03/09/17: Forbes.com takes a page from Snapchat Stories



CYNOPSISDIGITAL
03.09.17

Good morning. It’s Thursday March 9, 2017 and this is your first early morning digital briefing.

TODAY’S CODEBREAKER
 

Ryzen chips: While Intel is still a very big dog in the high-end computing space, this week’s release of AMD’s Ryzen CPU’s promise to shake up the market. According to PC World, the top-of-the-line Ryzen 7 processors contain eight cores, 16 threads, and price points that undercut the comparable eight-core Intel Extreme Edition by $500.
 
 

TOP NEWS

 
Forbes.com has launched a mobile site inspired by Snapchat, mimicking the look and feel of Snapchat Stories. Designed like an app, the mobile format, called Cards, lets readers swipe through stories, which display a large image and headline, as well as video, infographics or quizzes. When readers want to look at the full story, they swipe up to access the article.

 

In advance of Google’s Cloud Next conference in San Francisco, TechCrunch reports that the digital giant will acquire Kaggle, a platform that hosts data science and machine learning competitions. Kaggle, which has about 500,000 data scientists on its platform, was founded by Anthony Goldbloom and Ben Hamner in 2010.
 
Seeking to engage with more millennial audiences, Sinclair Television Group has launched a new free, over-the-air channel called TBD. It will be available via multicast, cable and streaming on over-the-top platforms like YouTube, Twitch, Vimeo and Daily Motion. Content will come from such sources as Jukin Video, Legendary Digital Networks (Nerdist & Geek and Sundry), Whistle Sports, Kinonation, Zoomin’ and Canvas Media Studios (Pemberly Digital), among others.
 
 

VIDEO

 
YouTube
released a list of the top 10 videos viewed by women in 2016 and, not surprisingly, most of them deal with female empowerment, ranging from #1 “Unlimited You” from Nike, to Secret’s “Ladies’ Room – #StressTest.” One exception: the video that ranked #3, Nintendo’s Pokemon Super Bowl commercial.
 
Snapchat just launched a second season of its in-house political news show, Good Luck America, an attempt to help millennials make sense of what’s happening in politics (good luck with that). Former CNN correspondent Peter Hamby hosts.
 


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PLATFORMS
 

Content discovery platform Taboola is expanding its personalized recommendation offerings to include the mobile app download space. Taboola will begin working with advertisers such as Match.com and InnoGames to drive app downloads based on the type of content people are viewing instead of their demographic identity, reports Adweek.
 
Nintendo’s Switch is selling even faster than its Wii so far. The gaming console doesn’t feature streaming content, but Nintendo America COO Reggie Fils-Aime tells The Washington Post the company is in talk with, among others, Netflix, Hulu, Amazon, for services “that will come in time.”
 
 

MOBILE

 
While some publishers have struggled with Google’s Accelerated Mobile Pages, British newspaper The Guardian says 60% of its mobile traffic is via AMP. Digiday reports that the 60% figure compares with 10% to 15% AMP activity for most publishers. Click-through rates on AMP pages to non-AMP pages is 8.6% higher than on regular mobile pages.
 
 

VR

 
Vimeo not only added support for 360-degree videos on Wednesday, it’s offering options to sell or rent experiences directly to viewers. Creators are allowed uploads of 360 videos up to 8K resolution, and get 90% of revenue after transaction costs. Not up to speed? Vimeo’s new 360 Video School will offer tutorials.
 
 

RESEARCH

 
Almost 29% of U.S. homes have smart TVs and 23% have a streaming service, according to a study from Nielsen, and that’s leading to more cords being cut from traditional pay-TV distributors. “The penetration of these devices is increasing as is the time spent using them,” said the measurement company. “This combination is having a meaningful impact on how people view and engage with content on the TV set, and consequently is changing the ways in which media companies provide services.”
 
Tweet of the week: @Shelly_Baby1: Congrats @BrunoMars on the Innovator Award, well deserved. Im glad you are just getting started!! #iHeartAwards
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from March 1-7 using Twitter data from Nielsen. Insights from the 2,393,029 tweets expressing a specific Emotional Reaction (ER) include:
– 9.6% of viewers who sent congratulatory messages about something on TV were watching the iHeartRadio Music Awards on TBS, TNT and truTV.
– 11% of people who thought something they were watching was funny were tuned into Love & Hip Hop: Atlanta on VH1, with Kirk being the subject of much amusement.
– 3.7% of viewers who called something on TV beautiful were checking out Hallmark’s series When Calls the Heart.
– 5% of people who said they were scared while watching a TV show were tuned into the latest episode of The Walking Dead on AMC.
Canvs
 
 

EXECUTIVE MOVES

 
John Bernbach, a legend of the advertising industry who spent more than 20 years at the DDB agency, is the new Chairman of the Board of Ai Media. Ai is the search marketing agency in which private equity firm Blackstone Group took a minority stake in 2016.
 
Add Los Angeles-based independent ad agency Zambezi to the small but growing ranks of agencies with a female Chief Executive Officer. Jean Freeman had been Zambezi’s Chief Operating Officer since 2015 before being elevated this week to replace outgoing CEO and Co-Founder Chris Raih.
 
Digital video analytics software provider Tubular has hired one of Google’s top designers, Micheal Lopez, to take ownership of the entire Tubular brand experience across all user touch points. His background also includes stints at App Annie and Scribd.
 
Avi Zimak will join New York Media as Chief Revenue Officer and Publisher.
He joins the company from Outbrain, where he served most recently as VP, General Manager of the Americas.
 
 

TRIVIA

 
Do we really need to see King Kong in yet another action movie? Evidently actors like Tom Hiddleston and Samuel L. Jackson think so. Set in 1973 during the Vietnam War, what’s the title of this latest screen redux for the colossal ape who first appeared in the 1930’s? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: One episode of Netflix’s Black Mirror takes place in a near future in which people are constantly rating everything, and everyone, on social media. (Actually, this sounds a lot like the present.) It’s called Nosedive. Which actress plays the lead character? Answer: Bryce Dallas Howard. Kudos to Michelle Bolin/NM, Luke Watson-Roker Labs/NY, Tamara Jones-BET Networks/NY, Anjali Desai-Departure Films/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, David Walters-A&E Networks/MI, Sheena Das-Disney Media/NY, Peter Steckelman-Tennis Channel/CA, Mathew Tombers-Intermat Inc./NY, Vinny Smith-Tennis Channel/CA, Latha Sarathy-NBCUniversal/CA, Kayla Baines-Mindgrub/MD, Dan Quitério-Understood/NY, Chantal T.-Viacom/NY.
 


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DIGITAL SPOTLIGHT

 
Once a dominant player in the U.S. cell phone market (think flip phones), Nokia is back with ambitious plans for one of the world’s largest smart phone markets. In an interview with Gadgets 360, Arto Nummela, the CEO of Nokia parent HMD Global, outlines the company’s vision for the latest iteration of the nostalgia-inducing Nokia 3310. And while it’s still a flip phone with a screen not conducive to video consumption, it’s expected to fetch a bargain basement price of about $50 in the second quarter of 2017. Watch the interview here.

See you tomorrow,
David Teich
03.09.17

Roberta Caploe: Publisher @robertacaploe
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