03/09/17: Forbes.com takes a page from Snapchat Stories


Good morning. It’s Thursday March 9, 2017 and this is your first early morning digital briefing.


Ryzen chips: While Intel is still a very big dog in the high-end computing space, this week’s release of AMD’s Ryzen CPU’s promise to shake up the market. According to PC World, the top-of-the-line Ryzen 7 processors contain eight cores, 16 threads, and price points that undercut the comparable eight-core Intel Extreme Edition by $500.


Forbes.com has launched a mobile site inspired by Snapchat, mimicking the look and feel of Snapchat Stories. Designed like an app, the mobile format, called Cards, lets readers swipe through stories, which display a large image and headline, as well as video, infographics or quizzes. When readers want to look at the full story, they swipe up to access the article.


In advance of Google’s Cloud Next conference in San Francisco, TechCrunch reports that the digital giant will acquire Kaggle, a platform that hosts data science and machine learning competitions. Kaggle, which has about 500,000 data scientists on its platform, was founded by Anthony Goldbloom and Ben Hamner in 2010.
Seeking to engage with more millennial audiences, Sinclair Television Group has launched a new free, over-the-air channel called TBD. It will be available via multicast, cable and streaming on over-the-top platforms like YouTube, Twitch, Vimeo and Daily Motion. Content will come from such sources as Jukin Video, Legendary Digital Networks (Nerdist & Geek and Sundry), Whistle Sports, Kinonation, Zoomin’ and Canvas Media Studios (Pemberly Digital), among others.


released a list of the top 10 videos viewed by women in 2016 and, not surprisingly, most of them deal with female empowerment, ranging from #1 “Unlimited You” from Nike, to Secret’s “Ladies’ Room – #StressTest.” One exception: the video that ranked #3, Nintendo’s Pokemon Super Bowl commercial.
Snapchat just launched a second season of its in-house political news show, Good Luck America, an attempt to help millennials make sense of what’s happening in politics (good luck with that). Former CNN correspondent Peter Hamby hosts.


Hear from our Top Women in Digital on 3/21
(Sponsored by: FreeWheel)

Maria Ruiz – Product Manager, Mobile – GolfNow
“Cynopsis’s Top Women in Digital Awards is a celebration of diversity of thought in a world that desperately needs our uniqueness, our weirdness, our perspective. It means seeking the ultimate glory of impacting people’s lives through media and knowing that this is bigger than either of us individually. I am proud and incredibly honored to be among this group.”

Show your support – REGISTER NOW .



Content discovery platform Taboola is expanding its personalized recommendation offerings to include the mobile app download space. Taboola will begin working with advertisers such as Match.com and InnoGames to drive app downloads based on the type of content people are viewing instead of their demographic identity, reports Adweek.
Nintendo’s Switch is selling even faster than its Wii so far. The gaming console doesn’t feature streaming content, but Nintendo America COO Reggie Fils-Aime tells The Washington Post the company is in talk with, among others, Netflix, Hulu, Amazon, for services “that will come in time.”


While some publishers have struggled with Google’s Accelerated Mobile Pages, British newspaper The Guardian says 60% of its mobile traffic is via AMP. Digiday reports that the 60% figure compares with 10% to 15% AMP activity for most publishers. Click-through rates on AMP pages to non-AMP pages is 8.6% higher than on regular mobile pages.


Vimeo not only added support for 360-degree videos on Wednesday, it’s offering options to sell or rent experiences directly to viewers. Creators are allowed uploads of 360 videos up to 8K resolution, and get 90% of revenue after transaction costs. Not up to speed? Vimeo’s new 360 Video School will offer tutorials.


Almost 29% of U.S. homes have smart TVs and 23% have a streaming service, according to a study from Nielsen, and that’s leading to more cords being cut from traditional pay-TV distributors. “The penetration of these devices is increasing as is the time spent using them,” said the measurement company. “This combination is having a meaningful impact on how people view and engage with content on the TV set, and consequently is changing the ways in which media companies provide services.”
Tweet of the week: @Shelly_Baby1: Congrats @BrunoMars on the Innovator Award, well deserved. Im glad you are just getting started!! #iHeartAwards
Canvs, the language analytics company that measures emotions around content, analyzed tweets about TV and streaming programming from March 1-7 using Twitter data from Nielsen. Insights from the 2,393,029 tweets expressing a specific Emotional Reaction (ER) include:
– 9.6% of viewers who sent congratulatory messages about something on TV were watching the iHeartRadio Music Awards on TBS, TNT and truTV.
– 11% of people who thought something they were watching was funny were tuned into Love & Hip Hop: Atlanta on VH1, with Kirk being the subject of much amusement.
– 3.7% of viewers who called something on TV beautiful were checking out Hallmark’s series When Calls the Heart.
– 5% of people who said they were scared while watching a TV show were tuned into the latest episode of The Walking Dead on AMC.


