Wednesday, September 8th, 2010




Good morning. It’s Wednesday, September 8, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
The CW: America’s Next Top Model at 8p; Hellcats at 9p
FX: Terriers at 10p
Sundance Channel: The Day Before at 10p
truTV: Black Gold at 10p
RightNetwork: network launch and series launch of Running

Tonight’s Finale:
Bravo: Top Chef (part I) at 10p
USA:  Psych (summer finale) at 10p


FOX renewed the culinary competition series Masterchef helmed by Gordon Ramsay for a second season. Masterchef is produced by Reveille, Shine TV and One Potato Two Potato and is based on a format created by Franc Roddam and Shine TV. International distribution for the show’s format is handled by Shine International. Masterchef’s first season two-hour finale will air on FOX September 15 at 8p.

CNN yesterday revealed the name of its upcoming 8p hour-long show starring former New York governor Eliot Spitzer and conservative columnist Kathleen Parker. The weeknight show is called Parker Spitzer and it premieres October 4.

A&E Network premieres a second season of the real-life series Steven Seagal Lawman on October 6 at 10p with back-to-back episodes. In the new eight-episode, half-hour series, Seagal continues as a Sheriff’s Deputy on duty in Jefferson Parrish, LA with viewers watching Seagal and his officers responding to crimes-in-progress. The second season will also delve more into Seagal’s personal life that he shares with his wife and new son, his philanthropic efforts and his expertise in weaponry and martial arts. The series is produced for A&E by ITV Studios and Steamroller Productions.

Beginning September 13, Hallmark Channel introduces Hallmark Channel Home, the daytime franchise block featuring lifestyle programming from 10a to 6p starting with the sixth season of The Martha Stewart Show airing exclusively on Hallmark Channel. The daytime lineup also includes the new shows Mad Hungry with Lucinda Scala Quinn and Whatever with Alexis and Jennifer.

Amy Poehler was selected to host the 36th season premiere of NBC’s Saturday Night Live on September 25 with Katy Perry slated as the musical guest. Later in the new season, it has been announced Breaking Bad’s Bryan Cranston and Glee’s Jane Lynch will also host. Four new comics are joining this season as featured players including Vanessa Bayer, Paul Brittain, Taran Killam and Jay Pharoah.

Oprah Winfrey is among the 2010 honorees and recipients of the Kennedy Center Honors, given for lifetime contributions to American culture. Besides Winfrey, other honorees include Paul McCartney, Merle Haggard, composer/lyricist Jerry Herman and choreographer Bill T. Jones. The five will be celebrated at a gala at the Kennedy Center on December 5.

SNL Kagan released a new report stating advertising revenue forecasts among various media categories:

  • Ad revenue at Broadcast TV stations is expected to increase by +15% this year to $18.8 billion. In the previous year, broadcast TV stations experienced a decline of -22.4%.
  • Cable television is likely to see a bump of +8.9% to $27.7 billion in 2010.
  • It is predicted Broadcast networks will see an ad revenue rise of +5.1% to $19.1 billion this year whereas in 2009, ad revenue dipped by -7.7%.
  • TV syndication and barter may see a -2.1% decline to $2.8 billion.
  • Overall, Kagan says US advertising revenue may grow by +2.8% in 2010, despite continued declines in some sectors such as newspapers, business publications and yellow pages.

Later this month, Nat Geo WILD brings back a sophomore season of Expedition Wild on September 27 at 9p. In the new season, wildlife expert Casey Anderson and his buddy, a 900-pound brown bear named Brutus travel inside Yellowstone National Park, America’s oldest national park. The series is produced by Grizzly Creek Films for Nat Geo WILD.

Sunday night’s sophomore season premiere of Jerseylicious on The Style Network at 8p attracted almost 390,000 total viewers equal to a +22% bump over the first season opener. Jerseylicious also posted a 0.50 rating among W18-49 and a 0.55 rating with W18-34. Following at 9p, the series debut of Mel B: It’s a Scary World tallied 300,000 total viewers and delivered a 0.61 rating with W18-34.

TNT’s summer season ender of Leverage on Sunday at 9p delivered 3.7 million total viewers; 1.3 million among A18-49; and 1.5 million A25-54 viewers.

David Dortort, 93, creator of the classic western TV series, Bonanza, died September 5. Bonanza ran on NBC for 14 years from 1959-1973 and was the most-watched show on television during the years 1964-1967. Mr. Dortort also created the show The High Chaparral that also aired on NBC for three seasons. Mr. Dortort also wrote episodes for such series as Lassie, The Restless Gun, Climax! and Waterfront. Over his career, Mr. Dortort received three Emmy nominations. He also served as president of the Producers Guild of America and was president of the Television-Radio branch of the WGA. Mr. Dortort is survived by a daughter, a son, one brother and a granddaughter. A service will be held at noon on Sunday at Mount Sinai Memorial Parks and Mortuaries in Los Angeles. Instead of flowers, the family has requested donations be made to the Writers Guild Foundation and the Venice Family Clinic.

