CYNOPSISSPORTS
08.04.16 Good morning. It’s Thursday August 4, and this is your first early morning Sports briefing.
With Olympic competition now underway, the IOC agreed to a quintet of new sports for Tokyo 2020, announcing the return of baseball/softball and the additions of karate, skateboard, sports climbing and surfing to the lineup. Plans call for staging the skateboarding and sports climbing events to take place in temporary venues installed in urban settings in a move to grow younger audiences. The inclusion of the new sports will add 18 events and 474 athletes, with equal numbers of women and men for all sports except baseball/softball.
“We want to take sport to the youth. With the many options that young people have, we cannot expect any more that they will come automatically to us. We have to go to them,” said IOC President Thomas Bach. “Tokyo 2020’s balanced proposal fulfils all of the goals of the Olympic Agenda 2020 recommendation that allowed it. Taken together, the five sports are an innovative combination of established and emerging, youth-focused events that are popular in Japan and will add to the legacy of the Tokyo Games.”
"This is a game-changing moment for Surfing,” said ISA President, Fernando Aguerre. “We are already seeing increased popularity of the sport across the world and the Olympic Games will provide an incredible platform to further showcase Surfing and its core values. With its unique and modern blend of sport performance, style and youth culture,Surfing will help deliver something special to the Games.”
ESPN laid out programming plans for the World Cup of Hockey 2016 with the action starting Sept. 17 group play between Team USA/Team Europe on ESPN2 at 3:30p. Team Czech Republic/Team Canada will then face off in primetime that night on ESPNEWS at 8p. The Semifinals begin Sept. 24, at 7p on ESPN2 with the second Semifinal on Sunday at 1p on ESPN. Game one of the best-of-three Final begins Sept. 27, at 8p on ESPN followed by game two on Sept. 29 at 8p and game three on Oct. 1 at 7p with both games on ESPN2. Steve Levy and analyst Barry Melrose will call all of Team USA’s games as well as the Semifinals and Final. Play-by-play commentator John Buccigross will call the remaining action alongside analyst Kevin Weekes.
Just ahead of the NFL season, NFL Media and DISH Network mended fences with a new carriage agreement for NFL Network and NFL RedZone. Distribution of both networks has now been restored on DISH’s satellite distribution system, and both services will be added to Sling TV in time for the NFL regular season this fall. “We are pleased to see NFL Network and NFL RedZone back on DISH,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development & Sales for the NFL. “This has been a thoughtful negotiation that resulted in a great outcome for our fans. DISH is an important distributor of NFL Network and NFL RedZone, and we are excited to expand our distribution to new fans on the fast-growing Sling TV platform.”
NFL analyst Tom Jackson made his retirement official, and will end his 29-year run on ESPN this week at Pro Football Hall of Fame enshrinement weekend in Canton. “I have been blessed in my adult life to work for two companies, the Denver Broncos and ESPN, to do two things that I love play football and talk about football,” said Jackson.
Bellator MMA locked in new deals via multimedia entertainment studio Electus with broadcasters in Australia (Spike), Japan (AbemaTV), Russia (Match), China (LeEco), Africa (MBC), South Korea (KBSN), Benelux (Spike) and Bulgaria (bTV). "Bellator continues to enjoy explosive growth overseas where we are now in over 140 countries and have entered into numerous foreign event partnerships," said Eddie Dalva, Executive Vice President, Content and Program Enterprises, Viacom Music and Entertainment and Bellator MMA.
In other new deals, the Sun Belt Conference will now see football and basketball games throughout the 2016-17 season run on the American Sports Network. While games on ASN will be broadcasts on “over-the-air” and cable affiliates, contests will also be available without blackout restrictions on ESPN3 and the WatchESPN app. The partnership, made possible through a sublicense agreement with ESPN, allows for a minimum of eight football games and a minimum of 10 basketball games from the Sun Belt to be aired through ASN.
Starting Sept. 3, ESPN Radio will roll out a new fall weekend lineup with a focus on the 2016 college football and NFL seasons, adding two new programs to the slate, including the three-hour McNabb & Custer, hosted Donovan McNabb and Brian Custer starting Sept. 11 at 10p. During the football season, espnW presents: The Trifecta with Spain, Jane & Kate will be on hiatus with its hosts instead working on the weekend schedule. Weekend Observations with Stu & Spain, hosted by Jon “Stugotz” Weiner and Spain, will debut, with McManus co-hosting Sunday’s Operation Football w/ Randy Scott and Field Yates, while Fagan will continue hosting Will & Kate with Will Cain.
