|A CYNOPSIS MESSAGE
October 2nd | Esports Arena at Luxor, Las Vegas | 7PM – 9:45PM
The Tempest Awards acknowledge the esports industry’s most innovative companies and executives, with categories that span production, marketing, talent and technology. This awards reception will take place during day 2 of the inaugural Esports Business Summit (click here for more info).
Finalists will be announced next week!
[ REGISTER YOUR TEAM ]
Dr Pepper unveiled its new marketing campaign for the 2018-2019 season, titled Fansville. The promotion is a parody TV show drama that” captures the emotional rollercoaster of college football fandom.” The episodic-like campaign, created by Deutsch showcases characters such as Brian Bosworth, Eddie George and Les Miles with the first of its six 30-second campaign spots premiering on Aug. 27, and others airing throughout the college football season on ESPN, CBS and FOX. The launch of the marketing and advertising campaign complements other key activations for Dr Pepper, including this year’s 10th anniversary of the Dr Pepper Tuition Giveaway, which has awarded over $10 million to college students, as well as the extension of its official sponsorship of the College Football Playoff and Presenting Sponsorship of the National Championship Trophy through 2026.
Speaking of college football, Kellogg’s Cheez-It brand was named as the title sponsor of the Cactus Bowl, which will now be known as the Cheez-It Bowl. The multi-year partnership features a match-up between members of the Big 12 and Pac-12 conferences at Chase Field in downtown Phoenix. The fully-integrated partnership includes digital and social media, content, in-stadium exposure, product sampling and on-site activation at the game and other Fiesta Bowl organization events. Cheez-It will also appear in the Fiesta Bowl Parade with a float and custom balloon.
Meanwhile, Right Guard is set to launch a national college football campaign later this month, marking the brand’s largest sponsorship commitment in recent years. As part of the program, Right Guard is conducting a nationwide search for the country’s top “Designated Dancer.” This honorary title will be bestowed upon the fan that shares their best touchdown dance. Prize packages for submissions include official team merchandise, VIP tickets to the biggest games and Right Guard product for a year. Relevent, an RSE Ventures company, designed the program and will lead the development, activation and overall program fulfillment. Right Guard will officially launch its college program this fall through partnerships with the University of Tennessee, the University of Texas, the University of Michigan, the University of Florida, the University of California Los Angeles (UCLA) and the University of Notre Dame.
The International Tennis Hall of Fame will, for the first time in its 64-year history, give fans the opportunity to vote for the incoming class of Hall of Famers. Fans will be able to cast their votes for the nominees Aug. 27-Oct. 7 via vote.tennisfame.com with eight candidates on the ballot for the Class of 2019. “We’re thrilled to add this new Fan Voting component to the Hall of Fame voting process,” said International Tennis Hall of Fame CEO Todd Martin. “Creating an authentic connection between tennis fans and the greatest champions of our sport will be an engaging execution of our mission to promote and celebrate tennis history. Tennis is such a global sport and the fans of our inductees come from every corner of the globe. We know they might not all be able to get to Newport to see an induction, but hopefully this voting program will offer an opportunity for them to enjoy being part of the process.”
CBS SPORTS HQ debuted new morning segment with Danny Kanell and Raja Bell discussing the top stories in the sports world from their unique perspectives as former pro athletes. Sports fans will be able to stream the discussions every day at 7a on the platform. :
The Dota 2 community continues to back its crown jewel as The International once again broke its own prize pool record, commanding nearly $25 million for the event. Last year’s mark of $24,787,916 has now officially been topped, courtesy of the 2018 Battle Pass campaign, which crowdfunds the prize money by offering players cosmetic items, exclusive features, equipment, and other content. This will mark the fourth consecutive year that the all-time record has been set.The International 8 runs through Aug. 25, this year coming from Rogers Arena in Vancouver and marking the first time that it’ll be held outside of the United States.
PAX West will be the home of Fortnite’s newest tournament, as Epic Games unveiled a $1.5 million tournament in downtown Seattle set to take place at the annual gathering. Running Aug. 31-Sept.3, the tournament will take place inside the Washington State convention center and serve as the conclusion of the Summer Skirmish tournament series. The tournament will offer $1.5 million, with play open to all PAX West attendees with the first three days PAX West serving up three rounds of qualifiers, followed by final qualifiers each night. Final qualifiers will then be broadcast across all Fortnite channels from 6-9p PT.
College gaming network Tespa unveiled its plans for the new school year, revealing new competitive leagues, membership benefits and chapter programs for students and leaders across the US and Canada. The company announced fall programs for Overwatch, Hearthstone, Heroes of the Storm and StarCraft II, with Fall programs designed to allow teams to play at a more casual pace playing weekly matches against similarly ranked teams. This year’s Fall Tespa programs will include:Overwatch Collegiate Championship: Preseason; Hearthstone Collegiate Championship; Tespa Collegiate Series: Heroes of the Storm Preseason; and StarCraft II Collegiate 1v1 & Team Brawl.
The 2018 WNBA playoffs begin with Dallas/Phoenix at 8:30p, and then Minnesota/Los Angeles at 10:30p on ESPN2.
|A CYNOPSIS MESSAGE
Time to Tune-in to the Future Industry Leaders
The Fourth Annual Cynopsis Rising Star Awards is gearing up for its best year yet…Don’t miss this great opportunity to honor yourself or a colleague with a nomination. The groundbreaking work that these ambitious and creative young professionals have accomplished over the past year deserves to be celebrated – and we can’t wait to see what they have to offer!
