Wednesday, September 21st, 2011


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are mentored by some of the biggest names in the recording business including Avril Lavigne, Adam Lambert, Leona Lewis and Jordin Sparks!

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Cynopsis: Kids!

Good morning. It’s Wednesday, September 21, 2011, and this is your first early morning Kids briefing.

Coolabi, a UK rights holder/producer/distributor that represents a range of properties including Bagpuss, Purple Ronnie, Scarlett & Crimson and Poppy Cat, has reached an “understanding” that would see the company acquired by the private equity group North Promotions for an estimated US$ 6.6 million.  The official deal will be subject the pre-conditions and due diligence.  North Promotions is owned by Edge Performance.

9 Story Entertainment unveils a new co-venture with WGBH Boston to become a co-producer of WGBH’s animated series Arthur, beginning with the new 16th season of the series that is currently in production.  9 Story will digitally animated Arthur.  Additionally, 9 Story will also serve as the international distributor for the new season of Arthur, which will premiere on PBS Kids Go! (US) in fall 2012.  This is 9 Story’s third collaboration with WGBH, having previously worked on the production its kid’s series, Peep and the Big Wide World and Postcards from Buster.


Hey Mom  I wanna go see the blue guys at Avatar land …  Soon that will be, or at least something similar, will be a reality as Walt Disney Parks and Resorts Worldwide joins with filmmaker James Cameron and Fox Filmed Entertainment sign a long-term deal to feature Avatar attractions at Disney parks.  To make this a reality, Disney, Cameron’s Lightstorm Entertainment and Fox, Disney will partner with Cameron and producing partner Jon Landau to create themed lands that will give theme park guests the chance to explore the universe of Avatar.  The first of the Avatar themed locations will be created at Walt Disney World, within its Animal Kingdom Park, and will focus on living in harmony with nature.  Construction is slated to begin by 2013.  Under the agreement, Disney holds the exclusive worldwide rights to the Avatar franchise and additional Avatar themed   lands at its various parks.

Nickelodeon and Jay Franco and Sons ink a new license deal for home products during Textile Market Week in NY.  Under the new deal, Jay Franco will offer new products featuring Nickelodeon properties including Teenage Mutant Ninja Turtles (TMNT) and Winx Club via all channels of distribution, as well as products based on its shows such as Dora the Explorer, SpongeBob SquarePants, Team Umizoomi, and Victorious at specialty and value retailers.  The new product lines, which include bedding, beach towel, and decorative bath collections, are set to launch nationwide beginning spring 2012.

Spain-based E-max enters into a license deal with Mind Candy to launch Moshi Monsters Clay Buddies, a new arts and crafts plasticine projects.  Moshi Monsters Clay Buddies, which allow kids to create a Moshi Monster character out of plasticine and then attach it to cardboard body parts, will be available at retail in the UK beginning October 10, 2011.  After they make their Moshi Monster kids can then upload photos and videos of their models at, which will go live with the product launch.  E-max has appointed UK based distributor Click Distribution UK as the exclusive distributor for Moshi Monsters Clay Buddies in the UK and Ireland.  Click also worked with Moshi Monsters this year representing Topps and Vivid Imaginations.

NCircle Entertainment acquires the US DVD distribution rights to the preschool CG animated series Dino Dan, which can be seen in the US on Nick Jr.  Dino Dan was developed and produced by Toronto-based Sinking Ship Entertainment.  NCircle plans to launch the first title in the Dino Dan DVD series in late December 2011 and will support the line with strategic parent-targeted consumer marketing campaigns reaching.


Amazon owned Quidsi, the parent company of,, and, has officially launched its new online toy store, (  Designed to reach parents and make life easier for them by providing them with an easy shopping experience, easy navigation and a selection of, at launch, 20,000 toys, books, video games and collectibles.  The site will continually add product throughout 2011.  The site also aims to make shopping for toys simpler for different shoppers, not just parents, but also other gift givers, by providing recommendations and other tools. will offer free 1-2 day shipping on all orders of $49 or more. The site will share an online shopping cart with,, and Purchases from all sites count towards the free shipping minimum, which drops to $39 for orders that include products from more than one site.

