CYNOPSISDIGITAL
03.22.17 Good morning. It’s Wednesday March 22, 2017 and this is your first early morning digital briefing.
SD-WAN: Software-Defined Wide Area Networks are the newest iteration of WAN’s, which companies have relied on for years to link remote locations to headquarters. SD-WAN enables the leveraging of different network technologies, making it easier to connect to various marketing clouds and data management platforms.
Snapchat parent Snap Inc. has already inked a number of original content deals, with partners ranging from publishers like Vice to TV companies like NBCU and A+E Networks. The latest on the list is MGM Television, which just announced a deal to produce short-form originals for Snapchat’s Discover platform. It’s Snap’s first deal with a major studio. There are no details just yet as to what kind of content MGM plans to produce, or when it will premiere.
A three-judge panel of the U.S. Court of Appeals for the Ninth Circuit has reversed a lower court decision that FilmOn X was eligible for the same compulsory license to TV programming as cable operators have. The court said that a service that captures copyrighted works broadcast over the air, and then retransmits them to paying subscribers over the Internet without the consent of the copyright holders, is not a “cable system” eligible for a compulsory license under the Copyright Act.
A CYNOPSIS MESSAGE
ADVERTISING
Yesterday, for the first time ever, Snapchat ran a live 360-degree video stream within an ad unit. The stream ran in partnership with Turner’s truTV. Snapchat users were served an ad unit featuring Prentice Penny, the creator and star of the new unscripted comedy Upscale with Prentice Penny, which premiered yesterday. Anyone who clicked was taken to a live-stream from the premiere’s red carpet event. And truTV also ran Snap Ads throughout the evening, giving users the option to swipe up in order to watch a trailer for the series.
Google has announced some new brand safety policies meant to insure that ads don’t inadvertently appear alongside offensive or extremist YouTube content. The move comes shortly after some high-profile advertiser withdrawals, including the U.K. government. (Once an entire country abandons you, you know it’s time for some changes.) The company said that it would alter the default settings for ads so that they only appear alongside “legitimate creators” in its Partner Program. There will also be new account-level controls, making it easier for advertisers to exclude specific channels and sites from their Google Display Network and AdWords for Video buys.
Having purchased Cablevision Systems last year and programmatic platform Audience Partners earlier this month, Netherlands-based telco Altice has scooped up French outstream video ad tech firm Teads. Teads works with more than 500 premium publishers globally and 8,000 vertically specialized publishers.
Video technology providers Rapt Media and Kaltura announced an integration to bring enterprise companies and educational institutions better learning and engagement through interactive, personalized video experiences. The solution will be available to all Kaltura customers beginning this month.
Social media management platform Hootsuite is adding to its ad tech and analytics capabilities. The company announced that it’s acquired the Snapchat analytics tool owned by the marketing firm Narrativ. Hootsuite exec Richard Hungerford told MarketingLand that the acquisition is meant to appeal to larger corporate clients, which “require more sophisticated analytics” when it comes to organic and paid marketing. Hootsuite – which previously had no Snapchat analytics capabilities – will now be able to track individual campaigns or videos launched on the app.
Look out, Snapchat: Facebook isn’t the only tech giant that’s cribbing from you anymore. In its biggest-ever foray into the world of social messaging, Apple has announced Clips, a new messaging app that lets users take videos, and add animated titles, captions, and emojis. As with Snapchat’s Stories feature, the app lets users stitch multiple video clips together, complete with filters and speech bubbles. One big difference between Snapchat and Clips: With the latter, users can post videos to a wide array of platforms, including Instagram, Facebook, Vimeo, and YouTube. There’s no set launch date for Clips just yet, but it’s likely to make its official debut in April, rolling out as a free download for iOS.
Periscope isn’t just for amateurs anymore. The Twitter-owned live-streaming platform has unveiled the Periscope Producer API, a product making it easier for publishers to stream professional quality live videos from external sources such as cameras, drones, and TV studios. The API is currently restricted to private beta users.
