Lotsa NASCAR news, including Team Penske and Discount Tire announcing that – beginning in 2018 – the tire and wheel retailer will become a primary sponsor of the No. 2 Ford Fusion driven by Brad Keselowski in the Monster Energy NASCAR Cup Series. The deal sees Discount Tire be featured as the primary sponsor for 10 races while continuing to serve as a prominent associate sponsor for the remainder of the schedule. Meanwhile, Team Penske and Miller Lite announced that the light beer will continue its relationship with Keselowski in 2018 and beyond with the white and blue Miller Lite paint scheme adorning Keselowski’s car in 11 NASCAR Cup Series races in 2018.
Keeping it in the family, Team Penske locked in the Auto Club of Southern California and AAA as sponsor of the No. 22 Ford Fusion driven by Joey Logano in the NASCAR Cup Series. The multi-year extension with Team Penske follows an announcement earlier this year that Logano will remain a driver for the team through the 2022 season and beyond. AAA will continue its primary sponsorship of the No. 22 Ford Fusion for three races over the next several seasons, including the events at Auto Club Speedway in March, Kansas Speedway in May and Texas Motor Speedway’s playoff event in November.
The LA Kings launched a new partnership with California’s Mammoth Resorts for the 2017-18 NHL season. The agreement, brokered by AEG Global Partnerships, makes Mammoth Resorts an Official Partner of the two-time Stanley Cup Champions and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities, including Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain. The new partnership will help expand Mammoth Resorts’ brand awareness and customer base across Los Angeles while providing Kings fans with enhanced programming, exclusive benefits, one-of-a-kind promotions, game-day giveaways and experiences throughout the season.
The YES Network launched its first-ever celebrity-endorsement promotional campaign, a multi-platform initiative starring Brooklyn native Fabolous that promotes YES’ streaming Brooklyn Nets telecasts on the FOX Sports GO app.
UFC unveiled a new multi-territory partnership with AirAsia to serve as the global brand’s first-ever “Official Airline” sponsor. The partnership encompasses Asia and Australia. “This deal is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world,” UFC Vice President of Asia-Pacific Kevin Chang said. “AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to creating engaging branded content for fight fans and AirAsia customers to enjoy.”
Amazon Prime Video hits the courts this week with the debut of live tennis on the platform via the inaugural Next Gen ATP Finals Nov. 7-11 from Milan. Prime Video will stream live coverage of the tournament’s entire 16-match schedule to tennis fans in more than 200 countries and territories on the Prime Video app for TVs, game consoles, set top boxes and connected devices, which includes Amazon Fire TV, mobile devices and online. Fans will also be able to watch replays of completed matches and other tournament content, such as daily highlights, player profiles, and the official trailer by visiting the Next Gen ATP Finals details page on Prime Video.
The Players’ Tribune continues to shore up its content strategy, announcing the debut of a new content series that the platform will produce in partnership with Hyundai and sponsorship agency Advantage. Homecoming will see the series feature current and former NFL players returning for a day to their alma maters with seven-episodes now available showcasing Hines Ward, Maurice Jones-Drew, Mark Ingram, Jake Long, Derrick Brooks, A.J. Hawk and Priest Holmes.
Electronic Arts revealed that EA Sports UFC 3 featured lightweight champion Conor McGregor as the game’s official global cover athlete. The delivers “revolutionary new gameplay animation technology that delivers the most fluid and responsive motion” in the title’s history and offers a new G.O.A.T. Career Mode that means that players’ choices outside UFC’s world-famous Octagon matter just as much as their performance inside it. The game will be available worldwide on February 2 for Xbox One and PlayStation 4.
Amid the bevy of tournaments taking place at BlizzCon last week, Blizzard announced divisions and formats for Overwatch League, along with a new app for the org. The initial 12 teams (with more set to be added before season two, according to Commissioner Nate Nanzer) will be broken into Atlantic and Pacific Divisions, with Atlantic featuring franchises from London, NY, Boston, Philly, Miami and Houston. The Pacific Division will see the two LA teams, San Francisco, Dallas and the franchises from China and South Korea. Overall, 113 players from 17 different countries will take part in the inaugural season, with league matches played over four days each week of the regular season, starting Jan. 10. Each team will play 40 games across the season: 20 within their division, and 20 cross-division.
Riot details plans for the 2017 NA Scouting Grounds, running Nov. 26-Dec. 3. The event will launch with the top 20 NA Solo Queue players (top 4 from each role) being drafted on to four teams, each inspired by one of the elemental drakes and coached by an LCS organization. These four teams will train, practice, and ultimately compete in a round-robin tournament. After the finals, the publisher will host the first ever NA Scouting Grounds Draft which will see all 10 NA LCS teams draft one player each to their roster, for a total of 10 draft picks from the 20 participants. Teams will then have a 21-day exclusivity window to sign their draft pick or the player will be released into free agency.
The upcoming Winter Games in Pyeongchang will get a dose of esports after all. Intel revealed a plan to host two gaming experiences in the city ahead of the Olympics next year in the Intel Extreme Masters PyeongChang esports tournament, featuring Blizzard’s Starcraft II as well as a separate exhibition featuring Ubisoft’s action-sports title Steep Road to the Olympics, the official licensed game of the Olympic Winter Games PyeongChang 2018. “We are proud to have our Worldwide TOP Partner Intel bring this competition to PyeongChang in the lead-up to the Olympic Winter Games 2018,” said Timo Lumme, Managing Director of IOC Television and Marketing Services. “Following on from the Olympic Summit last week, the IOC will now explore esports’ relationship with the Olympic Movement further. This is just the start of an exciting future and we’re interested to see how this experience will play out.”
Quotient Technology announced that Michelle McKenna-Doyle, Senior Vice President and Chief Information Officer of the NFL, has joined the company’s Board of Directors.
Lions/Packers on ESPN at 8:15p.