Saban BrandsPower Rangers Samurai teams with McDonald’s to offer Power Rangers toys in Happy Meals throughout North America now through October 13.  Consumers that purchase a Happy Meal or a Mighty Kids Meal will receive one of eight limited edition toys (action figures and role play items) based on the TV series Power Rangers Samurai, which airs on Nickelodeon.  This promotion coincides with McDonald’s rollout of its Happy Meal makeover, which feature healthier food options including apple slices with each meal.  It also dovetails with the new cycle of Power Rangers empower, an initiative that aims to inspire kids/families to embrace the Power Rangers core values, which includes teamwork, confidence, health and physical activity and get them into play via programs at schools, online and in local communities.  Currently the emPower Activity Kit Sweepstakes is running through November 11, 2011 on (


PBS Kids Go! (US) and TVOntario (Canada) order a second season of the animated adventure/comedy series Wild Kratts from Kratt Brothers Company and 9 Story Entertainment (  The new season of Wild Kratts (26×22), currently in production at Kratt Brothers Animation Studio, will bring the series to a total of 40×22 episodes.  Created by brother zoologists Martin and Chris Kratt, who also star in their animated form, Wild Kratts is a co-production between The Kratt Brothers Company and 9 Story Entertainment.  The series is distributed in the US and Canada by Kratt Brothers and internationally by 9 Story.

CBeebies refreshes its early evening schedule this fall with the addition of new episodes of Waybuloo to the bedtime hour.  Beginning Monday, October 3, Waybuloo will be seen at 6p, followed by the regular bedtime programming, including In The Night Garden with The Bedtime Story.  Meanwhile, Charlie and Lola will now be seen Fridays at 5p and weekends at 9:15a on CBeebies.  64 Zoo Lane is currently taking a break from the schedule but will be back in 2012.  Kids/families can always view their favorite shows any time via CBeebies iPlayer at

PBS Kids‘ series Martha Speaks ( teams with The Humane Society of the US (HSUS) to celebrate National Animal Shelter Appreciation Week (November 6-12, 2011).  In support, PBS Kids will feature a special week of shelter and dog care-themed Martha Speaks episodes, including one new episode premiering Monday, October 3 (check local PBS Kids listings).  Martha Speaks is based on the books by Susan Meddaugh, who used her own dog Martha, a stray dog, to create the title character.  Martha Speaks is also supporting HSUS with community activities through PBS stations nationwide and online resources for families.  On the Parents and Teachers section of the Martha Speaks website, families can find resources and information about supporting animal shelters, understanding and caring for pets, and responsible pet adoption among other things in a new Helping Animals (

In Wales, BBC Radio Cymru‘s teen/young adult-targeted service C2 launches a platform for young Welsh people to discuss issues and topics that directly affect their lives.  Beginning today at 10p, @tebion (which translates as @nswers) will run for eight weeks.  Each episode will focus on a different issue, with topics including image, disability, bullying, sexuality, alcohol and drugs.  Viewers can voice their opinion and thoughts about the topics and discussions via text, phone, email, and social networking sites.  The series will be hosted by Nia Medi and feature experts for each topic discussed.

Hasbro Studios, the production/distribution division of Hasbro, expands into Latin America with two new TV deals.   Under a new deal with Discovery Kids Latin America, Hasbro Studios’ animated series The Adventures of Chuck and Friends (26×22) and My Little Pony: Friendship is Magic (26×22) will air in major markets across the region, including Mexico, Brazil, Peru, Chile, Columbia and Uruguay.  Through a new agreement Cartoon Network Latin America, Hasbro Studios’ animated series Transformers Prime will debut in Q4 2011.  Discovery Kids Latin America, which is a owned by Discovery Communications and based in Miami, operates a programming block on Discovery Channel Latin America.  Cartoon Network Latin America is a division of Turner Broadcasting.

As part of their almost year-old co-development deal, Foothill Entertainment and Odyssey Pictures Corporation are working towards series on three projects: a animated comedy pilot script for a series based on the HarperCollins books Gunk Aliens; a half-hour pilot script for the teen-targeted live action series My Momtourage & Me; and an 11-minute pilot storyboard for the stereoscopic 3D buddy comedy, Raz & Benny.  Foothill and Odyssey will be at MipJunior and Mipcom next month.