CYNOPSIS TOP WOMEN IN DIGITAL
Being a woman in the digital space isn’t all that rare anymore – and that’s a very good thing. As Scripps SVP and Cynopsis Top Women in Digital Awards honoree Vikki Neil put it at yesterday’s sold-out event in NYC, "I’m inspired by leaders who create a work environment where being a woman isn’t something I have to think about.” Cynopsis extends tremendous congratulations to our 2017 honorees: You’re the leaders in question, working to create that environment every day. Keynote speaker Elizabeth Spiers, founder of Insurrection, spoke about being a woman in the digital world, noting, “Women are evaluated on performance, while men are evaluated on potential.” Which means when it comes to quantitative measurement, women come out winners.The full list of honorees can be found here.
OTT + SVOD
Sinclair Television Group and Metro-Goldwyn-Mayer, partners in science fiction broadcast network COMET TV, said the network will be available on Apple TV and Roku. COMET TV’s app will include live playback of the network’s broadcast feed with an integrated program schedule along with information on current programming.
To determine the TV ads generating the most digital response, attention analytics company iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Here, a look at the brands that advertised during the season one finale of NBC’s hit drama This Is Us.
“The This Is Us finale provided plenty of powerful moments, and one of them ended up being an ad: Allergan’s ‘Eyepowerment,’ which earned 19.6% of all online activity prompted by commercials that aired during the show. The spot, soundtracked by Bae West’s cover of ‘Bette Davis Eyes,’ discusses eye health while referencing women’s equality through the eyes (literally) of iconic figures including Amelia Earhart, Frida Kahlo, Grace Kelly and more. Rounding out the top 5: Columbia Pictures, UnitedHealthcare, Target and Fidelity Investments.” – iSpot.tv
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The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (3/13/17 – 3/19/17)
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Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Ad-Juster has opened an office in Manhattan and promoted Sharon Smith to Vice President of Concierge, a new planned service. She most recently was Director of Client Relationships. James Lane joins Ad-Juster in a senior-level position at Concierge from GroupM, where he was Senior Partner, Director of Analytics and Implementation.
Jukin Media hired Brendon Mulvihill, former Head of Content Licensing at GoPro, and Zach Alter, former Vice President of Sales at SheKnows Media, to leadership positions within Jukin. Mulvihill will lead Jukin’s licensing business while Alter will lead the company’s direct sales team.
The Beatles’ Paul McCartney called this legendary musician who recently passed away "a magician." Who was this native of St. Louis who influenced others not only in the U.S. but all around the world? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Robin Wright hadn’t appeared in too many TV shows before her co-starring role in Netflix’s House of Cards. But one of those shows – an NBC soap opera – featured her in over 500 episodes. What was it called? Answer: Santa Barbara. Kudos to Steve Jacobson-World Wide Wadio/CA, Betsy Bozdech-Common Sense Media/CA, Christina George Smith-On Media Ad Sales/GA, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Sonia Ocasio-Time Inc./NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Abby Harrison-FerenComm/NY, Louis Lewow-Lewow Media Group/GA, Aimee Householder-The Chew/ABC/NY, Andy Pittman-TAMU/TX
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As mentioned, Apple has announced a new video-heavy social messaging app, likely to debut next month. Courtesy of CNET, you can learn more about the Clips app here.
