Cynopsis: Esports

02/27/15: Daytona surges over 2014; ESPN prepares to kick off MLS season; Nevada opens the books on Olympic wagering

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CYNOPSISSPORTS 02.27.15 Good morning. It’s Friday February 27, 2015, and this is your first early morning Sports briefing.  The Daytona 500 bounced back from a stormy 2014 this year, scoring 13.4 million viewers for FOX’s 2015 coverage of the race, according to Nielsen. That marks a 44% rise over last year’s weather-delayed broadcast with a […]

02/26/15: MLS reaches for the Sky; Rob Stone has a new gig; Tennis Channel adds squash to the menu

mls

CYNOPSISSPORTS 02.26.15 Good morning. It’s Thursday February 26, 2015, and this is your first early morning Sports briefing.  Major League Soccer formalized reports (see yesterday’s issue) about the league’s newest foray across the Atlantic, announcing a partnership with British sports broadcaster Sky Sports. In addition to the two regular season games shown on a weekly […]

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02/24/15: FOX Sports delivers a roadblock to the Women’s World Cup; Back9Network hits pause; Will MLBAM cash in?

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CYNOPSISSPORTS 02.24.15 Good morning. It’s Tuesday February 24, 2015, and this is your first early morning Sports briefing.  After launching a striking Women’s World Cup promo during the Daytona 500, FOX Sports detailed its marketing plans for thus summer’s event to mark the 100 day countdown to the tournament. The spot will see a 30-second […]

02/19/15: Under Armour gets in the ring with Ali; Kenny Albert has a new gig; Fanatics, Bruin Sports Capital tap key execs

underarmour

CYNOPSISSPORTS 02.19.15 Good morning. It’s Thursday February 19, 2015, and this is your first early morning Sports briefing.  Mohammad Ali will now be punching for Team Under Armour. The brand announced that it has inked a deal, partnering with Authentic Brands Group, to launch an extensive line of Ali branded and inspired products. A graphic […]

02/18/15: CBS, Showtime punch out new boxing deal; Triple Crown races to the radio; FanSided does a 120

Julio Cesar Chavez

CYNOPSISSPORTS 02.18.15 Good morning. It’s Wednesday February 18, 2015, and this is your first early morning Sports briefing.  While the world awaits word on Manny and Floyd, boxing continued to take the spotlight as CBS Sports and Showtime Sports detailed a multi-year joint venture that will bring live bouts to CBS Television Network. Premier Boxing […]

02/17/15: Sports Illustrated Swimsuit marketing strategy laid bare; NBA All-Star powers Turner; Daytona revs up social media push

CYNOPSISSPORTS 02.17.15 Good morning. It’s Tuesday February 17, 2015, and this is your first early morning Sports briefing.  The Sports Illustrated annual Swimsuit Issue bonanza entered its next phase on Sunday as Travel Channel began its five-part series, SI: The Making of Swimsuit 2015, diving into the behind the scenes action for the magazine’s most […]

02/13/15: FOX, Telemundo make a date for 2026; Under Armour opens the book on Stephen Curry, Jamie Foxx; ESPN goes Undefeated

A CYNOPSIS MESSAGE Webinar: Social Media & Sports: Engagement and Tune In Strategies Tuesday, February 24, 2015 – 1:30PM to 3:00PM Featured Panelists: Nick Freeman, VP of Sales Integration for Fox Sports Digital Jeramie McPeek, VP of Digital for the NBA’s Phoenix Suns Daren Trousdell, Founder and CEO for OneUp Sports Register your team […]

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