AT&T’s advertising company, Xandr, launched a new podcast. Unsponsored Content features conversations with Xandr executives, employees and industry thought leaders who are impacting the advertising industry. Jessie Resnick, a member of the CEO chief of staff team at Xandr, hosts; CEO Brian Lesser kicks off the first episode, talking about all things CES, his life before advertising, why he’s still in the business today, and more.
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08/17/25: Cynopsis Jobs
Sunday August 17, 2025 For the Media Pros in Transition If you’re exploring new roles, we want you in the room. Cynopsis ScreenShift is opening 10 discounted spots at $99 for job seekers to join us Oct 14 in NYC—starting at 3PM with roundtables, panels, and networking. Request access: marketing@cynopsis.com
Friday August 15, 2025 IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […] A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025 IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […] Wednesday August 13, 2025 Job Hunting? Don’t Miss This. Cynopsis ScreenShift | Oct 14 | NYC Just 10 discounted tickets available for job seekers—$99 gets you in at 3PM for roundtables, panels, and networking. Secure your spot: marketing@cynopsis.com VIEW THE AGENDA FEATURED JOB SENIOR DESIGNER >> REELZ CHANNEL/ALBUQUERQUE, […] Wednesday August 13, 2025 IN THE NEWS Sinclair is exploring options for its broadcast business include a merger. Sinclair’s board of directors has authorized a strategic review to evaluate separating ventures through a spin-off, split-off or other transaction. “With record financial performance and proven operational excellence, Sinclair intends to be a catalyst in the […]Cynopsis 08/15/25: Telemundo launches sports FAST channel
Cynopsis 08/14/25: Fox swings big with Bill Burr
08/13/25: Cynopsis Jobs
Cynopsis 08/13/25: Sling TV offers flexible streaming packages
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The Key to Measurement? Think Differently
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered...The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming
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What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...
