to prefer the league’s new strategy of centralizing control of the league’s sites. The NHL shut down the MSG site during the playoffs last year and fined the Cablevision subsidiary $100,000 a day for operating its own site independently of the league. MSG says it will appeal the ruling.
A CYNOPSIS MESSAGE FROM WE tv
Four City Girls. One Cowboy.
Who will get the boot?
Girl Meets Cowboy
A WE tv Original Series
Sundays at 10pm/9c
~ DIGITAL ADVERTISING ~
The Federal Trade Commission plans to take a more active role in regulating online advertising as data tracking of user activity intensifies. Speaking at last week’s behavioral targeting forum, FTC commissioner Jon Leibowitz said standards regarding privacy policies have yet to be satisfactorily set. One of his complaints was that users must opt out of tracking programs in order to be excluded. Officials from Google, Yahoo and Microsoft defended their practices, noting user data was not stored more than 18 months before being deleted.
~ TRENDS, RESEARCH, ETC. ~
The net neutrality debate will intensify as consumers turn to IPTV services for their video content and cable companies reserve more bandwidth for networked-based programming offerings such as the nPVR (network Personal Video Recorders), Start-Over, and time-shifting, according to a new ABI Research report. Any expansion of the bandwidth dedicated to broadband will be that much less bandwidth used for revenue-generating video services setting the stage for a battle of warring interests, according to ABI.
Top Visited US Broadcast Network TV Show Websites (Week ending October 27, 2007)
Rank Network Website Market Share of Visits
1 ABC Dancing With The Stars 13.4%
2 NBC Deal or No Deal 10.1%
3 NBC Heroes 5.7%
4 CBS CSI: New York 4.0 %
5 NBC The Office 3.6%
6 ABC The Bachelor 3.0%
7 ABC Grey’s Anatomy 2.9%
8 FOX America’s Most Wanted 2.7%
9 FOX The Biggest Loser 2.4%
10 The CW Gossip Girl 2.3%
Source: Custom report from Hitwise
~ EXECUTIVE MOVES ~
OurChart named Freda London and Megan Keegan to its Advertising and Sales team. Freda will oversee the unit as Head of Advertising and Marketing while Megan will serve as Account Executive.
~ WEBSITE OF THE DAY ~
Microsoft is really loosening its tie in the quest to catch Apple in the music hardware business. ZuneJourney.net takes users on a magical mystery tour of the newest Zune social media features. The background music, user interface and graphic design are trippy to say the least – Peter Max and German illustrator Heinz Edelmann come to mind. The latest Zune commercial also takes users through the looking glass. The creative was devised by McCann Worldgroup SF’s T.A.G., which also worked on the Halo 3 campaign.
Correction : GetBack Media’s new digital media division members FitzJohn J. Flynn, Shawn Amos and Sean Endler will all report to Chris Dominguez, the President of GetBack Media.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
11.05.07
Cynopsis Digital Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
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JOB OPENING: ACCOUNT EXECUTIVE/TV 10s/NYC: For Closed Captioning & 10-second commercial sales. 2+yrs ad sales exp. pref. syndication TV, e-media or Ad Agency background. Good Presentation skills req’d. Apply: [email protected] (11/10)
JOB OPENING: ACCOUNT EXECUTIVE/Radio Disney, NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales, sponsorship sales & new biz dev exp. Excellent communication skills a must. www.disneycareers.com #80296 EOE (11/10)
JOB OPENING: PRODUCT MGR (SEASONED)/The ABC News Digital Media group/NY: Help take our web, video and mobile products to the next level. Please visit www.disneycareers.com and apply to Req 124614. EOE (11/10)
JOB OPENING: RIGHTS MANAGER/WGBH/BOS: Provide rights clearance support. Exp with licensing stills, stock footage, music, film research, program rights and production, talent clearances. Bachelors + 3-5 years Apply: www.wgbh.org (11/10)
JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/Silver Spring MD: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: discovery.com/careers Req# 5844 (11/10)
JOB OPENING: ON-AIR PROMO/WRITER/PROD/EDITOR/WCIU-TV, Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: www.wciu.com (11/10)
JOB OPENING: RESEARCH COORD/Collective Media/NY: 2+ yrs Ad Sales Rsrch req’d; proficient at PowerPoint; detail oriented; must be able to analyze standard reports on comScore and Nielsen databases. Apply at: www.collective-media.com (11/10)
JOB OPENING: JR PUBLICIST TNT/TBS/TCM Original Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR exp. Apply: [email protected] (11/10)