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


AMC picked up the exclusive US cable rights from Paramount Pictures to the trio of Godfather films including The Godfather (1972), The Godfather: Part II  (1974) and The Godfather: Part III (1990). The deal allows AMC the licensing rights to air the films over the next nine years beginning January 2011 through December 2019. This deal marks the longest licensing term ever for the film franchise.

Global distributor, Fremantle Corporation licensed the series Healthy Gourmet to WealthTV in the US beginning this fall. The half-hour series with 26 episodes is produced by Kaleidoscope Productions, and follows nutritionist Julie Daniluk and chef Ezra Title as they work with various groups showing them how to eat healthy, great-tasting food.


Syfy and NBC’s Peacock Productions are developing a new weekly reality series, UFO: Unbelievably Freakin’ Obvious featuring music star Billy Ray Cyrus and his 21-year old son, Trace Cyrus. The father/son duo will investigate conspiracy theories surrounding unexplained events and paranormal phenomena. In each episode, the pair will travel cross-country seeking the truth behind long-held mysteries. Also helping out is Trace’s best friend, “Silent Franky” who will supply important information from his computer workstation set up in his parent’s basement.

MTV ordered an untitled put pilot project from up-and-coming comedian Bo Burnham who just finished a 30-day run at the Edinburgh Fringe Festival and also has a Comedy Central stand-up special airing October 16, cites Variety. The half-hour scripted pilot centers on a kid just out of high school who is trying to be a celebrity without having any talent. Burnham will write and be an executive producer along with Dan Lagana and Luke Liacos. Dave Becky of 3 Arts will also executive produce.

CBS is considering a drama based on aspects of the spy-themed novels by Robert Ludlum, reports Variety. The project is in early development phases for CBS and CBS TV Studios. CBS has ordered a script to be written by John Glenn who will also executive produce along with Anthony Zuiker.

Myriad Entertainment has changed its name to Iliad Entertainment. The New York-based company led by international co-production experts, Veronique Bernard and Lisa Zeff specializes in putting together international co-productions for US producers and bringing international producers and their content into the US market.

Casting Call: Meredith Video Studios is seeking fun, savvy and enthusiastic first-time moms and moms-to-be to document and share their motherhood experiences with other first-time parents. Selected participants will receive a handheld camcorder to record and upload video to the My First Baby website. The video submissions will become part of a special webisode series featured online and on the nationally syndicated lifestyle television show Better. Some participants may also receive baby products courtesy of Graco. Eligible participants must be either a new first-time mom who has given birth or adopted a newborn within the past six months, or a woman expecting her first baby. Interested moms can send an email to [email protected] and include your age, baby’s birth date or due date, location, a photo of yourself, a photo of your baby and a brief bio.


Friday A18-49 Analysis: UNIV ushered in the long holiday weekend with a win Friday night at 1.7/6 among A18-49, according to final national ratings from Nielsen. UNIV led at 8p with Hasta que el Dinero Nos Separe at 1.6/7 with ABC’s Wife Swap rerun next at 1.1/5. UNIV remained on top during 9p with Soy Tu Duena at 2.1/7 and ABC was once again in second with a Primetime: What Would You Do? repeat at 1.3/5. Then at 10p, NBC’s Dateline: Cracked and UNIV’s La Rosa de Guadalupe tied for #1 at 1.4/5 apiece and ABC’s 20/20 trailed with 1.1/4.

Live + Same Day Household Ratings: Friday, September 3, 2010  time period averages. Source: NTI Galaxy, as dated, Live+SD.

NBC: 3.1/6      Who Do You Think You Are? [r] 2.1/4, Dateline: Cracked [r] 3.6/7


CBS: 3.0/6       Medium [r] 2.2/4, CSI: NY [r] 3.1/6, Flashpoint 3.8/7

ABC: 2.8/5       Wife Swap [r] 2.5/5, Primetime: What Would You Do? [r] 2.9/5, 20/20 3.1/6

UNIV: 2.0/4     Hasta que el Dinero Nos Separe 2.0/4, Soy Tu Duena 2.4/5, La Rosa de Guadalupe 1.6/3

FOX: 1.5/3       Human Target [r] 1.7/3, The Good Guys [r] 1.2/2

ION: 0.8/1       Without a Trace 0.9/2, Without a Trace 0.8/1, Without a Trace 0.7/1

CW: 0.7/1        Smallville [r] 0.7/1, Supernatural [r] 0.7/1

TELE: 0.5/1      El Clon 0.6/1, El Fantasma de Elena 0.5/1, Diosa Coronada 0.5/1

TF: 0.3/1          Cine de Las Estrellas 0.2/0, Regreso a la Guaca 0.2/0, Rosario Tijeras 0.5/1


A18-49: UNIV 1.7/6, ABC 1.2/4, NBC 1.0/4, CBS 0.8/3, FOX 0.6/2, CW 0.5/2, TELE 0.5/2, TF 0.3/1, ION 0.2/1


Titan hired Greg Ald as National Account Manager to supervise large national accounts in New York and to represent sales in Titan’s ten markets in the US. Greg previously was in a senior sales position for five years at JC Decaux North America.


