07/21/17: Ryan Seacrest returns to American Idol (but keeps his day job); Season 5 the last for The Originals; Lena Dunham hits American Horror Story

A CYNOPSIS MESSAGE
How do you know which ad content will be most effective?
Join us for the latest Cynopsis Webinar: Newest Strategies for Branded Content on Tuesday at 1:30 PM and start maximizing consumer engagement with your company’s advertisements. Zero in on the difference between purchase intent on mobile and desktop platforms, when to use sponsored or custom content, and which KPI’s to pay attention to when: unaided awareness, purchase intent or brand equity.
 
 
PRODUCTION & DEVELOPMENT

 
 E! greenlit The Platinum Life, following an elite group of women in LA’s music industry and (of course) their significant others. STXtv and Tower 2 Productions are producing.
 
Sesame Workshop awarded development deals to two emerging TV writers from the inaugural Sesame Street six-week Writers Room fellowship program. After an open call in February, 8 fellows were selected to meet for 6 sessions in NYC with workshops and meetings. “Reflecting our diverse world has always been a core part of Sesame Streetand we hope that programs like this one will help a new generation of writers gain the access they need to produce rich, engaging, and relatable stories for all kids,” said Brown Johnson, Sesame Street Workshop’s EVP and creative director.
 
 
NEW & RETURNING SERIES
 
BBC America introduces 3-part documentary Wild West on Saturday, August 19 at 9p. The natural history program launches with a look at how animals survive in the desert heartlands.
 
TEGNA’s daytime news and entertainment show Daily Blast LIVE premieres Monday, September 11 across 36 TEGNA markets, and nationally on Facebook and YouTube. Among the hosts are Tracey Gold (Growing Pains), stand-up comic Al Jacksoon, Jen Widerstrom (The Biggest Loser) and former Dr. Drew co-host Sam Schacher.
                                                    
Carlos Watson, Editor in Chief of OZY.com, will host a new, prime-time, cross-platform debate program, Third Rail with OZY. Co-produced by WGBH Boston’s Studio Six and OZY Media, the 7-part series will broadcast and stream Fridays at 8:30p, starting September 8 (check local listings). 
 
A&E set Tuesday, August 15 at 9p as the date for the season 2 launch of Leah Remini: Scientology and the Aftermath. The limited series was nominated for a 2017 Emmy for outstanding informational series or special.
 
The ripple effects of a murder are explored on new ID series Shattered, launching Wednesday, August 23 at 10p. Each episode starts with 3 people seemingly unconnected, but with links to the same tragic event.
 
ABC’s rejiggered Once Upon a Time will be back for season 7 on Friday, October 6. The news was shared yesterday at Comic-Con.
 
Discovery’s First in Human, a 3-part doc following “first in human” trials, or initial therapies tested on patients, launches Thursday, August 10 at 9p. Exec producer Jim Parsons (Big Bang Theory) also narrates.
 
 
COMING UP
 
TLC’s Growing Up Evancho looks inside the lives of 17-year-old singing star Jackie Evancho and her family, including 19-year-old sister and LGBTQ activist Juliet. One-hour special airs Wednesday, August 9 at 10p.
 
A&E goes back to the scene of the crime for Guilty: The Conviction of O.J. Simpson (wt), a 2-hour special analyzing the case that led to Simpson’s conviction for armed robbery. The show, announced Thursday, the day Simpson was granted parole, is slated for an October premiere.
 
The 30th Annual Hispanic Heritage Awards will be broadcast on PBS Friday, October 6 at 10p. The awards were established by the White House in 1988 to commemorate the creation of Hispanic Heritage Month in America.
 
AXS TV Classic Albums special Carly Simon: No Secrets uses archival footage, exclusive interviews and music videos to offer insight into Simon’s star-making third album, on Wednesday, August 9 at 9p.
 
 
MEASUREMENT Q&A
 
What are today’s biggest challenges when it comes to consistent data and measurement? Mark Risis, The Weather Company’s Head of Global Partnerships and Data Sales, shared his thoughts with Cynopsis (you can read the full Q&A here). Risis will serve as a moderator at Cynopsis’s upcoming Measurement and Data Conference. Be sure to register for the event here.
 
