Wednesday, September 8th, 2004





Good morning. It’s Wednesday, September 8, 2004, and this is your first early morning briefing.

Aside from NBC and Fox, all other network broadcasters aired reruns on Monday night. CBSMonday night schedule still holds up, just one tenth of a point behind NBC’s original lineup (3.3/9 vs. 3.2/9) among A18-49 according to Nielsen Media Research. NBC’s Fear Factor at 8p delivered a 4.2/12, well ahead of #2 CBS’ Still Standing/Yes Dear (2.3/7). North Shore on Fox was also an original episode, posting a modest 1.8/5, though did slightly better among women.  At 9pm NBC’s special airing of its new crime drama Hawaii earned a 3.9/10, again ahead of CBS’ Raymond/2-1/2 Men (3.9/10 vs. 3.3/8). On Fox, the second outing of reality series Renovate My Family with Jay McGraw host (son of Dr. Phil) tried to pull some heartstrings, but came up short compared with its premiere last week (2.7/7 vs. 4.0/12), though increased its lead-in. At 10p CBS’ CSI Miami [r] earned a knock down 4.0/11, well ahead of a special airing of 20/20 on ABC (2.5/7) and a repeat of Last Comic Standing on NBC (1.8/5).

The Next Great Champ did premiere last night on Fox at 9pm as planned, despite best legal efforts from the producers of the  NBC series The Contender.  With that, however, comes another fighter in the ring – this time it’s the Los Angeles Times.  Both of the boxing shows have received a waiver from the California State Athletic Commission to keep under wraps the winners of their respective shows.  The LA Times is not content with that waiver, and has filed a Petition under the California Public Records Act to release the names/winners of the show bouts, so says Hollywood Reporter.  A hearing is scheduled for September 27.

Tonight’s Premieres:
FOX:  That 70’s Show [p], Quintuplets [p], Bernie Mac [p], Method & Red [p]

Yesterday marked ESPN’s 25th anniversary, and on that anniversary it announced the launching of two new ESPN spinoff networks:  ESPNU and and ESPN2 HD.  ESPNU will carry only college sports including football and basketball, with plans to kick off in March 2005 and compete directly with CSTV: College Sports TV as well as other regional sports networks. Plans for ESPNU call for carriage of upwards of 300 live college sporting events as well as replays of major matchups from ABC/Disney’s other outlets including ESPN, ESPN2 and ABC. ESPN2 HD is exactly as it sounds – a high def airing of various events and programs already airing on ESPN2.

Digital cable music network Fuse will launch a new series on October 4 called After Party, and as the name infers, the strip programming block will air late night, beginning at midnight, go on until the week hours of the night – 3am. According to Variety, the first show in the block, d’Fused, which focuses on trends in the music industry, will produce its first three eps in conjunction with the magazine Maxim. At 1230am, hosted series After Party Video Hour kicks in. Authentic Hip Hop begins at 130am and 4Play at 230am.

Robert Verdi became known to many viewers when Discovery Channel launched Surprise by Design.  Since then, the flamboyant designer has also been seen on numerous shows as both a room designer and a style expert.  His next foray will be head of style on the red carpet at E!’s Emmy Awards preshow, filling the void left by Joan and Melissa Rivers.  He will also soon begin hosting Fashion Police, a weekly series for E! that kicks off on September 20.

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of Aug 16-29, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 244, the top-ranked Campbell’s spot was recalled more than two and a half times the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (
– 244 CAMPBELLS: Chunky–Donovan McNabb, Mrs. McNabb reads to football players, feeds them in  locker room
– 228 NIKE:  Adolescent girls transform into Serena Williams on tennis court in front of handsome instructor
– 227 BURGER KING: Angus Steak Burger–Dr. Angus in office and tends to a bonsai tree
– 216 NEXIUM: Woman at restaurant, pasta turns into barbed wire, nails
– 193 BIG LOTS: Woman in gray sweater had a closeout-deprived childhood, Jerry Van Dyke hates to see that
– 184 BURGER KING: Angus Steak Burger–Dr. Angus in office with monkey on shoulder and desk
– 184 PAYLESS: Airwalk Fleece–woman in pink jacket pulls wisp from cloud, slips it into her boot
– 184 J.C. PENNEY: Saturday One Day Only–orange and green squares, boy drives soapbox car
– 183 ALLSTATE: Shane Hamman, lifts weights on blue stage, drops them through floor into parking garage
– 172 1-800-MEDICARE: Drug discount card, man at florist, woman in kitchen, woman at pharmacy