ON THIS DAY in 1986: Red Sox player Spike Owens scores six runs.
In the Know: According to NBA rules, how long does a player have to make a free throw after receiving the ball? (Email firstname.lastname@example.org with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the penalty for using your cap to catch a baseball? Answer: The batter and on-base runners advance three bases. Kudos: Ralph Sorrentino/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Mike May-PHIT America/Wellington; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; John Ward-Tennis.com/Chicago; Rich Wolfe-RichCraft/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later – Chris
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JOB OF THE DAY
SENIOR DIRECTOR, PARTNER SERVICES
Grow the Pac-12 Networks corporate sponsorship business through increased sales & a high rate of renewals and increase partner satisfaction by overseeing the flawless execution of sponsorship fulfillment.
Full info/apply: HERE
JOB OPENING: MEDIA DIRECTOR, DIGITAL/HMC/Richmond Vermont: Exp implementing every step of the media process from strategy/plan’g to creative review, implementation and reporting. Exp w/all digital channels and managing a range of digital media partners. Full info/apply HERE (8/28)
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JOB OPENING: SENIOR DIRECTOR, PARTNER SERVICES/PAC-12/SF: Grow the Pac-12 Networks corporate sponsorship business through increased sales & a high rate of renewals and increase partner satisfaction by overseeing the flawless execution of sponsorship fulfillment. Full info/apply: HERE (8/25)
JOB OPENING: CREATIVE DIRECTOR/Science/LA: CD w/strong eye for branding to oversee creative dev of promo cmpgns, branding and cross-promo mktg initiatives for Science Channel. Create viewer loyalty & build ratings through brand character and personality. Inspire staff and freelancers to strengthen ntwrk voice. 10+ yrs promo/mktg exp req’d. Apply (8/25)
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JOB OPENING: SR RESEARCH ANALYST/POPTV/Playa Vista CA: Compile/format ratings data for various program & network reports in an efficient, accurate & timely manner. 2+yrs of linear rsrch and/or multiplatform rsrch. Proficiency w/Nielsen systems National TV View, Npower, National File Library, MyEvnts. Full info/apply HERE (8/24)
JOB OPENING: PRODUCER/NBC NEWS & MSNBC/NYC: A journalist who is not afraid to pick up the phone and conduct original reporting & have big ideas &d the journalistic writing and research skills to bring them to life. 5+ yrs – brdcst/cable preferably working on live daily shows or in and around a control room. Full info/apply HERE (8/24)
JOB OPENING: SEGMENT PRODUCER/EDITOR/NBCU & MSNBC/NY: Smart, enthusiastic and prolific prod who can write/produce daily news segments that will help shape the future of news. 2+ yr exp working in brdcst, digital or cable. Solid knwldg inews, can search and edit on AVID desktop systems and cut your own VOs and SOTsFull info/apply HERE (8/24)
JOB OPENING: AD SALES PRICING & INV MGR/Weather Channel/NYC: Support SVP Pricing & Inventory & the ad team. Price, inventory analysis, sales reporting, working w/ Sales Planners to dvlp media proposals & working w/Sales team to create deals from all aspects. 4 yrs’ exp media ind, pref as cable planner. Full info/apply HERE (8/23)
JOB OPENING: DIRECTOR, CLIENT SOLUTIONS/The Weather Channel/NYC: Resp for the pre-sell function (strategy/execution) on AdSales Mktg teams. Work closely w/prgrmng to stay current on their dir to identify opps for ad sales client sponsorships/partnerships/integration. 5+ yrs exp ind or similar role. Full info/apply HERE (8/23)
JOB OPENING: MARKETING ASSOCIATE/The Weather Channel/NYC: Help grow existing/new bus across our newly expanded portfolio. Mng all client touch points for sales. Work w/sales/mktg teams to propose/plan/execute annual branded premium & client mailer strategy. BA deg 2-3 yrs exp in ind or similar role. Full info/apply HERE (8/23)
JOB OPENING: DIRECTOR OF PROGRAMMING/GSN/Santa Monica: 5-7 yrs’ Gameshow/Supervising Producer/Co-EP exp. Focus on current series working on production, casting, post and format development (both in studio and out); strong contacts. BA/BS degree. Apply directly on www.gsntv.com/careers (8/23)
JOB OPENING: MANAGER MARKETING STRATEGY/Discovery & Science/LA & NY: Strong PM to dvlp 360 mktg plans for Discovery & Science using on-air, cross channel, digital and paid mktg tactics. Manage creation/delivery of creative assets, identify strategic partnerships & execute consumer events/promotions. 3-5+ yrs exp pref. Apply (8/23)
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JOB OPENING: COMMUNICATION MANAGER/PAC-12/SF: Develop & implement strategic programs to increase brand awareness and promote all aspects of Pac-12 Networks. 5-8 years of relevant exp PR & communications, strong network of 828 and B2C, nat’l business & trade media contacts. Full info/apply HERE (8/22)
JOB OPENING: DIRECTOR, DEVELOPMENT/Peacock Productions/NY: Peacock Prod has an exciting opp for a Director of Development to join a newly revamped team and help create high end factual entertainment for broadcast, cable and OTT. 8 yrs of exp dvlpmnt and/or prod of factual series, specials and documentaries. Full info/apply HERE (8/22)
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