10/10/14: Amazon renews ‘Transparent’ for a second season, Snapchat CEO says ads are on their way, DramaFever in the market to sell


Good morning. It’s Friday, October 10, 2014, and this is your first early morning digital briefing.


renewed comedy Transparent for a second season, to return in 2015. The first season of the Jill Soloway (Six Feet Under) series has been at the top of Prime Instant Video for two weeks and 80 percent of viewers have seen two or more eps, according to the ‘Zon. The show stars Jeffrey Tambor as a parent who comes out to his family as transgendered. Additionally, Variety reports that the e-commerce company will dish out $2 to $4 million for its comedy pilots from now on – and will put up even more for action-adventure comedies, making their budgets comparable to those of broadcasters’.
International programming streaming service DramaFever is on the market for a price between $120 and $140 million. Possible buyers include AMC Networks and European broadcast company RTL Group, both of which have already invested in the service, according to Recode. DramaFever raked in $20 million in revenue last year, and raised more than $11 million from investors.
Animation multi-channel network Mondo Media will team up with The Simpsons producer Bill Schultz and others to create three movies based on its popular shows. The first entry will be a cinematic version of Happy Tree Friends, the series that has reeled in more than two billion views on YouTube. The two other films will be based on Dick Figures and Deep Space 69.
Chinese e-commerce company Alibaba Group invested $50 million in the startup Peel, a mobile app to control TVs. Alibaba’s recent IPO was the largest in U.S. history at $22 billion, with investor Yahoo expected to reap $8.3 billion from it. Peel has more than 90 million users on Android and iOS apps around the world.
Just in time for Halloween: Subscription VOD platform Feeln released its third original short film, called Phantom. The product humorously illustrates the face of fear, capturing unsuspecting participants in a haunted maze. Phantom is available on Feeln online, Roku, Xbox 360 and mobile devices.
Teen Vogue enlisted fashion blogger Bryanboy (Bryan Grey Yambao) for its latest series Bryanboy Goes to College. In the show from Conde Nast Entertainment, Yambao visits college campuses to see students’ fashion styles and trends. Viewers can watch it at The Scene platform.


Multi-channel network AwesomenessTV launched a new space for merchandise retail and talent/fan meet-ups called Scene@AwesomenessTV. Global Head of Consumer Products and Retail Jim Fielding said, “Just as short form content has captivated Gen Z online, we believe that short form or pop-up retailing will resonate with them offline.” Scene@AwesomenessTV will be located in Los Angeles, and available online.
will live stream the Austin City Limits Music Festival from Oct. 10-12 at 2-10p CT each day. The stream will feature performances, artist interviews and behind-the-scenes access to musicians like Childish Gambino, Lorde, Foster the People, and Spoon. The fest can be found via the Red Bull TV platform at Fusion.net.


Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising…
Awards Event:
Friday, November 14, 2014
Grand Hyatt
NYC | Noon to 2pm


Visit our website for additional information on:
Sponsorship Opportunities, Contact Information and FAQs.

***Finalists to be announced in Early October***


Photo sharing app Snapchat is close to rolling out ads, according to CEO and Co-Founder Evan Spiegel. The Wall Street Journal reports the first ads will be messages that appear within the Snapchat Stories feature, between photos and videos shared by users but not specifically targeted to individual users. Advertising will be the first source of revenue for the three-year-old company, which has been valued at $10 billion. Yahoo and Kleiner Perkins Caufield & Byers have invested in the company. SnapChat plans to debut Snapchat Discovery later this year; it will feature disappearing content from partnered media and marketing companies.

SundanceTV is partnering with Allstate for season two of Dream School. In addition to in-show integrations, an original vignette series and marketing elements, the deal includes the formation of the Dream School Good Hands Fund, a mentoring and scholarship program. Dream School: NYC airs Wednesdays at 10p. 