See you tomorrow,
David Teich
03.22.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: GLOBAL PROJECT MGR, FINANCIAL CONSUMER PRODUCTS & BUSINESS OPS/Viacom/NYC: Assist in evaluating ongoing business needs & req’s for Consumer Products finance, legal & global sales functions that support Viacom. 3-5 yrs of relevant Consumer Products global licensing ind work exp. Full info/apply HERE (3/29)
JOB OPENING: DIGITAL ACCOUNT EXEC/NBCU/East Coast: Come join NBC Connecticut as a Digital Account Executive. Partner with our Broadcast Sales Team, develop new business, and sell digital solutions to our clients. Min 4 yrs sales exp. Full info/apply HERE (3/29)
JOB OPENING: DIGITAL RESEARCH ANALYST/TBS-TNT/ATL: Responsible for analyzing, tracking and reporting the multiplatform performance of programming and adoption and usage of network digital offerings. Track competitive digital landscape and environmental shifts. Full info/apply HERE (3/29)
JOB OPENING: SR ASSOC, CORP COMMUNICATIONS/DigitasLBi/NYC: Resp for branding & mktg & reputation of the agency through client/partner-facing programs & events agency goals. Internal client mngmnt & collaboration w/ability to build/maint relationships. 2+ yrs corp comm or PR agency equivalent. Full info/apply HERE (3/29)
JOB OPENING: SR DIR, LICENSE MARKETING/Scholastic Trade/NYC: Create smart and strategic mktg campaigns & programs that drive sales for licensed titles. Min 10 yrs exp in publishing, licensing, and/or entertainment leading initiatives against high-profile franchises and brands. Full info/apply HERE (3/25)
JOB OPENING: DIGITAL PRODUCER/Animal Planet/NYC: Execute creative vision for APL websites & social accts. Create dig orig series & build aud engagement, track analytics & seamlessly integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Full info/apply HERE (3/25)
JOB OPENING: PRODUCTION LEADER/EDGE NET/Orlando FL: Creative/self starter to mng all aspects of prod (studio and remote), content creation and delivery worldwide. Experience with kids and/or sports content a plus. Lead US based team. Mentor & mange staff. 7-10 years of increasingly responsible experience. Resume to: [email protected] (3/25)
JOB OPENING: PART TIME ASSISTANT/Talk Show/NYC: Retrieve/relate info accurately & promptly regarding pending projects incl but not limited to: personal appearances, PR, travel & charity initiatives. Ability to work well under pressure & prioritize tasks w/mult deadlines. Resume: [email protected] (3/24)
JOB OPENING: DEVELOPMENT MANAGER/Oriental DreamWorks/LA or NYC: Finding, evaluating and developing ideas for feature animation projects. Min 2 yrs executive level exp in creative development. Strong knwlg of global entertainment mktg. Mandarin Proficient a +. Full info/apply HERE (3/24)
JOB OPENING: DIR, SPORTS & SPECIALS/NBCU/NYC: Responsible for prospecting, targeting, and presenting all Sports & Olympics sales efforts. Min 8yrs of media sales, sponsorship, league/team sales or mktg focusing on client direct relationships. Full info/apply HERE (3/24)
JOB OPENING: ASSOC PRODUCER/OUTSIDE TV/Westport CT: Write/produce Short form videos & full length TV Programs that support brand. BS Deg. Exp in ths field & post production. Great opportunity for a self-starter to join our team and help grow our digital and TV footprint. Res/cover HERE (3/24)
JOB OPENING: SR ANALYST, AD SALES RSRCH/NBCU/NYC: Description: NBCU/NYC: Produce insightful reports for national ad sales & mrktng. Analyze trends, position NBC Entertainment in the marketplace & measure effectiveness of client campaigns. Ful info/apply HERE (3/23)
JOB OPENING: EXECUTIVE ASSISTANT, PROGRAMMING/NYC: Support 3 sr progrmng exec. Generate presentations and spreadsheets for meetings. Coord travel, meetings, exp reports. 5-7 yrs of work exp & BA degree req’d. Flexible hours. Full info/apply HERE (3/23)
JOB OPENING: SR MGR ON AIR PROMO PLANNING/Lifetime/NYC: Dvlp/implement on-air media plan’g strategies that support network. Min 5 yrs exp exp planning and executing on-air promotional logs for brdcst or cable. Ability to mng a team of individual’s resp for scheduling mult networks. Full info/apply HERE (3/23)
JOB OPENING: SENIOR WRITER/PRODUCER/EDITOR/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years’ experience. Submit resume and reel link HERE (3/23)
JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/23)
JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/23)
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