What’s Your Digital Strategy?
If you don’t have one, your business might not have a future

Learn to develop strategies that will help your company stay competitive
no matter what new digital disruptions come out in the market

******** Advanced Digital Media Strategies ********
Nov 30-Dec 2, 2010 in New York City.  Limited enrollment.  Download Brochure.

Previous participants of IME programs include executives from Time Warner, Disney, NBC Universal, Google, Microsoft, Viacom, Discovery, and others.

This day in History:  1966 – NBC-TV aired the first episode of “Star Trek” entitled “The Man Trap”. The show was canceled on September 2, 1969.

Answer to Yesterday’s Trivia Question:  If you stock shelves at Mulholland’s Rare Books and Prints, who is your boss?  FELIX MULHOLLAND (GEORGE PEPPARD) on BANACEK Kudos to: Beverly Tilden-Comcast Spotlight/New England; Mitch Mizel-CBS Radio/NY; Jim Katz-Radcliffe Road Pictures/NY; Carl Mayer-Active Int’l/Pearl River; Kathy Alexander-SpotPlus/Dallas; Caitlin Byrne-Citadel Broadcasting/Lafayette; Les Stipp-GSD&M/Chicago; Mike Miller/LA; Susan Nessanbaum Goldberg-RoCart Prods/Hollywood; Lorrie Shilling-DirecTV/El Segundo; Dan Haberer-Creo Entertainment/Playa del Rey; Timothy Troke-Frogwater Media/Toronto

Today’s Trivia Question: Who am I?  I am an officer.  And I have a very distinctive tattoo on my face to honor my father who had the same tattoo in honor of his ancestors, the Rubber Tree People of Central America.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  SR. RESEARCH ANALYST/Sony Pictures Television Latin America / Miami FL: 4+ yrs of mrkt rsrch stats analysis exp req, fully bilingual, entertainment/TV Industry exp. To learn more visit (9/15)

JOB OPENING:   SR RESEARCH DIRECTOR/Turner Broadcasting System Inc/NY:8+yrs TV /other media rsrch. Profic. media math & analyzing TV measurement data. High proficiency MS EXCEL PP Word. Bachelors req. Res: [email protected] (9/15)

JOB OPENINGDIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA: Must strong publicity and corp comm exp, preferably for broadcast net and/or major cable net. Apply at (9/15)

JOB OPENING:   ACCT. DIR/FerenComm/NYC: 5-7 yrs exp. in TV PR, strong contacts w/trade & consumer press a must.Apply to [email protected] (9/15)

JOB OPENING: RESEARCH MGR/GSN/NY: 5+ yrs in TV/Digital research. Tracking Advertising Sales with Nielsen data software. BA req. Please send res and c/l with salary history to [email protected] (9/14)

JOB OPENING: DIR, INTERACTIVE SALES/Proven Digital Sales & Sales Mgmt exp w/ relevant rolodex of relationships @ Client/Agency Direct/Exp matrix org pref’d/Ability to commute to Long Island a must: Res: [email protected] (9/14)

JOB OPENING: DIR, BRAND MARKETING/MULTI-MEDIA COMPANY/NY: Reinvigorate iconic brand; transform advertising, promo/publicity, vendors and budget. Digital experience req; flex to be strategic and hands-on. [email protected] (9/14)

JOB OPENING: TRAFFIC COORD/CABLEVISION/WOODBURY NY: 1 yr Ad Traffic exp. w/ major ad serving system. Interest in new digital media. DART, HTML a plus. See full posting and apply to req 12024BR (9/14)

JOB OPENING: DIGITAL RESEARCH ANALYST/Scripps Networks/NY: 3+ Yrs in digital media research. Must have web analytics tools, Omniture, WebTrends, & syndicated research products. Apply, (9/11)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC: 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills  Apply (9/11)

JOB OPENING:  MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  EXEC ASSISTANT, INTEGRATED MARKETING/Nickelodeon/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Suprior Cust. Service, Strng comm/comp skils, Able to prioritize EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BIZ/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (9/10)