WE tv launched a second-screen app to give users alternative views of the network’s original series in real time, called WE-D. When a viewer syncs her mobile device to a show on WE tv, she can then swipe the screen to see different angles of the episode. The first WE-D experience, which uses 360-degree camera technology, launched last night during Braxton Family Values.


With just three days to go before the Cynopsis Future TV Summit, speaker Eric Solomon, Nielsen SVP, global audience measurement, shares his insights about one of the media industry’s hottest topics: TV ratings today … and tomorrow.
What has had the biggest impact on TV measurement in the last five years?
Audience fragmentation. It was just about five years ago that the iPad was first introduced. We have seen absolutely explosive adoption of tablets and smartphones in that time, the arrival of Smart TVs, an increasing penetration of over-the-top services such as Netflix, all added to the already crowded TV and computer based arena. With this type of fragmentation across viewing mode (live versus on demand/time shifted), content type (TV/video, radio/audio, and static/text), device type (TV/computer/smartphone/tablet), delivery type (traditional TV, browser, app) and advertising model (traditional/mass media or digital/targeted), it has become critical to move toward big data/census-style measurement. And in that world, the quality of underlying probability panels for correction and calibration of big data takes on added importance.
What’s the most exciting tool Nielsen has when it comes to TV measurement?
The big data platform we have developed this year for measuring digital content and advertising is our “killer app.”  It allows us to include smartphones and tablets in our measurements, sets the stage for inclusion of viewing from Smart TVs and TV connected devices, and sets us up for a digital future. In terms of what is in development, without getting into specifics I’m very excited about the potential to bring together the best of the content identification and recognition tools from Nielsen and Arbitron (audio watermarking and metering) and bring them to bear globally and across digital and traditional content.
To learn more about where cross-platform metrics are headed, register for the Cynopsis summit, Thursday, October 16 in NYC.


hired Nika Kabiri as Managing Director of Ipsos MarketQuest. She was previously Senior Project Manager with Ipsos Loyalty.

Comcast named Judy James as Director of Government Affairs for the North Bay Area of California. James was previously with Republic Services Inc. where she was Municipal Relationship Manager.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or network. Programming includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.

 Click here to view our digital programming guide:


In an effort to map more of the world, Google enlisted a camel to take it through the Liwa Oasis area of the Abu Dhabi desert. Check out the beautiful view from the camera (not the straw) that was strapped to the camel’s back: www.cynopsis.com/#video.

See you Monday,
Jessica Reese  @JMarieReese

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JOB OPENING: DIRECTOR OF BUSINESS DEVELOPMENT/YANGAROO/Toronto: Join our rapidly growing ad tech. co.; oversee revenue growth from Media Agencies, Prod Houses & Content Producers. Veteran seller w/existing agency relationships a must. Apply HERE (10/16) 

JOB OPENING: HEAD OF DVLPMNT/BSTV/Montclair NJ: Oversee small dvlpmnt team. Development exp a must. proven track record of dvlpg/selling shows & finding new talent. Previous ntwrk exp a +. Working parents welcome, we offer flexible schedules. RESUMES HERE (10/16)

JOB OPENING: BUSINESS AFFAIRS EXEC/AMAZON STUDIOS/Santa Monica: Negotiate deals as well as evaluate alternate deal structures. Deep understanding media business models. 5+ yrs exp ent deal making/work w/major scripted production. Info/apply HERE (10/15)

JOB OPENING: COORDINATOR, TRAFFIC/PIVOT TV/LA: Maintain & oversee daily operation of centralized TV traffic operation; coordinate ads, promos & interstitial material. Cover letters & resumes: careers@participantmedia.com (10/15)

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JOB OPENING: MGR, VIDEO ASSIGNMENT/The National Geographic Society/DC: Act as air traffic controller for all video being shot/edited thru every dept of NG Studios. BA deg/equiv work exp. 5+ yrs fast-paced/high pressure TV or news envir. Full info/apply HERE (10/11)

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