11/10/14: Mark Zuckerberg explains Facebook’s app strategy, Report: Viewers watched branded video 2.9B times in Q3, YouTube’s Shane Dawson wins Starz ‘The Chair’


The producers of NAB Show present
Content and Communications World, Javits Center NYC, Nov. 12 & 13
Top Network Execs talk OTT, 4K and more.

John Landgraf, CEO FX Networks and FX Productions to Keynote
Hear the industry’s most powerful voices from ABC, A&E, HBO, CNBC, PBS, TBS,
Nielsen, Hearst, Viacom, Sony, Cox, NBA, Bloomberg and more.

Use code AD14 for 20% off CCW ConferenceIncludes Expo, General Sessions, Sponsored Sessions, and programming within the Streaming+OTT Theater and
Production+Post Theater.  Expo reg is FREE thru Nov. 10.


Good morning. It’s Monday, November 10, 2014, and this is your first early morning digital briefing.


The comedy Expelled, starring Vine creator Cameron Dallas (6.1 million followers, 2.8 million on YouTube) will make its theatrical debut on Dec. 12, courtesy of AwesomenessTV. Dallas plays a character who’s kicked out of high school for pulling too many pranks. The cast also includes other YouTubers and Viners, such as Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan and Teala Dunn. The film will then quickly move to cable and VOD, on Dec. 30.


Pitch your original reality TV ideas directly to top executives from the worlds of broadcast, cable and syndicated television at NATPE’s Reality PRO Pitch, part of NATPE Miami – to be held Jan. 20-22, 2015. NATPE is the first marketplace of the year to meet with the media and TV executives who can put your content on the map. Register now for Reality PRO Pitch, then get ready to launch strategic relationships in Miami! You must be registered for NATPE Miami to participate in PRO Pitch. All applications must be received by Nov. 21.

National CineMedia rolled out the Shazam music discovery service on 20,000 movie screens across the country during NCM’s FirstLook pre-show program. Moviegoers can turn on the Shazam app in theaters during FirstLook spots featuring Maria Menounos for a chance to win Movies for Life, see the extended version of the latest RadioShack campaign featuring Weird Al, and download songs from AEG artists.


Over the weekend, YouTube celeb Shane Dawson (12 million subscribers) took the top prize on Starz reality competition series The Chair for his feature film Not Cool. Starting today, the ten-episode season will be sold on iTunes, Amazon Instant Video, Google Play and other digital platforms. The crown, however, didn’t come without controversy. Viewers chose between two versions of the same script: Dawson’s and one by fellow filmmaking contestant Anna Martemucci. But Chair producers and mentors Zachary Quinto (American Horror Story: Asylum) and Christopher Moore (American Pie) had earlier yanked their support from Dawson’s production, deeming it too “raunchy”; Quinto also called the film “a vapid waste of time.” Dawson sloughed off the criticism. “People are out of touch with what teenagers are interested in,” he said. “I wasn’t making a movie for middle-aged people writing about TV.”
The American Music Awards pre-show, aka Coca-Cola Red Carpet LIVE! @ The 2014 AMAs, will stream online on Yahoo at yahoo.com/live, as the official digital distributor of the AMA’s. The red carpet preshow starts at 5p ET, before the AMAs in Los Angeles on Nov. 23 at 8p ET on ABC. The show is hosted by Lance Bass, Chelsea Briggs, Kandi Burruss, Gavin Degraw and others and features performances by artists including Becky G, Ella Henderson, Katy Tiz, Mary Lambert, and R5.
People Now
, the daily live online show presented by Toyota on People.com, announced that Biz Markie (Yo Gabba Gabba!), Nelly (Nellyville), Fred Savage (The Wonder Years), Gail Simmons (Top Chef), Donald Faison (The Exes) and others will make guest appearances this week. The 20-minute program offers interviews, celebrity and entertainment updates, news, and human interest stories Monday-Friday at 8:30a ET.


Why did Facebook make its 1.3 billion users download a separate messenger app last month? “On mobile, each app can really focus on doing one thing well, we think, and the primary focus of the Facebook app today is News Feed,” Mark Zuckerberg explained at a meeting at FB headquarters last week. “We saw that the messaging apps that people were using and relied on most were dedicated, focused experiences.” FB also launched a SnapChat-esque photo-sharing app called Slingshot, and more recently introduced Rooms, an online interest community.


Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising!

Friday, November 14th at the Grand Hyatt in New York City.

The event has sold out in the past, so space is very limited and tables sell out quickly. Register yourself and your team today!



For Veterans Day, Dreams Resorts & Spas and digital creative agency Forge Apollo (a Cynopsis Model D Awards nominee for their series Technium) rolled out a YouTube and Facebook campaign called Wounded Warriors. Ten veterans’ mothers were interviewed and then surprised with free vacations to thank them. Dreams is now extending the promotion to ten more people; stories can be submitted to Dreamers Giveaway online.
CBSN, the new live, on-demand, ad-supported online news service: will it succeed? Vote in our poll.


Entertainment marketing and rewards platform Viggle and Opera Mediaworks partnered for a new mobile ad technology called Add-to-DVR, for viewers to set up DVR recordings in real time by clicking on banner advertisements. “When DVRs were first introduced, they were seen as a threat to TV advertisers, because they allowed users to skip ads,” Opera Mediaworks President of Global Advertising Sales Scott Swanson said. “The Add-to-DVR ad unit enables networks to promote and drive consumers to view their programming easily, right from the ad itself.”