John Bernbach, a legend of the advertising industry who spent more than 20 years at the DDB agency, is the new Chairman of the Board of Ai Media. Ai is the search marketing agency in which private equity firm Blackstone Group took a minority stake in 2016.
Add Los Angeles-based independent ad agency Zambezi to the small but growing ranks of agencies with a female Chief Executive Officer. Jean Freeman had been Zambezi’s Chief Operating Officer since 2015 before being elevated this week to replace outgoing CEO and Co-Founder Chris Raih.
Digital video analytics software provider Tubular has hired one of Google’s top designers, Micheal Lopez, to take ownership of the entire Tubular brand experience across all user touch points. His background also includes stints at App Annie and Scribd.
Avi Zimak will join New York Media as Chief Revenue Officer and Publisher.
He joins the company from Outbrain, where he served most recently as VP, General Manager of the Americas.


Do we really need to see King Kong in yet another action movie? Evidently actors like Tom Hiddleston and Samuel L. Jackson think so. Set in 1973 during the Vietnam War, what’s the title of this latest screen redux for the colossal ape who first appeared in the 1930’s? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: One episode of Netflix’s Black Mirror takes place in a near future in which people are constantly rating everything, and everyone, on social media. (Actually, this sounds a lot like the present.) It’s called Nosedive. Which actress plays the lead character? Answer: Bryce Dallas Howard. Kudos to Michelle Bolin/NM, Luke Watson-Roker Labs/NY, Tamara Jones-BET Networks/NY, Anjali Desai-Departure Films/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, David Walters-A&E Networks/MI, Sheena Das-Disney Media/NY, Peter Steckelman-Tennis Channel/CA, Mathew Tombers-Intermat Inc./NY, Vinny Smith-Tennis Channel/CA, Latha Sarathy-NBCUniversal/CA, Kayla Baines-Mindgrub/MD, Dan Quitério-Understood/NY, Chantal T.-Viacom/NY.


WEBINAR: What You Need to Know Now About the Hottest Social Media Platforms

The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge. Music Choice and Octagon will offer insights on new platforms and features programmers and advertisers should be exploring, as well as what social media skills your team should focus on updating.




Once a dominant player in the U.S. cell phone market (think flip phones), Nokia is back with ambitious plans for one of the world’s largest smart phone markets. In an interview with Gadgets 360, Arto Nummela, the CEO of Nokia parent HMD Global, outlines the company’s vision for the latest iteration of the nostalgia-inducing Nokia 3310. And while it’s still a flip phone with a screen not conducive to video consumption, it’s expected to fetch a bargain basement price of about $50 in the second quarter of 2017. Watch the interview here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 761 Main Avenue * Norwalk CT * 06815 * USA

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/16) 

JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/16)
SR ANALYST, STRATEGIC INSIGHTS/The Weather Channel/Atlanta: Provide analysis and data-driven insights to inform strategy for television and OTT media properties. Occasional travel to ad markets. 2 yrs TV/video research exp. Full info/Apply HERE (3/16)

JOB OPENING: MGR, BRAND MKTG/PROMOTIONS/SYFY/NYC: Ideate & execute on ground consumer promotions, stunts, events & partnerships for Syfy’s original series & brand initiatives. 3-5 year’s experience. Full info/apply HERE (3/16)

JOB OPENING: ENGAGEMENT EDITOR/Consumer Reports/Yonkers NY: Resp for editorial & site copy content that engages & responds to members. Work w/content dvlpmnt team to prod a strategy for dvlpg/integrating interactive content. BA deg w/3+ yrs writer @ fast-paced, news-oriented enviro. Full info/apply HERE (3/16)