In what ways is the proliferation of new platforms making measurement and targeting harder? And on the flip side, what new opportunities are these shifts bringing?
The proliferation of services not only creates scale but also fragmentation…The idea of a rating becomes highly challenged, as its value is stretched to meet the reality of a 1:1 delivery across multiple platforms, and outside of the typical broadcast window, even when expanded by +3 or +7 days. At the same time, the underlying IP infrastructure [of the new services] allows for robust data collection about who watched what, when, and what else they also consumed.
 
Over the next decade, what do you think will be the biggest new challenges when it comes to achieving consistent measurement and transparency?
Managing the transition between controlled measurement – panels and focus groups – to measurement that uses naturally occurring data that is collected “in the wild” is incredibly challenging. It’s a world where a rating and an impression live side by side. The odds of both approaches yielding the same answers are low. They often tell very different stories. Thus, there are two parallel truths that can coexist at the same moment in time for marketers, and knowing how to accept this gray area during the transition from a “good enough” to a “much better but never enough” is something that requires confidence and resolution.
 
 
VIDEOS IN SHORT
 
A+E Networks is releasing short-form series Chloe Does It!, starring Chloe Lukasiak, on Monday, July 24. The Dance Moms fan fave has been collecting suggestions via YouTube about what her fans would like to see her do, and in the new series they’ll see her do it. Episodes will air on linear beginning Tuesday, August 8, leading into the new season of Dance Moms on Lifetime. 45th & Dean, our in-house storytelling digital hub, has been on a tear since opening our doors over a year ago,” said Paul Greenberg, EVP and GM, 45th & Dean and FYI. “This new series designed for the YouTube viewer is a great next step.”
 
A documentary short from Duplass Brothers Productions, Protect Our Access – Alaska’s Voices, demonstrates the vital role Planned Parenthood plays in Alaska, and the impact defunding could have on rural communities nationwide. The mini-doc was the brainchild of college student Lauren Budd, who spent her winter term interning and DBP.
 
 
DIGITAL DATA
 
Amazon Prime will add Picnic at Hanging Rock to its U.S. lineup in 2018, in a deal with FremantleMedia International. Natalie Dormer (Game of Thrones) stars in the new series that’s a reimagining of Joan Lindsay’s Australian novel.
 
The Mindy Project’s final season 6 launches on Hulu Tuesday, September 12. More series on the way: The season 2 launch of Chance on Wednesday, October 11; Sarah Silverman’s I Love You America, launching Thursday, October 12; and season 2 of Freakish on Wednesday, October 18.
 
YouTube TV expanded into 10 new markets. Washington, D.C.; Houston; Atlanta; Phoenix; Detroit; Minneapolis-St. Paul; Miami-Ft. Lauderdale; Orlando-Daytona Beach-Melbourne, and Charlotte will have packages that include local feeds from ABC, CBS, Fox and NBC, while Dallas-Fort Worth will include local feeds from CBS, Fox and NBC, and VOD primetime shows from ABC.
 
 
ADVERTISING
 
Eighteen percent of ad executives believe their agency takes payments from their media suppliers to offset downward compensation pressure from clients, according to a survey from Advertiser Perceptions for MediaPost. 42% of the 310 surveyed in June said their agencies do not take payments, while 40% said they didn’t know.
 
How are marketers using first-party data in their TV and video strategies? Videology covered the question in the latest installment in its “Knowledge Labs” series. Findings from a July Advertiser Perceptions survey of advertisers and marketers suggest 69% of digital advertisers use their first-party data for media planning or buying, while 61% say they use it to develop insights about their customers, and about half use it to maintain customer relationships. All of the respondents said they use first-party data most often to retarget existing customers, but more than half are also using it to measure the effectiveness of a media campaign or tailor messaging based on past behaviors.
 
 
CASTING
 
Girls star Lena Dunham will appear on season 7 of FX anthology series American Horror Story. “Always wanted to work together, and now we r!” tweeted AHS creator Ryan Murphy.
 
Oscar winner Forest Whitaker (The Last King of Scotland) will guest in a story arc on Fox’s Empire, as a music icon who gave Lucious his start. Season launches Wednesday, September 27 at 8p.
 
NYPD Blue alum Jimmy Smits landed a major role in a season 4 story arc on ABC’s How to Get Away With Murder….Suranne Jones (Doctor Foster) will star in HBO and BBC One drama Gentleman Jack, set in 1832 Halifax…Mitch Pileggi will be back as Walter Skinner for season 11 of Fox’s The X-Files….ShadowhuntersAlisha Wainwright was upped to series regular for season 3.
 
