Cynopsis

Tuesday December 10, 2024    IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]

Monday December 9, 2024    IN THE NEWS A federal appeals court on Friday upheld the sell-or-ban law that calls for TikTok to shed its Chinese ownership. “The First Amendment exists to protect free speech in the United States,” wrote Judge Douglas Ginsburg for the court. “Here the Government acted solely to protect that freedom […]

Friday December 6, 2024    IN THE NEWS A new Senate bill, the Transparency and Responsibility for Artificial Intelligence Networks (TRAIN) Act, would enable copyright holders to subpoena training records of generative AI models to find out if their work was used to train the model. “This is simple: if your work is used to […]

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Wednesday December 4, 2024    IN THE NEWS In its annual ad-spending forecast, Dentsu offered a sunnier projection than it did last year, upgrading growth estimates for both its US and worldwide outlooks through 2027. Dentsu now estimates global ad spending will expand 6.8% this year, up 2.2 percentage points from its last release in […]

Tuesday December 3, 2024    IN THE NEWS TelevisaUnivision is implementing “significant and necessary changes,” wrote CEO Daniel Alegre in a memo to employees on Monday. In addition to layoffs, those changes include a major adjustment to the company’s organizational structure. Jose Luis Fabila, currently Head of Content and Strategy at TelevisaUnivision in Mexico, will […]

Monday December 2, 2024    IN THE NEWS The Macy’s Thanksgiving Day Parade on NBC attracted more than 30 million viewers, its largest audience ever. NBC reports the 98th annual event drew 31.3 million viewers Thursday across linear and digital platforms, up 10% from 28.5 million in 2023. About 24 million watched on the NBC […]

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Tuesday November 26, 2024    IN THE NEWS If your Outlook was glitchy yesterday, you weren’t alone. A major outage at Microsoft impacted users of Outlook and Exchange emails, due to what the company called “a recent change.” While Microsoft initially reported that about 98% of its “affected environments” had been fixed by noon, that […]

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