CynopsisDigital Good morning. It’s Wednesday September 27, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Growth Hacking: The phrase growth hacking refers to a process of rapid experimentation across marketing channels and product development, with the goal of identifying the most efficient ways to grow a […]
CynopsisDigital Good morning. It’s Tuesday September 26, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Unstructured Data: Unstructured data is a term for disorganized pools of data that appear to be unconnected and random. Digital marketers often use machine learning to make sense of that data, […]
<!doctype html> CynopsisDigital Good morning. It’s Monday September 25, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Lead Magnet: A lead magnet is an offer that a marketer makes to potential buyers, often in exchange for contact info such as a name, email address or phone […]
CynopsisDigital Good morning. It’s Friday September 22, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Dynamic Pricing: Dynamic pricing is the practice of setting specific prices for individual customers based on consumer data. Companies often rely on AI and deep learning programs in order to arrive […]
CynopsisDigital Good morning. It’s Thursday September 21, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Video Multiple Ad Playlist (VMAP): A video multiple ad playlist (VMAP) is an Interactive Advertising Bureau guideline. It standardizes a way for video content owners to define the timing and number […]
A CYNOPSIS MESSAGE FROM AT&T ADWORKS Boldly go where addressable has never gone before.  The nationwide leader in addressable TV advertising – now across screens.  From TV to mobile devices, maximize return on video advertising with cross-screen, device-level addressable advertising. Serve ads to your target audience at the right time and on the […]
CynopsisDigital Good morning. It’s Tuesday September 19, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Compression Artifact: A compression artifact is a noticeable distortion of media – including images, audio or video – that can be caused by the application of “lossy” compression (i.e., compression that […]
A CYNOPSIS MESSAGE FROM AT&T ADWORKS Boldly go where addressable has never gone before.  The nationwide leader in addressable TV advertising – now across screens.  From TV to mobile devices, maximize return on video advertising with cross-screen, device-level addressable advertising. Serve ads to your target audience at the right time and on the […]
CynopsisDigital Good morning. It’s Friday September 15, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Open Rate: The open rate for an email sent to multiple recipients is a simple measure of how many users actually opened an email, as compared to how many people simply […]
CynopsisDigital Good morning. It’s Thursday September 14, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER  Minification: The Interactive Advertising Bureau (IAB) defines minification as the practice of removing unnecessary characters from code in order to reduce its size, removing unnecessary spacing, and optimizing the CSS code. Minification […]
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