JOB OPENING: RESEARCH ANALYST/CBS TELEVISION STATIONS/NYC: Station specialist for assigned CTS Owned mkts. Track daily ratings & analysis. At least 1-2 yrs of local brdcst rsrch exp. Knwldg of Nielsen, Scarborough Prime Lingo and more. Strong MS & orgnztl skills a must. Full info/apply HERE job id 27618 (3/15)

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations.Strong organizational skills and attn to detail. Send res: HERE (3/15)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (3/14) 

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (3/14)

JOB OPENING: MANAGING EDITOR/WRNN-TV, FIOS1 News/Rye Brook NY: The Managing Editor will gather news, allocate assignments, handle logistics and the internal coordination of news stories for on-air and online news for Fios1 News. Must be exp’d w/managing staff. Full info/apply HERE (3/14)

JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Responsible for the creation of compelling information and analyses in support of Sales, News and Digital strategies. 7+ yrs in the media or market research field with expertise in Nielsen ratings. Full info/apply HERE (3/14)

JOB OPENING: CLIENT SOLUTIONS DIR/UP & ASPIRE/NYC: Create & execute 360 partnerships; oversee upfront strategy/events, ad trade; digital exp + : out of the box thinker. 6+ yrs cable exp in brdcst/cable mkt req’d. Send res: HERE recruiting@uptv.com (3/14)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/EAST COAST: Lead the digital sales effort for our product portfolio which provides solutions for businesses to reach an audience with strong buying power in the Connecticut Marketplace Full info/apply HERE (3/14)

JOB OPENING: MARKETING MGR/AMC and SundanceTV Global/NY: 5+ yrs industry exp. Excellent project mgmt & org skills. Proficient in social media & digital platform mgmt & analytics. Passion & solid exp in entertainment/tv space. Strong comm & writing skills  second language is a plus. Full info/apply HERE (3/14)

JOB OPENING: FINANCIAL BUSINESS OPERATIONS ANALYST/AT&T/NYC: Financial & business operations analysis & forecasting of all AdWorks revenue. Build dynamic models to analyze/evaluate revenue potential for new business initiatives and product strategies. 5-7 yrs’ exp financial, acctng, etc. Full info/apply HERE (3/10)

JOB OPENING: SR MGR, DIGITAL SALES OPERATIONS/AT&T/NYC: Leverage knwldg of digital ad tech & programmatic landscape to maximize ad sales revenue. Utilize intelligence & business expertise in digital sectors. Knwlg of Freewheel & DFP a +. Full info/apply HERE (3/10)

JOB OPENING: MGR, CONTENT/BLUE 449/NYC: Mng, develop, execute cross-platform content solutions for key accounts. 4+ yrs integrated mtkg/branded content experience. Resume HERE (3/10) 

JOB OPENING: DIR, PARTNERSHIPS & SOCIAL BUS DEV/Social Media/NY: Develop & implement data-driven growth strategies to drive bus initiatives & innovation. 8+ yrs exp in SM & aud dev for a media or entertainment co. Apply: http://www.aenetworks.com/careers (3/10)

JOB OPENING: MGR, BRAND MARKETING/Syfy/NYC: Responsible for conception, developing & executing promotional mktg campaigns for Syfy’s original series & brand initiatives. Focus on consumer marketing & events. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, TRAFFIC/Crown Media Family Networks/NY: Edit daily broadcast logs, log reconciliation, and execute agency traffic instructions. Maintains commercial inventory for Hallmark Channel and Hallmark Movies & Mysteries. 2yrs Ad Sales Traffic exp. Full info/apply HERE (3/10)

JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)

JOB OPENING: PROGRAMMING & SCHEDULING SPECIALIST/FUSION MEDIA GROUP/MIAMI/NYC: Build/present comprehensive program scheduling plans to achieve Fusion’s content goals. Min 3yrs prgrmmng & scheduling exp, strategic thinker, collaborative & detailed-oriented, strong comm skills & BA Deg. Resume/cvr HERE (3/10)

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

Copyright Cynopsis 2017

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2017

Related Stories

02/14/19: Two big sports events will have esports elements this weekend, NBA All-Star and the Daytona 500

CynopsisESPORTS It’s Thursday February 14, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com. Look for key esports activations this weekend at two legendary sports events, with NBA […]