Cynopsis: Esports

08/10/16: Disney’s big BAM bet; NBC orders delivery ; FOX throws Alex a farewell heater

mlbam

CYNOPSISSPORTS 08.10.16 Good morning. It’s Wednesday August 10, and this is your first early morning Sports briefing.  The Walt Disney Company officially locked in BAMTech to its portfolio, acquiring a 33% stake in the technology services and video streaming company. The deal will see BAMTech separated from MLBAM with Disney paying $1 billion in two […]

08/09/16: NBC’s Olympic numbers; FOX Sports is feeling Sharpe; IOC cozies up to Facebook/Instagram

jones

CYNOPSISSPORTS 08.09.16 Good morning. It’s Tuesday August 9, and this is your first early morning Sports briefing.  NBC Olympics reports that its Sunday coverage of the Rio Olympics averaged 29.8 million viewers to top Friday’s Opening Ceremony by 12%, according to Nielsen fast nationals. Including NBCSN and Bravo, NBC Olympics’ television coverage averaged 34.0 million […]

08/08/16: ONE Championship Chairman talks growth/investment/MMA in Olympics; Opening Ceremony simmers; Rio charges social media

chantri

CYNOPSISSPORTS 08.08.16 Good morning. It’s Monday August 8, and this is your first early morning Sports briefing.  Last month’s investment from a consortium-led by Heliconia Capital Management into MMA promotion ONE Championship was a major affirmation to company executives as the “largest sports media property in Asian history.” With projections to be in two billion […]

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08/05/16: NBC/Yahoo double down on Rio; NFL orders another serving of Papa John’s; Notre Dame goes under the Bleacher

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CYNOPSISSPORTS 08.05.16 Good morning. It’s Friday August 5, and this is your first early morning Sports briefing.  NBC Olympics and Yahoo extended their existing digital alliance to include content and promotion surrounding the Olympics. The alliance offers Yahoo’s US audience with links to all of NBCOlympics.com’s exclusive live streamed events and video highlights. “Yahoo will […]

08/04/16: The IOC spots five for Tokyo; ESPN prepares for hockey’s newest cup; NASCAR forms ranks

surfisa

CYNOPSISSPORTS 08.04.16 Good morning. It’s Thursday August 4, and this is your first early morning Sports briefing.  With Olympic competition now underway, the IOC agreed to a quintet of new sports for Tokyo 2020, announcing the return of baseball/softball and the additions of karate, skateboard, sports climbing and surfing to the lineup. Plans call for […]

08/03/16: The NFL’s Snapchat play; Here’s Mud at the Eye; Twitter’s Olympic flight

nfl

CYNOPSISSPORTS 08.03.16 Good morning. It’s Wednesday August 3, and this is your first early morning Sports briefing.  The NFL and Snapchat are going long with their partnership, announcing a multi-year extension to their strategic partnership that will see the NFL become the first sports league to have a presence on the Discover platform. The channel […]

07/29/16: Mindshare’s Olympic take; Favre’s new career; Twitter plugs in to ELeague

olystudy

CYNOPSISSPORTS 07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning Sports briefing.  Mindshare North America released new research surrounding the 2016 Summer Olympics. The company leveraged The Pool, a proprietary research tool, to examine media habits, consumer insights, and brand opportunities leading into the global event. Of the 1,034 […]

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