 
GOING GLOBAL
 
UK’s Channel 4 commissioned Barcroft Productions for one hour doc Bear About the House: Living with My Super-Sized Pet. Featured are a 7-foot bear, a 9-foot crocodile and one-ton buffalo.
 
Alexa, what’s funny today? Comedy Central’s The Daily Show with Trevor Noah is launching on Amazon’s personal assistant service in the UK. A Daily Show Flash Briefing will feature snippets from the show, and customers will be able to ask for information on where to watch it, and find out guest schedules.
 
BBC Four’s Bucket is moving to Australia. The dramedy will make its primetime debut on public broadcaster ABC later this year, thanks to a distribution deal by all3media International.
 
The BBC Four and James Corden’s Fulwell 73 are working on a live, weekly music show slated for fall. Six episodes have been ordered.
 
A CYNOPSIS MESSAGE
Don’t miss the Cynopsis Digital Model D Awards
New Categories, expanded coverage and the ultimate digital awards event
 
New categories include Best Podcast/Audio Series, Best Use of Augmented Reality Technology, Best Experiential Marketing Campaign, Best Social Media Campaign for TV and many more!
 
Questions?
For entry and event questions, please contact Cathy Pearson
For sponsorship opportunities, please contact Mike Farina
 
 
RATINGS
 
Live + Same Day Viewers AA (millions): Wednesday, July 19, 2017 time period averages
Source: NTI, Galaxy as dated Live+SD
CBS: 4.87 million
Big Brother 6.5, Salvation 6.19, Criminal Minds 4.14
NBC: 3.58 million
Little Big Shots 5.82, The Carmichael Show 3.23, The Carmichael Show 2.59, This Is Us 2.00
FOX: 2.70 million
Masterchef 3.45, The F Word With Gordon Ramsay 1.95
ABC: 2.35 million
The Goldbergs 2.95, Speechless 2/14, Modern Family 2.53, American Housewife 2.25, Modern Family 2.32, The Goldbergs 1.94
Univision: 1.67 million
Jose e Egipto 2.12, La Doble vida de Estela Carrillo 1.87, Rosario Tijeras 1.03
Telemundo: 1.43 million
Jenni Rivera: Mariposa e Barrio 1.32, La Querida del Centauro 1.19, Senor de los Cielos 1.78
CW: .78 million
The Arrow .81, Legends of Tomorrow .75
 
Wednesday A19-49 Rating: CBS 1.1/5, FOX .9/4, NBC .6/3, ABC .6/3, TELE .6/2, UNI .5/2, CW .2/1
 
 
EXECUTIVE MOVES
 
Robert Sharenow has been promoted to President, Programming, A+E Networks; Paul Cabana assumes the role of Executive Vice President, Biography and History Digital, and Thomas Moody has been elevated to Executive Vice President, Program Strategy and Acquisitions, A+E Networks. Sharenow had served as EVP and GM, A&E and Lifetime, while Lehrer joins the company from MTV2, where he headed creative and business operations, and Moody was previously SVP, Programming Planning and Acquisitions at A+E Networks.
 
Coty Cagliolo has been promoted to Managing Director of FremantleMedia Mexico. Cagliolo was most recently VP of Development across the Latin American and US Hispanic region.
 
AMC Networks International – Latin America appointed Alejandro Kember as Vice President of Affiliate Distribution for Latin America. Kember previously served as AMCNI’s Vice President for Distribution in the Southern Cone, Andean Region and Caribbean.
 
Genius Brands International promoted Deb Pierson to Senior Vice President of Global Content Distribution & Marketing, adding to her title of President of Kids Genius Cartoon Channel, and Lloyd Mintz has been elevated to Senior Vice President of Worldwide Consumer Products.
 
Christina Davis is leaving her post as Executive Vice President, Drama Development at CBS. “We’re grateful for her many years of leadership in drama, proud of her many accomplishments at the Network and wish her much success in her next chapter,” said Les Moonves, Chairman and CEO of the network. Davis was on maternity leave after the birth twins when she made the decision to leave.
 
 
IN MEMORIAM
 
Actor Evan Helmuth died July 17 of complications from a stroke. He was 40. In addition to film roles, Helmuth was known to television audiences for appearances on shows including on Alias, Bones and Battle Creek.
 


Friday Fact: It costs the U.S. Mint almost twice as much to make pennies and nickels as the coins are worth.
 