Sesame Workshop promotes Dr. Jennifer Kotler Clarke to VP/Domestic Research.  She will add to responsibilities the oversight for research planning and creating logic models in order to maximize the impact of Sesame Workshop content in the US.  She will also continue to develop and execute studies that address developmental questions to help inform new educational material for kids.  Kotler Clarke, who had been Assistant VP/Domestic Research, will report to Dr. Rosemarie Truglio, VP/Education and Research.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/12-9/18/11:
Total Day     (000)   Primetime       (000)
NICK~:              916     DSNY*:             1431
DSNY*:             884     NICK JR~~:          571
CARTOON:         457     NAN**:              292
NICK JR~~        359     ADSM**:            289
ADSM**:           194     DXD:                  177
NAN**:             183     ESPN:                 174
DXD:                 127     NICKTOONS:       129
SPROUT***:       78     SPROUT***:       105
NICKTOONS:       73     MTV:                     85
ESPN:                 59     ANIMAL PLANET:    62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
~Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
~~Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/12-9/18/11:
Total Day     (000)  Primetime     (000)
DSNY*:            560     DSNY*:             1701
NICK~:             487     NAN**:               203
CARTOON:        303     ADSM**:            158
NAN**:            124     DXD:                  150
ADSM**:          113     ESPN:                102
DXD:                102     NICK JR~~:         100
NICK JR~~:         63     NICKTOONS:        96
NICKTOONS:      51     MTV:                    53
ESPN:                35     ANIMAL PLANET:   47
TEENNICK:         33     TEENNICK:           41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
~Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
~~Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/12-9/18/11:
Total Day      (000)  Primetime      (000)
DSNY*:             461     DSNY*:               866
NICK~:              363     NAN**:               270
CARTOON:         218     ADSM**:             245
NAN**:             198     DXD:                   140
ADSM**:           191     MTV:                   122
DXD:                   87     ESPN:                  122
NICKTOONS:        51     NICKTOONS:         87
MTV:                    66     COMEDY:            73
TEENNICK:           46     DISCOVERY:          58
ESPN:                  43     TEENNICK:          57
COMEDY:             43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
~Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
~~Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 17, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1230; K6-11 791; TWEENS 9-14 656
DISNEY CHANNEL:     K2-11 1207; K6-11 838; TWEENS 9-14 640
CARTOON NETWORK: K2-11   659; K6-11 462; TWEENS 9-14 316
DISNEY XD:               K2-11   157; K6-11 126; TWEENS 9-14   88
NICKTOONS:              K2-11   132; K6-11   84; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 18, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1185; K6-11 834; TWEENS 9-14 706
NICKELODEON:          K2-11 1134; K6-11 768; TWEENS 9-14 575
CARTOON NETWORK: K2-11   658; K6-11 452; TWEENS 9-14 329
DISNEY XD:               K2-11   228; K6-11 184; TWEENS 9-14 136
NICKTOONS:              K2-11   107; K6-11   75; TWEENS 9-14   77
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 19, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 807; K6-11 333; TWEENS 9-14 257
DISNEY CHANNEL:     K2-11 806; K6-11 444; TWEENS 9-14 360
CARTOON NETWORK: K2-11 389; K6-11 239; TWEENS 9-14 191
DISNEY XD:               K2-11 155; K6-11 123; TWEENS 9-14 108
NICKTOONS:              K2-11   75; K6-11   54; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data


From January to July 2011, can you guess the number of Classifieds placed in Cynopsis Media e-publications?


“How do you like them apples?” [Good Will Hunting]

Contact Trish Pihonak, Classified Sales Manager to place your ad.

Answer to Yesterday’s Trivia Question:  Who is the bravest of the four Rugrats? Tommy.  Chuckie is always scared and Phil and Lil just like being disgusting. Kudos to: Andy Krinner-ANB Media/NYC; Dawn Ross-FremantleMedia/NYC; Mike Wood-WGBH/Boston; Robert Levy-Nickelodeon/NYC;  Suzanne Holloway-BigTree Media, LLC/San Francisco; Richard Quan-Butler Shine Stern Partners/San Francisco.

Today’s Trivia Question:  Who does Helga call Football Head, because she likes him but doesn’t want anyone to know?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, DIST COUNSEL/A+E Networks/NY: 8+ yrs. exp. Sr Aff Sales Atty providing legal &strategic support for U.S., Canadian & Caribbean dist of 10 A+E ntwrks. More info & Apply: #103642 (9/28)

JOB OPENING: PR ACCT SPRVSR/VP/DKC/NYC: Join the firm’s tech, media & Creative Properties practices.Strong publicity exp in 1 or more of following: tech, video gaming, licensing, kids/family ent. Apply to: [email protected] (9/28)

JOB OPENING: DIR MARKETING/RLTV/NYC: Min 10 yrs exp in ad sales/cons/aff marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations/on-air promotions necessary. Apply: [email protected] (9/28)
JOB OPENING: DESIGNER/HGTV/Knoxville: Broadcast designer w/ 1-2 yrs exp in concept, design & animating graphics for on air promos. After Effects exp a must. Demo reel req’d. #2589 (9/28)

JOB OPENING VP, PRODUCTION MGMT & OPS/IFC/NY: Dvlp/mng production ops for IFC TV original productions. 7+ yrs exp maximizing complex prod. budgets & overseeing plnning;industry connections a must. Apply: [email protected] (9/27)

JOB OPENING CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (9/27)

JOB OPENING DIRECTOR/PR/TRAVELCHANNEL/NY. Seasoned pro to support key series and network initiatives w/focus on show publicity & talent relations. Prior TV publicity exp. req’d. Full details, – Req 2607 (9/27)