As anticipated, Leslie Moonves has made some serious changes in the west coast programming management of CBS and Paramouont Network Television. Nancy Tellem has been promoted to the newly-created post of President, CBS Paramount Network Television Entertainment Group, where she will oversee operations at CBS Entertainment and Paramount Network Television, including development, programming, production, legal and business affairs. Nina Tassler has been promoted to succeed Tellem as President of CBS Entertainment, where she will oversee network programming for prime time, late night and daytime, as well as program development for all genres, including comedy, drama, reality, specials, movies and mini-series. She will report to Nancy Tellem. Also as part of the restructuring, CBS Productions will be merged into Paramount Network Television. Heading up that operation will be David Stapf who has been named President of the new, combined Paramount Network Television. Stapf will be responsible for the studios’ program development, production and sales efforts that supply the broadcast, basic and pay cable markets. He will report to Tellem. Maria Crenna has been upped to EVP of the larger television programming organization, where she will oversee the studio’s departments dedicated to drama and comedy development and support studio senior management in all strategic objectives.  Kelly Kahl has been named Senior EVP/Programming Operations, where he will coordinate all CBS programming, with primary responsibility for program planning and scheduling of both the CBS and UPN Television Networks.  Garry Hart, President of Paramount Television Productions since 2002, will leave that post. He will become an independent producer developing programming for Paramount Network Television. 

Classic Media has named Sandrine Pechels de Saint Sardos to serve as the company’s new Sales Executive. The announcement was made by Doug Schwalbe, Head of Worldwide Distribution, to whom Sandrine will report. Sandrine will be responsible for the international sales, distribution and marketing of the company’s productions.

Kristen Buckley has been named VP/Programming for Nickelodeon. The announcement was made by Pete Danielsen, SVP/Programming, Nickelodeon, to whom she will continue to report.  Kristen will manage Nick’s on-air inventory, develop strategic promotional and media plans in support of the network’s initiatives and its ancillary businesses.

Goodman Media International, Inc. has announced the promotions of Deborah Sternberg, from Account Director to Vice President; Liane Ramirez from Account Director to Senior Account Director; and Sabrina Tanenbaum from Assistant Account Executive to Account Executive. Also, joining Goodman Media is Nora Grudman as Senior Account Executive.

Marc Hefner has been upped to GSM at WAWS / WTEV in Jacksonville. Marc had been LSM for WAWS since March 2003.  In his new position, he continues to Jerry Campbell, Director of Sales for WAWS and WTEV. 

Monday, September 6, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     6.6/11  Still Standing [r]  4.7/8, Yes Dear [r] 5.1/8, Raymond [r] 6.9/11, 2-1/2 Men [r] 6.5/10, CSI Miami [r] 8.2/14

NBC     4.9/8   Fear Factor 5.9/10, Hawaii 6.2/10, Last Comic Standing [r] 2.8/5

ABC     3.7/6   George Lopez [r] 3.8/7, 8 Simple Rules [r] 3.3/5, Hope & Faith [r] 3.0/5, Less than Perfect [r] 2.5/4, 20/20 [r] 4.8/8

FOX     3.2/5   North Shore 2.9/5, Renovate My Family 3.5/5

WB      1.8/3   7th Heaven [r] 1.9/3, Everwood [r] 1.6/3

UPN     1.5/2   One on One [r]  1.4/2, Half and Half [r] 1.6/3, Girlfriends [r] 1.3/2, Girlfriends [r] 1.5/2

A18-49  NBC 3.3/9, CBS 3.2/9, Fox 2.3/6, ABC 1.9/5, UPN 0.9/3, WB 0.8/2



Starring Tommy Lee Jones & Wesley Snipes

TBS’ #1 Program for the Week!

Top 10 Cable Program for the Week!