Viewers watched branded video programming more than 2.9 billion times in Q3 2014, according to a new report from Visible Measures. The views are in part due to the World Cup and the launch of Apple’s iPhone 6. Almost 484 million views in Q3 were the results of campaigns from electronic brands, representing 16 percent of total views. The top five are:
1.    Samsung’s “Original Introduction” (49.3+ million views)
2.    Always’ “#LikeaGirl” (42.3 million views)
3.    Visa’s “Checkout” (31.3+ million views)
4.    Nike’s “The Last Game” (30.8+ million views)
5.    Samsung’sMilk Music: A New Way to Discover Music” (29.5+ million views)


Code and Theory hired three new senior executives: Kaplan Thaler as Executive Vice President and Chief Marketing Officer (formerly of Publicis) and Matthew Anderson as Partner and Global Chief Marketing Officer. Ross Maupin, the former Creative Director at Victoria’s Secret PINK, was appointed Group Creative Director; Laurent Pierre joins as Head of Engineering from DigitasLBi France.
Jessica Schell joined Warner Bros. Home Entertainment as Executive Vice President and General Manager of Film. She was previously executive Vice President of New Media and Digital Entertainment at Universal.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:


For anyone who’s worked in advertising, Canadian agency Union released a promotional video that pokes fun at the sometimes grueling hours required for the job. Check out the hilarious video at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: TV Host with Fashion expertise/interest. Represent Lori Goldstein on QVC as a backup guest. Start in overnights & early morning shifts w/potential primetime. Located w/in 2 hrs of West Chester, PA a must. Res/recent photo & on air links HERE (11/15) 

JOB OPENING: ASST. PROFESSOR VISUAL & MEDIA ARTS/Emerson College/Boston: Teach intro to advanced classes in multi-camera TV prod both in the studio & field. Tenure-track w/creative focus or Artist-in-Residence (non-tenure track w/teaching focus) position in TV Prod. Apply HERE (11/14)

JOB OPENING: MANAGER DIGITAL ANALYSTICS/NYC: The Manager of Digital Analytics will engage with business intelligence and data aggregation initiatives and support the Director of TVE Research in executive reporting. APPLY HERE (11/14)

JOB OPENING: DIGITAL RESEARCH ANALYST/Universal Pictures/LA: Analyze/report social media & online buzz surrounding film releases. Quantify tone of online conversation. Test/analyze online creative options for display. 3+ yrs ent exp rsch/analytics. APPLY HERE (11/14)

JOB OPENING: ACCT EXEC/CHI: Sell nat’l cable TV time to advrtsng agencies, clients, & regnl accts. Dir resp for dvlpng new bus, servicing clients, & growing existing bus. BA deg req’d. Min 3yrs buying TV advtsng time. Full info apply HERE (11/14)

JOB OPENING: RESEARCH ANALYST/LA-based: NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. To: HumanResources@ovationtv.com (11/13)

JOB OPENING: HEAD OF DVLPMNT/ROCK SHRIMP PRODUCTIONS/NYC: 5-7 yrs dvlpmt exp independent prod companies across mult formats; incl docu-series, reality & competition–scripted formats a +. Proven track record of dvlpng & selling Cover/resume: recruiting@rockshrimp.tv (11/13)

JOB OPENING: SR DATA ANALYTICS & BI LEAD/A+E Networks/NY: Responsible for all business intelligence reports and dashboard development & technical support for reporting & business intelligence system portfolio. Full Info/Apply HERE (11/13)

JOB OPENING: GSN/NY/RECEPTIONIST: Supporting Ad Sales & Affiliate groups; scheduling, phones, expense reports, ordering office supplies and client mailings; Excellent comm. skills, Microsoft Office. Submit res and CL to tvcareers@gsn.com (11/13)

JOB OPENING: AUDIENCE INSIGHTS RESEARCHER/MINER & CO STUDIO/NYC: 5+ yrs exp Quantitative & Qualitative Custom Research, Award Winning Consultancy, Clients Include the Most Recognizable Networks in TV. Apply: HERE (11/12)

JOB OPENING: PARTNERSHIP LEAD/FULL TIME/San Jose, CA: Immersion (NASDAQ:IMMR) is seeking a consultant/full time to establish biz dev deals with social media & chat co.’s such as Facebook, Tencent, Twitter, Yahoo, Pandora, Tinder Apply HERE (11/11)

JOB OPENING: LICENSING MGR/Jazwares, LLC /Ft. Lauderdale, FL: Strong communication & presentation skills and knowledge of consumer products industry, bach deg+ 5 yrs related exp & 3+ yrs licensing exp for in-bound & outbound agreement mgmt. Resume here: Careers@jazwares.com (11/11)

JOB OPENING: AT&T ADWORKS SALES SERVICE REP/CHICAGO: Assist the Sales Plan’g & Ops Team & supports the U-verse ad sales team. Helps planners mng campaigns & pull various reports related to billing, stewardship and campaign fulfillment. Apply HERE (11/11) 

JOB OPENING: ANALYST, DIGITAL/OPRAH WINFREY NETWORK/LA: Provide data-driven insights, website reporting & analysis. 3+ yrs exp, Omniture req’d. Knwlg secondary site usage. BA deg. Mktg, analytics, or similar fields. Strong math skills. Apply HERE (11/11)

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose HERE (11/11)
JOB OPENING: COUNSEL, BUS. & LEGAL AFF/MLBNetwork/NJ: Strong undrstndng of legal issues related to media. Strong negotiation & drafting skills. Min 2 yrs exp in legal media/entrtnmnt transactional environment reqrd. JD requird. Email resume: mlbnhr@mlb.com (11/11)

JOB OPENING: PROD ACCTG MGR/S.MONICA: Prepare Prod’s annual budgets & quarterly forecasts for various TV sporting remotes, studio prods & feature shoots. 1-4 yrs prod acct’g exp TV/film. Exp w/live events &/or pro sports a + 4 yr deg. Res/sal HERE (11/11)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

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