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Meanwhile, ESPN’s third annual ESPY Day to benefit The V Foundation generated more than $3.9 million for cancer research, including $1.4 million that will be directed to the Stuart Scott Memorial Cancer Research Fund. To date, ESPY-related fundraising efforts have totaled $14 million.
PBR is partnering with Oilers Entertainment Group to bring the PBR Monster Energy Canada Tour Finals and a special global invitational PBR event to Rogers Place as the centerpiece of a new festival to coincide with Edmonton’s annual Farm Fair exhibition. The three-day global professional bull riding showcase will be broadcast on TSN and is scheduled for Nov. 10-12, 2017 to cap the festival.
NASCAR unveiled its first lineup of trading card products with Panini America. The new NASCAR trading cards will be available at Walmart, Target and hobby stores nationwide in addition to the Fanatics Trackside Superstore and NASCAR.com Superstore. Other sets will be released later this year. “We are excited to bring NASCAR trading cards back into the marketplace,” said Mark Warsop, CEO of Panini America. “NASCAR fans are some of the most passionate in all of sport, and we look forward to delivering an assortment of products across a broad range of price points that meet the needs of collectors and race fans alike.”
NBC Olympics tapped the talents of 2C Creative for its promotion leading into the Opening Ceremony, marking the second time in a row the corporation working with 2C for the event. NBC Olympics asked 2C to draw on “a mix of creative ingenuity and special effects in generating a visual spirit of togetherness that serves as the promo’s overarching theme,” with the goal of generating a true 3D look and feel. “In choosing these techniques, we set out to create a celebratory and festive spot for NBC Olympics where special effects underscore the unifying aspect of its Opening Ceremony broadcast. The line itself serves as this current of energy connecting viewers around the globe,” said Luis Martinez, 2C’s Design Director. “I always look forward to a challenge, and this one was especially rewarding in that it was our second NBC Olympics project.”
The USOC and Twitter will work together in Rio to build the Red, White and #BlueRoom at USA House with Twitter serving as Team USA’s exclusive social media platform from USA House. Content will be pushed through Team USA’s Twitter, Periscope and Vine accounts, and feature Periscope chats from inside USA House. In addition, @TeamUSA will also push promotion messaging and links to live streaming of NBCUniversal’s Olympics coverage, as well as support the social effort of @NBCOlympics.
CONCACAF announced plans with Facebook for the 2016-17 Scotiabank CONCACAF Champions League. In addition to its linear partners, the organization will stream a live, English-language production of group stage matches via the Confederation Facebook page on Facebook Live with all 48 games of the group stage in the cards.
The NBC Sports app is now available on the Xbox streaming platform and select Samsung devices for authenticated pay TV subscribers via TV Everywhere, offering access to more than 4,500 streaming hours of the Games. Coverage of the 2016 Rio Olympics on the NBC Sports app includes live streaming of all competition and TV simul-stream coverage of nine NBCUniversal Olympic television networks.
In this week’s edition of Cynopsis eSports & Gaming…
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NASCAR is shifting its leadership structure, announcing that Steve Phelps will assume the role as NASCAR Executive Vice President and Chief Global Sales and Marketing Officer. He will continue to serve as NASCAR’s top Officer in the Charlotte office. Meanwhile, Jill Gregory has been named Senior Vice President and Chief Marketing Officer, Norris Scott will serve as Vice President, Analytics and Insights, a new position within NASCAR, and Lou Garate was promoted to Vice President, Partnership Marketing. “We’ve been bold in our efforts to modernize and diversify our business and executive team, and these changes further reflect that fact,” said Brian France, NASCAR chairman and CEO. “Today’s announcement underlines the importance that NASCAR puts on specific areas of our business, and has been done in sync with structure and personnel changes made last month in the racing area.
Lagardere Sports announced that Tim Mickelson has joined the agency’s industry-leading golf division. The head coach of the Arizona State University men’s golf team stated “I never envisioned retiring as a college golf coach. Becoming an agent was an exciting and interesting option that always was in the back of my mind. With my background in collegiate golf and knowing the professional world, I thought this was the time to take on a new challenge and transition into a new profession.”
Olympic men’s soccer with Mexico/Germany on USA Network and Telemundo at 4p.
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ON THIS DAY in 1936: Jesse Owens sets an Olympic long-jump record at the Berlin Games.
In The Know: Which American woman still holds the Olympic record for both the 100 meter and 200 meter in track and field? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which country has competed in the most Olympic Games without winning a gold medal? Answer: Iceland overall (The Philippines for just the Summer Games). Kudos: Michael Ritz-BucStar Consulting/NY; Troy Perlowitz-ESPN/Charlotte; Synda Kollman-Charter Marketing Group/Deerfield Beach; Steve Hebel-Milestone Internet Marketing/Chicago; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
08.04.16
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