This Day in History: 1919 – A dirigible crashed through a bank skylight in Chicago, killing 13 people.
 
Answer to Our Last Trivia Question: What Dundie Award did Phylis win in season 2 of The Office (2005-2013)? The Bushiest (supposed to be Busiest) Beaver Dundie. Kudos to: Rory Rosegarten-The Conversation Company, Heather Allen-WWE Corp/Stamford, CT, Kelli McCabe-Chicago Association of Realtors/Chicago, Tom Moore-Kalt Productions/LA, Rachel Sophie Buchanan-NBCUniversal/NYC, Kristie Wakefield-Go To Team/Mt. Pleasant, SC, Lorrie Shillin/El Segundo, CA, Elizabeth Wendorf-Blackwood Seven/LA, Gayathri Jayakumar-THREE/Saratoga Springs, NY, RT Harris-WideOrbit/Detroit, Seraphina Kleinen-S2BN Entertainment/NYC.

Today’s Trivia Question – No Googling Theme Week: The family in which TV drama lived in the town of Glenoak, CA? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
 
Answer to yesterday’s Anagram: Rant In Picnic Wink = WKRP in Cincinnati. Kudos to: Russell Mesnick-Mediaocean, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL

Classic Sitcom Initial This: MP Played CS on NC (Email trivia@cynopsis.com; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
 
Lynn Leahey
Editorial Director
@Lynn_Leahey
Roberta Caploe
Publisher
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Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: SR MANAGEMENT MEASUREMENT & INSIGHT/Fullscreen/NYC: Analyze/synthesize data to help support the brand group. Dvlp/execute dynamic measurement & insights prgrms for clients. 8 yrs exp w/in media or advertising rsrch. Exp w/social/video analytics tools & passion for You Tube. Full info/apply HERE (8/1)


JOB OPENING:
DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital.  5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (7/28)


JOB OPENING:
MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (7/27) 

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: RESUMESFMG@INFOBASELEARNING.COM EOE (7/26)

 
JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (7/26)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (7/26)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (7/26)


JOB OPENING:
DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/25)

 
JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/25)  

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/25)  

JOB OPENING: SR BUSINESS ANALYST/WIDE ORBIT/NYC: Gather requirements from customer re: new features. Create documentation and user stories. 5+ yrs of exp cable ntwrk ind w/focus in pricing & plan’g, and sales. Full info/apply HERE (7/22)

JOB OPENING: MGR, BUSINESS & LEGAL AFFAIRS/AMC Networks/NYC: Draft & negotiate high volume of content license agreements & interpreting contractual rights. 2+ yrs legal exp in-house or law firm drafting IP contracts. J.D. degree is pref. Full info/apply HERE (7/22)

JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (7/22)  


JOB OPENING:
COMMUNITY PRESS MANAGER/NBCU/San Diego: Act as primary liaison to community groups and internal liaison with both NBC 7 & Telemundo 20 news, sales and promotion departments on community projects. Full info/apply HERE (7/22)

 
JOB OPENING: BRAND MARKETING COORD/NBCU/SYFY/NYC: Assist in the execution of all off-air marketing efforts and brand initiatives, including multi-platform media campaigns and cross promotions.1-2 yrs exp. Full info/apply HERE (7/22)
 
JOB OPENING: COORDINATOR/SR COORDINATOR/Sirius XM Radio/NYC: Assist Acct mgrs in maintaining client relationships. Research prospective clients & ad sales opps upon request. Min 2 yrs exp working in a sales or media/entertainment envir. Strong interest in sales & strong comm skills a must.  Full info/apply HERE (7/22)
 
WHAT’S ON TONIGHT – FRIDAY, JULY 21
ABC: Disney’s Descendants 2, Descendants 2: ABC After Party
CBS: Big Brother, Hawaii Five-0 [r], Blue Bloods [r]
CW: Masters of Illusion, Masters of Illusion [r], Penn & Teller: Fool Us [r]
FOX: Master Chef [r], Beat Shazam [r]
NBC: America’s Got Talent, [r] Dateline NBC
PBS: Washington Week, Charlie Rose – The Week, Great British Baking Show, Smokey Robinson – The Library of Congress Gershwin Prize for Popular Song
Telemundo: Jenni Rivera, La Querida del Centauro, El Senor de los Cielos
Univision: Jose de Egipto, La Doble Vida de Estrela Carrillo, Rosario Tijeras

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