#1 Cable Movie for the Week!

Warner Bros. Domestic Cable Distribution
Your #1 Source for Great Movies

Source: NTI Explorer, 8/23/04-8/29/04.  Sun 5:15pm-8pm.  Ranks based on A18-49.  Ad supported cable only.  Cvg  rtgs.

The History Channel
presents This Day in History:
1966:  The first episode of “Star Trek” is aired on NBC.  Despite the enduring popularity of the show and its many spin-offs, it was not popular in its own time, placing only as high as 52nd among all TV series in its best season.  Originally given a five-year mission, the Enterprise’s intrepid crew fought Klingons, outwitted Romulans, and Captain Kirk’s torn tunics.  But the crew was helplessly overmatched by NBC executives, who decided to boldly cancel the show and the mission after just three seasons.

Answer to Yesterday’s Trivia Question: Who is Caryn Johnson better known as? WHOOPI GOLDBERG.  Kudos to: Benj Whitehouse-Axium Int’l/NY; Meade Camp-The Weather Channel/NY; Jim Mason-Comcast Spotlight/Pittsburgh; Nancy Glass-Nancy Glass Prods/Bala Cynwyd; Joanna Kobylar-Sally Beauty Supply/Dallas; Keith Paxton-KDFI/Dallas; Kristin Staskowski-Marketron Int’l/Birmingham AL; Anne Groben-Tic Toc/Dallas; Krissy Hicks-HIT Ent/Dallas; John Amato-Twentieth Television/LA; Alice Candiotti-Dreamworks SKG/Glendale; Dan Greenblatt-Fixed Income Assoc/Bel Air; Stephen Collins-7th Heaven/LA.


Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  Before becoming a television actress, Ally Walker (Profiler) had a career as a: A) Dancer; B) genetic engineering researcher; c) cocktail waitress; d) paralegal?  (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)


Investigate this!

Court TV: The Investigation Channel’s
Record-breaking ratings!

August ’04 ratings were hotter than ever…

Highest Rated Most Watched Month in Court TV History:  Adults 25-54
Click here for source

Spot on ROI: Return On Investigation

Later — Cyn

Cynthia Turner’s Cynopsis
09/08/04  5:42am
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JOB OPENING:  PROMO WRITER/PRODUCER, BBC America/Bethesda. Detailed knwldg/exp of prod process, solid grasp of brand positioning/mktg of network. Avid editing a plus. Highly creative. Resume:
  EOE  (9/15)

JOB OPENING:  SENIOR RESEARCH ANALYST, Cablevision/Rainbow Media-NYC. 3+ yrs media research exp, local cable exp pref. Exp w/Nielsen & Microsoft apps. Provide mkt sales analysis of audience data. Apply:

JOB OPENING:  SALES MGR & AE for INTERACTIVE SCREEN MEDIA NETWORK/NY. Exp selling TV/Cable/Internet/Digital Signage. Comp. Base+Strong Comm structure w/mgmt growth opps-NO CAP. Email Hudson Global Resources

JOB OPENING:  ADMIN ASST, Programming/OLN – Stamford, CT. Learn all aspects of cable programming from development through scheduling. More info at Email resume/salary

JOB OPENING:  MARKETING ASSISTANT/Oxygen, NY. Heavy admin duties working w/mktg team. Prior exp in ent mktg a plus. Self-starter & multi-tasker. Proficient in MS Office, Internet. Great career builder. Resume:

JOB OPENING:  SALES ASSISTANT/Galavision, NY. Detail-oriented, exc comm/math/MS Office skills; to asst Sales Team w/presentation prep/rpts/clerical work. Spanish speaking highly pref. Resume:
, fax 212-953-0191  (9/21)

JOB OPENING:  ASSOC. RESEARCH DIRECTOR- ZenithOptimedia/NY. Oversee strategy/design tools/new biz. 7+ yrs research exp, agency pref; Nielsen systems/optimization tools/DDS. Mgmt exp.
EOE (9/11)

JOB OPENING:  CABLE RESEARCH DIRECTOR/LA Studio-Cable exp, strong written/oral comm skills, sets priorities, organized, train staff. Adept w/Galaxy, Adviews, CMR, MarketBreaks. Email:
RE: UCTC/30696BR  (9/11)