JOB OPENING:  DIR, CREATIVE SERVICES/KVOA-TV/Tucson:    Req’s are non-linear editing skills, 5+yrs exp in TV news promotion, previous mngmnt exp & ENPS knwldg is +.  Duties may expand to incl other corp resp. Res:  [email protected] (9/10)

JOB OPENINGRESEARCH MGRs/MediaCom/NYC: Lead agcy consmr/media rsrch needs. 4-7 yrs media rsrch. Exp in Nielsen, MRI/Simmons & other synd media rsrch.Quant rsrch req. Apply: careers (9/10)

JOB OPENING: MANAGER, RETAIL INSIGHTS & ANALYTICS/Nickelodeon/Viacom Consumer Products/Bentonville, AR: 4+yrs exp. in consumer packaged-goods industry. Exp. implemnting process w detail. EOE/M/F/D/AAP. Apply (9/9)

JOB OPENING: MANAGER, SEARCH ENGINE OPTIMIZATION (SEO/SEM)/ Nickelodeon/NYC: 5+yrs search engine exp, 2+yr SEM exp/Fluent in search lndscape/Exp w. Omniture SiteCatalyst & Google Analytcs. EOE/M/F/D/AAP. Apply (9/9)

JOB OPENING:  SALES OP SPLST/New York: Train Sls Staff. Mnge all Electronic Data Interchange & CPost Processes/Systems. (9/9)

JOB OPENING:DIR, NON-FICTION PGRM/AETN/NY: Manage the development & piloting of non-fiction prgmg for A&E.5-7 yrs prgmg exp in cable/brdcst. apply to: (9/9)

JOB OPENING: MANAGER, STRATEGIC PLANNING/USA Network: Responsible for tracking, managing& disseminating competitive research information.Must be cognizant of industry trends and events. NBCCareers .com req#1249715 (9/9)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr.Proficiency w/ Nielsen, Stardegy, IMS, Simmons & Excel.Strong communication skills a must. Salary commensurate with exp.  Contact: [email protected] (9/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: TWO INTERNS/Reality TV company/LA: Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/15)

FALL INTERNSHIP CREDITS ONLY:  Reality TV company seeks two interns fall semester. Students interested in development from beginning to end. Must be Mac & Powerpoint proficient; prefer Photoshop & video editing. Email resume: [email protected] (9/11)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jr. Prod/Casting Assoc: Experience Casting (host/personality/expert/comedy/reality/doc), news/research, TV/Web video w/FCP, coord. skills + live TV. Creative w/great sense of humor. [email protected] (9/15)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/15)

SITUATION WANTED: Former PA to ABC’s THE VIEW looking to help Talent dept facilitate non-press requests for TV/Film talent. Handle logistics fortalent appearances at charity & VIP events, and award shows. Skerlee (at) (9/15)

SITUATION WANTED:  PRODUCTION MGR . 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/11)


SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email  [email protected]  (9/10)

SITUATION WANTED: PRODUCTION ASSISTANT/COORDINATOR/NYC:4 years of work & intern exp. at ESPN, HBO, ABC Skills: logging, editing, prod scheduling, expense reports, rolling calls, social media mktg, and more. [email protected]   (9/10)

SITUATION WANTED:Experienced Web & TV Producer and Manager who can write, shoot, edit, and create compelling product for web or TV. Seeking work in L.A. area. Email: [email protected] (9/9)

SITUATION WANTED:BRAND MARKETER/Chicago: Internship experience with experiential campaigns for Pernod Ricard & on-air at Cartoon Network- Resume: Email: [email protected] (9/9)

SITUATION WANTED: EXECUTIVE ASSISTANT film/TV (NY):  10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/9)

SITUATION WANTED:PROD ASST/PROD COORD/NYC:4 yrs of work & intern exp. at ESPN, HBO, ABC, WARNER BROS Skills: logging, cutting highlights, final cut pro editing, prod sched’g, expense reports, rolling calls, social media mktg, & more. [email protected] (9/9)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &  Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/9)

SITUATION WANTED: ANIMATION WRITER/INTERNET PRODUCER: Creative,  professional, too available. Lots of Prime Time, Sat Morning, Network, and Cable exp. Reliable, superb work ethic, and fun. Resume on request: [email protected] (9/9)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  The Middle [r], The Middle [r], Modern Family [r], Cougar Town [r], Castle [r]
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:  Big Brother, Criminal Minds [r], CSI: NY [r]
CW:   America’s Next Top Model [p ], Hellcats [p ]
FOX:  MasterChef
ION:  Without A Trace, Without A Trace, Criminal Minds
NBC:  Minute to Win It, America’s Got Talent, Law & Order: SVU [r]
PBS:  Great Performances
TELE: El Clon, El Fantasma de Elena, Alguien Te Mira
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Don Francisco Presenta

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