JOB OPENING: AD SALES ASSISTANT/Columbia, MD: Assist with general support functions and account maintenance for the Account Executive and all others as directed by Sales Management. Please visit www.rl.tv for more info. (11/9)
JOB OPENING: DIR STRATEGY(NICK AD SALES), MTV Networks, New York: Budget Analysis, New Bus Dev, Create Mktg Cmpgns, Present to Sr. Mgmt., apply online www.mtvncareers.com (11/9)
JOB OPENING: TRAFFIC SPECIALIST/freelance/NYC: Work with sales and programming to create daily commercial logs for Mobile. Strong PC and organizational skills. EOE/M/F/D/AAP send resumes to [email protected]. (11/9)
JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (11/9)
JOB OPENING: PROGRAMMING COORDINATOR/Rainbow Media/NYC: Media planning /scheduling on-air /web for horrornet Monsters HD. Related exp./Paradigm/Filemaker/FinalCut/Photoshop. Apply to www.cablevision.jobs req 4767BR. (11/8)
JOB OPENING: TEMPORARY RSRCH POSITION (3 Months)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales and PR support. Knwldg of Galaxy & NPower. 1-3 yrs exp. Email resume: [email protected] (11/8)
JOB OPENING: TRAFF COORD/WE tv/Long Island: Compile daily program logs for the network and provide strat placement of all elements. BA/comm pref. Strong PC and scheduling database pref. res to www.cablevision.jobs ref #4672BR (11/8)
JOB OPENING: LA DIRECTOR of Nickelodeon Magazine: Exciting Opportunity! Must have print experience; responsible for robust account list. Kids experience preferred. Job description at www.mtvncareers.com (11/8)
JOB OPENING: SALES TRAINING PROGRAM CANDIDATES/TeleRep: Send confidential resume w/ cover letter stating qualifications to be a top seller at #1 rep in nat’l spot TV to: [email protected]. Train and stay in NY or optional relo. (11/8)
JOB OPENING: EXEC PROD/BBC Prod/NY: mat leave Nov – March: Responsible for development/exp in female skewed reality TV/cable and network exp/ability to manage large teams. Apply to [email protected] (11/7)
JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases. See full posting and apply at www.hallmarkchannel.com (11/7)
JOB OPENING: MGR CONSUMER MARKETING/Hallmark Channel/LA: Works on all consumer marketing activities for Hallmark Channel. See full posting and apply at www.hallmarkchannel.com (11/7)
JOB OPENING: TEMPORARY DIRECTOR, ON AIR PROMOTION/Hallmark Channel/LA: Develops and implements promotional scheduling strategies. See full posting and apply at www.hallmarkchannel.com (11/7)
JOB OPENING: FREELANCE DESIGN COOR/Nickelodeon/NYC: Min. 3+ yrs Production/Project Mgt exp; Familiar with PM principles; production enviro. exp; MS Project & Office; Niku Clarity a plus. EOE/M/F/D/AAP apply: [email protected] (11/7)
JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY: Seeks Acct Exec for local ad sales.2+ yrs ad sales exp. pref cable tv, e-media/print or ad agency. Valid NY Drivers Lic. Apply to www.cablevision.jobs req 4802BR (11/7)
JOB OPENING: MUSIC LICENS’G/Razor & Tie Ent/NY: Work w/ Dir of Music Licensing.Focus on advrtsng usages& supplement exploitation of music assets via film,TV, video games, dig tech, soundtracks etc. Cvr/res: [email protected] (11/7)
JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr [email protected] . (11/6)
JOB OPENING: RESEARCH ANALYST/IAG RESEARCH, NY: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.Resume via web: http://www.iagr.net/analyst (11/6)
WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: Mar/Com Pro in NY currently in Affil Sales of major media conglom. Exp’d in brand promotion, affil sales, & building client relationships. Enthusiastic & Success Driven. [email protected] (11/7)
SITUATION WANTED: Recent MBA grad looking to burst into broadcast and digital. Founder/Pres of college TV Ntwrk. Sig mkting and rsrch exp. Looking for Assoc. Mkt Mgr positions. Bright, Creative & Highly Motivated. [email protected] (11/7)
SITUATION WANTED: Call NYC’s PREMIERE ENTERTAINMENT LIFE COACH for help with bios, resumes, website content and more. 646-331-3143. www.theentertainmentcoach.com. (11/6)
SITUATION WANTED: INTERNAT’L TV Exec w/extensive exp in sales, mktg, licensing, acquisitions, distribution, co-production packaging, and management is available either full time or on consulting basis. [email protected] (11/6)
SITUATION WANTED: Kick Ass Aussie EP new to NYC, lots reality/obdoc/lifestyle exp. Has green card, will travel, available as writer/director/post prod. Great refs, tapes. email: [email protected] (11/6)
E-mail Trish Pihonak for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
