The Players’ Tribune and Toyota are partnering for an original, three-part video series titled Off the Track. The series will showcase the lives and journeys of three Toyota drivers from different professional racing circuits: Daniel Suárez (NASCAR), Antron Brown (NHRA) and Fredric Aasbo (Formula Drift). The series premieres today with the two remaining videos are slated to air in May and will run on The Players’ Tribune and its social channels.
IMG and NBC Sports announced that The PNC Financial Services Group has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren. PNC’s multi-year extension as title sponsor keeps the PGA Tour Challenge Event in Orlando.
Colorado State University announced a $37.7 million deal with official credit union partner, Public Service Credit Union. The agreement brings the total naming rights revenues at Colorado State to $57 million for the stadium. The Colorado State agreement with PSCU is for 15 years and includes annual escalator clauses for inflation, as well as a signing bonus.
Formula One picked up a stake in PlayON as part of a strategic partnership that will see PlayON become Formula One’s official fantasy gaming partner along with the live integration of F1 TV across PlayON’s streaming service. PlayON will enter the U.S. market this year following the F1 partnership. “Formula One is continuously looking for ways to engage with new audiences, particularly in the digital space,” said Frank Arthofer, Formula One’s director of digital and new business. “Fantasy Sports is an exciting industry and offers us the opportunity to engage with a young and vibrant fan base.”
The Olympic Channel reached cooperation agreements with the international governing bodies for kickboxing, SAMBO, and squash, and the Federation Internationale Cinema Television Sportifs to collaborate on content for the multi-platform global media destination. That brings the the number of partners who have announced similar agreements with the Olympic Channel to 67.
Bleacher Report detailed plans to tackle the NFL Draft, where during the first three rounds, B/R NFL experts Chris Simms, Matt Miller, and Adam Lefkoe will provide fans with “free-flowing, off-the-cuff analysis on the Draft via Facebook Live.” The trio will also tape 2-3 minute packaged analysis segments after each pick for distribution in the NFL team channels of B/R’s award-winning mobile app.
PlayVS, the venture-backed startup building the online and offline infrastructure for high school esports, locked in an exclusive partnership with the National Federation of State High School Associations and the NFHS Network. PlayVS will collaborate on the national rollout of esports in high schools, creating a scalable program that allows the 14.5 million high school students to compete in various esports on behalf of their school, culminating in state championships. PlayVS’ inaugural season will commence October 2018, with an initial rollout in at least 15 states with two seasons each school year.
Nitro Circus and video game developer and publisher Psyonix locked in a deal to make Rocket League an official partner of Nitro Circus globally for 2018 with the game integrated into all of Nitro Circus’s live shows worldwide. “We are excited to form this custom partnership with Rocket League, which will see a host of exciting initiatives and content rolled out on a global platform.” said Nitro Circus’ Chief Commercial Officer, Brett Clarke. “Both audiences, ours and Rocket League’s, are very synergistic. More importantly, our athletes are avid Rocket League enthusiasts and we look forward to giving our fans the opportunity to compete against them throughout the year.”
Esports Arena Las Vegas named HyperX as the venue’s official peripheral and arena partner, featuring HyperX gaming headsets, keyboards, mice and mouse pads for their esports tournaments, events and gaming stations. HyperX gaming peripherals will also be available in the arena’s merchandise store. “Our vision for Esports Arena Las Vegas was to create the ultimate interactive entertainment experience for casual and competitive gamers,” Simon Temperley, CMO of Allied Esports, said. “Providing HyperX peripherals to our customers and competitors will ensure we are offering an elite gaming experience that delivers superior performance to all in the arena.”
The Collegiate StarLeague locked in its the top teams competing for the 2018 North American Grand Finals on April 28-29. The two day tournament will feature a first-of-its-kind collegiate Fortnite tournament, an Overwatch invitational, Vainglory invitation, open beta access to Quake Champions and Super Smash Bros for Wii U and Melee West Divisionals. It will also include teams from:
- Dota 2: McMaster University, Rochester Institute of Technology, UC Davis and Stony Brook University
- Counter-Strike: Global Offensive: Virginia Commonwealth University, Robert Morris University, CUNY Baruch and UCLA
- League of Legends: Simon Fraser University, University of British Columbia, Robert Morris University and University of Illinois Urbana Champaign
Flyers/Penguins on NBCSN at 7p.