JOB OPENING MANAGER/PR/TRAVELCHANNEL/DC: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2591 (9/27)

JOB OPENING AD SALES ASST/gmc/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (9/27)

JOB OPENING: SYNDICATION SALES ACCOUNT EXEC/NYC: Looking for a passionate, self-starter for Junior level sales territory. Strong negotiation and communication skills needed. Travel required. Send resume’ to [email protected] (9/27)

JOB OPENING: MEDIA PLANNING MGR/Discovery/FL: 8+yrs exp. Lead team in strategic network planning. Exp w/in media metrics. Guide & gauge campaign perf with effect pre/post report efforts. Mngment exp a must. #4312 (9/24)

JOB OPENING: DIR, PROG ADV/HBO/NYC: manages the development and execution of consumer adv and promo plans for HBO Orig Prog. Min 8 yrs brand mktng exp. in entertainment. Apply: (9/24)

JOB OPENING: ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: #1250  (9/24)

JOB OPENING: DIR, MKTG/ABC/NY: Lead mktg role for news digital products; leverages consumer insights to drive usage & revenue growth; finds new ways to reach & communicate with our audience. Apply: #1243  (9/24)

JOB OPENING: SR. DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must #4505   (9/24)

JOB OPENING: ANALYST, DIGITAL AD OPS AD NETWORK/Sony Pictures Television/Culver City CA: Manage ad networks and remnant partnership deals for Crackle, Dr Oz, Nate Berkus and more. Go to code: 205378-033  (9/24)

JOB OPENING: SPONSORSHIP SALES PROFESSIONAL/WRNN-TV/RyeBrook NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected]  (9/24)

JOB OPENING: PRICING/PLAN’G ANALYST/Fox Cable Networks/NY: Asst in prod of analytical reports, reconcile prgrmng grids & sales, confirm deal invent. BA/BS & 1-2+ yrs Sales Admin or Plan’g exp pref. Adv Excel req. (9/23)

JOB OPENING: EXEC DIR PRGRM PLANNING & SCHEDULING/ENGLEWOOD CO: Direct all sched. & creative planning activities for Starz & Starz Multiplex. Lead in maximizing brand identity & devlp. scheduling strategies. Apply at (9/23)

JOB OPENING: CREATIVE SVCS PAID INTERNSHIP/truTV/NY: The Creative Services dept seeks a fall intern. Resp include handling tape dub/footage ingest requests & quality control of all promos on ISIS. Apply: (9/23)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a +, but not required. Apply: (9/23)

JOB OPENING: STORY PRODUCERS & WRITERS/20 West Productions/CHICAGO:  Qualified story prods/writers w/ prior exp scripting reality series. Specifically interested in Spanish-speaking candidates. Res/credits:  [email protected] (9/23)

JOB OPENING: JR. PUBLICIST SYFY/NBCUNIVERSAL/NY: Generate maximum, positive press for Syfy programming. Strong consumer/trade press contacts is a must. 2-3 years of publicity exp is required.Apply: (#2970BR) (9/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: SOCIAL MARKETING INTERNS/STEALTH PICTURES LLC/NYC: Cutting edge entertainment company needs social networking wiz for fall/winter film and tv slate. Open to college credit. Apply: [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Interactive Sales intern duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to req 15503BR (9/27)

FALL & SPRING INTERNSHIP CREDITS ONLY: PROD INTERN/WESTCHESTER: will see all facets of tv news production, must be avail 2-3days/week. In News dept, Final Cut exp a +. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: GRAPHICS INTERN/WESTCHESTER: will learn editing and graphic design, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL & SPRING INTERNSHIP CREDITS ONLY: HR INTERN/WESTCHESTER: will see multiple functions of HR dept, must be avail 2-3days/week. Must receive credit. Send resume to [email protected] (9/23)

FALL INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/NYC/Production Co: Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (9/22)

FALL INTERNSHIP CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES EXECUTIVE w/extensive sports mktg & sales exp seeking a sports mktg/sales opportunity. Proven track record, strong new biz development, account mgmt & C Level exp. Resume upon request. Email: [email protected] (9/27)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (9/27)

SITUATION WANTED: Enthusiastic recent Radio and Television Arts grad eager to take on anything in the industry. Seeking entry-level position. Experience in programming, production, etc.  [email protected]  (9/24)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/23)

SITUATION WANTED:WRITER/Script Doctor w 16 yrs as Broadcast exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Jozi H [email protected] (9/22)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Illustrate your story in digital images with a twist. David Goorevitch – [email protected] – see his stuff at (9/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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