JOB OPENING:  CABLE SENIOR RESEARCH ANALYST/LA Studio-Cable experience A+.  Proficient with Galaxy, NPower, Adviews, Marketbreaks. Team player, ability to juggle many projects. Email:
RE: UCTC/29713BR  (9/11)

JOB OPENING:  MGR SALES PROMOTIONS – NCC, NY or LA. Seeks mktg/promo expert to dvlp strategic solutions for cable advertisers. Mgmt exp req w/5+ yrs exp in mktg, sales & media pref. Travel req. Email:

JOB OPENING:  SALES PLANNER – NCC, Wash DC. Assist Sales dept in development of proposals, order entry, & post analysis. 2 yrs ad exp, wrkg knwlg of media math, research tools, & ad sales process. Email:

JOB OPENING:  SUPERVISING PROD. Established, growing TN based production company seeks seasoned writer/producer with non-fiction credentials. Must be superb storyteller, organized and capable manager. Resume:

JOB OPENING:  DIR. OF POST PROD. Established, growing TN based production company seeks experienced and creative post producer to lead edit/graphics team. Must also be organized and detail oriented. Resume:

JOB OPENING:  RESEARCH DIRECTOR-SYND/DIST-LA. Oversee mkt research for NBC Universal TV Dist. off-net/synd pgms. BA/BS, ext knowledge of synd mktplc locally/nationally. Apply: keyword #374758. EOE    (9/10)

JOB OPENING:  EXEC.SEC/ABC Cable Networks Grp./Production (MOVIES)/Burbank/ 1+ asst./prefer exp.w/film or tv prod. Send resume:
ref# CYNECIIAP (9/10)

JOB OPENING:  SALES ASSISTANT, INVISION/NY. Coll.degr + 2-5 yrs exp. Knowledge of Ad Sales process + DealMaker. Prepare + attend sales presentations, demos, trade shows. Resume:

JOB OPENING: ADMIN/RECEPTIONIST/NY, new media co. Phones, meet/greet, assist/presentation prep, general support. Articulate, detail-oriented, Word, Outlook, Powerpoint req?d. Good salary & bens. Resumes to


SITUATION WANTED:  CONTRACTS MANAGER, SF Bay area.  Extensive experience in the entertainment industry.  Excellent  client relationship, organizational, and follow-through skills. Contact: 

SITUATION WANTED:  Experienced PRODUCER/WRITER/FIELD DIRECTOR. Credits include: reality; news; entertainment; talk. LA based. Emmy nominee. Can travel. Live, post and field experience.

SITUATION WANTED:  PRODUCER w/15+ yrs. experience in the television industry. Winner of many awards for excellence in outstanding programming. Avail. immed. N.Y.C. area. 973-470-7181 or

SITUATION WANTED:  Seasoned marketing professional with brand and direct marketing, CRM/database marketing, and consumer packaged goods experience seeks SENIOR LEVEL MARKETING OPPORTUNITY in Metro NY area. Contact

SITUATION WANTED:  NYC FREELANCE ARTIST SEEKS NEW CLIENTS. Graphic design, packaging design, Flash/After Effects animation, illustration. Worked with Nickelodeon, IBM, FAO Schwarz. Website Email

SITUATION WANTED:  Dallas area veteran National, Local TV and Cable Sales Rep seeks SALES OR SALES MGMT. position in that area.  Great resume and references.  Contact gary:

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ABC             My Wife & Kids [r], My Wife & Kids [r], Drew Carey, Drew Carey, Peter Jennings Reporting
CBS             60 Minutes, King of Queens [r], CBS Fall Preview, 48 Hours [r]
FOX             That 70’s Show [p], Quintuplets [p], Bernie Mac [p], Method & Red [p]
NBC             Hawaii, Law & Order [r], Law & Order [r]
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             Amish in the City, The Player
WB              Smallville [r], Smallville [r]
TELE            Prisonera, Gitanas
UNIV            Mariana de la Noche, Amarte es mi Pecado, Don Francisco Presenta

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